# Fitness Entrepreneurs & The Business of Fitness | #AskGaryVee Episode 203

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=kpVfnmmf8_U
- **Дата:** 06.05.2016
- **Длительность:** 29:46
- **Просмотры:** 288,565

## Описание

► Subscribe to Gary's Channel Here - http://bit.ly/GaryVeeSubscribe

#QOTD: 
1. When was the last time you posted on Instagram?
2. The next time you post to social media- ask yourself- does it add value? Is it something that's going to make people feel encouraged, motivated, or care? Is it something they'll want to share?
3. Why do you do what you do?

#timestamps:
0:00 Intro
10:35 - The online fitness space is super noisy. What's the number one piece of advice to set themselves apart in the marketplace?
12:52 - I currently have a personal training business that is thriving, a 12 week digital workout guide online, and my third mode of income will be a studio with signature classes. As far as branding goes, how do I build my brand without paying a PR company?
16:35 - How did you choose the fitness professional that is coaching you?
24:11 - I used to offer individual fitness plans but ran into trouble scaling after my business took off. What are the pitfalls of a video course instead?

#LINKS:
FACEBOOK: https://facebook.com/gary
FOLLOW MY SNAPS: http://snapchat.com/add/garyvee
MY BOOKS: https://garyvaynerchuk.com/books

MY GUESTS:

Natalie Jill:
Buy her book here: http://www.amazon.com/Natalie-Jills-7-Day-Jump-Start/dp/0738219126
Snapchat:http://snapchat.com/add/nataliejillfit

Mike Rashid:
Youtube: https://www.youtube.com/user/fuertepeople
Instagram: www.instagram.com/mikerashid

Mike Vacanti: 
Snapchat: http://snapchat.com/add/mikevacanti

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Snapchat: garyvee
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=kpVfnmmf8_U) Intro

- In this episode - Welcome to the show. - [Staphon] We'll take it. - [Gary] The #AskGaryVee Show - Hey everybody, this is Gary Vay-ner-chuk and this is episode 203 of The #AskGaryVee Show. Before we get into the lovely guests and the one that's going to come at some point during the show but I gotta get running. We gotta get into it, I want to talk about my black eye. Get in here Staphon, yes, this morning I got a black eye. I took a huge elbow from Ben on our media team. He was on my team. He was like defending it was really devastating but I kind of like it. It makes you feel little bit tougher. And I'm excited about that. Today we're doing a fitness entrepreneur oriented show. We have two faces that you might have noticed and a new face with us will start with a lovely ladies first. Nat, why don't you tell the Vayner Nation who you are, what this is, what you do, where you're from. You get 18 seconds. - Oh, my God 18 seconds. Natalie Jill. - You've got more than 18, go. - Natalie Jill and I simplify fitness and nutrition. I make it easier for people that are busy. Everyone's busy, my gosh. Showing people how to-- - Not everybody can just hire a full-time guy? - It would be amazing if we could all have someone follow us around. So many people they can't get to the gym. They don't have time. They've got kids. They've got a job. They got a lot going on and I think people get overwhelmed and give up-- - Yep. - a lot because they think well I don't have an hour and a half at the gym and I don't have a chef-- - Do you think that's a bullshit excuse? Nobody is busier than me and I think that I fixed it now I fixed it financially but it was really a mental shift. I'm sure that anybody who's watching right now that claims they're too busy to work out if you audited their day, there's no way in the 12 to 18 hours that they're awake or whatever how a person roles that they didn't waste an hour somehow. - I agree with that however I think it's always a decision. People have to decide is a priority to them. As soon as you decide it's a priority, you find a way. - Agreed for example, never in my life even the busiest and family and weddings and births did I ever miss a play of a Jets game because I prioritized it. - Yeah. Totally. I say it's like brushing your teeth every morning. - I totally agree. - Hope most people brush their teeth in the morning. - Mike doesn't. That's a good segue Mike. - Brush my teeth? - I'm kidding. So before we get into Mike, which I think more of them know, where did you grow up? How did you get into this? - I grew up in DC but I'm a California girl at heart and that is where I am now. I actually was in corporate America hustling in corporate for years and years. - Doing what? - Doing dental implants. Isn't that exciting? - It's exciting as anything else. - It's very exciting. - I think it's more exciting than being an accountant. Sorry. - I was a sales director for a dental implant company but fitness and nutrition was my passion and it wasn't I was in-- - You guys are allowed to laugh. This is not like fucking like, you're more than welcome to laugh, don't worry. Alright. (laughter) Your homies are allowed to laugh. - Fitness and nutrition was always my passion but it wasn't until I hit my own personal rock bottom. - Yes. - Divorced, financial hardship, gained a lot of weight, mess of a life. - Yep. - That I had to decide, like you said, I had to make a decision that I needed to get myself back on track so I made this a priority to learn more about fitness and nutrition and in changing my own self and sharing it on social media which at the time I had no social media following. I had my 100 high school friends. - Yep. - Sharing what I was doing-- - And you do that where? On Facebook? - On Facebook with my personal friends. - On my personal Facebook, yeah. - Just sharing what I was going through and my food what I was doing it started to attract a lot of interest. - Let's stop right here, right now. The amount of you that are like "What I do? " Yesterday I give a little quick talk when I landed from San Diego and I went three people went "But I don't have any followers. " And I'm like "Content. " - Totally. - And they're like, "What? " I'm like, "Yeah. Content. " And by the way, either you're good enough or you're not. There's 1 million, there's 1 million Natalie's that have shared their journey and nobody gave a shit. - No. - Their high school hundred friends didn't care. It was boring. You did a bad job. The picture was stupid. You weren't funny. You weren't interesting. It's the meritocracy. Content and anybody can say well there's a Facebook algorithm and you've already got a lot, I had zero, too. - No, I had nothing. - I had zero too. - I shared Blackberry photos of my food. But it was interesting to people and they saw my body changing and I being the true salesperson deep down-- - Sure. - people were interested. I made an initial e-book. - Let's stop there as well. I also had nobody but I was also a true salesman. And then my wine content did well. There was an understanding of what people were going to react to and buy into whether they're paying for it whether they're buying in with their time and attention. - Yeah. - Is what matters. If you're a great artist. Tough luck that your picture is so beautiful you didn't know how to get people to buy in. - I feel like you can't do anything unless you have people interested in your stuff. People come to me with a business idea for social media but it's like do you have a following? Do you know people are interested in that? Until people are actually interested in your stuff it's really hard to come up with your product or what you're trying to do there. So by me sharing my food and then ultimately my workouts people were asking me. It was so easy to create a product because people are saying I want more of this, this and you're following just grows. You know, I look my Facebook page, I have 1. 6 million and it started from 100 people. - Yep. - It was just sharing, like you said, genuine content. - I looked at that Facebook account, are you concerned that at that big of a reach the engagement's not there. I think one of things I looked up when we didn't know was wow that's a really big number but the engagement's not as high against the big number. Where I think this is a learning opportunity for a lot of people was there content? To me hearing the top line number is irrelevant. - Right. - I know it works in the world. I'm sure you walk around and like 1. 6 and people are like holy shit. - Totally. - I look and am like fuck that's not a lot of engagement for 1. 6 was it contests? Was it one singular viral post? To me it seems like something happened in that page that the lack of engagement for such a big numbers speaks to what I've seen cliché happen in the marketplace something triggered a big following in a singular or maybe two or three events that doesn't then follow the depth that I think is so important. - Sure. I think my engagement was huge and it is on some like if live video or video my engagement's enormous but if I do a picture with links that does come to learning and understanding social media and what's going on with the feed and paying attention to that because yeah everyday I have something that will hit 100,000, 500,000 people and then something that hits 30. It's just paying attention to that. - No, it's the algorithm. Mike lets segue. Who are you? - I train Gary. I'm strength coach, I'm a writer and I've been following this guy around for 22 months making sure that he doesn't eat baked goods. (laughter) - I love it. - Now, Mike I do to get kind of ironic that you make your official show appearance in a world where today is my all-time lowest weight. - Mhmmm. - So we weigh ourselves every day and literally I think it's-- - Which wasn't a thing from the beginning it's something that we tested and figured out worked for you. - Is that true? - Yeah. - We didn't weigh ourselves everyday? - No, we were doing weekly weigh-ins. No the daily weigh-ins has only been six or seven months. - No, it hasn't. I looked back at the, what do we use, Withings? - Yeah, we didn't get the scale until-- - No, no I think it goes further back. I'll check. Oh no, we're charging my phone. Anyway, fine. - You do weigh in every day? - What's that? - Like everyday? - I weigh myself every day. - Okay. It keeps me in check. - It's an accountability thing. - No question, no question if I didn't I would cheat more. - Okay. - And every time I weigh more I'm always like because I did eat a piece of bread that I shouldn't've or had a glass of wine I'm always like what am I going to tell Mike? There's no room to slither. - And like the scale isn't a perfect measure. - No, the reason I'm at my all time lowest weight is because I played basketball for an hour and a half today and I shed a lot of water weight. I'm probably a pound or two heavier in reality. I've come to learn that too. I know that is water weight. I know the after I eat a banana on Snapchat if I go up when weigh myself I'm like oh my God that can be a whole pound. - You eat a lot of bananas on Snapchat. - I do, yes. That is a thing. How is Snapchat going for you? - I'm obsessed with Snapchat. I love it. - When'd you get serious about it? - Probably from you when I started watching you doing it and then I got all my friends doing it. It's just fun. - Wait, you have questions. - [Brittany] I do have questions. - I forgot about that whole part. I thought that we're in full interview mode. Mike a little bit more, so go back to your back story a little and then we'll answer a question. You also sat in office cubicle and you said screw this. - Yep. I went to college, I got an accounting degree. I've worked a big-box accounting firm. - I didn't even think about that. - I hated it. It wasn't even then I was dying to do fitness even though that was what I liked doing for myself it was that I hated that so much. - Why are there coffee stains on your ideas are shit shirt? (laughter) - I spilled this morning. - You do not like an accountant, by the way. That wouldn't've worked. - Thank you. Yeah, I wasn't a very good accountant. - Why'd you say thank you? You just assumed that she said that you looked good. (laughter) - That's what she said. Right? - Keep going. - Could be I think accountants are hot. - Make an accountants are hot T-shirt. We need some new t-shirts. - I'll spill coffee on that. Quit my job, I moved to New York City to intern for free for your previous trainer, John Romaniello. Worked for him for a year, started building my own brand. - You know I have to say this, Staphon, Britt, this is really funny and this is a passion of mine. I talk about spec work and working for free a lot and I get a lot of pushback. "Whatever, you're going to sell wine for free? " No, no I paid for wine so thus I have to sell it for something. But my own time that comes free time is your asset. - Totally. - You have time. - Yes. - You took pictures. You had zero, you had time you put in the hustle, I had time, you had time. DRock had time. In my ecosystem you and DRock are getting the most, and India, you guys are getting the most attention, both did something for free. You interned for a dude for free and DRock made a movie for free. And I'm telling you guys right now, there so many of you that are artists, musicians make shit for free in exchange for exposure. Exposure is opportunity. - Yeah, I agree. 95% of what I do is free content sharing. - Let's go fast. I gotta finish up the show, I got to go. I gotta do Cha The God breakfast club. Oh, video. - Jill, they're all video. - Jill is here. Do you know Jill? - Yes, I do.

### [10:35](https://www.youtube.com/watch?v=kpVfnmmf8_U&t=635s) The online fitness space is super noisy. What's the number one piece of advice to set themselves apart in the marketplace?

- Hey Gary, I have a question for you. The online fitness space especially seems super noisy and everybody is saying the same thing for new bloggers or for new online trainers what's the number one piece of advice you would give them to set themselves apart in the marketplace? You can't just have a super fit body. You can't have the top certification anymore and even being consistent with content doesn't seem like enough so is there an x-factor and I would like to know what you think that is? - I would say you have to think who your exact audience is and's talk specifically to them and not worry about the number and everybody else. Who is your exact audience? Who is a type of client you're trying to attract and create things like you're talking to one person, for them? Because that's what's going to attract more people to you personally. It's not thinking who is the masses? Who is everybody going to want? It's just talking to your ideal client like it's one person. - Mike you sell, what is it a $400 a month? - Online coaching? - Yes. - 350. - 350 a month. Your business took a real interesting turn in January when you went hard on Snapchat. - Yes. - What has happened there? To answer that question, 'cause I think that's my answer to Jill which is you got to find white space. Yes, it is harder to bust out in fitness on Instagram in April and May 2016 than it was in January 2013 'cause it's called It's just supply and demand. You moved fast in an environment on Snapchat. - Being there first. - Being there first is real guys. - Yeah I agree. I also disagree I don't think people are pumping out content. I think that is the biggest weakness. I think people are lazy. Including myself. I haven't posted on Instagram in two weeks and it's pathetic. - I don't think that to be true. - What do you mean? That it's pathetic? - No, that you have not posted something on Instagram in two weeks. - I posted yesterday but once in two weeks. Yeah, I know you're pissed. - I'm not pissed, I'm just highly disappointed in you. (laughter) - That's worse. - I'm going to eat so much shit today. (laughter) I'm gonna gain 7 pounds on the scale today. - I agree-- - I want him to feel the disappointment that I feel right now. Next question. I'm disappointed. I'm let down with you Mike. - [Brittany] This question is from Jen.

### [12:52](https://www.youtube.com/watch?v=kpVfnmmf8_U&t=772s) I currently have a personal training business that is thriving, a 12 week digital workout guide online, and my third mode of income will be a studio with signature classes. As far as branding goes, how do I build my brand without paying a PR company?

- Hey Gary. My name is Jen Glysson and I'm a private trainer out of Los Angeles and my question to you is about branding. I currently have a personal training business that's thriving. I have a 12 week digital work out guide that's selling online and my third line of income is going to be a studio where I'm running my signature classes all day every day. As far as branding goes how do I build my brand to be stronger, bigger and get more people through the door without paying a PR company thousands of dollars a month? - You know it's funny 'cause cut up my because I wanted to razz him but it's going to be the second theme Mike's not wrong, he's also a very right he just doesn't have the ability to talk about it because he has only posted one thing on Instagram in two weeks so he's a hypocrite. The answer is content. The answer is content, content. How do you do? A) you got this studio thing I think is a very good idea. I like the virtual and real aspect just like a book. We were talking before this started this is harder. - Yes. - The physical than the digital. A retail store like I grew up in. An agency, that's even harder. Kudos on you. It's funny, when I was watching the video I feel very confident that you're going to execute on that. What about the content around that? I think the gym or studio that creates "The Office" so think about DailyVee. What I think you should do is invest money to a full-time Staphon and an editor and put out a 20 minute show about your studio on YouTube every day. Literally people will want to go there. People travel the world to beg to come here to take a selfie in this room when I'm not here. Just think about that. Think about if you have a studio where there's a sitcom around the janitor, the front desk gals and guy, you, you know you'll have to blur out faces because a lot of people may not want that but some well so you got the regular Rick who is trying... It's "Cheers. " It's literally a show. I think that would be the number one way to brand. You don't sell from that. That's brand. I don't sell from DailyVee. I macro sell. I don't micro sell. - What I think is, what a lot of people don't realize about content too is you can shoot content for one thing like YouTube, like you said, like I do. I do that too. And you can take content from that YouTube video and re-edit smaller clips for Instagram or for Facebook. - 100%. - Transcribe it, make a blog. - My whole world is built on that. The show inevitably an article from Britt. I'll give you a good example. DailyVee 34 or 33, with Cha Tha God? - [Staphon] 33. - 33, I put on Facebook in it's long form, great 50,000 views, 70,000 views. 100,000 reach. A minute, 20 second clip from an interview Cha Tha God posted it on Facebook 15 million organic reach 4 million views. - Yeah. - And then Quote Cards and the quotes. - Infographics for Pinterest from it. - 100%, 100%. And on and on. The Instagram, excuse me, I don't have a laptop around me a lot now it's the number one move that I'm mad that I'm not doing Snapchatting my laptop playing the YouTube video that I want everybody to see. - Yeah. - It's the micro-ing the macro. - You're not hustling enough. - You're right. Let's move it. - You need to start doing that. - I fully believe that all times. I really believe that by the way. I always believe there's another even though my latest Snapchat story has me concluding last night at midnight and starting this morning at 5 AM. Not enough. - You're just going to have to DNA clone yourself. - Respect. - [Brittany] I think this one is more for Gary. - Good. - [Brittany] CJ. - CJ, I'm attracted to this guy.

### [16:35](https://www.youtube.com/watch?v=kpVfnmmf8_U&t=995s) How did you choose the fitness professional that is coaching you?

Make him louder. One more time. I was too distracted by his charming looks. (laughter) He's going to be so pumped. - Hey Gary. I know you recently made a change in your life to make a fitness more of a priority for you, how did you choose the fitness professional that's coaching you? - How'd I choose Mike? - [Brittany] Yes. - Look at this monster walking in. - What's up, brother? - You are beating up everybody too much or something? - [Natalie] Hey. - How are you doing, love? - How are you? - Hi. - What's up brother? - Mike. - Alright, let's go. - You're looking a little bit smaller what's going on? - Tiny guy. - I do like you thinning out a little bit. - I like it too man. Summertime, you know what I mean? - Yeah I get it. Mike why don't tell everybody real quick who you are, actually I'll answer the question so we can go right into the next question. It's very easy. A lot of things in life are just relationship based. Two, three years ago or 3 1/2 years ago I tried to get my health going for real I put out to social media thinking that's what I was going to be accountable to, the peer pressure. Wanna get here, my man? Good to see again. - How's it going? You well? - Yeah. I thought I was going to succumb to the peer pressure of social media to hold me accountable so I said I need to work out John Roman who we mentioned earlier got his community to shout me out heavily I should be a guy. Great I picked him that was my relationship, Mike was his intern that was the relationship so I picked my person based on relationships. Mike and I actually worked out together unsuccessfully before we got into this for five or six months where I worked out four times, eight times in four months and canceled 19 times on his way to my gym because I hadn't made the mental shift. So to answer the question on relationship. Mike why don't you tell the Vayner Nation that didn't see our interviews that watch The #AskGaryVee Show only a little bit about yourself. - Sorry cough drop try to finish it up. - Hold on. Let me ask you a question. - What's up, buddy? - You're 20 minutes late and then we get to the moment and you still can't answer on the spot? You got to chew something? - Still got my cough drop, man. - Go ahead. - First of all I apologize for being late. - No worries, go, go. Mike Rashid CEO of I'm So Awful, imsoawful. com supplements, the Alpha Academy. I have an okay YouTube channel. Just opened a gym. Iron Addicts Gym Miami. So excited about that. - Tell them about the boxing. I like that shit. - I used a box. - Yeah. - But what he likes even more is that I used to tap dance. - I do like that. - Play saxophone, piano all that good stuff. I don't anymore. I'm a businessman. I'm in the fitness space. I started there but I have a huge inclination for helping people I always talk that I live a life of service. Just like my brother right here I give, give, give. When you are giving the universe gives to you. That's not why I give. I give because it makes me feel really good. - And it's an important notice. For me, I am the same way but I'm not naïve that it brings me benefit. I like giving because I like it. Very honestly, I like the leverage of it. Mine's a little bit less noble. I am starting to understand myself in my late 30s or 40s not just from the business leverage, just like in life. I'm an immigrant that doesn't like to owe anybody anything. Me and my dad have a lot of friction on this. And actually comes from a very noble place from both of us. Which is we don't want know anybody anything. So it's weird because we have a relationship and thus were always jockeying to not owe. I got into my family business I legitimately did not grow that business to such a level because I wanted money. I wanted to pay my parents back for bringing me to America and giving me the opportunity to help the family business. It was me paying back the debt and making sure I had to leverage over my parents or at least equal is really kind of how it plays out to my parents and so that was important to me. So I understand that. - Right. - I understand that. I think people are very confused on its bullshit you want to give, you know what you want. Yes. Nobody's confused. I don't think you're confused that nice things happen. Whether financial or emotional. - Right. - Which is even better but for me it's even a little extra tweak and I wanted to share with you guys because I'm curious about this for me and actually stems from I don't want to owe you anything. I hate when people give me stuff. - A part of me giving and doing things for people is to tip the scale in my life of good and bad. You know what I'm saying? - Yes. - I made a lot of mistakes in the past. I own it, I've dealt with it, I have atoned for it but I still want to do, do. - Sure. - Just the other day we go and do things for the homeless often. Recently we started recording it and putting it out there. - Yep. - And I had somebody hop on Instagram and say well who is better: the guy who does this in secrecy or the guy that stands on the soapbox and tell anybody? I was actually asshole it doesn't matter who is better. What matters is people are getting fed. Even if I was doing it for vain reasons, which I'm not, people are getting fed and that's what's most important. - No, I get it man. - However, I love it because one night me and the crew just went out. The next night I told people on Snap these people don't even care about the food they're fucking thirsty. They need water. So if you all want to come help bring water, Gatorade 11:30 meet me at the gym. - Tons of people. - [Natalie] Yeah. - Man, it was like 15, 20 cars deep. So much water, so much Gatorade-- - Once you have attention, and once you fulfill yourself that's the key. I tell a lot of young entrepreneurs, entrepreneurs right now coming out and they want to start NGOs from the get. And I'm like cool as long as you're honest with yourself that you're not doing it because you want position yourself as a noble person in society. It's because you feel fulfilled already because the only way you can give is once you have. The reason why give away all of my shit for free in a business environment is because I'm good. I'm good enough I'm fulfilled and I don't need to give it and something in return. Do things happen? Do people buy books? Yes, things happen. But once your energy is in that right place and so many of you are doing things tactically that you think work but you haven't fixed the way you feel about yourself yet to have that foundation to go. It's funny I said this to you yesterday, Britt I think, I have to write this article it's called "I've already won. " I've already won because if I do something, a book, a business, a show if it works, well I've won. It worked. People care. I won. If I lose, I've won because I love losing. Because I think it is fair. It is motivating. It makes me want to climb. I like the bottom. You were telling your story you couldn't even imagine my brain saying yeah. Rock-bottom. Divorce, no money. More weight than I've ever been before. That's when you looked in the mirror it's all the same Rocky movie. All I want to do is take logs and run through fucking snow. - Exactly, exactly. - One quick lesson, I'm live on the radio. There's two more. - [Brittany] I have one for you guys and then we can talk after and do the thing with the Snapchat influencers. - [Gary] We have one more question? - One more question for all of you. - But can I go actually? - [Brittany] You want to go right now? - Yeah, I'm going to hug it out. I'm going to be late and live on the air. Sorry I gotta run. Alright, good to see you. - Good to see you too, man. - Great to see you. - Thank you. - We will link of the book for sure. Mike, whatever. I love you. Alright guys, I will see you later. You guys get to ask the question of the day. Don't let them go too long because I don't trust them. I'm kidding, I'm kidding. Ask that question and I wish you guys well. - Thanks you. - The lady's in charge. - Nothing until lunch. - All right Mike.

### [24:11](https://www.youtube.com/watch?v=kpVfnmmf8_U&t=1451s) I used to offer individual fitness plans but ran into trouble scaling after my business took off. What are the pitfalls of a video course instead?

- Hi Gary, it's Raya. I am a trainer from Birmingham, Alabama so I used offer these individual fitness plans but I ran into a lot of problems with scale once my business took off. I'd like to use my background in video and editing to create a video course and help with the scale issue. I was wondering your thoughts on that and if there are any known pitfalls that I should look out for. Thanks. - That's not my field because I typically stay away from any kind of online training. Not that I'm against it but me personally I'm so all in I gotta be with the person touching feeling making sure. Spot checking making sure certain muscles are being activated. I can give you this program and it may not be in maybe too much for you, it may not be enough for you. You know what I'm saying? So I'm really good with training instinctually myself and other people. I like to be there. But I know a lot of people are successful online training businesses and you know it's all good is not my... - Totally. - You know. - I like the idea of video academies and being able to reach a lot of people but what you could do is personalize it and if you make some more general academies and video academies. You can have open forums. Maybe there is once month or once a week that you do a live broadcast or a call with them so you can answer individual questions but it is a way if you know you don't want to deal with more individual clients, I think creating programs is amazing and then just deciding and also changing the price point so rather than having what you would normally charge for training you charge a lot less but get it out the masses but you're telling people this is not customized for you. You have to make your own decisions. - What I do I have e-books, a complete series of my style of training. Broken down very specific to me and I say that. And I say scale it to your body weight, 1 rep max etc. and then certain movements they may not know what it's about there's a video for that one an actual link so. - And you can reach more people doing that. You could give someone 1 million per cent experience in the gym but you can only train how many people. Compared to like giving someone your program which was going to help them not as much if we worked out together in the gym but you can reach 500,000, 10 million however. - Like Natalie said to let them know this is not customized. - Yeah. - Right. If and for the video course they know that. - It's also who is your audience? For mine, it's very different than yours. I have a general weight-loss audience. - Mine are housewives. - We're the same. (laughter) - Hard core housewives. - For me, the general weight loss population a lot of them don't necessarily need the trainer and the hard gym workout right now. For them teaching them some body weight moves and teaching them things they can do at home, I'm able to scale that. I built my online business doing things online. Having e-programs and video academies and so I'm all for it. I think it's a great way to reach more people and still get great content out. - For sure. - Yeah. The thing I would add too is have community with that course. That's a lot of people miss is somewhere to interact with other people who are going through the same thing. - A Facebook group or even just doing your own membership site with that. - Yeah. - Yeah, I like that. - For sure, for sure. - [Brittany] Okay guys, question of the day starting this way. Mike, what do you want to ask the Vayner Nation? - Oh, I'm asking? - Yeah. You're all going to ask a question. - When was the last time, be honest, that you posted on Instagram? - I wasn't prepared for this one. My question of the day would be especially for anyone trying to build their social media is to ask yourself the next time you post, anything you're going to post anywhere, does it add value is it something that is going to make people feel encouraged motivated and care? Is it something that they're gonna want to share? If you can fit into those things it's probably not great content. Thinking before you post that is not about a selfie of yourself or whatever it is what you're sharing adding value? Is it interesting? Does it encourage and empower people? Because I think that is the essence of how I can say I built my social media is really thinking of things that would empower others. - Right. Question of the day. I have long questions and layers and stuff. Why do you do what you do? Kind of piggybacking off of what Natalie said. We see a lot of people posting sexy shots. I want you guys to ask yourself "Why am I posting this? " Ask yourself "What will my mom think if she saw this or my father? " Literally think about these kinds of things because I don't think a lot of you really realize why you are doing what you're doing. You just see a lot of people doing it and you think that's what to do. So really ask yourself why am I doing this? What am I trying to, what's my objective with this particular post? What do I want to get out of this? What kind of attention am I looking for? And just when you ask yourself that and start thinking about what you're doing you might change or you might find some kind of direction in what you're trying to do. Have purpose in what you're doing. - Mhmmm. I like that. That's good. (upbeat hip hop music)

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*Источник: https://ekstraktznaniy.ru/video/19342*