# GREAT TO GREATER - BEING THE BIGGER PERSON IN ALL SITUATIONS | DailyVee 035 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=ECpscAAzmQE - **Дата:** 05.05.2016 - **Длительность:** 23:57 - **Просмотры:** 116,476 - **Источник:** https://ekstraktznaniy.ru/video/19343 ## Описание TOO MANY PEOPLE SETTLE FIR GREAT. ITS IMPORTANT THAT YOU ALWAYS STRIVE FOR GREATER. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD music featured in this DAILYVEE: ♫"Harphippi" By Nik Koyama - https://soundcloud.com/garyvee/harphippi ♫"Self Awareness" By Zach Ford - @itsZachFord ♫"Q.U.E.E.N" By Kevork Ohanes - https://soundcloud.com/garyvee/queen-prod-kevort-ohanes 💿 DailyVee Selects: https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune ## Транскрипт ### Segment 1 (00:00 - 05:00) [] - Frankly, I did a bunch of research before joining Vayner and that was a big part of my decision to come here was knowing what Gary spoke of. To see that he's walking the walk is really cool, not just talking the talk. (upbeat music) - I adore you, and I hope you're having a wonderful day. Right, DRock. - Right. - Say happy birthday, DRock. - Happy birthday. - You're supposed to say, "Happy birthday, DRock. " I'm just kidding. We love you Claude. I wanted to just get, and we can do this together. It's the same thing from my standpoint. When we had a really great dinner (bleep) and the (bleep) that got brought up, and probably why I opened my big mouth and said, "Okay (bleep) you want to, if this is so important, we want to be a more important partner. " There's not a lot of people that are just going to be willing to open up an office ad hoc quickly just 'cause. That's the advantage of being and entrepreneur. A lot of mention today, and I'm sure you'll be beeping out quite a bit, DRock, of different offices. I would have to take the (bleep) scope and reverse engineer it. I'd also need to speak to the (bleep) slash-- (bleep) as a whole, so I'd like to understand what is available or not (bleep) environment. I believe that VaynerMedia needs to very much consider 5, 6, 7, 8 offices in different parts of the country that are not LA, we're in LA, SF, London, New York. I believe that the IP that we get from different perspectives not only from people that grew up in those areas, but by actually being grounded in Chattanooga, Tennessee, and these 4 to 6 other cities that are vying, you know it's fun, they're vying for VaynerMedia to go there because by us setting up shop there, we invite more entrepreneurial spirit, other companies, I bring company, there's a lot going on in Chattanooga that is benefitted. I think they're important to VaynerMedia because the clients we have and the ambitions I have as a business man long term, we need to be grounded in the IP of those markets. We need to understand what Sal's DNA is in San Antonio, Texas. We need to understand Karen's ambitions in Topeka, Kansas. We need to understand how Katherine with 3 kids in Walla Walla, Washington thinks about the world, not just the people that role in LA, so I'm very conscious of that. It's on strategy. I plan on putting up 10 flags in cities like that across America. We'll go international. We'll look at the Singapore's and the Sydney's and the Helsinki's and the Montreal's and the Mexico Cities' and the Sao Paulo's as well. Then maybe in a 15, 20 year period, we'll start looking at the suburbs of the these major countries as I continue to navigate the growth in my business career. - Talk to you later. Dude, what is up my man? - You live in LA. - I'm so LA'd out. - Are you super LA'd? - I love it. - It's the best right? - I'm like yeah, but-- - Dude, I got to be honest with you, like I'm starting to get weird about it. I'm 100% decided that I'm going to buy a place out here. - Are you? You know what it's not-- - It's where I'm going to spend my-- - It's not the LA you knew 10 years ago. It's a different thing. - 100%. Look at that guy. He went all black today. All black? - [Man] Always. - Oh yeah. - What's up brother? - You good? - Great, I'm great. - What's going on? - All good stuff. Let's do it. So what's happening? - What are you in town for? - Have you guys bought every one of these buildings? - That's crazy. - Is that what happened? - Have you ever like-- - Yeah, I've been here a bunch. - Done the whole thing, so it's like - I mean, every time I come, there's like six new buildings. - It's all ones since then. A lot of it is like hiding out. - It's so ad hoc. - It's so on the DL-- - [Woman] Hi. - How are you? - [Woman] Oh my god, there he is. - Hello. - [Woman] The legend. - That's what, I like that. That's how I like to-- that's how I like-- - Susanne Grant. - Susanne, how are you? - I'm on the agency team. - How are you doing? - Nice to see you. - We met in that little theater, right? Back then? - Yeah, yeah, yeah. - I remember. - I know, the legend. My husband and I watch it, like all the time. We cannot get away from it. - Thank you. - Are you doing a little interview? - No we're just jamming a little bit. - He's here for a job. - DRock's doing the job. - Really, I heard things aren't going well for you. I'm so sorry. - No, all falling apart. - Right, right. - I'm hoping I can help. If I start from the bottom here, I think I can help. - No, no, listen. I just hope things improve. It's been hard for you. I mean, success is not for him. - No, it's poison. How are you doing? - I'm fantastic. - You good? - We're working,,, (light music) - Just to get the hint. - Oh, I see. DRock's going to be happy because better shots. ### Segment 2 (05:00 - 10:00) [5:00] Holy shit, DRock, look at that. DRock is... you did it, for DRock. You did it. Went to the top of Venice. I'm here for this meeting. I surrounded everything else around today. This meeting, so I feel so safe because I have a budding relationship with him, but I feel so safe in your hands. Tell me what to do and we will get it done. I don't want to miss this moment. This would be, in the way of like in my career, like, passing on-- this would be up there with passing on Uber, in the angel round, twice. Even though that like, I don't joke in the fact that probably lost me 250 million dollars. I'm not so sold that if I miss this, it doesn't cost me 250 million dollars. Here's why. I just think that if I do this, it will change my life. You know, one of the great things about doing this DailyVee is do you know how bad I wish that this camera and this amazing man was with me when I first walked into Twitter when there was 8 employees there. Do you know how amazing that would be? Just the history, by the way, just the B-roll for our conversations around Twitter, or when I gave that keynote to most of Facebook, when they were a much different, smaller company. Or that first meeting I had with David Karp, talking about my excitement for where Tumblr was going, or when I flew out to meet with Google and Yahoo about YouTube and Yahoo video. Or that day in Paris when I first met the Travis, the future CEO of Uber. Catching these B-rolls of these early meetings of Snapchat, 2, 4, 6, 8 years before they will be one of the establishments, even though in my mind they're establishment again. For all those small cities or all the 50 year olds that aren't paying attention, they don't know it yet the way I know it. The way I see it, and so I'm passionate about that. I'm passionate about capturing these moments, having those meetings and those early days of establishing those relationships with the leading platforms in the world and really showing that framework for all you entrepreneurs, that one of the great things is, when there isn't anything tangible or anything too crazy, still building those relationships, whether they're with Sean from Snapchat or a Roman from Patow, they are part of the day in and day out that maters so much. Television is dead, this is what matters, and are like in the religion of this same thesis. - Yeah. - We'll be in touch. - Yeah, we'll talk. - All right. (light music) - You know what? Capture me this way and get that cool thing behind me. - Culture is if you look outside everybody is laughing and smiling right now, but it is six o'clock, so people work hard but they have fun working hard. - [Gary] A good culture is not something I want to have 'cause it's fun for me to talk about publicly. Or it makes me feel good. A good culture is A) the right thing to do and does make me feel good. I guess I'm contradicting myself. It's funny I made that little joke like actually that's my truth. I do like being a good guy or it's the right thing to do. Psst, I have a dirty little secret for you. Doing the right thing is always the right thing. - The idea of taking the high road and always being the bigger person is something that has always been a huge part of VaynerMedia as we've scaled and grown and now have all these different offices. I know how important it is to Gary, but it's been important to us the group that were like the original set to maintain that culture and what makes it special to work here. I think for some people here it was probably not a new message, but still an important one to hear it and to hear it from Gary, from the top and the fact that it means so much to him and that it's not just lip service. - The culture at Vayner is so strong. It was the first thing I heard about when I interviewed here and has been pretty consistently pushed as really important to the company since I've been here. I know Gary also believes that going above and beyond to should be the standard. To hear that we're doing great but we should be doing better, I wasn't too worried about how we were going to handle it. I think we're going to really see things improve from here. - It has a funny, call it fuckin' karma. Call it whatever the shit, the fuck you want. Doing the right thing is the right thing. It always, always ends up in the net score being the right move. ### Segment 3 (10:00 - 15:00) [10:00] Even if that net score isn't a micro thing that happens in a three year window on business, you did something nice. They eventually became your client. They gave you money. They're your homie. They give you an opportunity that nobody else can. Not that. I mean, if none of that works out when you're laying there in sick and you can feel good about how you lived your life, the ultimate net score, you've won. A great culture enables speed. - When you genuinely like each other and when you genuinely understand that all of you have the right intent in mind, that you're not doing this because you want to get the ribbon or the recognition or the promotion or whatever else, or you're just a good person, you're not mean or cliquey or whatever it fucking is, when there's a good culture, speed happens. When you're not spending extra time figuring out why Matt is trying to ruin you. Right? Then you're in a really good place. So yes, do I think that in every situation you should try to be the bigger woman or man? Do the right thing? Be the nicer person? Be the better person? Yes, I believe in that. Yes, I try to achieve that. And I try. You don't always do it, but I try. That intent is real. - [Woman] I thought it went really well. I think it's really important for us to always keep in mind that culture is what makes this agency as awesome as it is and it's sort of always the backbone of what keeps us going. So I think it's a good constant reminder for people on the west coast and people in New York just to hear it, time and time again. - The culture that I have sensed already here is truly exceptional. It's a place where people want to be. At least that's been my experience. People are excited to be here, they're enjoying the work and I don't want to be anywhere where that's not the case and this is truly the first place where I've felt that from the majority of the people in the office. So it's great. - I mean, I have, like, the Vayner culture like fully ingrained in me, from being there in New York and I was really, really happy when he did this thing and I found out about it because I was-- like the one thing that I talked to him about was, like, getting him and Claude and, you know, like James and Scott here more often for like one-on-one, in-person meetings because it's just so much different, having that leadership available to you in New York. And like we just don't see those people, like on a day-to-day basis here. So when he said that he was like "I'm gonna be here more often and I'm thinking about buying a house," and whatever, like that is going to be awesome, just having him here and it's going to make this place so much better than it already is. - It's interesting because you mentioned about the culture, you know, as far as I'm concerned, coming from start-ups and very large companies, other agencies, the culture here is pretty exceptional. - Yep. - So what is it that's going to change and what is it that you're not seeing that you want to see? - Yeah. So it is exceptional and I want you guys to know that. I just don't want one person saying something mean about anybody ever, ever. How about that? - [Kate] My question to him was: Well, if you want it to be better, what do you feel is missing? 'Cause I wanted to know, kind of just maybe dig in a little deeper and understand further. How do you take something that's good and make it great? So that was kind of where my question was coming from. But the fact that he is someone who is not just okay with good, who wants to take it to the next level, is something I really respect and I want to be working for someone like that, someone who has a vision and someone who sees that there's always an opportunity to continually improve. And iterate. I think it's about evolving, too. Knowing that as a company grows, things have to evolve. And just because a company gets bigger doesn't mean that culture has to suffer. So I love that he has that vision and that's, again, certainly someone that I want to be working for, who believes that. - I know that the culture here is phenomenal. I'm pumped that you must be sitting at me like woof because I know and you guys all know. We know, but just imagine where the fuck I'm at. Right? Like, and listen, I'm not, listen, on the flip side of what I just said, I don't think it's humanly natural for what I just asked for. Right? I get it, but I do think I want you guys to understand, if that's the ambition, that you need to save that for when it's really needed. Does that make sense? It just can't be easy to talk shit. It's funny. I've been writing a lot of articles about entrepreneurship. Do you know how tough it is when you have nobody else to blame? Know how much fun it is to blame the person that's above you? ### Segment 4 (15:00 - 20:00) [15:00] It's pretty cool. You know how fun it is to blame Matt? It's fun. for Matt to blame me? It's fun. For me, it's not fun. There is nobody else. I promise you, every single thing that is broken here, is my fault. Sucks. Super lonely when you have to make this core decision. Look, it's my responsibility, like, it's my job. Just like I talked about, as you just saw in the clip, I'm sure DRock editing it nicely, just like I talked about, it is lonely at the top. It's only my responsibility. Every issue at the company is my fault, and so you allocate the hour and a half to give the talk to the whole company and you miss four phone calls that were going on and DRock kept looking at me during that time. Because it's only my responsibility. It's only my singular responsibility with the Claudes and the James and the Segels, they're there, but at the end of the day the buck stops with me and I have to, with every ounce of my soul, try to deploy my North Star to my employees. Know it is my challenge, and every leaders' challenge, all of your challenges, to know that moment when you've got to give that talk. I knew it was time for that talk. I know there's going to be benefit from it. I've gotten the email. Here's the post-game from six hours ago, and I've gotten like five emails already. Good ones. Real ones. It's meaningful. You've got to put in the work, and so it's a leaders number one job to deploy her or his religion on everybody underneath them. From their right-hand man or woman, all the way down to the intern that started yesterday. You've got to do that in a million different ways and for me, I try to put myself in a position to win. Not all of you are going to be able to, or have the charisma, or the natural communication talent, to do an all-hands-on meeting, but many of you can write a manifesto. This incredible, five-page article, pdf, blog post, that moves your company. Some of you can voice it. do an offsite at a cabin that you own and that's it. Some of you can pick the four people that can get it from you and then they're the ones that instill it. You've got to figure out your version to communicate that installation of your religion to your organization, but you can't just put your head in the sand and not do it, because you don't do it the way you saw me do it or the way you heard somebody else do it. Figure it out. Write a manual. Do a seminar. Anoint four communicators within that translate you the best. I don't care, but do it. - You know it's always great just having Gary in the building. I have had the luxury of knowing him for 10 years plus, and I know how he ticks, but not everybody that's in this office especially gets that kind of access to him. Just having him here, I think, really makes a huge difference, and the fact that he's going to be here so much more often over the coming weeks and months will mean a lot to the development and growth of this office. - If you think about everything that's going on it's like you have to be the bigger person where you just look dumb. - [Gary] A great culture enables speed. When you generally like each other and when you generally understand that all of you have the right intent in mind, that you're not doing this because you want to get the rhythm or the recognition or the promotion or whatever else. You're just a good person, you're not mean or cliquey or whatever it fucking is. When there's a good culture, speed happens. When you're not spending extra time figuring out why Matt is training you and you, right? Then you're in a really good place. I want, I've done a much more aggressive job in New York on this issue. I want to make sure everybody understands in this office how much it matters to me and how much it is the single reason most people get fired at VaynerMedia. How much I would like to elevate what we have going on here. We have a great thing going on here but it's not where I want to be. I want to make sure everybody understands that being the bigger man and being the bigger woman in every situation, all of them, is the prerequisite, it's not the ambition. It's not what I hope we get to, it's the cost of entry and points are being tallied on the individuals in this room that are not playing that game on an everyday basis. It is the thing I care about. You can get away with it for four months, seven months, even a year but you just get away with it long term. I highly recommend that you use Madalina, that you use Claude, that you use me, that you use Matt, that you use your homies. Whatever you need to use to make sure whatever is bothering you that doesn't allow you to be in that mental place, to be that teammate, to always, look, the reason it's easy to be the bigger man and woman in any situation is you're happy with yourself first ### Segment 5 (20:00 - 23:00) [20:00] you're in a good place. It gives you the audacity and the mental strength and the stomach to be able to be the bigger person. Guys, I'm always right or at least I think so. When I have to be the bigger man in a lot of situations, it's quite hard for me and I also have the track record and the experience and the results to like back my shit up. I still have to eat shit on an everyday basis for me to do what I'm asking you to do. I promise you if I do it every day with clients and AJ and James and Claude and Scott and Matt, if I do it, then I promise you I expect you to do it. No matter who you are or what you do or what your fucking title says you are. To make that happen, I need to make sure there's not a clique or an individual or four random individuals that are going to stop it from happening the way that I want it to happen. I'm available for you. If you're concerned about what I'm saying and you know it's predicated by you being upset about your pay, your opportunity, the other person in your team, 700 other things that could come up that make you not as in the best place that you can be. Which then creates a scenario where you are not, I'd much rather you be on the offense with me, I fix it and/or we talk about it than for you to just go down the inevitable blah path of not being happy, not being able to be that person that the company wants and then just being fired. That's not good for you. I'm very thankful that you're at this company and that you believe in me, it, the logo, the team so I want to be there for you. I'm super available. Gary@VaynerMedia, wide open super pumped so and again I'm going to be back here next week. Like here a lot and so I have enormous ambition for what we're doing out here. We have a lot going on and a lot of very good stuff going on and I need to elevate the level of everything here starting with culture, real culture. Not you're doing it on the surface but you don't mean it. - Got it? - [Gary] I feel really good about the talk I just gave to the LA crew. Obviously, new challenges, satellite offices Wine Library, there's only one location. I myself as an entrepreneur am developing. I don't talk a lot about my shortcomings very often because I really don't give them a whole lot of thought. I definitely recognize my need to be present physically in some of the offices, which I'm exciting. LA is becoming a very important, this would be a good shot DRock. LA is becoming a very important hub for us, and I think there is some stuff going on in the office that could go from a 9. 2 to a 10. 1. Even though the tone was culture, LA is doing its thing. I just want it to be better. I always make that joke of the people that don't do innovation that are like, "Business is up 60%. " What about 120, what about 400? That's what that was. It's not that I'm worried about culture. It's that I want it to be better. Right, guys? - Hi. Right? - Yeah. Right? - Hello. - Yes. Was that good? Did you guys enjoy the talk? - [Woman] Yeah, it was awesome. - Good. Awesome. - Thank you. - Have a great day. - [Woman] It was nice to have you here. - Thank you. I'll see you guys in a week. - [Women] Bye. (light piano music)