# Gary Vaynerchuk Interview with Mike Rashid ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=blcSjQ6Lu8M - **Дата:** 03.05.2016 - **Длительность:** 40:43 - **Просмотры:** 58,228 ## Описание Visit Mike Rashid's youtube page at: https://www.youtube.com/user/fuertepeople -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M) Segment 1 (00:00 - 05:00) - Gary V. - What's up my man? - Thanks for having me. - Thanks for coming in. - I wanted to come because I know you have another book coming out. - I do. - #AskGaryVee. - Yes sir. - I'm a big fan. - Thank you. - I get a lot of wisdom and insight from you. Motivation as well. A lot of things that you say and you talk about, I already believe and I already feel. I feel like we're torn from the same cloth, but I'll listen to you and I'm like, "That's right. " - Reaffirm it. - It reaffirms it. Exactly. - Uh-huh. - It educes what you already know. I'm going to give example. You give a lot of boxing analogies. - I do. - I'm an ex-boxer. That's my love. - Me too. - There's a coach who was criticized for taking this guy, this boxer who's already an elite level boxer and another coach criticized him says, "You didn't do nothing for him. "He's already there. "You're just cheerleading. " This coach said, "OK. Maybe he needed a cheerleader at that moment. " You know what I'm saying? - Yes. - That's real. - That is super real. - Anyway, I wanted to come to-- - I like that. - I want to share we have somewhat a different audiences. - Yeah. - But it does crossover and it's a lot. I wanted give you my audience. - I appreciate that my man. - You know what I mean? And I try to give them as much good stuff as possible and I just want them to know about you. No doubt. - We're all the same. That's what DRock's said for right now. - DRock. - I appreciate it man. Yeah, listen. I keep my stuff very basic. I think we all deploy thesis against our executions. You were just talking before we went on film of the audience of people that are working out or in great shape. You're like, "Great. That's one part of the equation. " You take the mentality in the thesis and you deploy it against that genre. I do the same thing. I think, that's when we probably crossover. There's a lot of people trying to start businesses, trying to start their companies, get theirs, and for me, I just want to get them to think about things that are higher plane. - Right. - I always say it's tactics versus religion. - Mm-hmm (affirmative). - Right? Please. - Can you explain that in layman's? Break that down so they understand? - Sure. I'll explain it a couple different ways. One I'll give some tangible for the audience. Right now everybody's talking about Snapchat, right? I'm a big believer that Snapchat's the next platform. It's a YouTube. It's a Facebook. It's a big deal. Somebody called me out on my last #AskGaryVee Show and said, "You're not giving us the right answer. " I really went at him, because I'm like, "'Cause you're looking for a tactic. " - Right. - You're looking for me to say, "Do ten push ups. " - And you're going to have... Right. - Post this on Thursday at four o'clock with seven letters in it and this picture and the problem is tactics change too much. The market changes too much. I've started finally taking care of my health in the last two years. The things I did 18 months ago for my body aren't the right things for me right now. - Right. - No different than your "He might've needed a "cheerleader right now. " - Right. - The reason I always talk about tactics. Jab, jab, right hook, back to boxing. That's a fucking textbook. - Right. - It's pure tactics. - The truth is, and you know this, is it's getting people to understand the religion. Understanding why you're doing stuff. - Right. - For me, I'm always reverse engineering, like, "What do I want to happen? " Then how do I get there backwards? How do I provide value? I'll give you an example. You know what's so interesting? This is actually a great way to say this. This is a phenomenal situation right now because you started with, "I just want my audience to know you and "bring them good stuff. " How did this happen today? That was a good thing by you, that you wanted to put me on to your world. My reverse is, I'm spending the last month, my publisher and PR people are yelling at me because they're like, "You're passing on Wall Street Journal and you don't "have enough time to do the Journal and CNN and CBS, but "you're doing this cockamamie podcasts. " - Right. - It's like, so to me, I can do the math, I know how many people you have on your channel and this and that. I don't need to always do the biggest thing. You go where you feel is right. - Right, right. - I could be on the Today Show right now and I may have reached seven million people, but maybe 700 of them feel me. - Right. - Whereas I can do something like this or the other things that I've been doing that they got all upset about and it may only reach 100,000 or 500,000 but 4,000 may feel me or it's just 700 or it may be 100 but it feels right to me too. - Right, right. - That's, people are not navigating their lives with enough intuition and long term. To me, the energy of you reaching out felt like the right thing to do. I don't know to even explain it and it's now, here we are. Today, starting right after this, we do some daps ### [5:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=300s) Segment 2 (05:00 - 10:00) a little love on the way out, we go back but we've started our relationship. - Right, absolutely. - I don't think people think about the finish line enough. They're thinking about what's in it for me right now and they're not thinking about seven, twelve, nineteen, forty four years from now. - Right, let me speak on-- - Please. - the origins of how I got here. - Please. - Okay, so I got a DM from, I believe, Brittany about the book coming out etc, etc. - On Instagram right? - On Instagram. - Just to let everybody know, I'm doing a heavy Instagram thing where we used a platform called Ground Signal, you can check it out, where we found out people following me that data showed had good audiences, and I didn't reach out blind. I reached out to people that are already in my ecosystem and I wanted to give them a free book because they had audience and we wanted to start a relationship. Go ahead. - Even if it was, even if you were doing it blind, I got the message. - Yes. - My closest friends are in this room right now, yo check this out, check this out. They hit me up, right? My guy here is like, oh yeah I got that too. I went really? Let me see. Same, I'm like, that's fine. I'm going to respond, explain who I am because how I am, I'm like me and him need to know each other. We need to meet each other. They're going to, we'll end up linking up. - Once they understand. - Exactly and you're, I know that you're a dynamic thinker, you're a smart dude, I get it. I know. It's like, I feel like I really know you. - You taste it. - Yeah, exactly. - You know why. It's the same way I felt in two seconds. It's why we picked and chose our spots, you can just taste your own. I believe in that shit so much. - I'm with you. My mentality is like, I have a, I don't lose mentality. That's with anything, that's not just like say a sporting event or whatever, that's just life. Because life is nonstop test and we are always being put to test. There is always challenges, obstacles et cetera. I literally don't accept any of that as an impediment, as a negative. It's like, "Good, this is going to make me stronger, I'm going to learn something from this. " - Do you like to lose? - Fuck no, I don't even... - I do, and I'm probably saying the same thing you just did. I seriously get off on losing, I love it, I fucking love it. When play basketball, we play basketball two times a week, a bunch of people here at VaynerMedia, 6 am tip. You got to really want to play and I'm up till midnight hustling, I got to up like five. It's crazy, I love when we go 4-and-0 because we shoot for teams and I got the right team and we are just more talented and we're rolling. But I'd be lying if I told the world that I don't get an extra special like buzz when we lose the first three. I love the climb. - I'm going to tell you why? - Please. - Because this is something that a lot of us have, some people don't have is, when you are at the bottom you have nowhere to go but up. If you are not literally at the bottom. - It's all upside. - Exactly, if you are not literally at the bottom, figuratively you got to be there, you got to have your eyes on the bigger guys, the bigger, because that's what I do. I'm always comparing myself to-- - Something above you, a 100%. - Yeah, people who are doing way better than me. - You want to hear something crazy? - Mhmmm. - You see it right up there, the wine business? - Right. - When I won, when there was nobody in the wine business that debated anymore that I built the best wine shop, I was done. - Right. - It was over. - Exactly. - As a matter of fact, I'm worried about that with VaynerMedia right now. We've exploded. We're up to 625 people. We're becoming the shop. - Right. - It'll take a couple more years because Madison Avenue's old-- - Right. - and fucked up. As soon as it happens I'm scared because I'm like, "Shit. It's going to happen again," and I'm going to want to go sell potatoes or something. - Right. - Be the potato king. - When you say you can taste your own, perfect example. One of my closest friends, we always talk about different scenarios. "If you just got this $500 million right now, would you do this? " - Yeah. - He's like, "Yeah man, I'd just kick back and just hang out with my daughter. " - Chill. - He said, "You wouldn't? " I'm like, "I can't. " - There's no other gear. - It's infinite possibilities. You know what I mean? Infinite. - think that's predicated on? I'm curious if this is what it's for you. I'm just driven by legacy. So much more, I always say legacy's greater than currency. - Mhmmm. - That's why I'm out there and that's why DRock's filming and that's why I'm doing this stuff. No question. I'm excited right now that my great-great-grandchild is literally watching this right now. - Right. - I'm long gone. - For sure. - They're literally watching this right now. - It's out there. It's the same here. When I go to my children's school, I'm winning. They're winning. - 100%. - My son has a YouTube channel now. - Is that right? How old is he? - He's 10. - I love it. - He just turned 10. They're seeing the spelling bees. They're seeing him working out. They're seeing all of his stuff. ### [10:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=600s) Segment 3 (10:00 - 15:00) He gets it. He's proud of his dad. I'm proud of him. Also with legacy I love that you said that because I was just talking to some people about this. When I first started in the fitness industry, we had photographers. We had videographers. Every expo on that. People made fun of me like, "What are you, famous? " - Yeah, "Paparazzi? " Those same people are year, two years later, "Hey, so about that "YouTube thing. " - Yeah, "Can you put me on? " - "Do you? What do you? Can we? " - "How do you do that? " Of course. - That's one thing, but you're right, the legacy. I look at it, I'm not looking at it like, "Oh I'm doing something better than you that you're not doing. " No. I'm looking at it like legacy. You know what I mean? Ancient Egypt. Ancient Greece. Rome. They have these fucking statues of-- - 100% - Hieroglyphs. This is our modern method of that. - There's another thing that is quite interesting. We, everybody who's watching right now and listening, we are the patriarchs and matriarchs of our family. We will be the first generation that is heavily, and I mean heavily, documented. So, forever. You're the beginning of your family. Sure thing, and I don't know how many pictures of your parents or videos of your parents, but for 97. 9% of us outside of people that had parents that were famous, we are the starting point, and I think that's a huge responsibility. I literally look at everybody in this office and I'm like, "My God, they are the person that their family's going to be like, 'That was the chick that started it. '" - Right. - And that's a big deal-- - Right. and that's a responsibility greater than anybody's ever had to deal with in the past, and I take that responsibility in a big way. I want to set up the Vaynerchuk name- - Yeah, for sure. - in a legit way. - For sure. No doubt, so #AskGaryVee. - Yes. - Why, and what? - I'll give you the real answer and then bullshit answer. - All right. - The real, real answer is I love public speaking. I don't get any high greater than when I hit the stage. That's my competition. That's me walking into the ring. I literally treat it that way. I've recently told the truth of how I think about the way I go on stage which is, I want to fight my audience, I come with anger-- - Right, right. - and honestly, I realized that when I was doing Q & amp; A in the last 15 minutes, that was the biggest fire. My talk was great and I'm entertaining and good, but where I really separated myself from everybody was when I did Q & amp; A, because I can really show my skills; so 18 months ago when DRock and I started the show, I went on a very conscious effort to brand myself as the Q & amp; A guy. - Right, right. - So that my talks, going forward, once I got bigger, I could just roll on stage and go, "Go. " Like that's what I actually want to do. - Right, right. - That's why. Why is there a book? It's a triple reinforcement of where I want to take the brand. - Right. - The more politically correct, and true, but secondarily true answer: it was the best book that I could write right now and I had one more book to write on my contract. - There you go. - I got to deliver and it was the best book that I could write right now. I've been stunned by the early reaction. My haters and my biggest fans are agreeing on the quality of it and that's why I think I've got something with this. - Right. - Because it's a 360 view. It's about parenting and empathy and self-awareness and work ethic and leadership, not just how to use YouTube, make money using Facebook. - Right and that's one of the reasons why I'm a huge fan of yours is because you have VaynerMedia, right? The underlying spirit of your success is not just being a social media guru or whatever those title's are. It is the fatherhood. It is the fact that your like, "Fuck this, I'm going " to get in shape. "I'm going to show you guys what I'm going through. " All of the other things that make you the man that you are and that's one thing that I try to convey to people that listen to me and follow me. In the fitness industry it's like these people are just fitness. - Did you see the video I made about the fitness industry? I was like, "Can you please show me one picture when you just" Listen, everybody knows you're setting these pictures up. It's your pump day and it's perfect fucking lighting. - This is the thing, Gary, they don't know that. That's the dangerous part of it. These people are so impressionable they don't know it. - That's a valid point. You know what's funny? What just happened. We just both broke down the same statement. You're right and I'm right in a ten year window. What I'm trying to tell the people that are taking the perfect shots is, "You're going to lose when it's not ### [15:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=900s) Segment 4 (15:00 - 20:00) authenticity because eventually and you can get yours. " There's big difference between being rich and being wealthy. There's a big difference between having a couple of all-star seasons and being hall of fame. - Right, right. - You're right, I'm not breaking it down well enough. People can get away with, and I see the marketing all the time, you can get away with a couple of years where you make some bank and you may think you're clever and tricking the market, you're just going to lose over time. - Absolutely. And see I look at it like this. Those people and I'm the guy who put the reality in everyone's faces. A lot of industry people don't like me but the people like me-- - Of course. - And that's what I care about. - And what do the industry people not like? I know what you're doing. You're exposing truth. What would you say is, what are the top two things you think, I'm just interested, I'm just curious, that you've exposed that the industry reacted poorly to and the people like yeah. Well, first of all, until recent times you have your gate keepers Your big supplement companies. - That's right. - The promoters for shows, et cetera. - Yeah. - And people needed that to make money. - To appease them. - Right. So I came through in a different direction. First of all, when I got into the fitness industry I wasn't trying to. I was just doing me on YouTube. Right? - Right. And people loved it. It grew to where it's at. I now have a supplement company, an apparel line, I have a meal prep company. - You did from the ground up. - When people asked me, "So what you do? " I'm like "It's a lot. " You know what I mean? It's all from the ground up and it's all without these "gatekeepers. " Now I'm letting people know you don't need them anymore. - Sure. - They need you. - 100%. They need you and your audience to help sell their product. - Because YouTube and Facebook and Instagram won. - Exactly. - Not this company. - Exactly. And these companies are seeing it. So they don't like that. - You showed by example. - And I don't need them. - So you have all the leverage. - I'm letting people know you don't need that shit. - Were you an entrepreneur as a kid? Did you sell Blow-Pops and flip shit? - I was more of a creative person. - Interesting. I played piano, saxophone, tap danced. A lot of people don't know that but yeah. - Tap dance shit is (inaudible). - I wish I was a monster and could say I tap danced. I would milk the shit out of that. - I was into science and stuff but-- - You are super nerdy? - Yeah. I was. - Were you always big though? - No but I was always in shape. - Got it. - I always worked out. As a boxer you can't gain weight. It's impossble. Every time I would stop a gain like 20 pounds. - When did you start boxing? - 12. - Where did you grow up? - Brooklyn. - Oh here. All here. - Yeah. But then I moved as a teenager to Arizona to be with my father. And at a young age I traveled all over the place fighting. - How old are you? - I'm 36 now. - So who'd you come up with? - My father. - I'm sorry. In the boxing game, who'd you see as a young kid? - Oh, I was right under Floyd Mayweather actually. That's cool. I should have been right there too. I could've been right there too and when I stopped I couldn't watch boxing for like five years. - Why'd you stop? - Just life. Other opportunities I thought were better. Boxing is hard. And when you start as a kid you kinda get burnt out, you know what I mean? - Yeah. - But it's worth it. - The mental undertaking-- - It's a tough game. - I had gotten lazy because I didn't have my father over me all the time, however. - And you were at that age when other shit was going on. - Exactly, girls and you know. - Of course, life. - Right, so I went to school but those principles that he instilled in me then, they're here now. Every group of friends I had, I was always the guy getting everybody to work out, you know what I mean? When I was 12 I was getting up, jogging at 6 in the morning, you know, and I just did different things. It made me, there's no boxing team in high school so I was an outsider, you know what I mean? - I'm the same, man. It's funny. I've been really, it's funny like I almost put it on a shelf, I talk a lot about him, you guys that know my stuff know I talk about working in my dad's store when I was 14. What I don't talk about is, because of that, I didn't play sports in high school, like I played tennis for one year. I couldn't. When I say that I worked every, I worked every weekend. - Right. - There was not a single Saturday from the time I was in eighth grade on that I was available, outside of the baseball card shows, which was work too. I get it. I was so outsider, I on Friday would go work at the store, which meant that I didn't go to the Friday high school parties. - Right, right. - The other thing and I'm sure you felt this too, the craziest thing about that and I've been thinking a lot, by the way, the reason I jumped on this is, I've been thinking a lot about what I want to do with the sixth graders because what you ### [20:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=1200s) Segment 5 (20:00 - 25:00) probably felt and what I definitely felt and I'm projecting, you tell me if I'm right or wrong, when you're playing a different game than everybody else, peer pressure doesn't even have a shot on you. - Oh yeah. - Because you're already out. Like, I was already out, like I was looking at it. I wasn't in it because I was over here while everybody was over here and man, if you're lucky enough to not feel peer pressure in high school, you can stay out of a lot of fucking trouble. - Oh yeah. I never got in trouble in school. I was valedictorian, you know what I mean? I was the one black kid in the chess club, you know what I mean? I'm not saying I was this perfect angel but peer pressure, it didn't even exist. - It just didn't come in. - And you talk about self-awareness in the new book, I bought the pre, I pre-ordered and I read the sample and I'm all about that. I've been self-aware, I've had a good level of consciousness as a youth, when I was young. - It's such a gift. - I was aware. - You knew what you were good and bad at. - Yeah, and I knew what to stay away from by watching other people, you know what I mean? - One hundred percent. - When I seen people, I didn't have my first taste of alcohol until I was in my 20's. - Me too. - When I seen people drunk, I'm like why do you all want to be like that? That's not cool. You know what I mean? - My end game with socialization is like getting a girl. Not looking like an idiot. - Yup. - Yeah. In terms that I hold self awareness and consciousness. Now, going back to fitness. Right? - Please. - People misleading people to look like they're perfect all the time. I feel like this is like one little analogy. I look at people like we're animals essentially. Right? - Hundred percent. - However, what separates us from the animal kingdom is self awareness, consciousness, et cetera. Like a dog doesn't really have self awareness. He'll take a shit in front of you. It's not embarrassing. Hump a pillow. It's whatever. They don't have embarrassment. We do, or we should. Right? - We have a lot of emotional intelligence. - I'm looking at certain thing, I'm like, "You're okay with "lying or misleading like that? " You know what I mean? - You know what scares me the most in this fitness world? In the supplement world? - Right. - How many of my contemporaries, because I can't call them friends because of this one action, are literally willing for a buck to peddle product on people that is not approved by the FDA, that comes from China. They have no idea what's in it. I asked some of my homeys, I'm like, "Dude, what if in twenty-four months multiple people die from this shit that you're peddling. You've no idea what's in it. You're not taking it yourself, but you want to make bank. - Right. - Sell T-shirts. If you just want money, sell anything besides shit that people are putting in their body, and can get fucked up, because you have no idea what's going to happen. " - Right. No self awareness. No embarrassment. No emotional intelligence. - No projecting. - Right. I started my supplement company by accident. I never took supplements all my life. Then, you know, I was personal training, and I was a successful trainer. I had clients all day long from 5:00 in the morning. I close the gym. I'm tired, I don't have energy. - Sure. - That's customer service. I'm big on customer service. You're paying me sixty to hundred dollars for an hour of my time. - So you need to step up your game. - I need to be, you know. I tired pre-workouts. I like the energy, but it there were certain side-effects that I was getting, I didn't like. I started researching. Right? I don't have a background in-- - Sure. Chemical engineering. - Chemical, right. - Yeah. Everything's on Google. I'm researching. After work, every night I'm researching all these ingredients. I found out why I was feeling the way I was. I went to eBay and stuff like that and found labs where I can order raw materials. - Yep. Hacking. - I'm testing out stuff on myself. Right? Almost died with my first prototype. - Seriously? - Yeah. Because I didn't measure the caffeine with a milligram scale. I couldn't find it. You can't find milligram scales. They're hard to find. You can get a gram-- - You get your heart going so much? - Yeah. I was in a mini comma for a day. I slept for thirty-something hours. Twenty-something hours. Luckily-- - You didn't die. - I didn't die. - Thank God. - I found out that I put the equivalent of forty fat burners, that much caffeine in the tea that I drink. Anyway, I learned, I did it. I experimented on myself. Finally got a good formula. I feel like with any industry, with the emergence of social media when they see people, following, growing, growing. You get bombarded with pitches. - Sure. - One of my business partners now who I was in the supplement business with was like, "Hey, you have ever think about doing supplements? " I said, "Funny you asked. " I took a picture of my kitchen and sent it to him. ### [25:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=1500s) Segment 6 (25:00 - 30:00) My kitchen was like a laboratory, all these raw ingredients, a lot of shit that didn't work, shit that did work. He was like, "Damn, what's this? " I explained, I sent him my formula. He was like, "This is pretty different. "This is interesting. " We came together and did it. I was making it just for me to take. You know what I mean? Then it blew into a whole... - This is my point earlier in the story. If you are not willing to take it yourself, anybody who is watching right now, you want to make a buck, go fucking garage sale and flip shit on eBay, you can make a buck like selling people stuff that you are not taking yourself is a scary proposition. - Yes, they got to, they die every day because they look in the mirror every night knowing that they are full of shit. - 100%. - When I see people rising fast and I know, I'm with you, I got friends too, I won't even call my friends. - Acquaintances. - People who come around-- - You got call them acquaintances 'cause you are scared to call them your friend because you don't believe in the shit they are doing. - Exactly, and then they are like, "You know what? I'm going to do supplements too. " I'm just like, "All right guys, whatever. " It makes me want to get out of the supplement business but we formed, I just formed a new company with two of my buddies and we're getting out at sports nutrition, period. We are doing more optimal health stuff. Stuff you'll find in a doctor's office, you know that I'm saying? Because I'm all about health not just fitness industries. I'm about being healthy. - It comes down to intent. - Right. Exactly. - If you want to break it down to its most basic form, everybody wants to get theirs, I'm not Mother Teresa. I want to buy the New York Jets, I need billions. - There is nothing wrong with that though. - Especially when you don't want to do it at anybody else's expense. - Exactly. - I want to get there by doing good, giving you 51% of this relationship. It's 'cause I'm so good that I know what to do with my forty nine. It comes down to talent. The reason people want to take eighty, ninety, 100% of the relationship is they're not good enough, unless they take 100% of people's shit. I'm good enough to like get mine on 49% of the relationship. Why do you think? Of course people like me, I'm giving them more than I'm asking for in return. - This is why I love you, dude. Like I said, I'll hear something you say that reaffirms something that I'm doing. You just did it. This is my brother right here, man. When we were putting a deal together for the documentary we're doing and we came up with the percentages and he said what he was cool with, I said, "Here's an extra five. " I love him. He's fucking super talented. And I'm not worried about the money like that. I'm doing all right. We're doing projects, everything that I'm doing, Gary, it's 'cause I really fucking want to do it and I feel so good about that. - You're going to feel the best about it with the one thing that you'll never get to see happen, which is literally how I live my life. I'm sure if you follow me you've heard this, everything I do is predicated on my funeral. I'll never get to see it, which fucking sucks, but I just basically want to-- - What if you do see it? Who knows? - If I do see it, then I'm coming back on some different shit. I'd be like, "I'm the greatest. " At the end of the day, if you really want to win, I think living your life predicated on everybody showing up to your funeral, and you know what? It becomes your life. I'm sure you guys have met people, it would never dawn on me to do this and not say hello and get everybody's names. I watch it and I see it in other places. Why? Who do you think you are? More importantly, when you have that big of a north star, it's not a tactic. I consciously understand that people take note that I do that. - Right. - I'm not confused. I'm willing to admit that. They also know if somebody's doing it or not doing it. - Right. - It gets better. This is where I believe the truth is undefeated. It's also better, I'm really good with faces, I'm shit with names. My favorite part is, when I see him at the Phoenix Airport, I'm like, "Yo. " That's when people are like, "Oh shit, he really did pay attention. " You know what I mean? That's how I think life works. I think the truth is undefeated. I do think, over time, everything gets exposed. I see it every day, people always ask me about MLM companies. I say, "I don't like them. " They get mad at me because I'm acquaintances with many people in that space. I'm like, "Look, I don't like it. "I think all it is people selling people. "It's not for me. " Now, who am I? I'm not God. I'm not judging anybody. - Right. - I have no interest in everybody selling pills that are killing people, everybody that's doing ML I'm not judging you. You do you. I have no interest in making you feel good by me saying I believe in what you're doing because I don't. - Right, right. Exactly See, that's what I love. Nowadays, I feel like society has become so sensitive to where I often feel like the bad guy by speaking my mind and being direct to people. - You're the short-term bad guy and the long-term good guy. - Right. It comes back. - Every time. ### [30:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=1800s) Segment 7 (30:00 - 35:00) I live for, "I told you so. " This is where I'm vain. not noble. One of the biggest reasons I think I'm a good guy is 'cause I get off on, "Told you. " - Right. - I love it... I mean I live for it. - Mhmmm. Right. I did a video talking about people are like, "You need to be more humble. " I'm like, "No I don't. " I said look up humble, the definition of humble. It's literally putting yourself in a low rank in whatever situation you are and I'm like, "Look, I'm not saying I'm an asshole, but-- - Let's take a step back - But I'm confident as fuck. - Let's take a step back here. We're on your show right now. You've been plenty fucking humble. You're being very kind to me. You're putting me... I think I'm as egotistical as it gets and I think I've got nothing but humility too. Like, it depends on when people see you. Like I'm first interacting with you right now for real. I see massive humility. So I think that... You know, there's also things like... Look what just happened with Cam, right? Cam was like, "I'll show a good... You know, show me a good loser and I'll show you a loser. " - Right. - I believe in that shit. - Like, everybody is on Cam's ass. Nobody was on Belichick's ass for walking off the field and shaking nobody's hand when he lost the Superbowl. - Right. - Like... You know. There's different zones... First of all, I'm my worst ego bravado when I'm on stage. That's the context. I feel like I'm on fire, I feel like I want to come at it. That's me there. I'm the best and the most humble when I'm having a meeting one-on-one with somebody in here that works for me that fucked up and I'm propping them up. I think that when you're living your life in the open like almost all of us are now-- - Right. - You know, A, when you're creating this much content like both of us are, first, I have empathy for people think that we're fabricating. I don't think people know how much, how nothing, how nothing I touch DRock's editing. Zero. - Right. - But I don't think anybody should believe me. Because I wouldn't believe it. - Right. - Like, what do you mean? You're putting, right? - Yeah. - So I get it. I'm not mad at anybody. It just comes down to the truth will be right at the end. - Right. Absolutely. Same thing man. I hate that I keep saying this. He upload a video, private and I just, go ahead and put it up. We don't do the go back and forth at all. - There's nothing to hide. - The beauty with you and D-Rock same with he and I, we're friends. - Yeah. - We're fucking, we rock together. - Honestly, I want to be less of D-Rock's friend and I'm not joking. Because I don't like, one of the things I fear, so it was funny, D-Rock and I are had actually a really interesting moment the other day where there's a lot that doesn't make film because I'm firing people, I'm having client cut. Like there's stuff going on. - Yeah. - And there was just a rally of like intense shit that day and I get out of my meeting and I look at D-Rock and I'm like, "D-Rock, you ever think I'm going to get my just due? " And I was talking because I could just see it in his eyes. Like he's so close now. Now he's really seeing everything, everything. - Right. - And my true everything is way better than what I can put out. All my best shit is hidden because it's the dark shit where I'm the biggest light. But I can't put it out because it's somebody else's dark shit. - It was funny. We had a really nice moment and I was like, "Fuck. How do I... " DRock, over time, and this has happened with him, he likes me more because he knows me even better than anybody else. That's going to affect the way he edits,-- - Right. - because he can't help it. He's a human being. I'm trying to figure out how to get DRock to hate me a little bit. To put out some shit that's but it's interesting, isn't it? It's super interesting that way. - But it's good, having somebody who knows because this is life right now. He knows your spirit. He knows what to capture. - Hey listen, at the end of the day, whatever you and I put out on video and YouTube, the bottom line is we're interacting with too many, there's 625 people that work here. There's probably been 2,000 that have gone through the building. They're all talking about me and they're telling people over dinner, "Ah, the truth is! " Or "Ah, the truth is. " I know that and that's how I try to live my life. You know what I mean? - Absolutely. - I want people that I fire, after they're okay with it 6 months later to tell the truth. I don't mind when the first month out I hear stuff. I'm like, "Of course, they're bitter. They're mad. " - Right. - And they're struggling and they're concerned. There's only so much I can do with severance and stuff of that nature. But, a year later, when they're on the next chapter, I want them to start reconciling backwards and being like, "That's a good dude. " - Mhmmm. - If you do that, you'll always win. - I totally agree. Gary, I don't want to take too much of your time. - I appreciate it. - The book, "#GaryVee," March 8th? - March 8th. Look, it's the best book ever written by a human being. ### [35:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=2100s) Segment 8 (35:00 - 40:00) - There you go. - That should be enough to get people intrigued. You know what I think honestly? I think that this is exciting to me because knew a little bit, got a little more sense just now. If people like you, they're watching this. I think that the human aspect of being a success is not talked about enough. People talk about the skills. What's the hack? What's the system? How do you get 1,000 followers on Instagram? 100,000 followers on Instagram? If I get 100,000, then people are going to give me product. Or Protein World is going to want me to put them on, right? - Right. - I know the game. I get it. That shit is short term. If people have latched onto you and are watching this, then I think what I wrote, and look, you'll tell them better and they'll trust you more, but I tried to write a blueprint for the entrepreneur and the executive and the human that looks more like us than the masses. - Right. The beauty of this is one thing with social that I want to get to the level of is you attracted a fan who can come to you and help put your message out in the day. - Of course. - You know what I mean? Because, essentially, I'm a fucking fan. - That's what happens when you start providing value, and that's going to happen to you, man. - My iBook there's like four of your books already in there. You know what I mean? - I appreciate it, man. - It's not because I'm here. It's been like that. - You know what's funny? It's happening to you right now. If people are really listening to you, there's 7 to 10 of them right now that are on their way because authenticity and quality, the cream always rises to the top. It may be confusing at first. Peyton Manning and Ryan Leaf were supposed to be as good as each other. That shit will always, always, always rise to the top. People might not like the way Floyd rolls with his bravado, but if you're the best, you're the best. - You're the best. One thing that I hold that is comforting to my spirit is, I have a big channel. Google put me in the top 3% of fitness channels, right? I don't like being in the fitness box, but I'll take it whatever. - It's just a step. - There's other people that where I'll have 100 thousand on this video in a week, they'll have a half a million in a week and they're putting out bullshit, right? I have comfort in the people that are tuning in to me are solid fucking people. - Dude, also... Go ahead. - I'm not into the pop of it. I want the critical acclaim. - My man, I know I'm the best businessman of all time. I have 30,000 on YouTube. I'm not crippled by that but I built a $100 million a year revenue business right here. This company's going to be worth a billion dollars in a few minutes. - Right. - You can't let and you, everybody watching, don't get caught up in, "Cool, I'm 250 on Instagram. "I'm 1. 2 on Twitter, 30,000 on YouTube because "I stayed out of it, and whatever. " Letting social media numbers dictate your success is asinine. - When you get the, listen, now I definitely know. Now I can say this without knowing. When you get that email every day, "Hey I saw your stuff and it did this for me. " - Right, yeah. I got an email from a woman yesterday, a couple days ago, I don't know if you saw this DRock, she said she was watching my Super 8 when I was doing my live stream thing. She said she was in Starbucks and this kid literally was meeting with her, talking about suicide and watched it and it flipped a switch in his head. She's like, "You're saving lives. " Now, I'm not going to take that. hyperbolize that, first of all. but second of all, my man, you can have 500,000 people watching but if you're not doing anything of value to those people, I'm super content with my 20 and 30 thousand because I know every one of those people is getting more value out of that than 99. 9% of things, and that's good for me. - Man, I want to end on this, for me at least. I do a lot of expos and I stand up there for hours taking pictures, shaking hands, and the common thing, when I first started, all they knew was the workout. But now, the mental juice videos don't do as big as the workout videos, right, and I won't stop doing them because all that people talk to me about is the mental juice, the mental juice. There's times I just flip on the laptop and just record from there. I have something heavy on my heart. Something simple like, "I know shit is hard. "I know boom, boom but just do "the right fucking thing. " - It'll never be the wrong thing. - Exactly. - Ever. - That's my thing. When people come up to me and talk to me about these things,-- - Yeah, man. - I get fucking goosebumps. - Me too, man. Hey, did you start playing with Anchor yet? You see me promoting that? - Yeah, yeah. - You should do that. You know why? For guys like you and me, you might be walking down right now and have a thought, yeah you got them but boom, you just do it on the phone and it's audio. ### [40:00](https://www.youtube.com/watch?v=blcSjQ6Lu8M&t=2400s) Segment 9 (40:00 - 40:00) It's really good for guys like us that have (snaps fingers) Sometimes I'm just taking a shit and I got it. I don't know, it'd be weird. I can do the Anchor. Yeah. I had Snapchat when it started but I never used it, because I'm on everything. - Yep. - When I kept hearing you talk about Snapchat, I was like, "I need to give this a try. " There was already a ton of people in there, waiting. Sales across the board shot up. It's not like I'm really promoting on there. - It just has the attention, man. The attention is real. - Snapchat. It was a pleasure, man. - Real pleasure. I really enjoyed it. Thank you. I'm real excited to get to know you guys better as a crew. - For sure, for sure. --- *Источник: https://ekstraktznaniy.ru/video/19344*