# THE MARKET IS THE MARKET | DailyVee 034 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=8e2f-tGOrKs - **Дата:** 02.05.2016 - **Длительность:** 28:32 - **Просмотры:** 116,966 ## Описание MAKING SURE PEOPLE RESPECT THE MARKET IN SOUTH CAROLINA. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD music featured in this DAILYVEE: ♫"Same Shame" By Ron Gilmore Jr. - https://soundcloud.com/rongilmore/same-shame-ft-tdk ♫"Not What U Think" By JMKM - https://soundcloud.com/rongilmore/same-shame-ft-tdk 💿 DailyVee Selects: https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast : http://garyvaynerchuk.com/podcast Wine Library : http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=8e2f-tGOrKs) Segment 1 (00:00 - 05:00) - DRock start 34 with this one. Missed my flight by two minutes so now I'm in a back of a car and I have to drive five and a half, six hours to Charleston and it's already midnight. Actually, it's not midnight, that's good, I'll get a little sleep, but it's 9:50 and I gotta be on stage at 9 o'clock in the morning with six hours of driving because I missed my connecting flight by 120 seconds. You know, the glamorous life of an entrepreneur. It's all champagne, bottles and models. The big life. Houses and cars and watches, right? My ass. - [Voiceover] Round of applause Charleston everybody for Gary Vaynerchuk everybody, let's hear ya. (clapping and cheering) - Morning. - How you doing? - Super duper well. - I had an awesome meal last night. Beer, wicked pasta, pickled ramps, what'd you do? - I missed my connecting flight and drove five and a half hours from Atlanta to Charleston and got here at 5am and drank some bullshit coffee in my hotel and ready to rock and roll this morning. Ready to go. It's almost life when rap got big. Everybody just decided that they're going to be a rapper. You can't just decide you're going to be an entrepreneur. You can. There's a big difference between being an entrepreneur and having entrepreneurial tendencies and actually being a successful entrepreneur. I think a lot of people have been extending their college lives and disguising it as entrepreneurship and are losing a lot of people's, I worked fucking hard for my money. I came here with zero. I didn't have a single fucking vacation day or weekend since I was in the seventh grade. I'm not pumped about losing my money, right? I'm not a VC like everybody else where I made money on the carry because I went to Yale and then Bain and McKinsey and I grew up in an elite environment so I was able to start a venture firm. When I lose money, it hurts me hard. $100,000 is more money than my fucking dad made for the first 10 years he was in America. This isn't a joke to me, so no, I do not feel bad for the businesses on the other side and I'm really looking forward to dead fucking carnage and complete fires and death in this space so that we can recalibrate what the fuck we're talking about because the audacity to think that something bad happened to the business person in an environment where they took normal people's money who are going to get all pumped up about the jobs act because CNN and FOX are going to have to talk about something after the fucking presidential election and everybody's going to find their fucking zucks and travis and you're going to put in $5,000 on a website and it's going to be the next fucking Facebook and you're going to make 7. 8 million dollars. It's going to fucking terrible. - Gary. - Yes. (clapping and cheering) - You just told a crowd of entrepreneurs they're going to fail, the apocalypse is coming, give them one bit of positive news. - No. And I'm going to tell you why no, because if 24 year old me was sitting up there here's what would be happening, fuck this old dude. I'm going to fucking navigate, build a big fucking business and I can't wait to email this fuck face in 10 years and be like, yo, I was in Charleston when you were doomsday-ing, I just built a 100 million dollar business, bitch. Cause that, cause that is what an entrepreneur is. They don't care what your mom thinks what your friends think, if it's cool, if it's not, they can't breathe. They have to build their thing and they have the confidence regardless of somebody before them says it's going to be good and bad because a real entrepreneur can absolutely navigate through the toughest times, that's when the best businesses are built. A lot of the great companies that we talk about now, Amazon and Ebay were navigating through the shit, right? And they navigated well and built great companies. I'm proud that I built Wine Library when it was completely wall street centric, high end wine during a collapse on wall street and 9/11. It was very hard how I built Wine Library and Vaynermedia was built in 2009 and 10 when shit was bad. So, if you're so good, if you're so great, if you're so gonna be the person, I have great news for you. Shit's about to get bad and you get to prove it. - Gary, you're great. - Thanks. - Crowd, you guys are great. Thank you very much. - Thank you. - [Gary] You want a crush it line? Crush it. - [Voiceover] My name's Peter Kaftka, I'm a senior editor at Re/code, I cover media and technology and I've been doing some version of this for more than a decade. In 2007, I was the first hire for a company called Silicon Alley Insider. The idea, originally was we were going to cover a lot of New York tech businesses, it ended up pivoting into a bigger focus but for awhile, anyone who did anything in New York ### [5:00](https://www.youtube.com/watch?v=8e2f-tGOrKs&t=300s) Segment 2 (05:00 - 10:00) that had anything to do with internet 2007, we would be interested in it and it was a pretty small group of people. David Karp founded this little vlogging thing called Tumblr. We were all interested in Twitter because it kind of seemed like a New York company even though it was based out west, then one of those guys was Gary V who was this guy who turned this wine business into an online wine business and was becoming an online celebrity, it was a very new novel thing, so we were all interested in what Gary was doing. Kind of seemed like a novelty at the time, a lot of folks, probably myself included, figured alright, this is a novelty, he's going to move on into something else. So, it's pretty impressive nearly 10 years later there's now an entire Gary V industry. Good job, Gary. - It's great to see you again. - Hi. - Margaret. - Margaret, how are you? - Good. I'm going to put you, which one do you want Gary in? - Let's go left. - OK. - Left? - Or for me, it's his right. - How much lighter are you since last year? - A lot. - You guys talking dieting tips? - Because of that man. Yeah, right there, Mike. - There you go. - Can you help me? - Where's that one coming out from? - This one's DRock. - That one's yours. - I want the streets to love me, I want that trenches to love me which is why I'm attracted to the south and female entrepreneurs and minorities and so I tell them every time, consistently, and I don't like saying it as a white dude that made it in America, but it's true which is if anybody has ever made it that looks like you, then you can too. And what's harder, much harder than getting money or respect from the establishment is actually winning with the market. When somebody will say to me well, Gary, I can't get funding because I'm a girl or from Mexico. I go, bro, it's way harder to actually have your product win with customers than to get some old white dudes on Sandhill Road to write you a check. So, if this is breaking you down, if you're crying now, you're in deep fucking shit. - The market's the ultimate validation. - The market makes old white dudes that are racist seem soft. - Last question. - I like that. - I like that, yep. DRock, make sure that's in there. But, do you understand? - I do, yep. - If you're crumbled by what the media or what VCs are giving you an at bat, you have no shot in the reality of the marketplace. - Right, because if you can make it work they're going to follow you. If you've got the idea, you've got traction, you're making revenue, they're coming to you. - Of course. They don't care. That's what's so great about Capitalism. Capitalism can be so fucked up but the second you have the leverage of success, they'll be the first in line to say they're sorry and write you a big fat check. - Well, we love you and you're always welcome. - Thank you, brother. - Thanks, Gary. - That was interesting. This is a salty, salty day. Salty V is in full effect. - How are you, sir? Good to meet you. - Nice to meet you. How are you? - I'm great. - So, what are we doing? - What we're going to do today is we're going to freeze Gary the action. - Oh, this is Snapchat, you have 10 seconds, go. - Oh my god. Then we're going to do light painting. - OK, too late. We're going to continue. And then what? - And then we are going to use a LED light, 200 little LED lights in the background and paint a big geometric pattern in a 30 second exposure. - Bam. - Boom. Your spot's going to be right there, yep. A flash is going to go off and then you're going to have to be a statue for about 30 seconds. - Oh shit, OK. Wait, you want me to stand still for 30 seconds? - You can move around a little bit. - This might be the greatest challenge of my career. You could've literally said, hey, you now need to become a navy seal in two hours, go and save this hostage and I'd be like, OK, that's more doable than what I need to do right now. But, I'm going to try. D-rock, does this look wild? - Alright, my friend. Rock and roll. One, two, three. (slow hip hop music) You're super tack sharp, but all this motion in front of you are the LED light. Look there, some stuff going on down here. - That's really neat. - G, can I do a selfie before you leave? - Yeah, of course. - Awesome, hey, nice to meet you, man. - Awesome, thank you. Thank you so much, thanks for having me. Ooh, real love. Thank you. - We've got a great room upstairs for the book signing. - Awesome. - It's gorgeous. - Awesome, how are ya? - So, better than last year inside than outside? - Oh my god, last year was. First tweet I see. No one in New York gives a fuck about Charleston. Oh, boy. It's so interesting though, I'm not coming from a bad place. - Of course. - I come from a good place. - Gary V. - Hey guys. So, so far, pretty good day. Lot of good stuff, right DRock. What was interesting? ### [10:00](https://www.youtube.com/watch?v=8e2f-tGOrKs&t=600s) Segment 3 (10:00 - 15:00) - [DRock] The market is the market. - Yeah, market, it's a really good story. I think a good title for this one might be if anybody ever made it that looks like you, you can too. Right, I've been saying that a lot or something to that degree. I really believe in that. I love how people are more scared of the pre-market than the actual market. They're more worried about why nobody will give them money and how hard they have it as someone who's a minority or a small segmentation and there's so many examples of it, race or gender, but there's also I'm from the south and I can't, the market is way tougher than the white dude VC establishment and we need to start recognizing that. If you're crying that you can't raise money, then the market's going to eat you up real quick and so, the other thing is, you should take that as an advantage to actually build a business that isn't predicated on raising money. This is your opportunity to go in a different direction and build a tangible business that makes money. There's a lot of places to get money from, you don't just need them from venture capitalists, you can get them from so many other places and so, yeah, it's what I think. - Generation. You gotta jump on it. - That's awesome. - Cool man. - Hey, DRock, you wanna jump in? - Yeah, get in here DRock. - Let's get a picture. - Let's get you in the middle. DRock in the middle. So, egotistical DRock. - Cool. - Awesome. Yes, I do. I don't know if you can make it out, but that's what I do. - So, check this. I'm launching my Soundcloud page for my music production and everything but I wanted just to ask you, doing everything with social media and hit up all those small blogs. - Yes. - Like I know Nick Guarino and all those guys, I'm just curious if you know of any other methods that I can market myself. - Get awareness for it? - From the start, because it's hard. - I think Twitter search is killer. - Yeah? - Yeah. The kind of music you're making, you know the terms, just like I know about wine or the Jets, I'll give you a good example in Jet talk because then I think I'll give you what, if you search Molden on Twitter, you're going to get a deeper Jet fan than if you search Brandon Marshall, got it? - Yeah. - So, what you need to do on Twitter is search those kind of terms and then literally just engage with somebody and be like yeah, I love his work or her work and they're going to be like who's this guy that likes it then they're going to look at your Twitter account, your Soundcloud's going to linked, got it? It is the number one way when you're at zero to win. To spend five hours a day just jamming with people that have like interests, they become aware of you because you talked about things that you both like, search hashtags on Instagram. So, somebody puts out some love to an artist that does similar stuff. You leave a comment, it's the only person that comments, and you're like yeah, her shit is rad, and they're like, who's this dude? They click it, they click your link, got it? That's 100% what you should do and by the way, you should start doing that now. - No, I will. Been putting everything together. - Do I have two minutes for this guy? - Yeah, absolutely. - OK, let's do it. I love you, brother. - See you around. - Going to see your dad tonight. - Yeah, have fun, I wish I could be there. - Actually, you know what, let's take a photo for your dad. Love it. - Alright, brother, be well. Good seeing you. - My name's Fernando, this is for Sustain Creativity's Digital Idea Train. - Love it. - And you seem to be a digital idea master. What do you think about that? - I think I'm a master, yes. - So, I'm over here and can you tell us a little bit about your book? - Yes, sure. I wrote a book on the state of the union of being an entrepreneur and a digital, social, internet marketing guy. People get confused about the value of content versus the value of context. I'm not going to say very many things for the rest of my life. I've got four to six basic things I believe in. I'm just very good at making it contextual for the day that we live in every single day. The end. And that's what I'd tell you to do. - OK. - Right? I can write this book every year. year for the rest of my life but it's all in its religion, in its religion. It's going to be the same. - Yes. - But, in its tactics, it'll be different. It's because I want to affect the youth with at least, I don't want them to think like me, idolize me. I just want them to hear me to use my message against what they hear from other people because I think I'm in the minority of selling hard work in a world where everybody wants it now and I just want them to have my voice in their ear along with all the tricks and the secrets and the systems that I think they're getting pounded with on Instagram and other places. - [Fernando] Well, that's great. That's great advice, I'm sorry. - [Gary] No, no worries. - [Fernando] If this is not too much to ask, could you sign a couple of my books. ### [15:00](https://www.youtube.com/watch?v=8e2f-tGOrKs&t=900s) Segment 4 (15:00 - 20:00) - [Gary] Of course, let's do it brother. - Ah, you're the man. - No worries, man. - Gary. You said hi to my Snapchat fan, but you didn't say hi to the Youtubes. - I love you Youtubes, I've been doing since '06. - 10 seconds of advice. - Don't listen to anybody. Not your momma, not this guy, not me, just listen to your heart. - Do whatever you want. There it is. - You guys grew up with all this stuff. I'm old. We didn't have Youtube or the internet to do practical things around what you love and you can and that's serious. - There it is. - [Gary] It's funny that the theme that's breaking out in today's episode is the market and it's ironic that it's happening on one of my favorite leisure days. I mean, literally, spending a boatload of money. You guys all talk to me about why don't you fly private because I never want to spend the money in a business context sometimes. I keep it frugal but because the NFL draft is one of my favorite days of the year. I'm flying because I need to get to AJ's house in time for it, that's how much it matters to me. It's funny, this whole market is the market thing is so real. So, I look at NFL players that are NFL ready first rounders today. They've been analyzed by all these scouts and all these pundits and people are judging where they should be taken in the 32 picks of the first round. No different than a bunch of VCs analyzing businesses and one of the themes that have been coming up is I'm trying to tell people, look, if you think it's hard being a minority or from a small town or a female entrepreneur and nobody's giving me money and you're crying about that and you don't realize that is much easier than what you're going to deal with when you're product actually goes to the market and the market takes over and decides then you're not a winning player in the same way, that today, 32 guys are going to get drafted to the NFL clearly this quarterback that's going to be taken number one and two, there could be another quarterback or two taken in the first round. All the pundits, all the experts, all the analysts is saying that these are the two best but then the market takes over. Then, these four guys or three quarterbacks that get taken today, have to actually go on the field and they have to play and then no matter what everybody said, oh, Bill Polian, 40 years of NFL experience, if he's wrong because he judged you without knowing what happens when you hit the market, you get to stick it to him or he's right. That's the bottom line. At the end of the day, all the talking, all the challenges beforehand, all the kids that came from small towns without a dad or their parents got killed in a car accident or whatever it may be, that have now made it to this point, no matter what it was. Or the private school kid on the offensive line that came from a rich family and had the easy way right to Michigan University to play. It doesn't matter how you got there, now you got to this moment, then you get picked, the market says your the 18th best player, but you can be the first best player. If we redrafted Von Miller's draft, I bet you he'd get drafted earlier, right? I don't think Tom Brady slips to the sixth round of the NFL draft and it kills me to say that. I don't think Russell Wilson, I'll go there, makes me feel better. I don't think Russell Wilson goes in the third round of the NFL draft if we do it today but that's because it hit the market and so what I'm imploring entrepreneurs to do is to not cry about all the reasons they haven't been able to raise money in a world where that is not the market. That's the micro-market. The actual market is when your business sees earth and has to win or lose. The amount of overhyped businesses, because of the pedigree of the founders or the idea that have happened over the last decade that have failed is enormous and all of the business that nobody thought would succeed have. By the way guys, I yearn for this. You know I preach what I live. You know how exciting it was for me to go into the agency world on Madison Avenue where all these big agencies existed and everybody's like the wine guy who has a couple of followers on Twitter thinks he's going to start a social media shop which we don't even know what social media is, it's crazy, it's crazy to me how delicious all that negativity was and now sticking it right in their mouth over and over again as I build one of the biggest shops is so exciting for me. Do you know how easy it was for me to just, just how insanely easy it would've been for me to just be an investor in 2010? - What do you mean? - Just have a fund. Do you know how easy investing life is? It is, yeah. Now look, you have to be unbelievable to get to that moment in your life. - But, don't you have to perform? - Yes. - What would happen if you if from 10 to 14 the fund didn't do great? - First of all, you would've had a four year vacation where you getting paid a lot of money for doing nothing. You know the economics, right? You get 2% of the carry, you reach $50 million and you're getting a million dollars a year and you have 200,000 expenses. ### [20:00](https://www.youtube.com/watch?v=8e2f-tGOrKs&t=1200s) Segment 5 (20:00 - 25:00) Even if you don't crush it, you make $800,00 a year to meet people and give them money. Number two, if you don't win, it's been stunning to m e how many people can go out and raise money from the next tier. Maybe you can't get it from the best people. Doing. The reason I just said to you, I get mad when people don't realize how much of my own dog food I actually eat. When I'm like, go work, build a business. That's what I've done the last six, seven years. I went and built a business, a meaningful business and I did it during good times. It's actually harder to build a big business and a good business when it's easy to not have to. The next decade's going to be about building actual businesses again. So interesting. And so interesting because when everybody is going to be forced in the next decade to build businesses, I'm going to be investing. It's unbelievable how counter cultural I am in all aspects. - [DRock] You have to be. - I have to be for me. I'm so anti-establishment. I so do things that are not scaleable. When things are too good, I go the other way. I make it harder on myself. That's interesting. I'm going to make a lot of money in my 50s and 60s, a lot. I'm going to buy the Jets. I see the pattern recognition now, where I didn't at 30 when I looked at myself in the mirror where I don't have the wealth that even makes it conceivable for me to do that now. I see the patterns. I've learned, I've learned 30 to 40 what I needed. I feel very accomplished. Forget about the money. - What about 40 to 50? - I'm gonna make a lot in 40 and 50 too, it's gonna be really interesting. I see it very clearly. I like it. I've said it before, people crying or complaining is the quickest tell on a non-winning player. The entrepreneur that tells me how hard it is to be raising money and how unfair the market is and how they, I need your help Gary and that losing mentality doesn't make me feel very good about how they're going to succeed when they don't get enough downloads or when they don't keep enough customers or when their marketing didn't work or when their right hand man quits on them or when some company copies, they copied my app. Put your head down and execute. Everything else will work itself out. It's incredible. Boy, there's a lot of stuff I can't have. Pretty angle. - I know, it's totally fine if you don't want to, but just throwing it out there. - Looking for the angle, I know, I do that to Lizzie all the time, but usually mine's more like Nate's coming over in an hour. Hey, handsome. Hey buddy. (slow music) What the fuck, Ari? - He's a wonder wick, he's an idiot. - Wonder wick. - He's stupid. I'm not going to yell at Gary, I don't want to yell that. - Just wanted to make sure you're still in the room. - I'm super in the room. I'm in the room, Mike. - [AJ] Pretending to have him before the draft. - [Ali] Do we need more glasses? - [Voiceover] Fitzpatrick, right. - Alright, Nate. That's your first take, you know it's a Snapchat, get your shit together, go. - Got a rustic nose here. - Rustic nose? - A little sour cherry. - What do you think, Phil? You like it. Ali? - Lot of tannins, good mid-palette. - You're drinking water? - H2O, baby. - Guys, can you believe little Lou's a good employee? You know how many times I get reports that he's doing well? I laugh out loud. How is this happening? - He's being responsible. - Little Lou, he gets all this good feedback, do you laugh when he gets good feedback, I laugh. I feel like they're joking because they know I know him. - So do I. ### [25:00](https://www.youtube.com/watch?v=8e2f-tGOrKs&t=1500s) Segment 6 (25:00 - 28:00) - AJ, did you see this? You're going to shit when you're about to hear what happened. - You're all talking about Hack, right? - No, Tunsil. - But, it's about a-hack, yeah. - Got sued by his dad? - No. - That's true by the way. - Someone tweeted a video of him smoking out of a gas mask on his account. Literally, this happened 10 minutes ago. - [Gary] He may drop out of the first round. Right now. - How do they know it's him? - [Little Lou] Watch till the end. - He takes it off at the end? - But, what's wrong with that? - [Gary] Are we sure its weed? - What's wrong with that. - Did you see what Snapchat did? - People are killing Gruden. - They are? - Off carries, but yeah. - Nope, just in general. I never smoked weed. - [Voiceover] The Tennessee Titans with the eighth pick in the 2016 NFL draft, the Tennessee Titans select Jack Conklin. - Wow. - Now, I buy it. - See ya. - Now, I'm buying it. - He's like, Cam, I wanna smoke so bad right now. - Now you got him, AJ bought it. - You know what, I'm all in on Gruden too. Put away your Twitter. - Put your social media away, right because he tweeted that. Let me tweet this right before I get drafted, this will be funny. Stupid idiot. - I hope it's somebody we've all never heard of. Myles Hack, Myles Hack. - Paxton. - I'm waiting to pick. - [Voiceover] With the 28th pick in the 2016 NFL draft the New York Jets select Darron Lee. (clapping) - We survive. Hack is still alive. - We're not that excited. - We can not take an offensive player in the first round. Good day. Got a new Jet. Hustle a lot. It was fun. Good stuff, DRock. - [DRock] Another good day. - Good day. Welcome a new Jet into the family and got to spend some quality time the peeps. Good stuff. (slow paced hip hop music) --- *Источник: https://ekstraktznaniy.ru/video/19345*