# Kobe Bryant's Legacy, Messenger Chatbots & Snail Mail | #AskGaryVee Episode 199

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=O5Wh-n5tE88
- **Дата:** 14.04.2016
- **Длительность:** 28:24
- **Просмотры:** 54,037

## Описание

► Subscribe to Gary's Channel Here - http://bit.ly/GaryVeeSubscribe

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For a discount, use coupon code: #ASKGARYVEE
$17.99 for digital version
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#QOTD: (26:53) With all these innovations and disruptions, if you had to think of the perfect job you'd want to have in the near future or in the longterm, what do you think it should be? What do you want to be now and what do you think you'll want to be in the future

#timestamps:
0:00 Intro
7:03 - Do you think big brands should sell directly to consumer?
13:40 - The average amount of email someone gets is 147 per day. The average pieces of mail, 4 per day. Is it time to get back in the mailbox?
19:03 - Do you see bots becoming big in the next 24 months? Microsoft and Facebook are heavily investing. Will bots become a tier 1 inbound channel?
22:27: Kobe Bryant score 60 in his last Lakers game! What can we learn about business from Kobe? Thoughts on his legacy?

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--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
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Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=O5Wh-n5tE88) Intro

on this episode we talk guide life and a very special guest visits us you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary Bay Nerd Chuck and this is episode 199 of the Ask Gary ve show before we get into the show Stefan I couldn't yes turn off the sound on your snaps over there uh Stefan I could not help but notice that uh you were wearing the Kobe jersey last night was an impressive did you see that Brad I don't watch sports but Ralph did Ralph yeah impressive last night well I mean you give a guy a 100 shots he's gonna you know he's gonna score 50 anyway super impressive uh good job Kobe amazing career episode 199 super excited about that India super excited because we have another guest I will let he him explain himself in a second however India something very amazing is happening right now amazing like alltime amazing all time your mom is here Mom we're all over here yes get in here see Mom tell the vayer nation Who You Are I'm andia's Mom it's the best so glad you're here how long you staying for the weekend you going to stay for the weekend for about five days awesome enjoy fun to have Mom here H where you from your face became the same color as your mom's uh sweater exciting all right my man all right tell the vayer nation who you are a little bit about this uh and then we will get into the show I'm actually excited about this one I think most of the shows have been having that I've been having guests and we've been doing a lot of guests very thematic I think this one is fun for me because I've enjoyed with you through the years and I feel like this is just like two business dudes going to go through the questions so but first I'll let you do your little Spiel give them some context and then we'll get into the show my name is Brag Rosman and I have a company called zeit guide and we produce a book every year zeit guide. com and it's digital too and we update it every week with um a newsletter it's a zeide meaning the guide to the Ze meaning Spirit of the times in German um and um because of this great thing that you're doing for us by being on your show we're giving all of your audience members a 50% discount so if they go on the coupon code and they put hash askary V do they have to put the hashtag yeah okay hasht ston make sure you link that up hash asgary V you get 50% discount how much is it um for the book it's 100 so now it's 50 because it takes it there's 700 articles distilled in here and you're in it actually remember you gave me that quote I do you're saying like the it's the best page of your book their book let's get to it right now I'll show you basically you say the future of advertising or to succeed in advertising is that you have to reverse engineer right sounds like something I would say reverse engineering attention yeah rather than retrofit pre-digital advertising techniques Z guide friend and serial entrepreneur Gary V vaynerchuk says that marketers have to reverse engineer attention true so there you go cool so and our companies basically to help leaders like yourself and everybody in the world to stay on top of trends that are changing and transforming businesses so they're best prepared for theut so as you can imagine for a lot of you up incoming entrepreneurs you know what you have is time and so you can actually go and make you know now are you smart enough to digest all that information into the important points that's up to your skills or not but you have time for the people why you guys have real jobs right for exactly for you what you're selling especially to a top premium executive who she or he is just like running their business and not in digital not in zist for me for a lot of people that watch it our life is predicated on this moment there's a lot of people who are Fortune 500 Fortune 5000 CMOS who you know they're in biotech and they haven't thought about how the zist impacts their business you know guess what if uh if the gal that owned the most taxi medallions in the world have been reading the zist forget about the GU which we prefer but like reading the zist as a slang term maybe she would have been the person I invented did Uber and so it's about understanding that you know by the way I never knew where the word Z guys came from so thank you for that nugget Spirit of the time um but it's been a word that's always it runs in my mind quite a bit um because it is the thing that matters it's you know to me I call it the market industrial the Second Industrial the thing that's happening right now that so few people understand is that technology is going to disrupt all of you so bookstore owners and taxi cab and black car owners they already know this the people that don't know this are teachers who because KH Academy and Udi hasn't fully gotten there yet but in 12 to 15 years there's going to be a stunning amount of people that have their children learning in that environment like there's like construction workers cuz robots may do it like UPS and FedEx because drones or Uber will do it like everybody all of us every is going to be disrupted even entrepreneurs though as well especially entrepreneurs Wine Library is going to be every Winery in America should deliver their product direct to Consumer all of them Wine Library should be out of business 100% now the reason so Neil Ros andth he like he's well he's a supplier and a retailer but no I mean not Neil I mean the wines that Neil represents every individual Winery the producer should go direct to Consumer they don't because they can't sell as well as Neil they can't they don't because they don't have operational infrastructure to create enough demand and then deploy the volume of product they make but just to teach you about the wine World a winery makes a bottle of wine that you buy for 20 bucks and they're selling that to the whole Sor for to eight to 10 so they're not making 20 but if they sold it to you they could make 20 so there's a lot of money in it if you know how to disrupt yourself the problem is most don't right and the zist is it's hard though like to sell direct to Consumer it's extremely hard question is do you think big brands should sell direct to Consumer get out of here no I'm serious so what you I think you guys know the show well enough to know that was like that was just very zyy in itself is that right India we're so you like read you literally read you anticipated well I researched the guest and then I those questions the Ze guys somebody's work somebody's mom somebody's working around here yes I'm job India we're really proud of you all right first question Ben asks do you

### [7:03](https://www.youtube.com/watch?v=O5Wh-n5tE88&t=423s) Do you think big brands should sell directly to consumer?

think Big Brand should sell direct to Consumer yeah well I think yes um I think Amazon is going to be a player where they're basically selling directly to Consumer um with their private labels or you mean when they're selling Pepsi through Amazon well I think they're going to use Amazon as a mechanism to sell direct to Consumers but the question is will eventually people be like oh I want a Pepsi I want to go to pepsi. com or go to Pepsi's Facebook page and just get it directly from there but that's not really direct to Consumer either because it's going through Facebook so you know I think you still need to use these platforms to go direct to Consumer got it I mean I would say that Amazon is far less directed consumer than Facebook because Amazon's actually a full-pledged retailer and very honestly I think a scary one for these guys and gals that are running these businesses because Amazon's got real data in the cpg world uh retail and Brands the scariest thing is when a retailer gets too much leverage they the biggest brands in the world are paying for placement in Walmarts and Albertson's and Costco and Safeways that are very expensive this is not the way it was 30 or 40 years ago the retailers didn't have the leverage the brands did and so that got expensive a direct consumer is inevitable the problem is the following big Brands like Dove or Pepsi can't go direct to Consumer because Costco and Walmart and Tesco are going to say what are you doing you're not cutting us out and so the second those companies show a move to wanting to go direct to Consumer the big retailers are going to drop their product from endcaps to the bottom shelf or kick them out of the store which then would affect them in a 90-day period because their sales would collapse which then would make their stock price collapse so they're basically caught in Channel what's called Channel conflict they can't do it so what's going to happen here's India and her mom are going to invent the best peanut butter you've ever tasted and they're going to start going direct to Consumer sell on Instagram and Snapchat and Facebook and quietly but surely because that's where the attention is all of a sudden their business is going to do $40 million not four or 1. 4 or 400,000 and then whoever own what's the big peanut butter these days Peter Pan peanut butter uh what's that Laura scutters Smuckers right what's jiffy there we go ahead well I like you know grinding the peanuts and so who let's just use let's use a soda as analogy then Coke and Pepsi going be like wait a minute what's this new you know craft soda that's doing real volume and then they're going to be stuck because they're going to get squeezed from both sides the upand cominging entrepreneurs that actually now have scale and use things like Uber or Postmates or whatever for distribution and use social media and this for awareness and they're going to get pressured from the retailers for them not to do the same right Pepsi can't make Pepsi gold direct to Consumer at scale they can do a little oneoff little holiday thing but tough Starbucks is an interesting example because like I just went to Seattle and I just saw their new kind of innovative space okay um and it seems like what brands can do is develop or create a new product that people don't actually know is part of the brand and sell it direct to Consumer and see like they kind of have the backup that 100% they can do that here's the problem it doesn't matter what the consumer knows the retailer see the thing that most people don't get is that the number one competitor to the biggest brands in the world are their Retail Partners mhh so they can't again at the highest levels on a board at Walmart they'll say look what Coke just did today they created schmoke oraba and they're selling it and if it gets big that's a problem for us because it's going to build the Cadence and the ability and the data to remarket to those people and they're going to cut us out well what do you think about the future of the store do you I mean right now all the even Birchbox I know or warie parker who are disruptors right are like we right they all want stores I mean it's actually the best marketing you know mechanism in the world so do you think like these retail stores are going to continue to be the place where conversion rates are going to happen the most no I think if you look at Ecom it chips away every year 11% of the market 13% of the market 16% of the market so Ecom will continue to grow especially with this especially our impatience I want it right now and through social channels too and whatever right and and we're not even factoring in it's going to take 20 years for what I'm talking about and by then VR will be there so are we literally living in a virtual world and shopping in a virtual store and it's actually being physically delivered within an hour so there'll always be disruption but here's what it will say they're not going away like stores yeah do I think they're emerging better than ever no just because Birchbox and and warie Parker have stores right now let's talk about another thing when the [ __ ] hits the fan and I mean the collapse of the valuations of these super companies and these unicorns that are rhinoceroses and I don't think Birchbox what's a rhinoceros I know unicorns a billion yeah rhinoceros is what these things actually are so i' like they're actually yeah so you like it yeah uh and anyway nonetheless I think that too many people who watch this too many people in our zyy kind of love we think things are binary that ecom's coming and there'll be no stores I mean I made these mistakes as a kid there's no absolutes right like you got to do everything it seems like today right you I would say you've got to Arbitrage everything if you can get a store location that you don't pay too much rent on that does great branding and awareness and you're selling stuff mazl if you can figure out a Instagram campaign that like you have to be agnostic you have no emotion to where it happens you just want it to happen well how do you afford all that though because limited you don't which is why I that's I'd rather have Ralph actually you know do the real jobs than having him just like work on social you know allation of resources that's exactly right I me I'd rather have Ralph do everything I mean he's very capable yeah he's the best show Ralph Stefan come on let's wake up here Stefan you still in K get so I think that um I think that that's why strategy is so interesting that's what I why I love to do what I do for a living and you have to keep Reinventing it's like now you're all about Snapchat I mean what you're I'm only about attention Snapchat just happens to have it yeah are you loving it all right next

### [13:40](https://www.youtube.com/watch?v=O5Wh-n5tE88&t=820s) The average amount of email someone gets is 147 per day. The average pieces of mail, 4 per day. Is it time to get back in the mailbox?

sorry Matt asks the average amount of emails someone gets is 147 per day the average piece of mail four per day is it time to get back in the mailbox yes you think so absolutely talk about it absolutely because you know that's why I actually created a book because it's actually a tangible product you know this is it doesn't evaporate in the digital ether you know so Direct Mail even though I think there it is customary hold on go back to your digital ether evaporation kind of statement there so if I got this in a PDF 14 no forget about that because that's just supply and demand economics this is about if you want something or if you don't want something AKA that's true that's good y yep y if you really want it you're going to find it correct like if I want the Zite like I'm going to want it one way or the other and the other thing is I think that's talking about getting to the point of knowing about the Z gu but once you know it like to me it's like the electronic aspect is so great because it's on me like I'm not carrying this [ __ ] thing around you carry it around I fit in my back I mean I don't have a book on me at all times but like you should have this next to you on your night table while you're sleep let me tell you the greatest I know I have your book next to me on let me tell you the greatest thing that could ever happen to you yeah every single person on Earth has the Zite app on the home screen of their phone yes it would be the greatest Mo and we keep updating yep yep let's do it Ralph um what was the question was the average amount of email oh look I look it's email costs zero [ __ ] mail cost a shitload of money what's his name Matt wake the fu they actually just reduced the price of the St Matt wake the [ __ ] up the answer is sure but you've got to run the economics so if it costs zero but you have creative cost somebody's got to write the email there's those kind of things MailChimp might have a you know but the cost benefit analysis is devastating go run 10,000 pieces of mail that oh by the way cost you $113,000 13,000 well by the way this is the reason why this is so expensive in addition to the intellectual property the reason why this is so expensive because you know it costs like 100 bucks to print each one get the [ __ ] out of here your cost is not in the I do like on DeMint the only reason I'm not throwing you out of this room and making fun of you for a $100 pamphlet is because I know how good the IP is and the information is good and it's why you're even allowed to sit here because a $100 book is ludicrous and well now it's 50 yeah but yeah be careful I'm about to negotiate you for a 75% discount Ralph there's gonna be a new code um I think that uh no I think all right done do it Ral I want it to be the same price as his book which is $18. 99 or $77. 99 that's right $17. 99 want to do that done 82% discount or whatever $82 off done nice work 18 I did that was good I'm excited and I like you negotiating Stan do not put up this episode until the code works for 18 bucks $ 17. 99 1799 you could you know use that for a stamp it's true so anyway Matt I think look it's all about the end result if it $113,000 to send 10,000 pieces of mail in one in four first of all I don't know who that's scary to me and I'll tell you why it means that 80% of Americans are probably getting one piece of mail and it's probably the 80% of Americans that are not going to convert to a sale as easily as the Americans are the top 20% that are getting 20,000 pieces of goddamn mail because their data shows that they have the income to buy things so like we have to start grounding things in real life I think the reason I've the reason I'm so excited lately is everybody's all these businesses are about to go out of business like I'm so excited we talking startups or Legacy or there's so much bad that's about to happen yeah I know in in business land and especially in startup land and the truth is it's going to make me feel really good and I'll tell you why all those same friends and acquaintances and pundits said I wasn't smart for building an agency during the boom of startup right and I ate that like you have understanding I'm coming from why did they say that because agencies are stupid businesses yeah but you have a different agency fine but do you understand yeah like why that's why Gary look you and you also know where I like you've been around well you know for your own business but you also have had a feel on me I was sitting at the top of the pyramid I could have raised a $200 million fund I could have gotten $50 million for any goddamn idea I had to build a business do you know what would have happened if I said I've got a tech idea for the wine business you done I would have gotten $50 million in funding in four SE so why didn't you do it because I knew that I wanted to build practicality not create high RI like because all the Spiel I push on you guys on Snapchat this show The Daily V I live it I live the hard work I live the practicality and it's fun and so what and I live below the headlines in the trenches 140 emails four pieces of mail that's a nice little data set what happens when you start digging what happens when I when we talked about the actual costs involved what happens when I educated you that average was predicated on the people that won't convert to a sale and that and so that's it like it's just the it's layers I'll be there in a minute Tyler India let's go Michael asks

### [19:03](https://www.youtube.com/watch?v=O5Wh-n5tE88&t=1143s) Do you see bots becoming big in the next 24 months? Microsoft and Facebook are heavily investing. Will bots become a tier 1 inbound channel?

do you see bots becoming big in the next 24 months Microsoft and Facebook are heavily investing will Bots become a tier one inbound Channel well they just talked about it yesterday at these chat box on the Facebook and messenger um I know Ralph and I were just talking about this because we're oh Bots will probably make when do you close this the content on the 17 uh Zite September you know like the idea Bots will make an appearance on your next one absolutely absolutely well we talked about bots in terms of ruining the advertising agency in terms oh that's different program these are utilitarian bots so look this is going to work I mean we chat and other platforms have proven this that's right so I'm excited truth is I'm actually excited to deeply dig into it this weekend I'm GNA I have a flight to San Diego yeah so I'm gonna read quite a bit on that flight on just Bots because it's that important you don't need to read just give me a call well but you know this about me the reason I get to be quoted in your books is cuz I like doing the work totally you don't want the cliff notes I don't want to read it I want to be the continent side of it totally there you go but um so I think it's going to be really big in customer experience like so you're talking to it's going be huge it's GNA be guys are you want to talk to a bot I who always yeah that was an right what about like when you even credit card companies like press one isn't that kind of like a value time over human interaction it's just the truth we value not in everything though like we're having fun right now sex I think we value the human but aren't we having fun right now of course but what I'm saying is we value time like we value time this is fun because we're doing I'm talking about the following I do not want to talk to an operator I don't like if it's more efficient this way that's the thing and so like what I think is going to happen is we're going to get really really into AI bot culture like when things can be done for us we will take advantage of that every day of the week yep okay when do you think it's going to happen like where it's going to be I think we're going to feel real stuff next year I feel like next year there will be an execution in a bot environment that everybody's doing kind of like a Fitbit or like or a slack or yeah it probably happen in slack by the way from a business standpoint but it's it like think Fitbit think Evernote think when uh texting popped like there's GNA be something that everybody will be doing in bot form on Facebook that people are talking about which is like I'm trying to think of something is Siri a bot or the echo a bot I mean that gets into AI get you know like it gets into like different stuff of that nature but yes I mean truth is I don't want to start pontificating here because I want to get grounded in my own thoughts on this um but so I don't want to fully answer that question I don't know how the experts are dissecting it plus I want to taste it more but here's what I will tell you every TV network in the world should start creating a bot on Facebook that helps you DVR at scale no matter where you are if I'm having coffee with India's mom and she's like you got to watch billions like there's things talk right there's things by the way that's what Comcast could do to save themselves right I mean the cable companies from Max Max

### [22:27](https://www.youtube.com/watch?v=O5Wh-n5tE88&t=1347s) Kobe Bryant score 60 in his last Lakers game! What can we learn about business from Kobe? Thoughts on his legacy?

said says Kobe scored 60 in his last Lakers game what can we learn about business from Kobe thoughts on his legacy I don't do sports but like ask Ralph what do you think we can learn from what Kobe did take 100 take a 100 shots come on he's actually covers the sports for me I'm you know I was a bad sports player you uh can you hear you miss all the shots you don't take and um if you ever get Aus of a terrible crime buy your wife a big ring oh jeez he hates KOB and Kobe hater KOB he's a Celtics fan oh got it makes sense are you're a Patriots fan I am Jesus Christ from Boston I respect that how old are you 27 perfect no respect for any Boston fan under the age of 34 you had it too good you're soft all right listen isn't your client G moving to Boston yes they are uh here's what we can learn about Kobe is very smart from a branding standpoint in a lot of ways he knows that the jokes of even the most of he took 50 shots last night which I think has only happened four times in NBA history so it's pretty intense he knows something that I know which is that part gets forgotten in seven years what you'll hear is what's repeated 70,000 times which is that Kobe scored 60 in his last game and I think some of the people that run the Best Brands and businesses in the world don't sweat the shortterm narrative because they're smart enough to play the chess moves to understand when that wears off as a matter of fact a lot of politicians do that because they know that we say that negative ads are bad we Americans we hate it's the only thing we respond to and so I will run negative ads to your face falls off I will take the heat for 48 hours of like I'm running too many negative ads on Brad I'll win the election and nobody will remember I mean that and so I think that's what we can learn from Kobe last night I wanted to make it valuable I think I did a nice tie in there what actions were on the court last night is he knows the narrative that best positions his legacy and so he was going to take as many shots as he had to maximize that headline because it was going to be the only thing left and a lot of you right now worry way too much first of all what everybody else thinks secondarily you worry too much about what the narrative is in the short term you know like starting an agency seven years ago at the height of your ability in the tech sector when the tech sector is exploding because you wanted to play a practical long game not what people were Whispering behind your back for a 12-month period can I identify with you for a sec you just saw my yes of identifying mcar mentors and the guy that I actually started my business with which is Brian graser um yes I saw he loves you by the way so does Ron and you know I had this job before this and I left in 2008 as his cultural atest I was like his private psych um and um I built that into a business where I could work with other leaders and when I left in 2008 to start this business people were like what the [ __ ] are you talking about like the economy is about to crash which they're right and like you're basically thought of as a luxury you know because I was just helping some Hollywood producer come up with movie ideas right but I kind of knew that the world was going to change and I would be able to become more of a necessity because everybody was going to be so craz by knowing what they need to know so yeah I mean it's taken me 2008 it's taken me eight years takes time right it take well that's something teach building something real takes time it really does if it's authentic and you don't want to pollute your brand that's right Mom raising a great child takes time it does I mean India was a disaster for many years was she I'm kidding but it takes time it's I really you know trying to connect the points for other like I'm living it now with my two children like building anything great takes time definely patience is the game it's the game question of the day are guests get to ask it you can ask them anything you want uh it's a good data research thing you'll get hundreds of comments on both Facebook and YouTube so be strategic or if you're just curious about something or maybe you want to ask is anybody willing to teach me about sports I don't know what you want to do but I guess the question is okay with all these Innovations are happening or disruptions and obviously you know what Gary's advising everybody like if you had to think of the perfect job that you would want to have in the near future and in the longm you know what do you think it should be or what would it be for you and yeah kind of like how you thought about it exactly exactly so you know if you're in college do you have college audience members right junior high too and and you know and you Junior High right and you're saying and 73y old what do you want to be with who still can still at 73 can do another 20 years of working their dream thing even if they've not done it for 53 years exactly so I mean when I was in high school because I was watching La law and ER I wanted to be a lawyer and a doctor now we would never want to be I would be the worst in both um but um I actually was you know interned at Mount s Hospital one year and I threw up on a patient I knew that wasn't for me you saw the you saw the blood the it's the smell it's the smell but like in the early '90s I wanted to be a doctor and now I know being a doctor is you know if you love doing it then it's great but it's really hard to do it so like what do you guys want to be now and what do you think you'll have to be or want to be in the future love it brother thanks for being on the show congrats contined success with this 1799 you keep asking questions will keep answering them

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*Источник: https://ekstraktznaniy.ru/video/19358*