# Hustle & Filters and Hustle & Filters | DailyVee 025 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=m_JAjaRT6v4 - **Дата:** 26.03.2016 - **Длительность:** 19:13 - **Просмотры:** 63,439 - **Источник:** https://ekstraktznaniy.ru/video/19374 ## Описание A TYPICAL DAY OF HUSTLE IN NYC AND A LESSON FOR YOUNG GRAPHIC DESIGNERS ON TAKING ADVANTAGE OF SNAPCHAT FILTERS. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD music featured in this DAILYVEE: ♫ "Amongst the Asteroids" By Naem - https://soundcloud.com/garyvee/amongst-the-asteroids-prod-naem 💿 DailyVee Selects: https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public ## Транскрипт ### Segment 1 (00:00 - 05:00) [] -Sup gang? Episode 25. Ask, oh no not Ask Gary. Keep it DRock you know I like it, DailyVee. (honking and thumping music) How are you? - I'm doing well. How are you? -Good. What episode is this going to be? - [DRock] 25. - DailyVee 25 but DRock we've only put out what 22. Where's 23? - [DRock] It's South By. - When is it coming? Hey sis. All good. Do you have Snapchat yet? You have to really watch it. That's where all the good stuff is. Whatever works. Sup man? You have been around the world and back 4000 times in the last 36 hours. I sure have. How the hell are you here right now? That's how I roll. Even to Mars. You've been to Mars. It's true Greg I've been to Mars and back. Sup And? This is it, this is the game. You can see where I'm at right now right and I think we need to go tighter and deeper on what works. Staph, I think when an episode of DailyVee goes up you need to read the comments the next morning on Facebook and YouTube. Inevitably, people are going to be talking about their favorite parts. Good to be home in New York temporarily. Happy birthday, DRock. How old are you? - [DRock] 25. - 25 and this might be episode 25. It's very meta. Might be 24. I can't remember. Actually don't you know. What did we just put out? 22? - [DRock] Figure out if WeWork is an episode or not. Cause WeWork and then private jet. I don't know if that's one. - I think it is because the stuff I talked about in there. - [DRock] Then that's 24. London's 25. - No, Australia's 25. - [DRock] Oh yeah. - Got it so that's... - [DRock] If we didn't do WeWork and private jet, that brings it back. - So why don't we do WeWork as a separate piece of content? Put it up. Okay. So do that so this is 25 then. 'Cause I like it being 25 on your birthday. Right, so one more time, South-by is 23. Australia's 24. Okay. And then this is 25. So you can have Staphon start putting up WeWork as a separate piece of content. I think we should just put that out. - [DRock] Yes. - Cool. - [DRock] Really good advice in that. - Was a really good talk. - [DRock] That'll crush. - Yeah, I think that's just a good keynote. WeWork keynote in Boston with the date and that's it. - [DRock] So you want to resume the whole vlog? - What's that? No, I just want to keep it as it just was. I think it's cool that are ready just see how we just figured out. Why you always trying to edit DRock? Lizzie gets shit done. India can get it done. All right, what else while I'm sitting here? - [Matt] The dinner, the dinners-- - Yeah those kind of that concept. - [Matt] Yep, I have dates. 25th of April. I think one in April is-- - That's it, that's it. - [Matt] Okay. First one in April-- - Isn't there date already place some of these guys? VaynerMedia you saw that little email, 70, 80 we got to get much more Vayner which is why I moved my podcast, that's Gary. VaynerMedia needs to take flight I just need to grow the business a little bit more. So those are two VaynerMedia that's two VaynerMedia things, right? - [Man] Yes. Yeah. Yeah. It's a net-net game. Show me. - [Trouty] And six months later if it's not working, - [Gary] It's steps. It's clearly steps. None the shit happens overnight. I think we have a good enough relationship. We're building relationship within the building as a holistic thing and I know what our best work is and you know it's really crazy in a B2B environment it stunning how okay I am if none of this ever happens because I just know life. I'm just practical. I know I don't get to make the call. But what I don't want to do is ever waiver for what is good for our top line revenue. I think the reason why I'm going to build one of these companies is I want to do is what's going to sell beer. I just care about business. By the way, real quick I just want to know why. I'm only building this for it to be the backbone of my own private equity activity for my whole life. I don't need your money. I need to know if it works so that I can got out and buy you know the IP to Zima one day. - [Axel] Gary Vee. - Hello. - How are you, sir? - Axel. - Such a pleasure. - Same here. ### Segment 2 (05:00 - 10:00) [5:00] - I'm John. - John, how are you? - It's very, very rare when you see somebody like yourself that is just from the heart and just giving and giving and giving which is something that me and him are similar as far as I we are where giving and giving. Even with failures, dude. We've fucking have been failing like crazy for the past two years, man. - I think for you guys and anybody just this conversation you have to figure out what you're good at because that's the only thing you should be doing. - [Axel] Okay. - If you can figure out what you're good at that the only thing you should be doing. - [Axel] Right. - That's the key. The reason so many people are doing the wrong thing, mentors masterminds, bull shit is 'cause they're not good enough to win the right way. - [Axel] Okay. - Anybody that can win the right way is going to win the right way. - [Axel] Right. - Guys, there's an entire world that has no idea who these bullshit people are on Instagram, Internet marketers and masterminds. It's called everybody else I know. Right. If you're good enough to make money by doing that you do that, you do that. - [Axel] Exactly. It's a people are doing short-term. - [Axel] Short-term gain. Not talented enough so they're just want to sell people. - [Axel] Right. If you going to sell information you can only sell what you know. - [Axel] Right. The problem with everybody selling information is what you sell me? How to make $1 million? What are you going to sell me to make a great life? - [Axel] Exactly. What? Are you going to sell me on being an entrepreneur? They're all full of shit. So what? Sell me how to read a book everyday? What are you going to sell me? Nothing that's true. You can only sell what's true. And do I think people will pay 100 bucks a month to sit on Google stream and you be there psychologist, psychiatrist, listening ear and you just tell your real life stories how you found each other? You could tell me how to have long-distance friendships. You can only sell the truth. - [Axel] Understand. - So what I would do is reverse engineer what you guys are about. You know? You can sell only on being young brown men in America because there's a lot of shit going on with that. - [Axel] Right. That I don't know that may be really helpful. I don't know. But you can only sell me what's true. That's the game. - [Axel] Right. Not posing as something you're not. - [Axel] Right. So you might only make $31,000 a year because people are only willing to spend $100 a month to get that advice because it is not a very big market. It's a much bigger market, "I'm going to make you seven fuckin' figures passive. " Everybody falls for that. But then you build something. I make the least money out of my expertise out of anybody online. - [Axel] Right. - There's no mastermind. There's no funnel. DailyVee doesn't start and then you have to pay $4. 99 a week. - [Axel] Exactly. And then once in a fuckin' blue moon a. k. a. every three fucking years I ask for $18. Not a good business model. I'm going to start firing people for not filling out brackets. Then people will start fuckin' paying attention. - [Man] I don't get it. It took me 30 seconds. - It's serious around here. Gabe if these guys are new you've been here fuckin'-- - Listen, man I got the rest of the team to fill theirs out but between brain decoder between-- - Are you really in the excuse business? - I'm not an excuse business. - Really? As such a winner, you're such a winner and you decide to go excuse on me. You're right you're 100% right. Thank you. No excuse. - [Gary] So wait a minute today is the first day of the tournament and St. Patty's day? - [Gabe] Yeah. - What a killer day for bars or they might be upset. They might have bastardized the two days. They might have lost a day. - [Gabe] Lost revenue. - They get like 80% of it. That happens a lot. - Yeah. - I always like when Christmas Eve falls on different days not on Thursday, Friday or Saturday for Wine Library. Were trying to get through the St. Patty's day parade. (marching band songs) Do you know about my daily vlog? - [Woman] No. - Well I'm very upset. - [Woman] That's why I'm out of the shot because I didn't do my hair today. - Hey, look at you! - How are you? - Congratulations on the book. - Thank you. - You're thinner? - Yeah, I am thinner. (fast paced ambient music) Cool. Hey dude. ### Segment 3 (10:00 - 15:00) [10:00] Signature here. No, with who? I'm sorry Jess it chopped for a second. And then on this one here you going to write to whom it may concern. - [Lauryn] You guys don't normally do five people at a time? [Gary & amp; DRock] No. But we'll figure it out. You guys ready? Are you my primary? - [DRock] Yes, I am the primary. - Rad. It's DRock's birthday. - [Michael] I know. We just heard. Not there's a podcast kinda going Barbara Walters. - 191? - [Staphon] Yep. - Hey everybody. This is Gary Vay-ner-chuk and this is episode 191 of the #AskGaryVee show. - Two silent E's. - It was so much fun. You did such a great job. You guys killed it. Congratulations I'm so happy for you guys. - I'll be back because I want you to be on my channel. Done. - Thank you. You did a great job. Thank you so much. - My pleasure. Brother, continued success. - Ok. Thanks man. - Thank you. - Yeah, good luck. I need power. Hello. - [Woman] Hello. - [Man] Hello. I'm sorry I'm late. - No, hi I'm Kelly. - Kelly, Gary. - Hi, I'm Lauren. - Yeah, nice to meet you. - The new bookscan numbers. - [Andy] I know. Did you see that? - [Andy] It's insane. The next one closest-- - [DRock] It's not even close. - [Matt] What is this? That's how many books sold this week on bookscan. - Look at one to compared to two. - I want you to add all them up. I actually think I sold more every other book combined on the list. Like all of them. That's insane. - Hello. - Hey, nice to meet you I'm Carolyn. - Carolyn, Gary. How are you? - Hi, David. - Andy. - Alright, let's go. - Let's go. I'm Andy today. What you want to do on YouTube, Andy? - Have you been vlogging? - Yes. - Are you vlogging? - I am. I'm here. Hey guys I'm here. Yes. Just kinda I would be lying if I didn't say I was excited to hear that that's kind of where your opening line went because it does speak to building bigger businesses and things of that nature. I'm just excited about it while recognizing maybe that the first task at hand does go down just the sales performance angle. (relaxed ambient music) Is there anything you want to add Richard or is a good kind of starting point to contextualize because I definitely feel like I have a grasp on what you guys are focused on. Sup gang? Episode 25 ask oh no not ask Gary. Keep it DRock, you know how I like it, DailyVee. Kind of feeling like I'm trying to find new ways to bring value to the daily vlog. Figured I'd just talk with you guys all the stuff that's on my mind. I think it'll add some real depth, real practitionership to the episode. Obviously is interesting to see me hustle but I think I need to challenge myself constantly to bring value. Let's talk about what's going on. I think this could be a new cool new feature about what's going on in the marketplace. Today I had a bunch of client meetings and it's crazy the biggest companies in the world are starting to get it. You could just taste it in the air and is not just with Vayner. The way they look at Buzzfeed, Snapchat, incredible. It's changing and in the next 5 to 7 years I think we're going to be in a full transition period and it's going to be a remarkable world where many of you in your 20s and 30s that intuitively understand the value and the ROI of these social media platforms. Literally guy I was just on the phone with, "Social media's taking over the world. " People are starting to understand. I'm trying to get you in my shot, you're trying to get your shot. - [DRock] It happens. - Oh, come on, DRock. - [DRock] What? - DRock, we're in New Jersey. - [DRock] Are we on the nate? - What you think about that? - [DRock] I'm alright. Did you ever think you'd be here on your birthday? Nope. Oh nice job. This fucking filter thing is a big business, man. I think they got something. - [DRock] For now, right? - For a while. - [DRock] For a while you think? - Yeah. I think it's a good ad product for a year. ### Segment 4 (15:00 - 19:00) [15:00] Snapchat filters. I look at Snapchat filters the way that I looked at hashtags for Twitter years ago. It was this new layer on top of a platform that created context. When Chris Messina @FactoryJoe big shout out Chris Messina created the hashtag movement on Twitter it added to the conversation. You could add this hashtag and you know and all of a sudden all these events, all these conferences, all these places would create their own hashtag, but hashtags aren't ownable. You create a hashtag like #SXSW or a brand #beautifulskin well anybody can use it and then you click it and then people are spamming all the stuff but filters, filters on Snapchat. Snapchat has created context on their platform in a way that's ownable and monetizable. Twitter did make money on hashtag, DRock. But Snapchat's going to make it and everyone of you this summer, every wedding go to 23 to 29-year-olds or every 27 to 34-year-old wedding you go to they're going to have a geofilter a custom geofilter for that wedding spot and everybody's going to take all the pictures and it's going to say "Karen and Rick forever 2016. " That's incredible. Every Bar Mitzvah. Every Bar Mitzvah in America is going to have a custom Snapchat filter in 12 months. I'm going to be buying custom filters for business conferences that I'm not even going to be at. And it's going to be like "yo, it's me say hello. " This is an unbelievably subtle interesting thing that scales infinitely there's four filters. Who knows, they may go up per thing and so I'm fascinated by Snapchat filters as a business model and as a context point and as an explosion. In the same way that your dad now sends you in an emoji, watch these filters just take over and watch people screen shoot and put on their Facebook and put it on their Insta Twitter. Big believer right now. All in, all chips in on Snapchat custom filters. And for three or four of you designers that are watching right now brand yourself as a custom Snapchat filter designer and I 100%, 100, DRock, percent predict that somebody will email me about episode 25 of DailyVee and how that built their business because they listened right now, made a profile, made a landing playing on Tumblr or on SquareSpace or on Wordpress, position themselves as a custom Snapchat filter producer. Writes an article about it. Maybe wins the lucky SEO game and literally, literally nine months from right now you're making you know 50 filters a day. You got two people working for you and you're making $50, $100, $200, $500 a filter. And you know I'm right. - [DRock] Yep. - And I'm so damn right. So that's very hot. I'm excited about that. MusicAlly picking up steam. Picking up steam really winning in junior high. You guys have heard me, if you follow me, talk about that. Just got the bookscan numbers. That's what's happening today. I'm going to probably going to make a posters of this. I don't know if I can publicly put this out how many books I sold in business. More than everybody else in the category combined. Incredible. Fantasy baseball, super focused on my fantasy baseball team. The NCAA tournament, I had Yale in the upset so I'm pumped about that. Doing pretty good there. Just feeling good, good be home. Tomorrow I have to fly to Pittsburgh and back, so more hustling. So a lot of that stuff going on. Sunday night I'm headed to Dublin. I don't even know this may air after I have a funny feeling this will air, you'll probably edit this while we're in Dublin or London, DRock. I love you Dublin. (applause) Thank you for having me. But I'm excited about my trip there so I can feel comfortable in saying that you'll probably edit actually you may be filming. It's going to be interesting. This one might be delayed but that's what's going on today. Little recap of the day. Oh that was cool light went out the same time. (ambient music)