# SXSW GaryVee Keynote | Austin 2016

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=h67-oxooaoM
- **Дата:** 19.03.2016
- **Длительность:** 1:01:02
- **Просмотры:** 112,777

## Описание

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Snapchat: garyvee
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=h67-oxooaoM) Segment 1 (00:00 - 05:00)

- [Voiceover] Yo. (applause) - Thank you guys, I appreciate it. Thanks for being here. I'm gonna do a quick survey of how many people know me and don't know me. Based on that I will speed up the process of what we're really here to do, which is straight up Q and A in your fuckin' mouth. And so the mic is in the middle of the aisle now. You're more than welcome to start getting up if you've got a question and getting in line because I'd like to start answering question as soon as possible. But before we get to that part, I'd like to get a sense of how many people do know my backstory cause then I'll set up the context for this Q and A. I'm also feeling a little bit awkward. I'm stunned that nobody's gotten in line yet. (laughter) How many people in this audience actually really don't know who I am or don't know my spiel? Please raise your hand. Alright, this dude didn't know me so well he stood up. I get it dude, fuck. OK, so I'm gonna give a little context, not too much cause first of all I'm humbled by how many of you know. I'm an entrepreneur. I'm a immigrant, I was born in the former Soviet Union. I came to the US as a young guy, three years old. My parents hustled and worked their faces off to give us a middle class life. My dad eventually owned a liquor store in Clark, New Jersey and then Springfield. Big ups to Jersey, yes, there's seven of us, let's hold it down. And I grew up real lemonade stand, baseball card kid, real kinda hustler kid, shit student. Punted school around fourth grade when I got my first F on a test and just decided I was gonna be a businessman. Got involved in my dad's liquor store business as a 14 year old. Hated it. By the time I was 17 I realized people collected wine and that kind of brought me into that ecosystem. Discovered the Internet when I was 18. At that point spent 20 minutes in my entire life when I was 18 years old on a computer, ever. So clearly, very different that the youngsters in here. Realized that this Internet thing was something real. Decided that I was going to launch a very early e-commerce business. And in 1996 I launched one of the first e-commerce wine businesses in America. From 1998 to 2005, in that five to seven year, 2003 to 2005 that kind of range, I grew my dad's business from a 3 to a 65 million dollar a year wine e-commerce and bricks and mortar store. At that point, after actually building a business, I thought it was, a opportunity for me to talk about those kind of things. It first started, ironically, with me believing that this new thing, YouTube, was gonna be big and so I started a wine show on YouTube that popped and created Wine Library TV. Anybody here ever watch Wine Library TV? (small applause) Appreciate it, thanks mom. And that went extremely well, that led to me understanding that the Internet was changing. the one that I grew up with. And decided that I wanted to go all in on that world. It was actually South by Southwest, 2008, a year after Twitter popped that I kind of came here. Really felt the energy, felt like the world was shifting. Felt the Internet was going into a very, very mainstream place and decided to focus on it. A couple months later, while actually meeting Blaine Cook, the original CTO of Twitter here, I invested in Twitter. I went on to invest in Facebook and Tumblr in that 2008, 2009 period. That went extremely well. I wrote a book called Crush It! It's good to see Stephanie Land in the audience. She's my, Stephie, you know what, stand up. Stand up Steph. This is my ghost writer that I reference all the time. Let's here it for Steph. There'd be no books without her. (applause) That's not a good enough clap. (applause) Imagine dealing with me. My absolute partner in crime in that world. And so, actually we wrote Jab, Jab, Right Hook on the floor at South by Southwest, for like six hours. Anyway, so this has been a very special place for me. I stumbled into kind of a tradition that I ended last year, which was a secret wine party. I used to ship wine down here and then pick a random bar and then tweet at it and we'll have like a Twitter storm. It's a very special place. I'm really excited to be here again with all of you guys. What I'm here to do is do Q and A. Somewhere along my career after Crush It! came out, after my brother AJ and I started VaynerMedia which is a social digital shop. I started doing more and more public speaking and what I realized somewhere around 2012, 13, 14, was the Q and A part of my talk was where very honestly, selfishly, I was able to separate myself. You know, if general, I don't do, as you can tell, slides, things of that nature so that was good, I had a speaking style. I would context the room, this is gonna be a very different talk that lets say if this was Fortune 500 executives. You know, I was doing my thing but it was the Q and A part where people realized that I was a practitioner. I'm very proud to not be a pundit or a social commentator

### [5:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=300s) Segment 2 (05:00 - 10:00)

or a guru or a thought leader. I'm proud to be a practitioner. I'm proud that I've now built two businesses. You know, Wine Library I built in five years, from 3 to 65. VaynerMedia I built from 3 to 100 million in four years. There are real businesses, right. And these are not businesses of selling people on how to make money. This is not guru shit, this is real fuckin' business. And I take a lot of pride in that. And in the Q and A sessions is when I've been able to establish that. So I got selfish 18 months ago. A young man by the name of DRock came into my life and we started making videos and we started the #AskGaryVee Show which has been very, very successful for me. I really enjoy it. I've really reconnected with a lot of you because I've been down, kind of head down for two or three years building Vayner in between Wine Library TV and the #AskGaryVee Show and so it's been fun to kinda get back into the world with you guys. I'm enjoying the format. I decided to write a book about it because very honestly, the entire KPI for this whole execution this last few years is to allow me to come here, talk for five minutes, seven minutes, create a little context for those that don't know and really do what we're about to do. Because I think it's the biggest value prop. You're more than welcome to go to this website, it's called Youtube. There's a fuckload of videos that could show you exactly what I could do here for the next hour but what we can do with Q and A is actually get into the details. So with that, I would like to go into it. So thank you, guys for coming. Let's clap it up for each other. (applause) You're up my man. - [Voiceover] Alright, hi. - Tell everybody who you are and what you do. - [Voiceover] So I'm Garry Polmateer, @DarthGarry, with two R's. - I know brother. - [Voiceover] I work at Red Argyle and do Salesforce. com stuff. - Great. - [Voiceover] So the first time I hear the word empathy in a business context it was from you. - OK. - [Voiceover] And it really such a big thought process change for me, like, I'm not, we're not just machines that go through the day to day. We're really trying to make something happen and have these connection. - Yes. - [Voiceover] My thought is, when did that word enter your vocabulary and how did you start systematically applying it to your relationships? - I was systematically applying it my whole life. I mean, I think I'm one of the great salespeople, I really believe that. I have ego along with my empathy. (laughter) I think it's completely because of empathy. Right, Garry. Like I know you, we interact, I know that we met at that SalesForce conference. Like that's where we started really talking. Like, and why? Yes, I'm caring, but I understand that people, if they care about somebody else in return, enjoy those things. Like saying thank you for everybody that was walking in right now. That's important. Like, it's an important process where I, you know, it's funny. I actually often think am I using empathy as a good thing or even as a bad thing. I recognize it's power. Like somebody acknowledging, just saying a hello, like actually giving a fuck is a real thing and most importantly, if you understand what the other person is thinking and you are a true salesperson, an operator and business person, you can reverse engineer it to get what you need to get out of the relationship. If I understand what the KPI is on the other side, I can reverse it and I think the best salespeople in the world actually know the game that's being played when nobody's actually saying it. In corporate America, 95% of the things that are coming out of the mouth of my clients, is not what really is going on. And so, empathy has allowed me to figure out what they're really trying to do. Are they trying to use my ability to see where things are going or be current, to get headlines for them so they can get a promotion in their organization. You need to know these things, right. And you also use them to understand when somebody's down you need to help, right. So empathy I think is something I've always deployed. I've always, you know, I see it in my kids, right. My wife is empathetic and I see both my kids already, they're in a playground, they're four years old, a kid falls, scrapes their knee. And they stop what they're doing and they come over. That's not, you're not instilling that. That's a DNA trait. You're empathetic to somebody else and I think that empathy and gratitude and self awareness. And that's why in this new book, I went much more EQ than I have historically, cause I'm ready, at this point in my life, to start opening up on the things that I don't know how to teach. I know how to tactically tell you to buy filters on Snapchat right now cause they're underpriced for you know, the awareness of what I think they bring to the table and you can use them to capture a little bit of brand equity that will go away once everybody does it in four to seven months. I can tactically tell you that. I haven't figured out how to teach you to be self aware. empathetic but I wanna bring the conversation to entrepreneurs and startup land because it's real and if you're an actual operator, when you go through 20 to 640 employees in 48 months like I just have, it's only the EQ that allows that culture to survive. It's not, it's not the two week vacation policy, it's not all this horseshit. It's the human part and nobody's talking about that enough. That looks like me, right.

### [10:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=600s) Segment 3 (10:00 - 15:00)

I don't look like the person that's gonna be the Mother Theresa, warm feelings, like right. I don't project that here when the lights are on. When I wanna rip your faces off. But back home, one on one, I do. That's how you build organizations. It matters extremely, matters internally and it actually matters enormously externally. Because if you're empathetic to what, why the person doesn't want to buy your SaaS product. If you actually understood, if you understood there was enough people thinking the same thing, you'd adjust the product. Thanks Garry. - [Voiceover] Thanks so much. - You should drop one of your R's. Hello. - [Voiceover] Hey Gary. My name's Kathy Gardner and I work at Team Detroit as a social strategist specializing in Youtube. - Yes. - [Voiceover] I'm a big fan of the #AskGaryVee Show, I've watched it since the very beginning. - Thank you so much. - [Voiceover] I'm please to be speaking with you. - Thank you. - [Voiceover] Yeah, so you often say that marketers ruin everything when it comes to joining social platforms and I tend to agree with that. - Or anything that has the consumers attention, right. We've ruined earth, we put billboards up, right. Like any, where ever we think there's eyes and ears, we will ruin that. Video games, all of the sudden have Sprite like in it. Like we ruin everything. - [Voiceover] So how do you work to avoid that with your clients at VaynerMedia? - We don't. We try to ruin. Ruin is the slang term for being smart and day trading attention. Ruin means, in my world, good things. Which is, everyone's like Gary, I wanna be cool on Snapchat as a business. I'm like, why? You're a business, you wanna sell shit on Snapchat, right. Now if cool is a byproduct of doing that, then that's fine but I use it tongue-in-cheek when I say ruin it. I think the people that best ruin it are people that do things that actually work. I think I'm great at ruining things, right. When I say ruining I mean we take a pure thing that is supposed to be, Twitter, it's supposed to just be communication that's gonna change the world. And I went there a sold a fuckload of wine and books and all sorts of shit on it, but I didn't do it in a way that made people upset. I did it in a way where I brought the biggest value. I ironically, think the best pure, pure in utter form of a marketer and a salesperson is an amazing person. Do you know why I think I'm an amazing salesman? Because I really believe with my entire heart and soul in everything I sell and I know that 90% of the sales people in this room don't. Right? They make their money because this SEO is still where they're in, right. They make their money in YouTube preroll cause that is. But I know deep down in their heart they know, that they don't consume that, that they don't believe in that. And that's what puts me in a very good place and so when I say ruin I mean, even as a collective, there's too many people doing it the wrong way and they're gonna fuck it up. As a collective there's gonna be 800,000 shitty Snapchat filters that come out over the next seven months and that over time will make it less cool for all of us as a normal person, right. But the people that do it best win. It's always gonna happen. Not me, not you, not the collective, not the industry, nobody's gonna stop advertising to happen in places where people are. I just wanna show people that there's a better way to do it and it starts by not stealing people's time. You know it starts with that, that's why I don't like YouTube prerolls as much. television commercials. That's why I don't like banner fuckin' ads in my iPhone. Like, don't take my time, that's an asset to me. And so, that's why the native movement or anything that can remotely look like that. To really answer your question, the people that can create the least amount of friction by still promoting their product win. That's why I think product placement in movies and television is going to be a much bigger business over the next 20, 30 years cause it's a good way to integrate without stopping you from watching what you want or stealing your time. - [Voiceover] Thank you. Excited for the book. Big ups to the guy in the eighth row wearing the Jets hat. It's making me feel really good, bro. What's up man? - [Voiceover] Hey, this is Johnathan Van from Technium. We invest in deep science technologies coming out of universities but this is actually from the girlfriend, she's a TV reporter out in Nebraska. She wants to know, as a TV reporter, how you, where would you post to give value to your audience. They already post on Facebook. They started their Snapchat feed. Like what else, how do you gather your news and where do you see news going if you were to run a newsroom? - So news is being democratized and curated in equal directions at the same time. So I think where they post is kind of weirdly irrelevant. Do they understand the context of the platform when they post? That's the key. The biggest problem isn't content, it's that people don't understand the context of the room they're in and thus the content never had a chance because they lacked the self awareness. They lacked the empathy for what's going on there. You can't put a TV spot on Snapchat and think it's gonna work. It feels out of place. It's like the 57 year old dude in a suit that comes to like a hipster party in Brooklyn that has all 18 and 22 year olds. Like you're out of fuckin' place bro, you know. And so, I think the answer to your question's quite simple.

### [15:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=900s) Segment 4 (15:00 - 20:00)

News will always like widen and contract, right. There's plenty of people that curate, you know. I get my news from Nuzzel, right, which is like, that's where I get it. Or at my stream when I'm listening to people, you know like I found out about Matt Forte singing with the Jets from the 7000 people that tweeted at me in the second that it happened and said, what do ya think? I'm like, I think it's awesome by the way. And so, I think for them, in the cliche, middle America newsroom, they're usually, you know I'm generalizing, out of touch with what their audience wants in those mediums. And they're doing TV in social and I think that's a mistake. And so I would tell her, for her own brand first and foremost and then for the organization she works for, to start really relying on context. Understand what's really happening in there. - [Voiceover] Thank you. - You got it. - [Voiceover] HI, my name is Alan. - [Voiceover] I do publishing on the Instagram, Twitter and Snapchat but basically my question is on weed start ups. - Weed. - [Voiceover] Yeah, weed, marijuana, cannabis. - I heard it. (laughter) - [Voiceover] OK, there is a company called Get Meadow backed by Ycombinator they're calling it the uber for weed. - Everybody's calling everything the uber of everything. I'm the uber of humans, bitch. Go ahead. - [Voiceover] The uber of weed is actually very cool because you can like type in your zip code and then live conference with a doctor that'll get you a card and all that stuff. - OK. - [Voiceover] But I live in Houston, right, so that's illegal for me. - Good. - [Voiceover] So it doesn't work right. - OK. - [Voiceover] Now the other dude before you started talking about. - Steve? - [Voiceover] Yeah, the rise of the rest and everyone having the opportunity. So what about people who are like selling, who wanna. OK, I feel like drug dealers are entrepreneurs of. - Like the purest form. (laughter) No, seriously, like, like. - [Voiceover] OK, so my question is, if somebody who was born into wealth, right. - Yep. - [Voiceover] They live in Silicon Valley, that's cool. - Yep. - [Voiceover] They can either get $150,000 license a year. - Don't get it twisted man. Stop your hate real quick. Most people that get money from Silicon Valley don't come from fuckin' Silicon Valley. So stop it right there. But keep goin', but I'm not gonna just let you cliche it cause that's bullshit. It's just not true. Go ahead. - [Voiceover] OK, so now, how does, OK, an entrepreneur like me. What if I wanted to study cannabis? - Then move to fuckin' Denver, bitch. Fuck Houston. - [Voiceover] Why do I have to move to Denver? - Cause that's the current law. Why do I hate Texas with all my heart? Because I, yeah, I just did, I'll tell you exactly right to your face. I hate Texas, listen I hate Houston more than you fuckin' hate the system right now because I built a wine business where I ship wine and this fuckin' bullshit ass state took spec's money, the politicians, and blocked only one store from shipping to Texas, me cause I was at the top of the heap. I was doing four million in sales here. Saving all Texas people money cause I was creating competition and the wholesalers, three of them, paid your fuckin' bullshit ass Houston politicians to block me from shipping here. And one day I got a letter. It said you can't ship here anymore. So what am I supposed to do. I can open a store in fuckin' Texas and throw down or I can adjust. That's what you have to do. Nobody gives a fuck about your feelings bro. (laughter) No, no but for real, like, like. And the reason I'm coming at you like this, is I'm pumped for you, you're a kid. Don't cry about, here's the biggest problem. Bullshit entrepreneurs cry about the way they want it to be instead of reacting to the way it actually is. (applause) So you need to eliminate rich kids, cause I was born with dick. I lived in a studio apartment with eight family members on the size of this stage and split toilet paper, OK. So there's no excuse that somebody. Most people that are born with wealth, bro, they lose, cause they're soft. So if you're so angry put it to good energy and go move to Denver or enjoy 19 to 22, chill, then move to Denver or wait for the laws to change. You can't cry about how it is. That's just never, ever, ever the right move. (applause) I would argue that there was not enough clapping for that part right there, and that the collective, and that the collective energy of this room is bullshit. Let's step it up. (applause) Fuck. That was some real shit. Steve, shit, Steve. And they're like, yeah good shit. That was fuckin' real. Fuck. Sorry. - [Voiceover] We forgive you Gary. - Thank you darlin', what's cookin'? - [Voiceover] My name is Maria Falcurin and I work for Capital One and I'm a career coach and speaker on career strategy in social media.

### [20:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=1200s) Segment 5 (20:00 - 25:00)

- Love it. - [Voiceover] I am a fellow recovering immigrant. - Great. - [Voiceover] Former Soviet Union. - Amazing. - [Voiceover] And I have an utterly unoriginal question for you. - No worries. - [Voiceover] Talk to me about the public speaking. What is your number one recommendation for being a powerful, effective, impactful public speaker who makes a difference? - 100% of your energy and effort has to be completely predicated on what brings value to the audience. Most public speakers come up here, and you're gonna see it. 87% of the time at this South by Southwest, the people on stage are doing press releases for their company to the audience, period. And so the reason I have a career is I come here and the only thing, that was tough love for a kid that I want to win. I'm doing this because I want to bring value. It's about bringing value. Way too many people speak and it's a press release. And so what's worked for me is the reason I don't have the same speech is the same speech doesn't work for that awesome kid from Houston the same as it does for a 59 year old exec CCO, right, of like an agency. I have to know the room, I have to reverse the room and then I have to basically deploy the current state of things for that room. And that's what I think people have to do. I'm blown away by how selfish speakers are. Blown away, like I'm stunningly disrespectful to a lot of the people that you guys compare me to because they're up there slingin' their shit and promoting themselves and don't give a fuck about you. - [Voiceover] Thank you. - You're welcome. (applause) - [Voiceover] Hey. - [Voiceover] Thank you, very excited to be here. I'm Sarah Beebee of London. I want to ask you about your summer, do you. (laughter) - It's that weed, no I'm just kidding. (laughter) - [Voiceover] And I love that. I just wondered as you were building your companies. - Yes. - [Voiceover] Can you expect people to work at the same level that you work at? - I'm not even sure if I've met another human being that's willing to work at the level I'm at. So no, and you can never expect your employees to work at the level of the founder because it's your company and it's not theirs and to expect. This is one of my biggest beefs with a lot of my founder friends. They're like, oh they're not working as hard as me. I'm like you own 94% of the company, you know. What the fuck's the matter with you? Like, I never expect that, keep going. - [Voiceover] I was just wondering as you're building your companies do you surround yourself with people, not people not just like you because that would just be weird and fucked up. - Yes, and since they don't exist. - [Voiceover] They exist, but you, yeah, how do you? - Easy, I am worried about surrounding myself with the following. First and foremost, good human beings that understand that emotional intelligence trumps IQ in my building every day of the week. I can teach you the algorithm of the Facebook feed of the current environment. I can teach you why listening and big data can help you on Twitter. I can teach you that, you know, hashtag culture within Instagram that makes it work. I can teach you to pay attention today, to musical. ly and Anchor! and Peach and AfterSchool. I can teach you that. I can't teach you to not be a douchbag, you know. And so, first and foremost, it's EQ. Second of all, I one by one, one by. Ben, Benruby. Emily McDonough, I want Dan Grossman, I one by one these people and try to get to know them and I've spent numerous minutes, with these three, hours, to fundamentally understand what makes them tick. What do they want? Dan wants to be a big time DJ, great, so then I will introduce him to I don't know, Avicii. And so like, you know what I do all the time is try to understand what matters to them and it evolves. When Dan first started working for me, he wasn't married, right. So different things mattered. I'm mentally prepared to reverse engineer anybody that ever works for me and understand what makes them tick. I hate when people are like, oh millennials. There's no fuckin' millennials. There's no millennials. There's Rick, there's Carlos, there's Drew. Like there's people, and I have millennials that wanna work their fuckin' faces off just to make another hundred bucks cause they love that fuckin' money, right. And I have millenials who wanna make, you know the money's fine, but they'll live in a studio with 40 people just so they can go to Coachella and drink $19 green juice. Right? So, and here's the best part. I don't give a shit. I don't care how you wanna live. I definitely don't want people to live the way I do because it's super intense and it's not normal. - [Voiceover] How do you stop your crazy energy from scaring people away? (laughter) - No, no, listen. I mean, like, the things that I can't control I don't worry about. If somebody gets scared and quits VaynerMedia then they weren't able to see past the surface level of this, that, right.

### [25:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=1500s) Segment 6 (25:00 - 30:00)

So I'm never scared. I know what my intent is. skill set is. And so I'm attracting the people that I want to attrack, right? And so the people that are leaving and they've all been here for two, three, four years. They know, they have a pretty amazing track record of who's still here and who's not and that's building confidence and that's building scale and then, because I can't be everywhere, you know when somebody's crying in the girl's bathroom because this place sucks because they're middle manager isn't doing the right thing. Well then Emily hears that she can interact with that, say you should go talk to Gary. And like I'm the head of HR. Like, you know, and so I would say that, that energy thing, I'm sure some people have been scared but I'm a little bit, I'm way more energetic on stage and when I'm on, than when I'm operating. When you talk to people that work with me for three or four years, they say that I'm overly patient. Nobody thinks that about me. You don't think that about me if you don't know me, right. Like I'm a big time listener. Nobody believes that. I just caught Steph's face, my ghost writer, cause she's always been fun for me to watch because she knows how my persona is but she knows how we interact. She knows what kind of client I am in a world where she's got plenty of other people she ghost writes for and I have a funny feeling I'm at the top of her list of likability even though if we named em all, it would seem like, oh no, he must be tough or too intense or this, that and the other thing. So I don't worry about things I don't control. I don't expect anybody to be anything other than themselves. And then I think I work for them and I need to put them in the best position to succeed. All three of the people I just mentioned are in very different positions than they were 12 months ago. And all, right now, thank God, it's probably why I'm saying it, are in the probably best spots they've been at Vayner since they've been there. They're making the biggest impact and having the best time. And we've been through our trials and tribulations, right. There's been the dinner when Dan decided, OK, he's not a douchbag, he's a good guy, right. Like that's real. That's how. - [Voiceover] Thank you. - You're welcome. (applause) And this is why I want to build a massive business. Because I wanna teach the world that you can build a billion dollar empire on good. (applause) Like there's no reason. This unfortunate narrative that affected a lot of my friends of Steve Jobs, like it became the move to be a dick because you're gonna get the best work out of people. Listen, I'm not Steve, you know I'm me. I'll tell you right now, I'm 40. So far here's what I got for you. People work way better when you deploy honey than vinegar. Like you can get the best work out of people. I got much better work out of people because they're guilted to let me down versus being scared of me. Get the fuck out of here. My man. - [Voiceover] Gary. - Yes. - [Voiceover] Thank you for being here. - Thank you, what's your name? - [Voiceover] Gary Yorimo from Baton Rouge even though my badge says Bacon Rouge. (laughter) I'm loving DailyVee, I wanna give out. - Dude, let's go back to this Bacon Rouge thing. I think there's something here. (laughter) - [Voiceover] I'm telling you it's very good in Louisiana but D-Roc, I wanna give a big shout out to DRock for making this. - Let's hear it up for DRock. (applause) DRock-a-fella. He's gettin' fancy in private last night. - [Voiceover] An operator, Paul Shoal, work hard. But I would love to hear what you have to say when you measure your personal growth and your business growth. How do you know with YouTube coming out or a VaynerMedia or your phone that you're growing and you say, I'm taking a hard knock? - From a individual like growth perspective. - [Voiceover] Yeah, both, like you, everything. - The business is easy, right, like I'm just talking to my book people like we've sold a fuckload more of these that the last one so they're happy. So like that's easy, we're winning. The personal part, is, I'm in a funny spot with personal growth man. Like I've been pretty happy and pretty content with where I am mentally for a very long time. I fully believe that I was gifted to see the positive in everything. The reason I have good culture is I suffocate under negativity, I can't breath. And so you know it's just a byproduct of my own thing. I'm always growing, we're all always growing. I'm a better version of myself. I can feel it even on this tour. I've never gotten feedback like this. Like it's unbelievable how many people the 92nd Street Y talk that I gave, which I'm getting a lot of feedback from. You know, everyone's like, oh you're really growing. Yeah, I'm getting older, like it changes. You wanna talk about different things. I'm starting to understand unveil more of the stuff that really makes me successful which is way more the EQ stuff. But target to be successful. - [Voiceover] That was one of the things. - I don't think it has to. I think it could be a benefit. You know I think people found out about Zappos through Tony Hsieh's you know early social media stuff. So you know I think the mistake is a personal brand.

### [30:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=1800s) Segment 7 (30:00 - 35:00)

Look, there's way more businesses that we don't know the CEO of where they're dominating and she's not out there promoting. There's some people that are like me and then of course I get those questions but it is not a cost of entry to be successful in 2020 in 2030 to be out there for your business to be successful. Just go and build the best. VaynerMedia's winning because we're the best social digital agency in the land. Not because of me. We're winning because all our business, if you look at my business right now, the hundred million revenue, 60 or 70 of it is because people went to other companies and hired Vayner or told their friends to hire Vayner because the work was good. I don't work on any account, goose egg. Robert Parrish, double fuckin' zero. That's how many accounts I work on. So I don't think you have to be at the front. Retail needs to worry about to happen over the next 20, 30 years which is every person in this room is going to get product delivered to them within an hour. And in that world, they don't need Best Buy. They don't even need Amazon. The products you sell at Best Buy are going to sell to consumers direct in their home on one hour delivery. That's what they need to worry about. - [Voiceover] Cool. - [Voiceover] Thanks. - Thanks brother. (applause) - [Voiceover] Hi, I'm Katie Costello. Super excited to be here. I'm originally from Buffalo, go Bills, the division. - Pfffffffft. - [Voiceover] Love hate relationship. - There's no love part of that relationship, just so you know. - [Voiceover] As you know we're gonna win the Superbowl this year. (laughter) Everywhere you go there's, there's always a Bill's fan everywhere you go but anyways, that aside, I now live in Chicago. I work at a company called Creative Circle. We're a specialized staffing agency in all the major markets for digital creative things. - Know it, yep. - [Voiceover] So, but my question for you is. - Can you name the Buffalo Bill's offensive line? Good, keep going. - [Voiceover] Yeah, honest, straight shooter. - Love it, go ahead. - [Voiceover] So my question for you is I know that you are really good at kind of predicting a trend, you're very successful. That you can kind of foresee what's gonna be next. - Be careful Katie, I know we interact a lot. You've heard this from me, I don't think that. I think I just move fast when it's obvious. - [Voiceover] I think you've got a good pulse on it. - I think I'm willing to fuckin' work, right. Like stay up from one to three even though I'm busy as shit, and play with musical. ly when it's obviously in the top 25 of the free apps store for months at a time and I'm baffled that people in this room don't know what it is. - [Voiceover] I would agree with that. - Cool, keep going. - [Voiceover] My question for you is, with certain things that I know, OK, you know you saw this. You kind of had an inkling like for so long you've been saying Snapchat gonna be really good profits and one of the top two. - Yes, yes. - [Voiceover] When was the last time when you kind of thought that you maybe had that intuition about something and you were wrong? - Never on the macrothesis, but wrong in my execution or the company that was gonna pull it off. So thinking about South by, I was obsessed with Grindr, right. (laughter) I was leaving that for you guys, that was for you. I was convinced that what was going on with Grindr between gay men was gonna happen between, you know boys and girls, right, convinced, convinced. And so the way, when I first decided that in 2010 the way I thought that was gonna happen was through people discovery. It was gonna be more like let's meet each other around similar interests, but what I really knew was shit was gonna go bow chicka wow wow, right. So I was chasing Tinder for four years, right. I invested in a company called Yobongo. One. I didn't invest in Highlight which popped here four years ago but I wanted to but I didn't feel good because it was too direct of a competitor of Yobongo. But I was convinced it was gonna happen. I'm so glad that Tinder was built internally and nobody could have invested in it cause I would have been really sad if I missed it. It was really the one thing I was scared of. I know smart refrigerators are gonna reorder your product. I know virtual reality is gonna be at scale and is the next Internet for real. Like the next true platform, I know it's 20 years away and everybody thinks it's tomorrow. But you know, so I'm really good at consumer behavior. I just sometimes think things are a little too early. Like maybe I'm wrong about how fast it's gonna happen. I was pretty wrong about Google Glass. That's a good one. - [Voiceover] Does that like teach you anything when you're like, OK, I'm wrong? - No, tell me I'm a fuckin' entrepreneur. When you're an entrepreneur you fuckin' lose. It's like UFC, there's no fuckin' undefeated in entrepreneurship. It taught me how much I love to get, you know that scene in the movie, the cliche scene, where the guy punched in the mouth and he just goes pffft. Spits the blood and looks back at the person. You're like, oh fuck, shit's about to go down. As an entrepreneur that's who I am. I don't even respect my losses. I don't give em the time to teach me anything. I fuckin' look em in the face and go, fuck you and I keep going and I mean that. Way too many of you dwell on your losses. It's holding you back. Shit's over, you lost. Move the fuck on. - [Voiceover] Interesting perspective, thank you so much. - You got it.

### [35:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=2100s) Segment 8 (35:00 - 40:00)

(applause) The energy still blows, fuck you guys. I wish different people were here. (laughter) Just telling the truth. Go ahead my man. - [Voiceover] Hi Gary, my name's Jordan. I'm from New York, recovering investment banker. (laughter) So I'm a Gary V newb's. I learned about you three days ago through the James Altucher podcast. - Yes, I ripped the shit out of that right. - [Voiceover] I listened to it three times. - Yes, good job. - [Voiceover] I want to ask you a question because of the amount of exposure you've had to start ups. - Well clearly not enough, oh it's a phone. - [Voiceover] And have succeeded, what you really look for is it? - The jockey, the guy, the girl. The girl or the guy, the jockey. I only bet on two things. The space, right now for me, e-sports. VR, B to B, because I think B to C's way too far away. Direct to consumer products that are fully integrated. Those are things that pop up, I'm always looking at social networks, what's the next Snapchat or things, Pinterest or things of that nature. So I've got my thesis, right, where there are things on the board. SaaS businesses that are in boring industries where they suck at marketing and I know that my help can make it go through the roof. So those kind of, I look for my thesises and then when I. VR Sound, I've been looking at it. I meet all the VR Sound people, and then I look, and I'm like she's fuckin' a killer, her. So that's my process, straight up. - [Voiceover] So it's a top down process. Your thesis and then finding? - Yeah, I mean, but, back to like if we're talking like investment banking terms like we're talking like more hard core business. If you roll in and you're in a genre that I don't fully understand, but you completely blow me away in my intuitive radar as an operator, I will often make a bet on that because I'll learn alongside that operator in a space that I don't know as much about and I'll make that strategic decision because my belief is I'll learn this space. If he or she loses, I'm still gonna have a relationship with them. I still believe they're a winner, intuitively. They can turn out to be a loser and that happens and then I don't care. But if they're a winner I want to be there for the second and the third. All those idiots that didn't invest in Twitter because they lost money with Ev in Ideo, you know. That was nuts, right. Like that was, he already won with Blogger. He was clearly a winner. You gotta bet on the jockey more than the horse in this game. - [Voiceover] OK. Thanks a lot. - You got it brother. (applause) - [Voiceover] Hey Gary, I'm gonna live post this really quick. So my question is. - What's your name bro? - [Voiceover] Oh sorry, Diego. - [Voiceover] Nice to meet you man. - Nice to meet you. - [Voiceover] Mexico. - Thank you man. - [Voiceover] So one of my questions is, I think that messaging services are really undertapped, especially in like developing countries. - OK. - [Voiceover] What have you seen that your clients are like how. Are they asking you how can I get into, like Whatsapp's and hundreds of millions of users? How can I get into Facebooks messenger users? - Hell yes, yes they are. - [Voiceover] And what are they, what's the strategy to get in there? - It's a place where I've been very careful with my clients because I'm very concerned that we, because of what happened with email and our texting behavior. Real, I mean I don't think a lot of people here really want BMW to show up in their messaging apps. And I think we are all way too confused by what happened in China with WeChat and we think it's a foregone conclusion. We don't factor in America enough that China is still a communist country. Like we are, coming from the Soviet Union. Like there is a stunning misunderstanding of what happens over there. Yes it's very capitalistic in a lot of ways, but there's no scenario in America where Zucks gets to go to Barack, yo B, kill Snapchat, cool. Like that doesn't happen here. This is real meritocracy. And so some of the behaviors and things that go on in China, are very unique to where that's a much more real conversation. Got it? And so if I look at behavior now, you know we all now have lived through email being destroyed by marketing, marketers ruin everything. I was a happy, I had an email newsletter in 1996 that had 91% open rates. I ruined email. So like, you know, so I think it's gonna have to be very, very smart. I do not think in between your and my conversations about the big football match that a fuckin' Adidas ad should show up. And I think that's what everybody's defaulting into because 99. 9% of people are not clever. And I think we need to figure out how to make it work. And I think it could, but I think there's dumb ideas right now of how it's gonna work. And I think we really don't want it. - [Voiceover] Thanks. - You got it. (applause) There we go, a little bit better, thanks David. (applause) - [Voiceover] Hi Gary, I'm Nina from Norway. - Hey Nina. - [Voiceover] I'm from Unquote, I Head of User Engagement. What do you think is the most interesting platform right now? - You mean like an app or overall platform like?

### [40:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=2400s) Segment 9 (40:00 - 45:00)

- [Voiceover] I'm talking about Instagram, Snapchat. - Got it. I think Snapchat. I think Snapchat's the most interesting thing to watch right now because we're living through the moment of watching everybody go on it. That's always the best moment. Like watching the masses, watching like, and it's really fun to watch because it's so different. If you look at your mobile phone right now and you look at Instagram, Facebook, Twitter, Pinterest, the UI and UX is the same. It's a feed, it's a feed as we know it. Snapchat's the first new language with completely different context, plus it's forcing us to be very creative in a different way. It's probably what, it's forcing us to do what I probably thought Justin TV was gonna do and UStream with live streaming years ago. It's created a whole new language of creativity. And more importantly, there's not a fuckin' soul under 21 in America that doesn't live on the platform. Right, and those 21 year olds become 27 real quick. And so it's the only thing I've seen since Facebook where I know the 19 year old is going to be 26 and still on it. And that's why I'm so bullish on it. - [Voiceover] Thank you. - You're welcome. (applause) - [Voiceover] Fuck yeah, I'm all in. - Yes you are, Simon. - [Voiceover] Say my name bitch. - Be careful Simon. - [Voiceover] I came here with my aunt and this presentation had been announced and based on South by Southwest. Four people in this room just said you gotta come here at different times this morning. I cut the queue to meet one of them and then the other one said, there's Gary, as we were going in. So I'm like, what'd I say? - You said, great keynote, before I gave the talk. - [Voiceover] And then you said, thanks for coming Simon. - Yes I did. - [Voiceover] That just blew my fuckin' mind. - Thank you mate. - [Voiceover] So I just want to a one on one conversation. - Let's do it. - [Voiceover] Notting Hill, did you see Notting Hill? - No. - [Voiceover] Oh, it's like Julia Roberts and. - Is this a romantic situation now? - [Voiceover] No. - OK, cause I was excited. - [Voiceover] It is a good movie though. - That's what I thought. - [Voiceover] I'm glad you're excited. - OK, let's go. - [Voiceover] It's Julia Roberts. - Yes I wanna be, OK, good. - [Voiceover] And I'll do Brad. - [Voiceover] Right, and all the world's media there at the end and he tells her. - That he loves her? - [Voiceover] Cause she's just a girl and he's just a boy. - Right, and the good news is I am just a girl. - [Voiceover] We're gonna get to that later. - OK. - [Voiceover] I didn't deliver it I'm afraid. - No worries, I'm following, believe it or not. - [Voiceover] OK, so you shared a story with me. - Yes. - [Voiceover] Like I'd been to a lot of events. - Yes. - [Voiceover] A lot of industries and you're like, off to another path. - Thank you. - [Voiceover] I'm gonna share a story about my life. - Please. - [Voiceover] Picture Kilkeel, it's a fishing village in Ireland right near the border on the east coast. - I'm picturing, I think everybody should close their eyes right now. I'm picturing, go ahead. - [Voiceover] And it's 1878. - Yes. - [Voiceover] And there's a potato famine. - OK. - [Voiceover] This guy has to take his family out of Ireland so they go to west coast of England. And they tried farming there and the mother and the father die. The two boys who are laborers. - Yes. - [Voiceover] They're all laborers. - Yes, I understand. - [Voiceover] They catch a fuckin' boat to New Zealand. They get to New Zealand and they get land. - How old are the boys? - [Voiceover] I don't know, but they're like. (laughter) - Simon, that really, that matters to me in this story. - [Voiceover] Well I'll go find out, alright. - OK, go ahead, go ahead. - [Voiceover] I was pacing to go myself. - Understood, keep going. - [Voiceover] And they get some land. - How, did they steal it or did the government give it to them, it was during some sort of big opportunity of land grab? - [Voiceover] Stop interrupting. - OK, sorry. (laughter) I'm just trying to help you make the story fuckin' better, Simon. (laughter) - [Voiceover] I'm trying to talk fast so I can get through my story quick. - No worries. - [Voiceover] Alright, because this is not even the fucking story, I've got another story for you. - Simon, I've got a news alert. That ship sailed a long time ago. Fast is over my man, just own it, go. - [Voiceover] Alright, fine. - Yeah. - [Voiceover] Ok cool, so they get some land. My dad grows up on that farm, so I think it's his grandad comes over, right. - Yes. - [Voiceover] And his mum encouraged him to read. - Yes. - [Voiceover] And he reads and reads and he doesn't want to get into the farm - This is your dad. - [Voiceover] Yeah, he's born in 1925 on this farm. - OK. - [Voiceover] And he ends up, through reading in 1955 getting a scholarship to Ohio State. - OK.

### [45:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=2700s) Segment 10 (45:00 - 50:00)

- [Voiceover] And he gets his PHD there and goes back to New Zealand and he starts a sort of a revolution in guidance counseling. - OK. - [Voiceover] He says to me when I'm 16, cause I'm like, dad I don't want to go to university. I got in my family there's like there's seven kids and my parents, there's nine people including me. And there's like five PHD's, there's been like four or five academic careers. I don't wanna go the university dad. In fact, I just wanna do shit I love. He said, listen, I don't care what you do after this, just get your ticket. - Yep. - [Voiceover] Right this year, get your fuckin' ticket. So I get my ticket and then I said, OK, game on right. He said you show us. And my last year of high school I take up drama, I take up creative writing, these subjects for the first time just to shit I'm into. - Yep. - [Voiceover] Five years later I'm 23 and I've written for my son and girlfriend a play telling the story about Polynesian immigration into New Zealand because there's no fuckin' modern stories for Polynesian's living in New Zealand. - OK, makes sense. - [Voiceover] Well hopefully now. There is this standing ovation from this guy who is a top rugby player. Farm grownup guy and he just applauds like crazy. It was the proudest moment of my life. - Good for you. - [Voiceover] And so, just fast forward a few, just a couple more. - No worries, I'm with you man, I am, I'm with you. I swear. - [Voiceover] Yeah, so in London I've gone into television and then I've gone in technology, I got into the SaaS business. - OK. Through my parents introduction to guys that studied meditation in prison. Got out of prison, met my mom, said you inspired me and the amazing entrepreneur, this guy Gerald Henry, you talked about Texas. This guy Gerald Henry's such a fuckin' amazing guy. I'll share a story about him. He's a banker that came to America. - Sounds like my kinda guy. - [Voiceover] Yeah, so he says you know we should work together after we come out of meditation. And then we built a SaaS business. We launched it on the New Zealand stock exchange. We have a million in sales, it's a market cap of a hundred million. - Right. - [Voiceover] In 2007. - Of course, cause all those Wall Street and markets are full of shit. - [Voiceover] Right and then it just got bought last week. Just got bought by a private equity firm Villion. - Mazel tov. - [Voiceover] I was in sales and it killed me. I was making, I made like a million a year at one point and I just had to go no. Cause I was doing what you're saying. I did it, it was killing us, it was the same fuckin' thing 25 times a week, - Yep, can believe. - [Voiceover] It was just killing me. So I said I've gotta go. And I met a guy at a funeral. (drowned out by laughter) - Aye aye, baby. - [Voiceover] I'll never see that again. And his brother in law had just died. (laughter) And we start sharing stories about us just like this, right. - Yep. - I told Gerald that now, if we need to talk to this guy. We raised 50 million for the company. We listed on the stock exchange in two years at 100 million. I just got kicked out of the company like two weeks ago. - Sorry to hear that. - [Voiceover] Yeah, that's fine. (laughter) You know why that's fine? Because they're so full of shitness in their company, right. - No kidding. (laughter) - [Voiceover] Part of the problem is that Gerald is a master storyteller who's a master business leader. - Is selling something fake? - [Voiceover] Well now he can't be in it cause he's the crook. - I understand. - [Voiceover] Now he's the crook because. - You need to hook up with the kid that loves the drug dealers. (laughter) Simon, listen, only because I wanna be kind to the people behind you. I could do this forever. - [Voiceover] So here's my, I love you man. - Thank you man, I love you back. Let's clap it up for this man, get over here. (applause) Thanks for getting it, thanks for getting it. How you gonna top that man? - [Voiceover] Hi Gary, my name is Ricardo. - [Voiceover] I'm from Sao Paulo, Brazil. - Pleasure to see. - [Voiceover] You have a lot of fans in Brazil. - Thank you. - [Voiceover] And I love you. - I love you too. - [Voiceover] Because you smell of authenticity. - Thank you. - [Voiceover] You know. - Thank you so much man. - [Voiceover] This is my seventh time here. You are the first guy that I saw here

### [50:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=3000s) Segment 11 (50:00 - 55:00)

in seven years in a row. And stand up, you know, outside the room to. - To say hello. - [Voiceover] To interact with everybody. So that's why I love you. - Thank you man. (applause) It's, you know why, you know why you love me? Cause I loved you first. I'm not joking by the way. The reason you love your parents so much is they loved you first. This is a stunningly important thing. Your example to why you love me was cause I loved you first and it wasn't a joke. It's actually something very important to me. My optimism is an absolute fuel to my energy. I am so bullish on people. Like we've been around a long time now. We've had a lot of capabilities for that to not be the case. I know I'm getting a little heady here but we are. I'm so sad that mainstream media took control over the 70, 80 year period that we just came out of and only talked about the. 00001% of us that are shit. And it's our own fault, we love to rubberneck. And that's why they kept feeding us. But I am, there is no brand in the world that is more underrated than us. I'm all about team human. And people get mad at me that I'm like fuck dogs and fuck trees and I know it's not super popular but I'm telling you right now, I'll kill a fuckin' dog for a person any day of the week. I am big fan of humans. (applause) Don't tweet I'll kill a dog out of context, out of context. Don't be mean. Make the context, make the context. Go ahead, my man. - [Voiceover] Well my question is you are very authentic. But the business world not so many, not so much. - That's my opportunity my man. - [Voiceover] Let's make the situation where you so if you have to do away with #AskGaryVee Show and you have to go and work for Coca-Cola. - Won't happen, won't happen. I can't even, I can't. You're better off saying make pretend you turned into a fuckin' dragon. (laughter) - [Voiceover] But the question is I'm asking you is because maybe some people here or myself, works in a place, wears suits and meetings. - Leave. - [Voiceover] Not yet, that's it? - Yeah. Here's why, here, let's fix. - [Voiceover] Let's say I don't wanna leave. - Let's start over, let's start over. - [Voiceover] Let's say that I don't wanna leave. - Let's start with why you don't wanna leave. You like your car. - [Voiceover] My father's company. - Well. (laughter) - [Voiceover] What advice do you give to some people here, some people here that can't, can't. I don't know they are. - Here's, ready for this. That's right, they have college debt, they have this. Look, here's my advice my man and thank you. I really enjoy this question. - [Voiceover] And they want to turn the place they work into authenticity place. - You have to go tell your fuckin' dad that you need to fire the cancer, no matter how much they earn, no matter how good they are. If they're the number one earner, the single best driver of your business you need to fire them because they're killing it from the inside. (applause) That's number one. For everybody else, for everybody else look, I'm not some great philosopher. This is simple shit. One at bat, that's it. You're gonna die. Like I don't understand. Here's what I don't understand. And this is a very good, thank you so much cause this is actually the next thing I'm gonna wanna talk about after I'm done with this whole thing. I wanna talk about complaining. I want to talk about complaining. If you were making your bed that you have to sleep in it, and you need to shut your fuckin' mouth, right. You are more than welcome. I've met hundreds of people that have left their jobs making good money, when they had college debt, 18% compounded interest because they needed their mental health to be happy. And they were willing to take a step back and in a seven year period they won cause happiness drives everything. You collectively are not patient enough. Your lack of patience is killing you. And your need of things is killing you. You don't need a fuckin' watch, whip. You need to be happy. One fuckin' at bat. Go spend more time with 80 and 90 year olds. You know what, and I think three of you will do this, this is why I"m giving this advice. Go do something I did a long time ago when I was charting my thing. Why don't you go do some public service and go to a nursing home and help. I'm asking you to do this by the way. Go spend three times, four hours of your life. Go there to be selfish for you, not because you're a nice person, you're helping. I went cause I was selfish. I wanted to go fuck with people that lived it. I wanted to hear what the common themes were. And there's only happy people and unhappy people and the only thing was did they do what they wanted to do versus not. I'm the happiest because I'm doing exactly what I wanna do. You'll not hear me publicly complain ever or privately that I miss my kids.

### [55:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=3300s) Segment 12 (55:00 - 60:00)

That's my choice, I'm working hard, too hard. So I don't have the audacity to complain about it. You're more than welcome to leave your dad's company. Coca-Cola. You've got other things but you're caught up in the machine. Get the fuck out of the machine for a second and think about what you're doing here. You're gonna die, you get one chance, you got so lucky. You know the math behind being a human being. Every person in here fuckin' won the lotto. You won, you're a fuckin' person. Not a ladybug, not a tire, not this mic, this guy, you suck. So listen, it's hard. I left my dad's business, not so easy, right. But you're in control of your life. And so there's only two conversations for you. You go and tell pops, this guy Javier needs to get the fuck out of here. I don't give a shit that he's fuckin' killin' it. Nobody likes him, he's cancer and he's selfish and yes he's growing our business but he's gotta go. Or dad, Javier's gotta go. No son, he's not, he's winning. Cool, see you pops. That's it, that's it. (applause) Alright, rapid fire time, I promised em I'd go offstage on time. - [Voiceover] Hi Gary. - Hello. - [Voiceover] I'm gonna speak slowly now. - Good. - [Voiceover] My name is Iscander. I go by Iroc when on Twitter. I was born and raised in the former Soviet Union. I graduated from UC Berkeley, did research at MIT. Over the past few month I've been getting, I've been getting flooded by emails from you. I didn't know what you did, but I sure wanted you to sell my product. I'm gonna tell, I'm gonna give you a story. So I'm running a company. (booing and laughter) - I got a good favor that we're both gonna win. Why don't you come after the talk and I'll talk to you one on one. This way we can get a couple more people. - [Voiceover] It's gonna be shorted than expected. - Well good, stop booing, go. - [Voiceover] OK, so I'm running a company that builds every third camera in the world plus Sony and Nikon. - OK. - [Voicieover] We're putting 50 human years into our SDK and now we're putting our expertise into 360 videos. Not just another 360 video camera. Completely different approach. Wearable miniature ergonomic. - Great. - [Voiceover] So, and the best part about it is, we are. - Let's assume I think it's the greatest thing of all time. Are you interested in me investing or helping you get to somebody? - [Voiceover] I'm interested in you in joining the team. - That's impossible because I'm too busy. - [Voiceover] Alright, I get that. - Yep. - [Voiceover] So basically. (drowned out by laughter) - Let me, do me a favor, cause I really want to be fair to the collective. I'll literally talk to you one on one. It's better than this. Just hang over there. Next. (applause) Thanks for coming. My man. - [Voiceover] Hello Gary. - Hello. - [Voiceover] Big fan, been a big fan for awhile. - Awesome. - [Voiceover] I am the founder of my own small outdoor recreation business. It's kinda like the Tom's Shoes of camping hammocks. - You sure it's not the uber of. (laughter) - [Voiceover] Not the uber, no. - Go ahead. - [Voiceover] A question I had for you is, you're so outgoing with your brand and you are really the face of it. Do you think that's important for a start up to have someone who is marketing their brand? - No. - [Voiceover] No, thank you. - I think that if you build the best fucking whatever, you win. - [Voiceover] Awesome, thank you. - You're welcome. (applause) Fuck, I promised. Yeah. - [Voiceover] My name is Ethan Simonton, habitstacker. com, I build habits through experiments living on the street, not eating, those types of things. - Interesting. - [Voiceover] I totally agree with you not enough of us are hustling. We're complaining too much. - Yep. - [Voiceover] We're not doing the fuckin' work. - Yes. - [Voiceover] So I also know you believe that entrepreneurs are born and not made. - I believe big time, all time, great entrepreneurs that build million dollar companies have to have that DNA to go there. I believe everybody here can be the best version of an entrepreneur but that might be a $200,000 a year business because you weren't gifted with Lebron's skills or Beyonce's. I think it is a skill, yes, keep going. - [Voiceover] Now, so my question for you is can you hustle your way to being an entrepreneur? - No but you can hustle your way instead of making an $83,000 a year business to a $337. 000 a year business. Hard work is the single variable that can extenuate. Also, there's a lot of people in this room that were born with body types that I would even look better for the two years worth of work that I put in, or worse. Like we can't discount DNA in entrepreneur-land cause it's not convenient. Some of you aren't good enough but you'd be unbelievable number threes and sevens. The number 19 guy

### [1:00:00](https://www.youtube.com/watch?v=h67-oxooaoM&t=3600s) Segment 13 (60:00 - 61:00)

the number 27 girl at Facebook made the right decision to not start their company. Got it? Like we are not deploying enough self awareness but hard work is the variable to maximize your success. Thank you. (applause) I gotta go right? I really do right, like there's no kind of like, there's no like gangster like you have a lunch thing and I can still do it, there's just like yeah. - [Voiceover] A couple more questions. - No, they're really, they're pretty aggressive. I love you. Real quick. I wanna do some sort of weird contest. - [Voiceover] Take a selfie. - Right now? - [Voiceover] Yeah, you with everybody behind you man. Have everybody go up there and take a selfie with everyone behind you. - She's bringin' it. I'm definitely not doing that because I like to fight the system. I love you, see ya. (applause) Thank you. Thank you guys. Thanks for being here.

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*Источник: https://ekstraktznaniy.ru/video/19377*