# #AskGaryVee Episode 187: Communication Between Co-Founders & Understanding My Business Competition

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=DQHV6n3X0lU
- **Дата:** 01.03.2016
- **Длительность:** 19:21
- **Просмотры:** 50,734

## Описание

#QOTD: What is one thing you have learned about yourself this year?

#Timestamps:
0:00 Intro
5:03 - How did you scale VaynerMedia so quickly?
6:56 - You mentioned that everyone should publicly documenting ones journey, but isn't advertising inexperience hurtful when seeking paying clients?
8:11 - How would you market a company that makes custom animated Instagram videos for companies?
11:32 - How would you deal with a cofounder who isn't as ambitious as you?
14:05 - How do you approach competition?

#LINKS
DAILYVEE 018 https://www.youtube.com/watch?v=GhhT-SWasFY
ONE THING I DIDN'T TALK ABOUT IN MY LAST BOOK https://www.garyvaynerchuk.com/the-one-thing-i-didnt-clarify-enough-in-jab-jab-jab-right-hook/
MY NEWEST ARTICLE https://www.garyvaynerchuk.com/content-is-king-but-context-is-god/
THE #ASKGARYVEE BOOK http://amzn.to/2178AKa

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Snapchat: garyvee
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=DQHV6n3X0lU) Intro

- On this episode, I'm a little under the weather but it made me thoughtful. (upbeat music) ♫ Gary Vee ♫ You ask questions ♫ And I answer them ♫ This is the #AskGaryVee Show ♫ What's up everybody, this is Gary Vay-ner-chuk, and this is Episode 187 of the #AskGaryVee Show. I've been a little bit under the weather. Mike, Mike the trainer, got me sick. Said he had a migraine, and next day he was like full flu-d out and I was like, "What? " and then like, the thing in the throat and (sniffs). India, do you ever get of getting sick? - No, stay away from me. No, I'm not, I refuse to believe it. - I think it's mental. I've told everybody I refuse to get sick so, - Not getting sick. - I've been fighting it off mentally. And so India, let's get into this show. - Let's get into it. - [India] Show, show. - A week from the book. Can we get a book? book here? Alright, India, there we go. (laughs) That was a good inside joke. A week away from the book, which I'm super excited about and thank you all so much for your support and so, here it is, it's very exciting. My Dad is super pumped. He's in it but he's like, his hair's flopping in the wind and he's super sad about it. - [India] Oh yeah. - So, Dad, too bad. - [India] (laughs) - And, oh Alex, what'ya got Alex? - Nothin'. - What are you doin'? - We need some book signed. - Well, let's do it, right here in the middle of the show. Let's do it while I talk about the book. Was talking about the books anyway so. - All the books. - Jesus Christ. - These are just regular Hancocks. We need a marker, don't we. - Yeah, you gotta set me up. Anyway, this will be a great time to throw my right hook. So many of you have supported me on Super 8 and I thank you so much but it would mean a lot to me, a big spike the week before on Amazon is quite important actually for how they order more and how they promote. So, if you were considering to buy the book at any point, in any way, or any shape or form, one, two, three, 700, this would be an amazing time to do so. It would mean the world to me. Jesus Christ, look at the difference in thickness between - [Alex] That is crazy. - This is nuts. - [Alex] That's crazy. - Holy crap. - [Alex] (laughs) - That's, how thin "Crush It! " is? - [Alex] I don't remember it being this small. - It feels so small, I mean "#AskGaryVee" is a beast. I, wow, I'm pumped, I can write the next book in like, one day. Like, you know like, no wonder the audio took one day with "Crush It! ", and six years with "#AskGaryVee". So, thank you guys so much. I appreciate all the support. It's obviously been a lot of book talk. That's coming to an end sooner than later so we're back to our regularly scheduled two years of jabbing, minimum, and that's that. Notice how there's never "Thank You", f... ing, "Economy". It pisses me off so bad. It's my best book. - [India] Yes it is amazing. - It's literally, I feel like "Thank You Economy" is my sister. My sister's the best but we never talk about her. She's in the middle. (laughter) Liz, I think you are the "Thank You Economy". Yes, my wife and sister's name is the same. So, that's that. DailyVee is rock and rolling. If you haven't checked it out, Staphon, throw it up right here. Episode 18 was posted today. It's a good one. DRock is in the middle of 19 right now. Who's this go to? - [Alex] Sandy, Chef's mother. - Okay, Sandy? - [Alex] Yeah. - Like, S A N D Y? - [Alex] Yep. - Okay. - [Alex] And then her father, Jorge, she wants something more like, - J O R G E? - [Alex] yep. - Sorry for the boredom. Done, cool. AJ. - Hello. - Hey. - Can I get you for a minute? - Yeah, we're in the middle of the #AskGaryVee Show. - Oh, you're filming right now? - Right now. - Cool, I should definitely not talk to you about that talk now. - Okay, cool. - It looked like you were not filming. - I know, I know you got caught off-guard by the signing. - Okay, I got caught. When are you done? - Yeah, soon. - Keep all this footage. - We do, (laughs) don't worry. Cool, India, let's get in the show. Anyway, it would mean the world to me. Link up, anything you can link up. If you can link up in YouTube direct to Amazon, do it. Put it in the copy of Amazon, and Facebook. Right now is the time to buy the book, if you're debating it at all. One, two, three, four, five, six copies. Please, it would mean the world to me. Today is a big day. And leave a comment, I'm actually gonna drive back from Connecticut tonight. You should probably have this up in like three, four hours? - [Staphon] Yeah. - Please, leave a comment, if you did, with the number, you just can leave the number. Three, one, seven, four. I wanna, on the way home, I'm gonna reply and thank you one-by-one. That's how important it is for me today. India, in YouTube and Facebook. - [India] Ben. - Ben? We'll get into-- - I thought it was Ben Benrubi 'cause it looked like--

### [5:03](https://www.youtube.com/watch?v=DQHV6n3X0lU&t=303s) How did you scale VaynerMedia so quickly?

- Oh my God, it does look like Ben Benrubi. - But it's not. - And his name's Ben? - [India] Yep. - Hey Gary Vee, I just wanted to find out how you scaled VaynerMedia so quickly? Do you do joint ventures or partnerships? What strategies allowed you to scale? - So quickly. (laughs) - You know, I think the number one, overarching thing with me is that I'm, you know, in a place where I'm a top-line revenue driver, right? Because I'm able to drive sales and was able to get clients, you know, a funny thing happens. Money solves a lot of business problems. By having money continue to come in, I'm able to overinvest and so right now, most of our organization (sniffs), you know, is not actually at capacity. You know, we talk a lot about capacity here at VaynerMedia. We probably have 20% more capacity meaning people can be on more accounts and we can get paid for it and most agencies would drive that down to even-stephen, even sometimes under-capacity to drive profit. I, on the other hand, really because of my ability to sell. That's what it is. sell, am able to drive growth at such a rapid pace. Parallel that with HR capabilities and actually caring about people and scaling HR and be an HR-driven CEO, you have the two combinations for hyper-growth companies. One that cares about its people and one that's able to make money. It's really not complicated. And then the third variable of one that's not being built to sell. So, I'm not worried about my margin because when you sell your company, you're often not looked upon at your revenue, you're looked upon how much money you're making. People are paying you on a multiple on that. Because I'm not worried about that, I'm able to pour more dollars into people, into culture, into being on the offensive, to opening up London. If those were things that, if I was trying to sell this company, I wouldn't open up London, I wouldn't have 20% extra capacity. I'd be trying to organize it and orchestrate it to a sale. And so I think it's a mentality and then I think it's the capabilities of me on the CEO level on Sales and HR.

### [6:56](https://www.youtube.com/watch?v=DQHV6n3X0lU&t=416s) You mentioned that everyone should publicly documenting ones journey, but isn't advertising inexperience hurtful when seeking paying clients?

- [Voiceover] Jered asks, "You mentioned "publicly documenting one's journey, "but isn't advertising inexperience hurtful "when seeking paying clients? " - Confused, one more time. - [India] So like, you probably document your journey-- - I said the other day, in DailyVee it would've been cool to see Vera Wang or me starting Wine Library, right? - [India] Exactly, but isn't that hurtful if you're trying to seek clients who want to pay you because you have experience? Like say you were in advertising and you don't have experience like-- - Yes, Jered, you should not be paid for faking the funk. a 20-year old life coach telling people how to live their lives because you're just starting yours. You should not be paid as an advertising expert if you're not an advertising expert. I mean, unless I'm wrong here, and I don't think I am, it seems like Jered is talking about the classic, Fake It Till You Make It, which so many people get away with and you're more than welcome, Jered, if that's what you're saying. Maybe, maybe you're not. But I'm gonna use it as an opportunity to talk to everybody right now. Yes, I think that telling the truth exposes the things you want to lie about. Yes I do. (laughs) Yep. - [India] From Bobby. - He noticed that you wanted a video from Mount Rushmore

### [8:11](https://www.youtube.com/watch?v=DQHV6n3X0lU&t=491s) How would you market a company that makes custom animated Instagram videos for companies?

so he had to improvize. - Oh he improvized, I thought about it. - Hi Gary, it's Bobby here. If you were selling custom animated Instagram videos for companies, how specifically would you find buyers today, given that it's not something that the majority of companies are jumping on just yet? Thank you. - I would do exactly what you're doing, Bobby. You hustled your way into the #AskGaryVee Show. This was just shown. A lot of people are gonna now know about you. Let's throw up Bobby's Instagram handle if we can figure that out, can we? Right here. I just gave you six or seven leads. I would highly recommend that you do it for a very low price for the VaynerNation because one of the things that people do when they're selling something that's the future is they overprice their service. You need case studies, you need it out in the wild and so, instead of whatever you're charging for them, if you cut that by, you know, three-fourths, and give the VaynerNation a good deal on it, they're gonna post it on their Instagram, that's gonna lead to awareness on you. And so, couple of things. One, growth hacking, hustling, exactly what you did here. The other thing is, I would go to a lot of the accounts that you're seeing on Instagram, that have a lot of followers. I would search hashtags. I would use Explore. I would go to their account, let's get right into details. I don't know if you're gonna be able to see this but, let's get real practitioner today. I would go into, you know, Instagram. I would go into Explore, I would Refresh. So, I'm in my Explore. I would look at the different accounts. There's a golf picture, looks nice, Scottish Golf podcast, right. 5000 followers. It's a Scottish Golf Podcast. I would say, "Cool, I can do animations around Golf. " And so, I would look now, they put their Snapchat account, they don't put their Gmail. Most people do put their Gmail and that would have led me to emailing them and saying, "Hey, I saw your Scottish Golf Podcast Instagram account. "Here's my animated things, I'd like to get some exposure. "I normally charge 300 bucks for it but "because you're one of the first people, "I'll give it to you for 30 bucks or maybe free, "and you can post it on your account. " Now, because there's no email here, the only URL is their podcast, so I'm hitting, Yes, here. Now I'm going to their dot com and my hope is, here I will find their email so I can contact them. I'm going all the way to the bottom 'cause it's where it tends to be, and I do not see it. Now, I see their Twitter, so I'm gonna click the Twitter and now I'm on here. So I'd probably reply to them on there and say, "Hey". (shutter click) So, I'm just doing that 'cause it's funny but that's what I would do. I would grind. When people don't remember (shutter click) and what I don't talk enough about with Wine Library TV is that nobody watched the goddamn show. And so what I just did on Social Media I used to do on the Internet. I used to search the word, wine, and go 40, 50, 60 pages deep in Google results. You know, 400, 500, 600 results deep. Click every link, find a blog, find their email and email them and ask them if they wanted to biz dev, if they wanted an interview, if they wanted my content. If I could bring them value to give me exposure. These were sites that nobody was, 30 people, 40 people, 60 people. And I hustled and I hustled. And so, that's what you can do. You can do what you just did with me. You can go through a rabbit hole on Instagram that I wish I had when I started Wine Library TV. And you put in the work to biz dev one by one from the Scottish Golf Podcast to the India Art Producing Instagram to whatever you do and so that's what I highly recommend. It's the grind on the biz dev hustle that matters.

### [11:32](https://www.youtube.com/watch?v=DQHV6n3X0lU&t=692s) How would you deal with a cofounder who isn't as ambitious as you?

- [Voiceover] James asks, "How would you deal with "a cofounder who isn't as ambitious as you? " - I'd break up with them. I think that if you have a cofounder that's not as ambitious as you are, you're leaning to an inevitable breakup and I would try to cut it earlier so that feelings aren't as deep. It's easier to break up with somebody after three weeks than it is after three months years, right? And so there's less baggage. Now, the cofounder may be so talented and brings you value that maybe you don't have to judge them on ambition. But I would say that when you and your cofounder are not aligned, you're headed towards a negative and so, I would communicate first. I'm giving you the finish line but what I would start with is I'd be like, "Hey India, can we have a coffee? " - Sure, yeah. - So, listen, I really think - [India] (laughs) - that I have bigger ambitions for this business than you do and I'd like to talk to you about that. - That's probably true. - Yeah, it's definitely true. - [India] (laughs) - And so, I think you have that conversation. One of the things that it's led to, and I've given this advice a lot, is that India and I who started off at 50/50, India recognizes that and sees that I'm putting in 18 hours a day and she's putting in seven. And she may say, "You know what, "I still want to ride that train. "I believe in us, I can't do that, I'm not as ambitious, "I don't have as much energy, I don't want to, "I have things at home that I want to do, "dah dah dah dah. "Maybe I should give you back and now, you have 70% and I have 30. " And so really, there's always a deal to be had. If the deal ends up being 100/zero 'cause I don't value India, even at 30, or even at 20, or even at 10, or even at zero, well then you have to break up. But everything in life, every relationship, you know, boss and employee, boyfriend and girlfriend, partners in business, cousins, Mom and Dad, every relationship on Earth is predicated on communication and you have to have the backbone to step up and actually have that conversation and have it in a truthful manner. And it's super scary and a lot of people are intimidated by it. And I'm not, it took me a long time to get good at it. I still don't always get great at it but, it is the only answer to this question. It's about having the conversation and seeing where the things fall because a lot of times, the other person doesn't want you to bring it up. They may, you know, recognize it. Sometimes they don't even recognize it. Some people are blind and lack self-awareness. So, you need to make sure you're connected in whatever that arrangement is. - [India] Now's one from Sarah. - Sarah.

### [14:05](https://www.youtube.com/watch?v=DQHV6n3X0lU&t=845s) How do you approach competition?

Looks like Rebecca a little bit. - Hey Gary Vee, I wanna ask you a question about competition. - Yes, I love competition. - A lot of solopeneurs are advised that don't look at the competition because it can drain you and make you second-guess yourself and everything like that but I, you know, through my business that is and things like that I've realized that, or I've been taught that you can't operate in a silo, you know. Your landscape, you have to keep your eye on the landscape of your industry. So, my question is, what do you think about competition and how you approach it? Thanks. - What's her name again, one more time? - [India] Sarah. - Sarah, thank you so much. I like the taxi photo in the background. You know, this is a tricky one. I think this comes down to the individual. I don't spend a lot of time on my competition. I haven't historically. But I keep, you know, a fifth of an eye on it. You know, you want to know context, you can't be blind to things completely but I don't dwell or allow my competition to drive my mentality or where I'm going. I think it's a very fine line. very, very fine line. And I think it's a very individual thing so. I don't know much about the agency world, as a whole, I don't know the names of most of the CEOs. I don't know how much revenue they're doing. I don't know who their clients are. I don't know what the work they're doing. A lot of my contemporaries spend all their time on AdAge and DigiDay and other websites to keep up with what's going on. PRWeek, AdWeek, in the trades. I think that there's a lot of entrepreneurs that do extremely well by knowing what's going on with their competitors and using that as a proxy, as a guiding light. I think a lot of entrepreneurs are B and C entrepreneurs and they need somebody else to be the leader and they follow it and they pick up the crumbs. And they get 20 and 30% of the action and that's enough for them. And that's where they deserve to be. I think others like me are super driven by not knowing. I don't even want to give my competition the satisfaction of knowing. I mean, I literally hate my competition so much that I literally want to be disrespectful by not even amassing a minute of my time on what they're doing because I think that's the ultimate insult and I like that. Because I don't like you, competition. I don't like you. Now, I like you as a human being, like in, when I put my jersey on, I hate you, but as like a human, there's plenty of executives from competitive agencies that I adore and think are really good people. But, when I put my jersey on, I hate you and the way that I can teach you that I hate you is to not even allocate a minute on you because I disrespect you that much. That's me. You may be somebody who learns from your competitors and that's how you navigate. So, I do not think that anybody who taught you one way or the other, emphatically, don't forget, #AskGaryVee Show, I'm one dude, with one personality trait, with, you know, one life that is trying to communicate my points of view but I never, and I've said this on DailyVee recently, I have no interest in you following, you know, my footsteps. I have you, I have interest in you trying to figure out yourself the way I figured out myself. Right? I know that about me so I don't force myself to look at the competition 'cause I know, deep down, it's not who I am or what I want to be doing. And so I know that about myself. You need to know yourself. And it may be a balance. Some people are 50/50. It all works if you're most self-aware about you. Question of the day, question of the day: What's the biggest thing you've learned about yourself this year, and we're only eight weeks in? India, what about you? What's the, yeah it's a good one, caught ya. - Biggest thing I've learned about myself? - Yeah, in the last nine weeks, or whatever we're at, eight weeks, what's the biggest thing-- - Oh I know. - You got something? - I do. - So give me some depth. No, don't, we'll sit-- - Can I say it? - No, we're gonna cut it off as a cliffhanger. - [India] Alright-- - Yeah, say it, of course. - No, I was joking, I desperately want you to say it. - I used to think I always really needed to be around people, like 24/7 because I was super extroverted. - Right. - [India] But-- - Like you would keep a boyfriend around just because you thought you needed it? - (laughs) No, I didn't do that. But I would always be like, "What are you doing? " "What are you up to? " to like everyone on like, weeknights or weekends - Right, right. - when things like, always, always. But I like really like being alone, especially when I'm making my art. Like I really need to be alone. - What do you mean, making your art? You're a painter? (both laugh) This is my favorite meme. I Tweeted out some, P. S. A. I'm not a painter. I know, I know. - Yeah, I like to be alone. - You know what's funny? - [India] What? - I like to be alone. - [India] Really? - And that freaks people out. I like flying because of that. I like taking a poop, and a shower because of that. I really don't mind being alone either. I'm like stunningly chameleon. I'm pumped with 80,000 people onstage, one person onstage, you know, listening to me, by myself. I get it. I value alone time quite a bit. A lot more than I think. I bet you a ton of people are like, whoa, just now. - Yeah, I mean, - [Gary] It's cool. - [India] it's surprising. - Staphon? - Anything you learned about yourself this year? - [Voiceover] I'm learning how to like hustle more. Like I'm just, like, really trying to get like, what that means. - You know I like that one. - Yeah, it's good. - You keep asking questions. We'll keep answering them. (upbeat music)

---
*Источник: https://ekstraktznaniy.ru/video/19388*