# Gov 2.0 Expo with Gary Vaynerchuk | 2010 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=161KOFdypvk - **Дата:** 05.01.2016 - **Длительность:** 9:36 - **Просмотры:** 5,648 ## Описание -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=161KOFdypvk) Intro no slides um first and foremost I'm very flattered to be here I think this is a very powerful conference and what Tim and crew are putting together here I think is extremely relevant and very important and I'm really humbled to uh get this time to Yap with you guys just a little quick context because I know I don't have a whole lot of time I was born in bellarus in the former Soviet Union and I came here in 19 78 when I was 3 years old my family lived in a studio apartment with eight family members about the size of this couch and uh it was tough and we worked really hard and um my dad got a small liquor store in New Jersey I was very ### [0:45](https://www.youtube.com/watch?v=161KOFdypvk&t=45s) Garys background entrepreneurial lemonade stands baseball cards all that stuff and then my dad dragged my ass into the liquor store when I was 14 paid me two bucks an hour to bag ice for 12 hours a day that sucked and eventually I started getting passionate about wine because people collected it and that's where I came from so that brought me my interest I launched win library. com in 1997 and a lot of the talk about what social media can bring to the table right now reminds me a whole lot of 97 when people were talking about whether Amazon had a shot of winning or are these web things a fad and I think why I'm here today and what I want to talk about is how it's relevant to this universe what I think is really intriguing is that I built this large business grew the business from a couple million dollars a year to a $60 million a year business in a very short period of time leveraging web 1. 0 lots of ads having a site all that good jazz I want to buy the New York Jets and on my 30th birthday I realized that I couldn't because wine shipping laws in America suck and I can't ship wine to Boston or Maryland or many other places so if anybody room here can fix that that'd be ### [2:00](https://www.youtube.com/watch?v=161KOFdypvk&t=120s) Garys personal brand awesome but yeah what I what was interesting was I turned 30 and I freaked out because I didn't think that model would get me to where I wanted to be because of the restrictive market and I decided to build the one thing I knew that could not be taken away for me which was my personal brand and on February 2006 I sat in front of a camera and drank wine for 20 minutes reviewing the three wines and decided I was going to build my personal brand by building Wine Library TV somehow four years later hundreds of thousands of people watched that every single day it grew my personal brand but what was most important and most relevant to this room in my opinion is how I went about building that brand and why it's so relevant to elections to the space to the transparency that offers such amazing opportunity in my opinion America is right now the brand ### [2:50](https://www.youtube.com/watch?v=161KOFdypvk&t=170s) Transparency that my parents were sold when we came here from a business standpoint which is where I do a lot of Consulting and where my career has led me to entrepreneurs and business have so much more opportunity because of the worldwide web the internet the web the consumer web is 15 years old it's only been 15 or 16 years since AOL spammed our actual mailboxes with a CD and it has completely changed the landscape there are going to be enormous amounts of people that win elections in November leveraging things like Facebook and Twitter and I'll be very honest with you I could care less about Facebook or Twitter I could care absolute less I'm not a techie the most techie I was when I was 18 years old was I had Sega Genesis and played NHL 94 I didn't not grow up with an apple it was not my world I'm not romanced by this platform I'm always romanced by the message and we are living in an outrageously transparent world you're going to hear a lot of smart people the two ladies before me were amazing you're going to hear a ton more but what I'm passionate about in my short 10 minutes if I could communicate anything very much like you know the thing I'm trying to communicate to my clients like the National Hockey League or Campbell or Forbes some of the clients I have with Vayner media is this shit's changed the ship has sailed this is here the ability for us to communicate with each other is on like Donkey Kong and that is absolutely fundamentally changed everything and we've seen it change dramatically the opportunities in business my web show is watched by more people than are subscribed to wine spectator and Robert Parker combined I was able to disrupt my Marketplace in 24 months leveraging the power of these tools and that was ' 06 pre- Twitter and I was scared to use Facebook CU I didn't want to be the creepy old guy pedaling wines to the kids so it was it's very important to understand how it is such a game Cher and the ability for somebody to win an election Rally A Cause right now doesn't necessarily stand on dollars alone and money for the first time in a very long time has been subsidized it's been stopped and that is a very important fact Hollywood how many of you in this room know what the movie boow rat was please raise your hands don't be lazy thank you Sasha Baron con made a movie boow rat very successful he followed it up with a movie called Bruno it opened on a Wednesday night it is the largest grossing movie for a Wednesday night in cinema history the next day Thursday the movie collapsed worst Thursday ever for a Wednesday opening movie what Hollywood knew was this if they threw enough money at marketing they had two three weeks to pull in enough Revenue against that spend and the movie could be successful literally n months ago a year ago when this movie came out and they saw those numbers there are 30 to 100 projects shelv because the movie sucks and what happened with Bruno was people came out of the theater that Wednesday night and started Facebooking texting and twittering that the movie sucked and nobody went and saw it word of mouth is on steroids now things travel and there's absolutely no hiding there is no opportunity for a candidate to have a more conservative message within their state Upstate and then go a little more liberal down here because every one of those talks are going to be seen critiqued and that transparency is messing with people because just like the brands that I do work for and just like I did for a long time buying full- page ads in the New York Times or the wine spectator we have all collectively been in the push business for the last 70 and 80 years we have a message we pound it down your damn throat and you're going to either accept it and I'll win or you're going to lose now we all live in a completely upside down game we are all in the pull business and giving a crap and actually caring is going to scale I'm writing a book right now just to shut up everybody about the ROI of social media once and for all it's called the thank you economy if you are not aware if you are confused if you're baffled or curious on how leveraging these tools can impact your business your brand your kency your cause then you are not paying attention to the way it's always been how things shift people love to draw lines in the sand please don't be lazy on me you're leaving after this and I'm not going overtime like the other girls I'm going to leave in a second so please raise your hand how many people in this room said the following things to themselves I will never get a Facebook account please raise your hand right now don't be lazy if you said that to yourself raise them higher how many of those people now have a Facebook account please raise your hands how many people said this doozy and some of you are being lazy so raise your hand cuz this is a real good one you don't want to admit it how many of you said I will never get a cell phone why would I want anybody to contact me anytime they want please raise your hand don't lie please raise I love the honesty this time thank you of those people I'm just curious how many of you do not have a cell phone do not one oh I see it I see you nice work we as human beings are very good at drawing lines in the sand what I'm interested in and where I always pay attention to is where are we drawing lines and realizing we're going to cross them I think this sector is the next line to have a lot of jump over and sure you know a lot of people talk about Obama's campaign or I'm from Jersey you mayor Booker's done an amazing job leveraging Twitter he's like shoveling people's driveways you know when they tweet that didn't come doing nice things but we're about to see a heavy movement it's going to happen fast and quick and people are going to be confused how it happened you should not be confused we're living in it right now and it's not stopping for anybody I hope you have a great day love your family --- *Источник: https://ekstraktznaniy.ru/video/19423*