# LeWeb Q&A with Gary Vaynerchuk | 2010 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=_FFHIc6MYHs - **Дата:** 03.12.2015 - **Длительность:** 43:30 - **Просмотры:** 6,385 ## Описание -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=_FFHIc6MYHs) Introduction what up Paris scobble you're in Paris too um ju just before we start did anybody else enjoy the negotiations between L and Gary right now I think BT is killing you on bandwidth prices I know he said no no I should make are you paying the full 100% or only what you use I should make this clear this we're not paying BTV is just the line and the band weave it's you're ripping them off huh I'm ripping them off no it's where is the partnership with BT car everything and it would cost much more than what I said yeah it's just for line just for pipe that's what I was saying thank you Gary for saying that so you yelled at me last year uh badly uh I still remember because we have even put that into the intro video of the demo video of L web where uh where we say that um where you say that we're not a community because we don't take any questions so one this year we took more questions even though it's challenging did you guys like the more questions this year yes or no yeah not enough maybe you should take the questions away you know what many people like the fact that it's very fast paac and 20 minutes even five minutes really fast like it doesn't that's how I like it you know you it doesn't if it gets boring at least it's only 20 minutes yeah and so it's super fast and then if you take questions it's really challenging but anyway we have only questions for you I should just shut up and give you to give me an update first how are you doing maybe I'm doing tremendous thank you I mean well I'm not doing that tremendous I don't know how many of you follow American football um but I am easily one of the biggest New York Jets fans in the world that is actually why I'm even here or what I do for a living my goal is to buy the New York Jets and how do I say this properly got their faces punched in pretty bad on Monday night we lost 45 to3 to the New England Patriots so was kind of nice [ __ ] that guy I'm watching you I'm trying to make you out I can see you anyway uh so I was happy to get out of America so I didn't have to deal with the [ __ ] but um so I'm a little bit upset about that but things are good I have a amazing 18-month-old daughter named Misha who is uh my heart and soul so that's good family is awesome and uh business-wise things are going extremely well I started a company last year with my brother AJ Vayner media we're doing extremely well we're doing strategy and Community Management for a lot of Brands like PepsiCo full service you know really trying you know it's funny uh I'm almost in a place where I'm a mix between the last two people that were on stage Jeremiah talking a lot about corporate how we're entrepreneur I've pretty much got the entrepreneur sensibility down you know I've been selling you know my first business when I was 5 years old was I went to people's yards ripped out their flowers ringed their doorbell and tried to sell it back to them so I have entrepreneur thank you best business low overhead you didn't sit on inventory very long tremendous profit margin um so I highly recommend it but you know so I knew that you know I built a small family liquor stored to a $60 million year business I understand the entrepreneur play I've done it very much as a personal brand with using the tools that we all talk about you know personal brand is really uh has a bad reputation in Europe you don't say you're building a personal brand yeah no I understand and it doesn't have the greatest reputation in the US either I mean you know there's no denying that Oprah is a personal brand you want to say it's not or you do you want to come up with a new term I mean for example I hate the term social media I loved Web 2. 0 I think social media has [ __ ] everything up I think when big companies look at the word media they think it's time for them to talk again so very much like my thesis was last year when we were here that we needed to do more Q& A it's the same thing of how I look at social media I think the word media has completely confused the market in my opinion this whole social media world the things we all talk about the Facebook the twitters the Tumblers the seesmic the YouTubes whatever it is it's about listening to me the way I look at Twitter and Facebook and all these other platforms is they're the good cop to all the bad cop stuff that we all do whether it's buying ads speaking a whole lot promoting our [ __ ] the way I really look at a Facebook fan page or a Twitter account for a brand and for myself is that needs to be the place where you're a good cop that's where you need to be a friend that listens and I think the word media has always been about push right radio television newspaper that's pushing forcing I did that for effect forcing your message on the consumer pounding them until submission you're a genius if you buy a Super Bowl ad or buy a shitload of billboards because you're pounding your product and logo and message down the consumer's mouth to me the place to offset that maneuver is social it's a place for you to actually have a pulse I think we're living through the humanization of business it blows my mind that the people in this room are willing to have communication and relationships with logos whether it's you know Nike or apple or whatever it may be the fact that you're willing to talk sports to Nike or about hip hop with Brisk iced tea and you mean it in a human element it's very interesting to me I kind of look at it similar to the way people treat pets right pets are not human beings but we have very humanlike interaction I mean I don't about you guys but I know people that treat pets better than they treat human beings and I think that um I think there's something very similar happening with business and that's kind of what I'm obsessed with right now are you going to uh keep lecturing us or actually Tech questions you get to flip the switch I'm ready any questions about anything you know uh let's go it's fine you know no problem no I you know I just wanted to warm it up a little bit I know people don't necessarily want only questions and you keep talking you're 100% correct I apologize l well I'm ready for questions that's what we should have said so who has a question I'll take my Mac so you just you know this is your stage you have two uh wonderful hostesses here don't leave no but I need my Mac to just get questions from the internet I see so you go ahead I get yelled at as well so well first question in the room maybe okay here we go and if you want you can come and you would help our hostes because you're far away here if you have a question or you can just raise your hand Gary we heard of the what's your name my name is Jonathan I'm from Amsterdam it's good to see you again how are you I have a question to you and great scarf thank you you're welcome we've heard of the Tea Party have you any plans to go into politics with the wine party yeah thank you so you know what's funny J is that I truly believe that I was built to be a politician in a lot of ways right I have that kind of DNA my problem is that I was born in bellarus and in the United States you can't become president unless you're born in the United States and for me to play a game where I can't be the ultimate winner makes absolutely no sense so I find I I don't see myself going into politics for that reason I don't want to be like awesome I could be vice president one day [ __ ] that answer thank you let's go raise them who's got questions there we go nice hello Gary I'm laurand how are you fine thank you sorry I couldn't do that interview before I had to run here [ __ ] a week you know thank you Gary what is your real feeling about the fact that e-commerce website could use social shopping um features to make more business do you think it's real do you experienced um some real business with the social platforms so help me here are you saying do I think that so some of the social add-ons on an e-commerce site not the fact that people could act with other customers and that it could be a leverage for e-commerce got it so I have a website called Cinderella wine. com right Cinderella you know midnight anyway wine. com I launched the wine at midnight then we moved it to 900 P p. m don't worry I [ __ ] it up anyway um in there consumers communicate with each other and very much like group on and guilt group and all these deal of the day phenomenons we have a site that does that for our wine business now what happens when you and unlike every other wine deal of the day we have a forum where people talk and when you open up the case to discussion they start talking about your competitors why they're mad at you know it's amazing what happens when you can hide on the internet and not use true identity right it's why I'm so bullish on Facebook connect and real identity because when you don't have real identity and you're just a username like wo 69 it's amazing what you're willing to say you know it's the same reason I believe Chat Roulette didn't work you know because there was an enormous amount of penis in chat roulette right I believe that Chat Roulette could have won if they would have used Facebook connect I have very strong beliefs that if it was really you and your profile you would keep your pants on you know so I think it's very fast it's one of the reasons I'm down on YouTube to be honest with you in general I think YouTube could be a much better place if there was real identity to the comments because the comments always get lowest common denominator in a place where you can hide behind a [ __ ] identity these I think that there's enormous value in real people talking about your competitors I have no problem we open they talk about our competitors all the time this is not as good a deal as this site right now does it hurt maybe that exact deal absolutely but when you become the community the residual Commerce effect is substantial the problem is that most businesses do not have the thick enough skin the DNA to actually go there because it's difficult to watch people insult your products and what scares people even more send them to your competitors my belief is it's valuable though because once you become the community much like woot right woot which is a site that inspired me very much five years ago I don't know if you guys are familiar was recently bought by Amazon they have an open community and those wooters look at each other they come back there daily not necessarily for the deal at the end of the day what I think is very much missing from our space and if you're right now Tweeting or looking at a YouTube video like it seems like everybody's doing just promise me you'll put your head up for 400th of a second cuz it's the only thing that I really want to say I firmly believe that this industry thinks way too much about scaling everything's always like how do you scale I got asked right before I got on stage right now Gary how do you respond to everything I think we are grossly underestimating the human aspects of digital business I really think that when you start layering human elements on top of I think I'm more scalable than ever you know how do I do it I [ __ ] try you know effort is massively underrated and I think Brands and businesses so if you have a startup or you're part of a bigger company where you can hide behind a logo where you're not a person like me because no assistant is ever going to Tweet or communicate on my behalf but if you're a logo you can find 30 40 100 500 passionate people to become the voice of your brand and you can engage with every person that talks about your brand and I believe the value of that context is very important when Jonathan when you asked me that question I remember you interviewing me two years ago at lay web when I see your face I already feel something different for you we've only spent 15 minutes together and a couple of tweets online but I feel totally different about you than I do about these guys because I don't know them as well yet but now just by saying these guys I already feel something different to them and I truly believe that we are underestimating context this space is always fascinated and obsessed with content is King and I think we massively underestimate the context especially when there's human DNA behind it I think that is the Battleground I think the humanization of a brand is immensely important and my new book that I wrote and spent a lot of time actually researching not just by going on gut called the thank you economy talks about what starts happening to business when they truly care because I'm going to tell you something right now what does not happen at this conference enough is talking about the end user and the end user is the game and we think about how to trick them to see more Impressions and we think about how to like get them to understand but we don't talk enough about how to actually listen to them and really do what the [ __ ] they want awesome the hands are coming let's go um there's a lot of hands up are you ### [13:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=780s) Humanization of businesses guys willing to move around thanks man hi I'm Giles from brandwatch how are you I'm good um I'm loving your energy thanks uh so you talk about the humanization of businesses there's a tension there in my opinion because uh if you're trying to interact with a business and think of it like in a human way it has to have a personality so you think about Apple it has kind of a personality but it's made up of thousands of individuals who have a whole host of other personalities so you've got this kind of you know how do you how do you square that up I I think you do it through training and hiring you know it's very easy for me you know Wine Library you know I'm no longer there dayto day but I want people walking into that store to feel like we pick them up the second they walk in carry them to the wine they want grab the wine take them to the register don't charge them take them to their car kiss them and send them home that's how I want them to feel right now aren't you going to kind of do you want to kind of when you say training you're you're implying that you want everybody to pick up the corporate message which is not is not great for most people I don't want to be Mr apple I want to be me working for whoever do you know what I mean and you're more than welcome to go out and do whatever the [ __ ] you want to do right but if you're going to work for my company you need to have the ability to talk about what I want to talk about now I think the process begins in the hiring process and how would you feel if someone said that to you tremendous because I would never work for anybody and if nobody wants to you know I can't even compreh right there's there is but here's what's interesting I think on that tension point you got to really look at the community I think you're right and nothing for nothing I have struggled to hire a lot of people because I've looked them dead in the face I just let go of a designer at Vayner media and I was letting him go and he said you were right as we were talking and I told him when I was hiring him that he shouldn't work for me because I can taste in my mouth that he's too entrepreneurial and him too much of himself and he's too strong willed and wants to do his own [ __ ] and I said you're going to be better off doing it yourself so if you want to come on board I'm not really in the business to have you come on board for a year Build It Up send you on your way and whatever but I'll do it because I like your style and that's what's going to happen and that's what happened however there's a really interesting thing going on which is that there are a lot more people especially in America and that's what I can obviously talk to better culturally than other places in the world but I very much see the younger generation right now much more obsessed with the work life balance in their lives and I just wonder if I didn't have that one piece of DNA that was so Entre R preneurial and competitive how happy I would be working 50 hours a week for the New York Jets talking to everybody working my easy 9 to-5 or for whatam call it candy bars which I'm obsessed best candy bar in the world or you know many three or four other brands that I think I'm passionate about what an awesome job that would be to work for 40 hours a week 9 to5 get out leave no extra pressure and every day walking into a business that I truly believe in and I'm passionate about and get to interact on its behalf with consumers so I think the reason you're asking that question and bringing up the attention is probably your own DNA could never go there I couldn't either but it would be we'd be very remissed to not recognize the social trends of people wanting their weekends off not wanting to work 87 hours a day and those people I think have become extremely happy these are almost better Pub PR you know customer service jobs it's just like you know L you're scaring me um you know these are almost better jobs of that so I think there is a case of those kind of people being out there but your point is well taken I think the companies have to be aware of people that may not like that after six months you know so we can uh I have a question set up the tag for you I'll be if I can be of assistance we have a Twitter wall up I can do that afterwards I want to talk to the people here if they didn't come if you didn't come and you're watching and Ustream then [ __ ] you should have been here so let's ask them these people waited L these people have been here they've waited a ### [17:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=1020s) Face to face long time so Gary I've just been setting up this with my team with a Gary QA hashtag it's a Twitter wall that's going to self update if you don't want to if you want I don't I want to ask these people raise your hand next here we go okay keep going I'll Happ here till 6:00 p. m. hey there Gary hello so I see that you're a big advocate face to face I teach at USC the University of Southern California where a lot of students are doing work online what do you think about work online what's the role of face tace for students you're saying they want more work life balance how do you see the work life the online face Toof face tandem yeah so I love face to face right see L now they're going to be distracted by the wall um I I like face to face quite a bit on the human element let me ask you guys a question if I can distract you from the wall for a second um that's a good one um I really want to ask a question if you guys can pay attention for one second to answer this yes or no how many of you engage with people via Facebook or Twitter please raise your hand don't be lazy raise your hand all right how many of you feel when you engage that it feels somewhat similar to sitting at a table and engaging as well emotionally raise your hand I am of that crowd I feel that when I talk on I mean there's a lot of faces I'm seeing here now of a lot of people that I engage with but I don't do it personally but when I see them in an environment like this humanly I've already got so much back to that context and feeling real feeling when I send a tweet when somebody says you know haha Gary the Jets lost to the Patriots and I tweet [ __ ] you I mean it you know and I could feel it it'd be the same way if I said it to their face so I feel like you know there's way too many people that don't do this stuff that claim that it's not real oh the kids are getting ruined the world's getting ruined because we're doing it all through a computer I think my emotional interaction with people has scaled dramatically I have many more relationships I have dramatically more context and my opinion I think that is extremely important and all this reminds me of is we could all go to the libraries right now or probably Google it there was a shitload of people that said the telephone was going to ruin our society that talking on the phone wasn't face to face that you know and I just don't see it it's going to continue to move I feel tremendous you know connection to the people I engage with online and I wouldn't mind if it was all of it that being said I'm a super Huggy feely touchy guy and I love meeting in people in person but I love the fact that like as I'm boarding a plane I can have an emotional connection and relationship with somebody that I could have never had any other way thanks L can you take the wall down okay I'm going to go to my donation because I want to see their faces and they're looking at the screen not my face and they can't help it I want to look so I'm one donation away from Ashton coer okay I'll give it to you hey I'm here how much 10s how much are we at right now wait wait we passed him how much are we at we just passed ason coer how much money are we at oh that's easy I let me just check that um we have raised it was not about the highest number um uh but it's about the um let me see here $3,000 $90 $3,000 3,000 3,90 but this is for from 400 members and um it's um so L yeah I will double the number right now okay go ahead so just that you know it's so this is on caus sc's going to pay for it ### [21:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=1260s) Worklife balance yeah so so this is on causes. com theeb and this is going to the Ben Hospital for Children San Francisco I've been following I'm in all right let's move on so hi Gary I'm Ken scha from Austria and my question to you is because you mentioned work life par so should companies tweet on the weekend should they Facebook on the weekend absolutely all of them what about work life balance uh work life balance is up to every individual but a business should be listening 24/7 if a customer has a problem or more importantly and I think we spend way too much time worrying about the problems how about the customers that are giving you love you know how about when a customer says I had an amazing time at your restaurant in Austria on Saturday night it was amazing I think that thanking people for thanking you is immensely important and so I think that there's listen there's a lot of employees who a lot of human beings out there who are not fortunate enough to have work life balance who are in circumstances where they need to put food on the table and aren't worried about buying [ __ ] gadgets they're worried about putting clothes on their children who would be thrilled to work on a weekend something that lightweight maybe even in their own home because they could handle it and so I think there's a lot of people out there that are willing to do that job to get make extra money or maybe because they truly just love to do it um I would say 247 is important I do I think the speed of response changes the dynamic of the context you know if I said like had a you know great TV show Glee it was an awesome episode today and like two weeks later they're like thanks it feel weird I don't know it loses some of its momentum hello hi Gary um what's your name Ry my name is Ryan yeah how are you I'm good how are you awesome good sweet um I just wanted to I got to cut my question has a couple of Parts first question is what position did you play in high school football because you had I mean you had to play high school I played cornerback until uh ### [23:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=1380s) High school football everybody realized I was dramatically too small and too slow to be successful somewhere around 14 I realized I was much more likely to buy a football team than to play for one got it okay no it's good I just had imagination that you might be like a linebacker or something just too small man got it DNA all right you got to execute against it all right good um now so the my real question is um so you've been working with Brands now on your with your media company um are you are you kind of sorry that you've done that are you feel what's the state of the so client work sucks right I mean client work is like having somebody take a knife and stick it in your face right it's not interesting it's a good overheard I got to remember that one um you know but I knew what I think way too many people do things without knowing why you know I think too many people oh virtual currency is cool let me start a virtual currency business or oh Mobile's big I need to make an app or wow that they follow trend friends oh deal of the day if Groupon passes on 6 billion I'll make a niche one and I'll make a million dollars I think you have to have purpose for why you're doing what you're doing so for me I knew why I wanted to start Consulting I felt that I had a tremendous sensibility for Tech startup entrepreneurship and I didn't really understand corporate see I'm not very good at reading and learning I'm only good at doing it I need to taste it it's like wine you can read about wine but until you taste 60 different wine a day you don't really know it right so I needed to taste it I knew what was wrong with corporate I wanted to understand how they Justified it you know I wanted to understand the politics I wanted to understand where they spent their money because I wanted to learn it because Corporate America has a lot of money right corporate will always spend they have to so for me I wanted to understand it and I wanted to reverse engineer a product something more scalable eventually to them and that's what I'm doing you know I've spent two years I think the brands that work with us are very lucky because I'm really giving them my heart and soul and I think it's more valuable than what they're paying me um and but I feel good about it because I'm getting what I want which is I understand two years later corporate so much more than I ever could have in any other way and I know what to do with it and knowledge is power and for me the only way I could really grasp knowledge is living it wasn't fun I had a lot of very smart friends email me and say what are you doing this is stupid like that seems like a such a massive step backwards but I very much understood why I was going to do it and I'm very happy I did not to mention I figured out how to scale it and you know and bayner media is a multi-million dollar business already and much more profitable than Wine Library could ever be so you know it's kind of interesting cool thanks Ben thanks hey hi uh how are you doing good man how are you good uh tell everybody your name uh I'm Max hey Max yeah uh and he has an interesting site it's like so Dash stylish kind of like daily Booth but for style it's interesting you did a good job thank you ### [26:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=1560s) Advice for young entrepreneurs cool what's up uh so uh I have one question um what's your only one advice for a young entrepreneur what's my my one advice I mean my biggest advice for an entrepreneur is if you're truly an entrepreneur if you're not a wannabe entrepreneur did you sell something before you were 12 years old so like that already worries me right like that's like a big question for me with entrepreneurs but that's sales so not every entrepreneur is just sales so I don't necessarily you're not totally eliminated but you took a big dent Max but you know that being said if you're a true entrepreneur I back to that gentleman's point about you know I kind of felt his fire like you know it's very I could never work for somebody else if you're a true entrepreneur I firmly believe that everybody in this room and everybody watching on Ustream and 99% of our society spends way too much time trying to be better at the things they're not right oh I'm not a good I know entrepreneurs that are trying to learn how to code in Python why you know what I mean or like oh I need to be better at design or I need to figure out how to be a better public speaker like you Gary why if my biggest advice to an entrepreneur would be to not apologize to just be an entrepreneur if you're a real entrepreneur then you want to then you're more than happy to live in your mom's basement when you're 29 years old if you're a real entrepreneur you're more than happy to wear the same sneakers for the rest of your life because you're so obsessed with building your [ __ ] you know it's so funny I've gotten a lot of exposure a lot of TV and my friends now you know Facebook all your high school friends come out and everybody's writing on my wall Gary you're so lucky you were on Conan O'Brien oh Gary you're on the Today's Show Oh Gary I read how big Wine Library became you're so lucky do you know what I do I go right back to their wall and say Tom I'm not lucky Tom let me paint you a picture you remember senior year of high school and those four years in college when you guys used to invite me to go to the Jersey Shore and I said no it's because I was working every [ __ ] hour I'm not lucky you're [ __ ] lucky you went to the Jersey Shore you banged some chicks you drank some beer life was good you're lucky you know so I would tell you that if you're a real entrepreneur if you're sitting right now and you're a real entrepreneur never apologize not to your parents not to society execute on who you are I probably do 99% of the world's Deeds poorly there's about four to six things I do well and all I ever do is really focus on that LeBron didn't try to figure out how to do something different Tiger Woods wasn't like well I suck at this they [ __ ] focused on what they were good at if you know what you're naturally good at execute harder against that is no question in my mind your biggest advantage in being successful because it's naturally already in you execute against that [ __ ] for sure who else hey how are you is it working okay you're the guy sitting right there yeah how are you fine you I'm alesio I'm a journalist and blogger from Italy I have three short question sure first question uh should every company on the world and when I say every I mean every company on the world engage with social network and ### [29:30](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=1770s) Best and worst case of social media uh what is the best case of a social network engaging youo and what is the worst yeah so I mean listen nothing is always Allin or all out right all the good [ __ ] happens in the middle gray is the best Co color in this world you know not black or white um do I think so I think it's the biggest opportunity brands have ever had for the first time ever Brands don't have to rely on Gatekeepers to tell their story no longer are the financial times or the BBC or CNN or Wall Street Journal completely in control of the story that the world is consuming I think it's an enormous opportunity I said on garyvaynerchuk. com the other day um social media is not a necessity but it's one of the greatest opportunities of all times so I think yes but if somebody doesn't want to or maybe their brand is to be secretive or some restriction I understand I just can't wrap my head around why you wouldn't want to engage with the people that actually buy your [ __ ] you know mainly because you probably don't believe in the [ __ ] you're selling you know is usually the answer the best execution of social I think is yet to come I don't think any business has been really built on the foundation of really giving and then learning how to monetize I think the golden study in the US is the end of the day a real opportunity to create you know context and relationship so I think sent out have been selling an appearance or giving you a coupon or telling you about an offer they had that's [ __ ] so I would say that all of them Gary can I interrupt for a second fine so we have about 2,000 on new stream and this is a really big room by the way so we probably have half of like we probably have like 800 here right now um and the next Target is Dave Moren of PA is at 220 donations and we are at 116 you think we you think you can do 100 donations at 10 bucks each from 3,000 people oh Dave moren's our next donation yeah we passed Ashton Kure is just a souvenir now thank you know L I would tell you something and I mean this I'm about to say something and this where I can get into trouble I guess I'm I actually what I just did in matching your donation dollars I'm kind of upset that I did I got caught up in the moment I'm very weird about the whole donation thing wait I thought you were doing that by asking your followers to do oh no I'm personally going to match you oh no you shouldn't do that no I'm going to cuz I like you well thank you you're welcome no what and and that and I'm wow now I'm really glad I brought this up I'm very weirded out um by what's going on in Social donations and I'll tell you why how many of you raise your hand saw what happened when six or seven very big celebrities the other day uh you know Ryan SEC Lady Gaga Kim Kardashian died on Twitter until they raised a million dollars and then they would start tweeting again raise your hand how many of you saw that all right so when I saw that I was very confused because I said to myself okay here are multi-millionaires right who are taking away them pitching [ __ ] to Their audience and asking Their audience to give a collective million dollars I think it is a completely broken how 99% of the [ __ ] is going down with donations I think asking for people to donate without and listen by the way I have no context on what you do what I do what you know maybe Kim and Crest and those guys I'd really like to know how much they gave personally I think it's very difficult to ask a community and they're being asked so often I and listen I want to raise but I'm you know it's funny I had somebody hit me up on Twitter don't worry take the next question don't worry about it no I'm going to we have about by the way we have about we're over we'll No 5 10 minutes then we pick the winners so if you want to win a ticket you can still do it 10 bucks I just want to finish on this and it's not a bad thing I really think we need to look at we have a car then and we close the web phenomenal I think we have um a really interesting issue brewing with the way we're raising here and I think it should be looked at and I think there's a better way to go about doing it than pressuring your fan base into supporting it and I don't think that that's what you're doing I really don't but I didn't like the fact that I feel that I just used a notion to make myself look good and you know I've really enjoyed where I've been for the last three years which is somebody called me out a couple years ago and said you never do any of this stuff and I told them to meet me at Starbucks in New York City and showed them my tax return I think too many people are leveraging crisis like Haiti and Chile and donations to make themselves look good and I think it needs to be looked at that's all thank you that being said [ __ ] Dave Moren let's donate okay ### [35:00](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=2100s) How do you manage to stop walking yeah just talk yeah I'm Pier Simo um my question is um you're engaging to answer every solicitation you have but sometimes I don't know you might be sick or maybe you want to sleep how do you U manage to stop walking sometime so yes I do want to answer all my tweets and Facebook messages and emails but I don't not anymore it's just gotten too big the math has defeated me but I think what we don't recognize enough in this space is effort right I you know effort is you know when you have relationships with people I had a flight issue with uh lay web I tweeted out L did it he answered me immediately now we really know each other and we have a relationship but that effort meant a lot to me because he didn't need to deal with my [ __ ] flight issue three days before this magnif or a week before this huge conference but his effort meant a whole lot to me maybe more than any time he pitched me or anything else you know what I mean I think effort is grossly underestimated right now in general it's not talked about enough the reason it feels like I answer all of them is because I'm trying but I don't and when somebody comes out and says oh Gary you've changed you think you're a big shot now two years ago you answered me every time you haven't answered my last two tweets you know whatever before usually I can even get in there and say I'm so sorry it must have just fell through the cracks maybe it was bad timing maybe the Jets lost by 42 points on M Night Football and I didn't want to talk to anybody in the world you know usually 30 to 50 people jump in there come to my defense because they're like no he answered me an hour ago or two days ago and I think that's what it comes down to Pier I think it's simply effort and I think you need to try I think a brand in a business has no excuse because they can scale forever because it's logo I think personal brands have excuses because they're human beings than they one person but I think effort is something that we need to look at more the value of effort because of that I'm doing it four five six seven 9 12 hours a day and trying when I miss a few or have a bad string where I'm missing a few from the same person the community itself becomes bigger than the individual supporting that effort thank you thanks man hi Gary how are you I'm well what's your name um my name is AET aex AET with a t AET yes with a t awes is how are you good you don't know of course I do oh okay Blonde 2 yep how ### [37:30](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=2250s) How to measure the ROI of social media are you I'm very well um I have a uh New Media P agency and every time I meet with a potential new client they always ask me how do you measure the ROI of social media so I would like to hear your response to that yeah so that was the beginning thesis of how I wanted to write the new book The thank you economy because I know the problem everybody asks that here's the problem the ROI and social media is patient right you know you have to have that DNA to be able to understand the ROI of social media the problem with businesses as a creature is they don't have it right so you've got a fundamental flaw the way I've answered that question lately has been this somebody will look at me pretty aggressively and say what's the ROI of social media I respond by saying what's the ROI of your mother right so I think anytime you're ever asked what the ROI of social media is I'd like to debate the ROI of your mom you know I'm trying to dissect the ROI of my relationship with my mom is so obnoxiously responsible for everything I have it's inconceivable right first she gave birth to me that was a very substantial first start right second she's the biggest influence in my life I not only share DNA with her I spent every moment of my life from the day I was born till 18 with her because my dad worked his face off even when we came to America and had no money so that my mom could be home with us she's the greatest mother of all time period end of story no debate you can tie me with your mom but you can't beat me she's that unbelievable right so her clout score is a billion right you know she so but what's the ROI of that really everything right and I think it's a silly question because the word media [ __ ] it up it did because they understand how to measure the ROI now that being said I think it's coming here's what these companies are waiting for they're waiting for some establishment that they've trusted in the past whether it's neel's or McKinley to give them some [ __ ] data that they believe in once it becomes permanent that a Facebook friend is worth $3. 9 or a Twitter friend's worth 67 they'll justify in their own minds what it is and they'll execute against it the whole thing is straight horeshit anybody who knows how to run a business that doesn't understand the ROI of what having a relationship with the consumer is that's what social media should be rebranded to how about relationship with the consumer that's what it is if you do not understand what the value the monetary Financial value of having a relationship with a customer is then you have no [ __ ] idea what business is about and so the ROI you can give them numbers we'll come up with numbers don't worry Blondie 2. 0 we're going to get there you know that I know that neelon is working on it every day we're going to have some [ __ ] number the ROI is greater than that number I promise you because all of us know how much money we've spent with people that we either know that we were recommended to you know this is how we buy things word of mouth is the currency of how people spend their money and that's what this entire ecosystem is built on I think the whole thing is laughable at best anybody who asks it and means it because they want to stick a hole in it I think is a losing player who's you know probably a classically trained solid student that has no feel for markets and I think the whole thing is kind of interesting I answer with straight anger I think you should too great awesome thank you ready Gary am I done you want the last one or I would love the last one he got helmet on very last one then we have Matthew tbom of um of Renault who invented the Twizy it's a little car which is also yeah which will be one in a few minutes last oh nice helmet thank you very much hi Gary I'm JB from Studio mipan I just ### [41:20](https://www.youtube.com/watch?v=_FFHIc6MYHs&t=2480s) How to expand to the US wanted to know what are the key points to you for French guys trying to expand to the US actually to the US for a French company trying to hit who the US consumer yeah exactly yes so I mean you know what kind of product uh we do a product uh dedicated to designers uh digital agencies and stuff like that yeah I mean the only way to do it is the whether you're in France or in the US which is to go directly at the people who are the buyers crush it so yeah Crush I mean it's effort right I mean how do you do it you send emails or try to find relationships that you know that know the people you're trying to get to and you stay up to 3:00 in the morning and you email them all I mean you know it's hard work but the answer is once you understand who you're getting to who your end consumer is no matter if you have a startup iPhone app or you're an agency or CEOs whoever your client is you should be obsessed 247 365 with trying to get to them and telling them your story all the other [ __ ] is horseshit you just need to get to the person that you're trying to tell your story to and whatever way you could get that whether that's hitting them up on their Facebook page Twitter it's never been more easy to get to people than it is today so there should be no excuse not being able to communicate now your product has to be good and I think that's the thing that most people should pay attention to I'm going to leave with this you know content is King I'm Blown Away by how many people are obsessed with marketing or social media when their product is [ __ ] if you make a wine and it tastes like garbage you could have a Twitter followers you're not going to win thank you so Gary happy holidays hey Gary thanks very much you thank you so much do you like R this year oh I love it yes I will part with this I don't know about you guys but you know I love to always come up here and Raz with lu but this has been an unbelievable conference I think um he won't do it for himself well he might CU he's awesome me it's my wife it is your wife you're right I think we should give them a round of applause it was an unbelievable year that's thank you but that's too early thanks Gary take care --- *Источник: https://ekstraktznaniy.ru/video/19441*