# #AskGaryVee Episode 165: Billboards, Production Capacity, & Gary Gets Salty

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=zcgeZD0h084
- **Дата:** 24.11.2015
- **Длительность:** 20:44
- **Просмотры:** 37,715
- **Источник:** https://ekstraktznaniy.ru/video/19455

## Описание

#QOTD: What wine are you drinking at Thanksgiving?

#Timestamps:
0:00 Intro
3:47 - Why am I seeing an influx of tech companies using billboards to advertise? (Slack, Snapchat, Yahoo!)
7:07 - You recommend free work but how do know when someone is just after free work, yet wants to call it exposure?
10:11 - How would you manage higher demand than production capacity? How to manage expectations when you have 2/3 months latency ?
11:30 - if you could change one part of Facebook's API for marketers and business pages, what would it be?
13:47 - How clearly do you have to see the end goal (and the path to get there) before you begin? Clarity before hustle?

#BONUSRANT
16:10 - Bonus Rant

#LINKS
JOIN MY EMAIL LIST http://www.eepurl.com/LY3M5
WHAT I'M GRATEFUL FOR https://medium.com/@garyvee/one-thing-i-am-truly-thankful-for-this-year-ea3a0f5f719c#.gks957qrs
MY NEWEST MEDIUM https://medium.com/@garyvee/why-everybody-has-permission-to-make-all-kinds-of-content-583a7f221519#.3vlpf8vpm

--
Gary V

## Транскрипт

### Intro []

- On this episode I get salty and deep. (hip hop instrumental music) - You ask questions, and I answer them. This is The #AskGaryVee Show. Hey everybody, this is Gary Vay-ner-chuk, and this is episode 165 of the #AskGaryVee Show. Yesterday was a rarity, I actually punted the show. Just said I'm not doing it. I was extremely salty, off the Jets' loss. I missed my prediction, only the second time this year. I am now no longer doing any Jets predictions. Just not gonna do it. Sorry, not gonna make a decision on the Jets, Dolphins, I don't feel like I have a pulse of this team, anymore, and I don't think, I don't think that I should continue to do it. So, I'm actually still in a pretty salty mood. I think the Chiefs moonwalk into the playoffs, now with the Steelers, so, I think, ultimately my post-season dreams have been squashed. Not lookin' to be Debbie Downer, just quite practical. And that's what I've got for you to open 165. Guys I'm really upset. Thank God for Zinger. There's a little bit of hope in Knick's land. I mean, Jesus Christ, the Knicks have not been relevant since I've become in the public internet domain. So I don't even know if people think I'm a Knicks' fan or know that I am. I like, literally never talk about it, it's been that shut down, so that's got me a little excited, but that is very much a consolation prize. Our fourth pick overall, producing for the Knicks, is what I'm now on. This Dolphins game is very important, but, whatever. So, hope you have a great Thankgiving. I know that's coming up. Do we do a show tomorrow? - [Staphon] Yeah. - Ok, well I'll give you the hard core Thanksgiving thing tomorrow. Sean Ryan is here. Sean, tell the Vayner Nation, about yourself. - So I'm Sean Ryan. I'm a project manager here at VaynerMedia. Two years full-time in January. Which is exciting. - You had a tremendous, illustrious intern career. - Tremendous, and very illustrious. Aaron Behr likes to tell me that I worked about a quarter of my life for the Vaynerchuks. - I love that. (laughter) - So I started working for Gary when I was 17, for Cork'd. - That's amazing. - Good times. - Yes, very much, brother. It's good to see you. - It's good to be here. - India. - Now I'm sad. - You're sad, right? - Yeah! - It's like a sad vibe, 165. - Mm-hmm, little bit. - Somebody left a great comment on Instagram, that the green era was over, because I missed the guess, and I thought that was a good play to the golden era. So big shout-out to that person, I'm sorry I didn't catch your name. Not catching, my Jets receivers aren't catching a lot of stuff either. (laughter) I'm in a really bad mood, like I, I really don't want to do the show. I mean I want to because I love you guys so much, but like, I'm really pissed. Like I, there's been a lot of meetings with executives that I've been punting, because I hate delivering bad news. I've scheduled 'em all this week. I've got a bunch of 'em later today and tomorrow. 'Cause I'm in salty, I'm in a good mindset to just drill people in the face. - Wow. - Mmmm. India, let's get into the show. - Ok. (laughs) I even wore a yellow shirt yesterday, 'cause I was gonna be like-- - Tryin' to cheer it up? - [India] No, 'cause I wanted to not wear black, and then. - Yeah. - [India] From Evan? - You put up a sassy Instagram photo. - [India] I did. - Was sassy. - [India] Very sassy. I'm sassy! - You are sassy! - [India] I'm pretty sassy if I want to-- - Alright let's go, India. It's not the Ask India Show.

### Why am I seeing an influx of tech companies using billboards to advertise? (Slack, Snapchat, Yahoo!) [3:47]

- [Voiceover] Evan asks, "Why am I seeing an influx "of tech companies using billboards to advertise? "Slack, Snapchat, Yahoo!," et cetera. - Um. God, I'm a bad mood. (laughter) Evan, you're seeing that because, first of all, you should never put 100, and by the way, I speak in absolutes on this show, so please let me use this moment, especially for the people that catch this episode, or watch every show, contextualize this. I love to talk definitively, 'cause I don't think people take action, and I think it takes definitive stances to kind of move the needle. But there's no situation where 100% of actions is the right thing. There's always a proper hedge to everything. I really, really do believe that, in your execution, and so in marketing, when you're in a Yahoo!, or a Slack, or a Snapchat, and you've gotten to that scale, and you have that much money, in marketing budget, there's only so much you can allocate to 100% Facebook, 100% Instagram, 100% digital. And when there's these big consumer brands, there's a demo from, call it the 45 to 75-year-old demo that people, like Snapchat wants 45-year-olds to use Snapchat. Like that's just straight up. And definitely Yahoo!, it's a mature brand, and Slack, is a SAS enterprise software that, you know, 52, 49, 63. I mean James Orsini, who's in his 50s, is an executive at VaynerMedia, he's helping make a decision if we're gonna use Slack, along with AJ and things of that nature. And they want that demo to be educated, and their belief is that billboards is a place to play that. Look, I'm not high on billboards, I think they're overpriced because I think people are looking at their mobile devices, but they're not worth zero. And if you know that you're going in and you're gonna spend $7000 on this billboard a month, and you think it's only worth 2300, but, that 2300, value is worth it to you, paying 7000, follow me here. Then that's the right thing. Like, you know, that's it. I mean, you know if it's worth spending $1000 on a dinner with the prettiest girl you ever went on a date for, for the ROI of a kiss, if you decided that the kiss was worth 1000, well then it's worth it. And that's what I think on billboards, which is, you know, if they decide it's worth 7000 even though they know that they're overpaying, well then that's what you do. And so I think you're gonna see more television commercials for that reason from internet companies. You're seeing it with Airbnb and Uber. When you saturate one medium, you have to go to another place where you get more upside. Once you crush digital like those companies have, overpaying for traditional has more value to you. So it's the timing in which those companies deploy the media. They didn't start at that place. They first got a better ROI. You're getting all these people digitally for, call it eight bucks a head, 18 bucks a head. Well, now it's startin' to cost us $38 a head 'cause we've gotten everybody and we can't get no mores. So we'll go over here and we'll pay 52, because at least we can get new people, and it's now worth 52 for us. That's why. That was really good, considering, the anger I feel in my body. - [India] That was good. - Thanks India. - [India] Anthony? - Oh wait, I want to, I mean, Sean's just sitting here, I might as well do a little, maybe, Facebook. Let's see what I'm gonna do here. Yeah. Little, scopey-scope. Hold this. I like how you're lookin' at it. Alright. - [India] From Anthony. - Anthony.

### You recommend free work but how do know when someone is just after free work, yet wants to call it exposure? [7:07]

- [Voiceover] Anthony asks, "You recommend working for free, "but how do you know if someone is just tryin' "to get free stuff and passing it off as exposure? " - You don't. - [India] Cool, next question. - Fine. (laughter) You don't, and that's the point. Like, not every (bleep) thing has upside every single time you do it. It's a net score. You do it 38 times, DRock, you did movies for free besides me. And this just popped in my head. How many? - [DRock] At least 20. - 20? - [DRock] At least. - For people that looked like my profile? - [DRock] No. - How many Two? - Two, right, and then you got a bunch after, that hit you, that's right. So, how did those 20 work out for you? - [DRock] Um. - Yeah, I don't expect you to say bad, like I'm curious. - [Voiceover] One. - [Voiceover] I think one project fed me, for the entire three month thing. But the other 19, not so much. - Got it. And then, how about mine? - [DRock] Fed me pretty well. - Yeah ok. So you know, I mean, so I think that, I think you don't. I think look, you can look into people's backgrounds, see their actions. I would tell you off of the, you know, exposure and hyperbole of DRock's free work, on this show, I'm probably in a better position today than I was two years ago to get people to want to do free work. Because they're like, well I want to be that. So you can look into people's history, if you can, but you just really don't, you have to use your intuition. Do you know how many meetings I go and pitch new business, and then others I don't, and I'm making a judgement call. Like it's a use of my time, my biggest asset, and was it worth going for three hours and flying, was it worth a day flying, pitching the business, and then we didn't get it? That was a bad judgement call, but then sometimes it works out. It's a net game. This insanity for the short term ROI, of every action, is so goddamn broken. What's his name again? - [India] Anthony. - Anthony, that you know, I think way too many people are crippled. You don't! You don't know a lot of things. Shit, you don't know almost everything. Like seriously, like what do you know in life? Is this the right college? friends? Is this the right boyfriend? You don't know anything! - [India] True. - You make decisions and you (bleep) adjust and live with them. You counterpunch to reality. Work, too, this freelance (bleep) high ground of like, nuh. It's supply and demand, mother (bleep). Like if there's people willing to do it, then that's just the (bleep), that's the shit! (laughter) (speakers mumble off-camera) Yeah I'm super salty. Jets, I mean we were four and one, now we're five and five. That means we've gone one and four for your math strugglers out there. - [India] From Thomas. - Thomas - [India] I'm a little nervous for the rest of the people. - Why, the questions get-- - [India] No, they're good, it's just-- - Listen, you wanted to be on the show, you got 165, I mean it's just, you didn't know, you didn't know it was gonna happen. You didn't know that some random football team that you don't give a crap about, changed the vibe on the answers on the show that you liked. Sorry!

### How would you manage higher demand than production capacity? How to manage expectations when you have 2/3 months latency ? [10:11]

- [Voiceover] Thomas asks, "How would you manage having "a higher demand than production capacity? "How do you manage expectations when you have "two to three months of latency? " - You hire freelancers, and you work on lower, what? (laughter) - [India] I'm sorry, I'm just nervous. - Ok, got it. You hire freelancers, and you work on less margin. You go to your best people that are there for the long laul, and you ask them to work more hours. So if they work seven hours, and they work 14 hours, you can get more shit done. You adjust. You know, the end. You can't be late for clients. If they want it, and you're late, you lose. Project manager, shaking his head, right? I mean-- - PM's dream. - Yeah, I mean look, here's something that's subjective. The creative. Ooh, I like this video. sweater. Ooh I hate like your yellow shirt. Those things are subjective. What's not subjective is, it's due on Wednesday. Oh we'll give it to you a week later. They don't feel good. So you either outsource with freelancers, and you make a lot less margin 'cause it costs more per hour, or bites into your margin, or maybe you lose money but you want to deliver for the client, and you keep them longer and you play lifetime value, not the ROI on every single thing. Or, you ask your team to step up, or you step up if you have that capability. I'm not scared to make a video. I know Jason and DRock can make it better, but I'll do it.

### if you could change one part of Facebook's API for marketers and business pages, what would it be? [11:30]

- [Voiceover] Matt asks, "If you could change one part "of Facebook's API for marketers and business pages, "what would it be? " - I don't give a crap, Matt, about this question. Like, India. But I think I'm now playing into my character of this show. If I would, so I'm dissing myself, screw you, Gary. - [India] If you could change one part of Facebook's API for marketers and business pages, what would it be? - I mean look, Matt, I think it's a great question, it's very tactical. I think we as marketers would always take more data. I want everything. Right, like, if I could follow people around, I would do that. Like, so the truth of the answer is, any piece of data that they're not giving me, like I would love the data of first name data. I want to target people by their first name. I don't think you can do that right now. So I'd like to reach out to every Gary, and be like, yo! It's me Gary, as well. Let's be boys, all Garys. So, I would love to target people by first name. And I don't think you have that capability yet, so that would be one. And there's probably 15 other cohorts that I'm not completely up-to-date on of what we have access to and what we don't, but I would love to have more access, more data points. If I had the time to sit down right now and have, 'cause it's moving all the time. So if I went to the analytics and pay team right now and said ok, let's just do a quick update. Whatever the first highest value data point on an individual is, that I don't have access to, would be the answer to this question. And that would be the thing that I would have a creative idea against that I don't have access to, like first name targeting. Like that'd be funny, right? Like India, if you saw that in your stream, you're like, hey it's me India! Just gathering all Indias, you'd be like, that's kinda cool! - [India] That's funny. I actually did that with a Myspace group in high school. I was like, all Indias, join! - Seriously? - [India] It's fun, yeah. - Yeah. How many Indias were there? - There were like, 300 or something at one point? - Oh, that's awesome. What nationality are most Indias? - A lot of them are English, because, the colony. - [Gary] Yep. - And then a lot of them are in the south, actually. A lot of people in the south named India. - [Gary] Yeah, that's really cool. - [India] Yeah. - A lot of the Periscope squad is really excited about you following people around. - [Gary] Like me personally following them around? - You said you'd love to follow people around. - Yeah I want to follow you around, Periscope. What else, that's it? - [India] Last one from Josh. - Josh.

### How clearly do you have to see the end goal (and the path to get there) before you begin? Clarity before hustle? [13:47]

- [Voiceover] Josh asks, "How clearly do you need to see "the end goal and the path to get there, "before you can begin? "Clarity before hustle? " - The clarity is everything. If you don't know where you're going, you will get lost. Ooh. I'm sure somebody's said that before, but it's the first time I've said it and I like it. The clarity is everything. No question, my clarity on my professional goal, the vanity professional goal of buying the New York Jets, but more importantly the depth of that which is the process of trying to buy the Jets, has absolutely, and then my real one that, psst, I don't talk about that often, but once in a while on the show of like, getting everybody to be guilted into going to my, like Sean you'll come to my funeral, right? - 100%. - Awesome. So like, you know, that to me, allows me to interact the way, like making sure that everybody comes to my funeral is probably the reason I need to get salty to have the tough conversations, 'cause I'm soft that way, 'cause I'm just love. And so, I'm just love. I also hate, I hate football. (laughter) So I think the clarity really matters. I think a lot of you, and I've been reading a lot of your comments, especially on Instagram, I'm really deeply entrenched there right now. So start leaving more comments, 'cause that is 100% a place I'm gonna see them. By the way, actually, let me take a step back. Thank you so much, Vayner Nation. The real answers to who are you. You guys saw. Like deep, like, deep. I'm gonna go review and read every one more time. I've read probably 40%, I'm gonna read 'em all. Because, I'm just too appreciative that you actually did that. There was some deep stuff. Some very real stuff. Oh, join my email newsletter. We're pushing that right now. (chime ringing) Ding. Link it, Staphon, in the YouTube and the, the YouTube and the Facebook. A lot of you don't have your clarity. are looking for the vanity, or the short-term things, out of pain, out of ambition. And I have empathy for both of those things. The truth is, you just gotta know. And it's interesting somebody left an Instagram photo of like, boring, about what I was posting, 'cause he was like, basically saying, I'm over trying to build a business. I travel a bunch, I don't make that much money, I'm happy as hell, and I was like, I replied and was like, I'm pumped. Like just so everybody knows

### Bonus Rant [16:10]

I don't know if you guys are getting tricked by the facade. This whole show, my whole energy is like, I just want people to be happy. Like, people pay attention to me, because I think they're gravitating towards believing that business success will bring them a certain level of happiness. But like, I just want everybody to know, forever, for the record, maybe this is a Medium piece. For the record, while I'm salty. You can be pumped as hell at $49,000 a year and boy do I envy the crap out of that. Boy do I envy, more than anything in the world, somebody who is wired internally, to be able to get a commoditized job, where there's a lot of them, to make a 40 to $60,000 a year pay, to then live a lower middle class, or depending on what part of the world you live in, that you're very excited about just checking the box on those 40 hours, that is not where your passion lies, come home and your whole life revolves around the bowling team, drinking beers with your buddies that you went to high school with and never left town. I mean these are cliché things but I'm being dead goddamn serious right now. Like, what the hell's wrong with that? That's (bleep) awesome! Like crap! That is tremendous! Like, that's the best! I know this because I know how upset I am about the Jets, that's something I care about. I almost don't care about anything else this way, and it's a better life. I'm a much happier person, outside of my football life. Like, it's great! You know, what is that whole thing, like, being naive is bliss, or, what is the saying? - [Voiceover] Ignorance is bliss. - Ignorance is like, there's truth to that. Meaning like, it's like simplicity is delicious. That's a good one, too. Like simplicity is delicious, what is possible? Please don't think you're watching this show because I'm trying to rah you, to working 90 hours a day. I'm just telling you what it takes to make a lot of money in a hyper-competitive business world in 2016. I'm not telling you that's the light to happiness. The light to happiness is to be so self-aware, of what makes you tick, and go do that! But don't (bleep) complain that you're not makin' it, when you're not doing actions to make it! Like, I don't complain about missing my family. You will not hear me say that. Because I'm not entitled to say that, because my actions don't map to that pain. You're just doing the reverse. You're complaining! Like, woe is me, unfair! It's not unfair! It's talent, and work. Period. You wanna call it that your parents had sex at a moment that turned you into a human, and didn't give you a certain talent, that you subjectively wish you had? Cool. You think that's unfair? Fine. I think you're a dickface because I think that the fact that you became a human being is the greatest thing that ever happened. But you're more than welcome to say, oh, why am I not the prettiest, or why don't I have Beyoncé's voice. Like, fine. Like, shit I wish I was 6'-9" and could dunk and pass for the, I wish I was that LSU kid, light-skinned, friggin got moves, great! But it's not what I have. Like, know who you are, go execute, but, if you sit and watch this show on your phone right now, on the subway, and you're happy. Because you're so happy where you're going right now, whether to work, or leaving work, and going to the Knicks game. Or the lowly Nets game. Or your darts championship with your homies. Like, that's the only thing that matters. Cool. - [Voiceover] That was deep. - Yep. Great, question of the day. Do you think the Jets can win on Sunday? I could really use it. You know, Steve Ross owns the Dolphins, he's my business partner, so we play him, it's usually a big game, we crushed them in London. Not so confident this time around. But, that's a joke. Here's the real question of the day. What wine are you drinking at Thanksgiving? And this is a great time, lurkers, I just gave you a very compelling heartfelt three-minute rant that I thought was really good. I really, really, really think that you should leave a comment and say hello. Because I'm going to the holiday weekend, I will have some time to really look. I'm drawing a line in the sand. Every goddamn lurker, please come out and leave a comment on Facebook and YouTube. I need it. I need it bad. You keep asking questions, I'll keep answering them. (hip hop instrumental music)