# Big Think Interview with Gary Vaynerchuk | 2012

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=or42LbavrYs
- **Дата:** 20.11.2015
- **Длительность:** 34:39
- **Просмотры:** 4,393

## Описание

An old school interview from 2012 when I was on Big Think. Crush It had just come out. I answered a lot of questions about social media and how best to use it to optimize your brand. Getting a Twitter account isn't a magic potion. It's not going to change the business, but at the same time, people who think social media is silly and just refuse to be part of it are making a big mistake.

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=or42LbavrYs) <Untitled Chapter 1>

hey everybody this is Gary vaynerchuk and I am the author of crush

### [0:05](https://www.youtube.com/watch?v=or42LbavrYs&t=5s) How is new media changing the way wine is judged?

it you know new media's redefining everything you know I mean if you're in the restaurant loving world as I am the big you know thing you looked for was as a got rating and now I don't look at that and I look at my iPhone and look at what Yelp Sor it right so and that's Community you know so this is going to far Outreach just wine I mean every single word of mouth impacted business which I don't know if you know this is every business in the world is going to be affected by this shift this is printing press big this is not you know some little fad this isn't about Twitter this isn't about a Facebook fan page or Tumblr this is gamechanging you know the internet that we know I know it went back further nerds I'm sorry but I'm talking about the one that we know the one that AOL started sending CDs in the mail is about 14 years old and if you think about the impact globally financially business-wise that it's had it's staggering and to be naive enough to think that it's not going to have a way bigger impact going forward I don't even want to think about what's going to happen in five years it's just a totally big shifts these are big waves and they're constant this is a hurricane this isn't a drizzle and um so I think it's had a big one on the wine industry you know I know what Wine Library TV has meant to wineries that have gotten good ratings or bad ratings and when I can do something as one individual with zero cost just Sweat Equity and create a platform like wine libr TV that has the same impact that things like the wine spectator and Robert Parker have had which have had Decades of a head start and millions of dollars and tons of infrastructure that needs to be paid attention to and understood that it's replicatable in multiple platforms you know I think it's funny I think there's this huge Trend that everybody's so excited to diss you know Parker and spectator in the 100 point scale um but at the end of the day if you really go back prior to them coming along wine was this big and I think that at some level it made it a little bit more inclusive you know people understand what a 99 means in a 100 point scale what a 81 means and before you blame Parker and spectator you should blame the retailers and the wineries who've made them big you know if I didn't put Robert Parker shelf talkers on every wine in my store or when I emailed out saying 95 points Parker well he wouldn't mean anything right so well obviously not just me I mean everybody but you know so I think that it's imperative for people to understand that I think it had a lot of value uh do I believe that community-driven stuff like Yelp is going to be important sure I do that's why I bought ck. com and why I'm relaunching it now and which is actually I mean we probably just relaunched it by the way which is amazing uh you know so yeah I mean a big misconception of Wine Library TV what I do is um people think I want to be the new Parker or the new spectator I have no interest in that I just want to build wine self-esteem yeah I mean you know what's funny is that my dad had a liquor store we were Shoppers Discount Liquors that was the store I grew up in wine was not a play in my household um my dad drank vodka and coniac because he's a good Russian boy that's what we do um so I first fell in love with wine when I realized people collected it and so my reading began at 1716 because I wanted to know a lot about it because people collected it that was my hook I was a collector the actual loving of wine started really happening at like 22 23 when you know it started going from being a commodity to being home man I really like this stuff this is interesting look at these crazy flavors like how the heck did that just taste like a racket ball like you know those kind of things right so um there was one specific amaron that I had at a tasting when I was 22 when I could really taste the chocolate so much so I walked outside and called my mom remember like when cell phones were like this big and you like you know like that I called my mom and I was like Mom it's going to happen I can taste these things I can't believe this but I just tasted chocolate in this wine and that was probably when I was like oh this is really getting good I was just enjoying it yeah that's a great question I think you know I turned 30 on November 14th 2005 and you know there is a 1% of unhappiness you know I'm like okay I want to buy the New York Jets and so that's going to cost a couple billion dollars am I going to really make a couple billion dollars selling just wine and the realization was I could have I very much feel I could have had big things happen I launched Wine Library in 1997 but the laws in this country I mean people watching this video right now in Boston can't buy wine for me right so I want to do something else and at the same token as I was feeling this itch in November I went to a tasting in December and realized people did not have wine self-esteem they wanted to drink the same old stuff they wanted to be jerk offs to each other because they thought they knew something because they read it in the latest spectator I just felt the wine culture had a lot of opportunity to be much cooler and you know there's so many places around the world that I've traveled to where there isn't this you know uptight aspect to the wine industry it's much more part of culture and day life and I felt like I was the kind of character I knew my personality and my DNA and my hustle could create this platform that not only would be successful then by virtue of that success would create a different kind of culture so it wasn't so much that I was dissatisfied as if it was just I wanted to change the game again you know there was an amazing feeling for me when I launched wine library. com in 97 it was one of the first wine shops to do so less than a handful and it changed the game it blew up my family business from a couple million dollars a year to ultimately you know 5060 million do a year business I wanted to do that again I you know I want to be a Pioneer it's what I want to do and so um that's what I did with wine liary TV you know I if anything maybe I was a little bit too aggressive you know I I just emailed everybody and was like hey let's do this like you know check out my show what can I do for you at the same token I think I don't think of that as a mistake I feel as though I was a little bit more raw I think you know six months later it was a little more polished but I wasn't more selective every was like why don't you get selective don't hit up everybody hit up the top tier you know you can't blanket email everybody you know when people talk about marketing I think that's crazy I feel like Wine Library TV was itsy bitsy tiny in 2006 but if somebody hit me up they'd be really happy to have the relationship today and so you know what just hit top hit up the top 500 Twitter people today that's Insanity that it's lism so you know I pr myself been having a lot of hustle and uh and you know that's what I did I mean if a top wine blogger was upset that I was hitting up everybody it you know that might have been a mistake in some people's eyes but not in mine and so I'm sure I made a million mistakes I mean I built a big business around me you know it's not the most scalable thing in a lot of people's opinions but to me I understand kind of the vision that I see going forward and uh I try to stay away from mistakes the mistakes I make are the opportunities I haven't taken like big platform television things like that I'm sure there's mistakes in my nose but there's very few let's get really obnoxious there's zero mistakes in my yeses because normally my threshold for a yes is first learning not necessarily the results I need to know this you know I've thought about VC companies just cuz I've never been vcd even though it's a stupid thing to do financially for the learning process there was one big moment that was the day I was on Conan O'Brien's show and slate. com wrote a huge profile on the same day and that and this was in August of 07 so Twitter was still a baby and that whole Community we all knew each other kind of sort of and so it became like the only thing people talked about on Twitter watch Gary on Conan which was really cool and was really my I was really starting to fray into the tech world the Web 2. 0 world the social media World whatever the heck you want to call it and um it was one of the first people to kind of make it right oh my God he's in his office talking about wine he's now on the Conan O'Brien show and it went really well on top of that so it was a big moment it was first time wine was getting late night exposure on multiple levels it was an interesting and important moment um both in the wine business and in the tech space I would say that is the one moment that really I can pinpoint other than that I'm not very big on analytics and metrics and paying attention to traffic and did we go 23% and this and that I know what I'm doing is right there's no ounce of me of that has any doubt and I work for myself so there's no justifying it to the dinosaurs that pits my check so that puts me in a very substantially good position in a lot of ways plus I've done it before I mean I was making lots and lots of money thousands of dollars a week in selling baseball cards you know I've built up a family business in the first year I ran it from three to 10 million in sales I know what I'm doing there's when it comes to making money and building brand it's just something I was born with I'm not going to Pat myself on the back this is just it's DNA I'm a marathon runner you know capitalizing on something like that just doesn't you know how did I I sign with CIA you know I got more exposure Nightline did a piece Ellen did a piece you know I got lots more Twitter followers people cared more I mean there was a lot of things that happened um you know but at the end of the day um what I think is important is that people have to understand it's a marathon you know building a business doesn't happen in six weeks there's no shortcuts you know getting a Twitter account isn't a magic potion you know people like you know roll up on me especially in 2008 I got a Twitter account I was like great what do you want a cookie I mean it's like you know it's not going to change your business um but you know at the same token the people that think this stuff is silly and it's not important are just trying to draw lines in the sand because they don't want to be a part of it and that's a huge mistake Because unless you're retiring in the next 6 to 12 months you better understand what this is all about inside and out my vision is that I sell so many copies of crush it that Harper Collins gets off my back and I can Wing these next nine for the rest of my career is that a good answer you could tell them they know exact you know the funny part is this what I love about it is I signed with Harper Studios it's a totally different model you know they I got offered almost as much for one book as these guys gave me for 10 but the Rev Shire in the backend was substantially more so they've changed the model quite a bit and I I'm betting on myself right so you know obviously I want to participate and win on the back end um so I uh I'm very hungry to see what I can do with this book and uh I'm going to work really hard at it and um I'm very

### [11:15](https://www.youtube.com/watch?v=or42LbavrYs&t=675s) What is the best rule of thumb for buying a bottle of wine?

confident I know you guys are big time and there's a lot of people going to watch this video so if for the people that watch this video if you leave with one thing out of this video Even though there's much more important things being said about life and happiness and making money about just playing the game perfectly in my opinion this is what I want you to leave with when you go into a wine shop not only if you remember what you like or don't or know no matter what it is or you have no idea just like the question was asked you have to try a wine from a varietal you've never had before please don't buy another penio another Zin another P Noir a different kind of chardonay no tanat shinon you know Rua alberino you know these are the things I want you to look for you've got a tria wine from kahor you know from bondol from you know a tantis from Argentina so the answer is this I can tell you right now you are a wine expert if you spend two years and in that window you never order the same kind of wine and if you do that and then you once you hit all the wines you can kind of find gruner belat or reings from Germany reasonings from Washington State you know different places making different grapes you're going to be shocked of what you know and how much you understand your palette because everybody who's watching this right now here's what you're really doing you're only drinking Coke and Sprite every meal and you have no idea if root beer Hawaiian Punch grape soda black cherry you have no clue tomato juice pomegranate juice you have no idea if you like those because you're sticking to Pino ggio and Pino no please for me try something new there's two countries right now that I think you can be very safe in finding some really neat stuff one is South Africa if you order a Shannon Blanc or find a Shannon Blanc very crisp very clean very aromatic great with shellfish and light salads you can get them from 8 to 12 bucks all day long and in red hands down the dominant country in value in my opinion is Portugal you know Portugal is just ripping I think the quality out of Portugal for $7 to12 is staggering I actually want to do a 2020 investigation on how much these people are getting paid over there because I don't can't figure out the math of how the lnes can be so good and they can deliver them for seven bucks so from the Doo the Dao alento these are places that really make some great Portuguese wines what your pette likes so the makers for sure the pedigree is important right um you know this Builder is good you know this Chef's car Maker's good you've got a reference point to knowing if the Wine's going to be good but this is farming I don't care if you're the best wine maker of all time if it rains every day you're finished so that's also very important what I think is most important when you first start learning is understanding the grape for Idols understanding the difference between shenon Blanc and sonon Blanc and reing and pin Noir and P gree and there's a lot there that will really be the foundation of what you like the real move like the date move is to like Google as you know like aceric grape varietals right and just like ask for like you know do you have any late Harvest granach from the Banu you know totally like throw off the S with the Mad Skills but you've got like only one move um if you want to be a little bit more authentic which I highly recommend I think it's imperative to name off three one wies that you've had in the past that you've liked and ask the to go in a different direction with varietal or from a different country you know M and to expand your pallet I think you know there's a romance with you know being on a date of saying you know to your date you know let's explore some new stuff together kind of thing I like cabs but what else would I like well you might like tanat because there's big tannin and big fruit you know and so that would always be something that would be my go-to move

### [15:30](https://www.youtube.com/watch?v=or42LbavrYs&t=930s) Aside from Wine Library, what are the best places to learn more about wine?

you know I think if we're living in the Google era right I mean I feel like you can learn so much more by reading good blogs like phography or fermentation um Dr Vino there's just too many good resources uh from the blogosphere uh and from forums and you know what I love about corked is not only can you review the wines but then people can comment on those reviews so like creating threaded conversations around wines I think is very cool and so uh I'm excited about the fact that I don't think people have to spend $150 for a class or you know necessarily buy a book now both are so worthwhile classes there's that engagement interaction books it's kind of there with you can you know I still think there's nice romance about a book um though I'm thrilled for Kindle or e-reader or whatever you know however you want it iPhone knock yourself out um it's all about the content but I think there's so much free content out there that I don't necessarily need to sit here and recommend a source that's going to hit somebody in the wallet save those 20 bones to buy a good bottle of wine yeah we were talking outside and you know I was saying you'd be shocked what happens between 15 and 25 the wine world right now 25 to 40 bones you can drink world class stuff you know you start getting into the shatan of the pop world priorat world you know you start getting into wines that you can't necessarily get to under 15 and they they're really ational really I feel like the quality of a wine given the depressed market and given the advances in farming a $30 wine today probably tasted as good as most 60 to 880 wines a decade ago that's powerful I mean you know it's powerful you it's a very good direction for the Wine Drinker I think it's very obvious and so if I could say anything if you're into wine you know you start looking seriously at 25 to 40 bones you can get some crazy stuff no you're going to overpay that's all I got nothing there I mean wine of the month clubs are fine listen I created one for Gary venook and Wine Library TV because I wanted to create one that was legit I mean people are getting ripped off they're paying full value for fancy packaging and a letter that says thank you know so you know

### [17:56](https://www.youtube.com/watch?v=or42LbavrYs&t=1076s) What's the best way to find good wine values?

no I I think that the best way to do that is to find sources that you respect and Trust whether that's wine liary TV or another blogger um or a local wine merchant you know that that's the only way he's going to keep you is by giving you great service saying don't buy that try this um but I really do think we're going to see an explosion in things like quirked I mean that's why I'm so bullish on it and launching it now I think Yelp is provided a platform that people understand that community-driven scoring has value and I think that's going to come to wine in a big

### [18:31](https://www.youtube.com/watch?v=or42LbavrYs&t=1111s) What are the most overrated winemakers and regions?

way I think Napa Valley you know I hate being so anti USA right I think Napa is massively overvalued uh I think priorat in Spain is overpriced the wines there tend to get into that $60 to 80 range um I think that there's parts of Bordeaux that are overrated I think the Left Bank overshadowing the right Bank meaning puak and you know the mad those kind of wines um s step tend to uh get more reputation than maybe a s Amon and pommerol I think it's a mistake I think there's um there's a lot of places that get a Barosa Valley I mean I like it but it's not insane so I think there's a substant Tusk I should have started with I mean I think Super tuskin in Tuscany can get very overrated I mean so many of those wines start at $60 $70 a bottle and I think that's Insanity so you know I think um I think there's a lot especially when there's so many underrated places like the provance and langad do and uh and McLaren Val or CLA Valley in Australia I think it's crazy Okanagan in Canada you know Baja California Mexico so there's it's interesting Yellow Tail gets blamed for something that was happening also with Robert Parker and Jay Miller's impact on Australia let me explain what I mean by that Robert Parker's the you know gorilla in the room very important wine critic and he started raing a lot of Australian wines that were under $20 92 93 94 points the Marquee Phillips stuff you know it's you know ball buster from Tate I mean there was wies getting big scores under 20 bucks and so consumers started saying well I'm going to spend 50 when I can spend 20 and I think Yellow Tail came out at the same time had this big marketing push became this huge brand and created a scenario where people blamed yellow tale for everybody thinking Australia was a $10 price range category so all the premium Australian producers really got hurt in that period but it was really because the Parker scores and the economy was starting to soften and Spain and Portugal were coming on strong with $8 wines I think it was a perfect storm that yellow taale gets blamed for um you know so yela is executed on something that's always worked in the US which is good marketing and a little bit of sweetness you know they have a little bit more sugar levels in those Aussie wines than and so people like that and it's easy to drink and kudos to them because they were very aggressively marketing and they really got a lot of support from some big retailers around the country like Sam's and Total Wine I thought they played that very smart think there was a lot of smartness to what Deutsch did there and I have a lot of respect for the way they built the brand I think the goodness proves that wine can become you know you can still build big Brands and leveraging marketing and pop culture um I think the bad thing is that you know people fall in love with it and just drink that I'm not as mad about I don't feel bad for the Australian business people they're the ones who relied on Parker and spectator and never built a real business in the first place so I'm not so worried about them I'm more worried about the consumer that drinks a magnum of Yellowtail shiras every night and I want them to try different things well I think Tony TL did it you know he brought corvo and Santa Margarita into this country that's a Quite a feat um Kendall Jackson Jess Jackson was the P one of the first pioneers of building a real big brand what he did with KJ is Monumental um you know but there's not a lot of innovation on the retail side on the producer side you know everybody ripped up their plants to plant P Noir it's a lot of chasing and um and not a lot of innovating you know it's kind of it's kind of shocking it's probably why I was able to do so well in that world not because I was so good but more because of lack of competition my mom and my dad he'll punch me in the face if I didn't add him there my parents by far um but if you want me to break out of that for a second I would say that I'm a Storyteller I think my success is going to be because I'm a great Storyteller and that's how I build Brands I tell stories to the world um to me Walt Disney Vince mcmah um and the Notorious BIG are also great storytellers that I respect my dad told me very early on your word is bond right he said uh you know it came out of good times when I was into wuang Clan too so I've heard it in a hip-hop song so it probably was a little more powerful to me but the fact of the matter is my dad told me you make a commitment I became the buyer of the store at 22 years old he said you make a commitment no matter what happens you eat that wine you made a commitment and that is absolutely to this day the reason I think I'm doing well in a lot of ways because I think DNA wise I'm a very add type of character and a lot going on but because that principle has been stuck in me it's helped me not have egg on my face probably a lot of times where it could have really hurt me and it's a very substantial core of my principle an ethical dilemma um probably with Wine Library TV uh I remember I was doing a Cabernet Fran episode and I wanted to have a Cabernet Fran from every part of the world and we only had one California four or five of our californy C frks were out of stock and the only one we had was from a good friend of mine Sean Lin who let me sleep in his house one on a trip and I did the show we opened up the wines and he's always made great cab Fran so I was very confident going in that it wouldn't be anything weird but they were never too spectacular that I'd give it a 100 or anything right and I didn't like it and you know how you can think really fast and even though it was only two seconds I just remember thinking oh man this is not interesting this is not a place I want to be sitting and I went on and Pan the wine and he really got pissed you know phone call F bombs fight me after school the whole nine you know so it was uh it was a very difficult thing it was an interesting Crossroads because nobody knew that I stayed at his house in 1996 you know it's a long time ago and so it was tough it was disappointing for me but you know what the best part is now we're back right like he gets it so like it's cool you know I mean I just think at the end of the day you can't win in this New World by not being 100% transparent your personal brand is your resume you know if you think anybody's hiring off a resume in three years you're out of your God darn mind you know 90% of people I know Google you first anyway no shot so whether you like it or not I'm just laughing at people that don't think they're selling right you know the hippie movement in San Francisco in the tech space that sometimes busts my chops that they're always selling too they just don't realize it they're not selling the way they think they're selling in a different way but they're not you know and what push cuffs to shove if you're not selling you're going to go out of business and they always sell out to the big corporations so you know this hierarchy of don't be a salesperson or don't promote yourself you know I understand and being too much is definitely a bad thing and I'm at fault at that at times I get it but I'm just you know excited and I think that it's important to build a personal brand because it's the only thing you're going to have your reputation online and in the new business world is pretty much the game and so you got to be a good person because you can't hide anything and more importantly you've got to be out there at some level I mean if you've ever left a comment on a blog or if you create a profile page on any public site you are a personal brand you're you may not be a big one you know Timmy behind in accounting may have a Facebook page that's public and a Twitter he you know Timmy's a personal brand he may not be hustling for it but I promise you Timmy if you want to be an accountant at Vayner media one day I'm looking that up so you know it's a platform that can allow you to do very special things it's not something you can run away from you know being you know an introvert is not a negative you know you don't have to be obnoxious and over the top you can be yourself that's just fine um but to be naive to the world we're moving towards where information's at your fingertips and it's readily available and everything you do is being monitor you know you have a problem with big brother you take that up with the era that you were born in you know take that up with your parents or God or the world but the fact of the matter is you're here and you've got skates on and a hockey stick and I don't want to hear you crying about wanting to be a basketball player and if that analogy doesn't make sense I understand but the fact of the matter is this you know we're living in a very connected transparent every body knows your business world and I think you need to embrace that and harness it not run away from it because really it's the reality of the

### [28:07](https://www.youtube.com/watch?v=or42LbavrYs&t=1687s) What's the best way to take control of a personal brand?

marketplace putting it out there right like you know many junior level Executives sit in meetings and want to vomit all over the place from what's being said and say oh my God the man Senior Management or the CEO or my boss just doesn't get it the ability for you to create a blog or to tweet about your thoughts and I understand you can get fired so you've got to be smart I'm not telling you go Rogue here you know people get mad at me when I say that I'm not telling people grab guns and go into post offices I'm just saying to you know this is America it's not Russia you know you have the right to you know speak your mind you know and so um obviously you've got to be respectful to the rules of the company that pays your bills and you can't get fired and you don't want to go on unemployment but you know I think it's very smart of you know somebody writing I have an idea and just putting it out there because once you put out your smarts you've got a real shot and Vayner media charges you know tons of money you know Hefty amount of money a month Consulting but I put a lot of it out for free on Gary v. com the reason it works is because I talk in theory there and when I have a client we talk specifics and there's a lot of nuances and navigation through specifics and uh and that's kind of where that's at I just want people to who are watching this you know obviously I understand the profile of people that would watch this to understand that I and plenty of the people that I respect are not in the business of collecting a million Twitter friends you know this isn't haha I'm not here to you know joke around we're here to build big businesses this is a platform shift you know you've got to understand we've been playing under the same rules as a society for a long time when it comes to telling stories newspaper magazine radio Billboards you know television and television way up here with other print media that was quite important I mean this is big anybody can be in the game you I mean just that's wild to me the fact that you could become the authority about Foreign Affairs online and not spend a lot of money is staggering now you have to have the chops you probably spent a lot of money in your college bills or you know learning it or paid your dues but the most important chocolate here in America can make $7 million a year right through sponsorship and speak engagements and Deals selling chocolate that person can come out of the internet in 24 months for the grand total of $5,000 and a crapload of hours and I just don't think people can believe in it because it wasn't true 36 months ago and I understand why people don't believe in it but I know it's true and I'm excited for this shift because I think a lot of people that have would have never been able to be really happy talking and conversating around the thing they love most are going to be making $79,000 a year and maybe not a buck 10 but 79 but boy oh boy waking up at 11 o'clock eating Captain Crunch you know hanging out with their kids and then the people that have the true Talent listen I feel like I'm going to make billions from the platform so you know it's just really a big shift it's a GameChanger room business everybody will be affected by it and the quicker you wrap your head around instead of making fun of it because you just don't want it to happen and learn a little bit touch it a little bit don't give up after three days oh this is stupid and understand where it's going because boy oh boy there was a lot of chatter about how stupid Amazon was in 1995 and six when I was doing wine library. com all the same conversations from my industry the wine industry about how stupid wine library. com was and how it would to work and shipping laws it worked and so uh did Amazon and so did The Huffington Post and so are many many other things so it's reality it's only going to get much bigger and stronger and it's kind of like you know a lion you know if you get a little lion and you have it when it's like a couple days old you can have it in your house as a pet you just can and when it's a little bit older it gets to that weird Zone where it's kind of like bigger but you're still kind of okay bigger than a dog not too scary but eventually that damn Lion's going to eat you and uh in if you keep it in your house and I think this internet platform not Facebook not Twitter not YouTube the platform of the Internet it's going to eat up every other one and so you better pay attention I think that there's um you know it's really endless right I mean there's not that many people that own a space right I here's what I know anybody that spends a good amount of time in their computer and they think about wine I've got a really good chance of being the first thing they think about and the fact that there's not a beer version of that and a coffee version I you know and going to the thing I believe in the most I think tea in this country is going to be monstrous when probably five to nine years from now you know but boy oh boy if you start laying down the found Foundation now owning that Niche owning the pockets of tea drinkers in this country Starbucks is going to have a $10 million contract in front of you in eight years if you pump out if I switched to T Library TV right now and ran it hard for five years straight and did everything that I think about doing there's not an ounce in my body that doesn't think I can make $10 million a year in five years so that you know I I think that there's yoga and gardening and you know Sports Center where's the sports center of the web you know there's a lot of stuff there's a lot of niches MMA who's the MMA personality online who's the person that everybody who's the Bill Simmons the sports guy ESPN version for MMA online that every single day I mean there's money in that you know advertisers are clamoring towards that Sport and if you were the internet voice there's big dollars in that so I think that if people really follow their passion it's why I wrote this book and really owned that space they because they love it that passion they'd spend the 18 hours a day in the Tren trenches that are needed to build this business because this is a marathon you know I didn't stress about capitalizing on Conan because Conan was a little piece in a much bigger game

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*Источник: https://ekstraktznaniy.ru/video/19463*