# #AskGaryVee Episode 163: Starting a Restaurant, Self-Evaluation, and Mobile Credit Services ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=UkJxs17xBYo - **Дата:** 20.11.2015 - **Длительность:** 13:32 - **Просмотры:** 50,637 - **Источник:** https://ekstraktznaniy.ru/video/19464 ## Описание #QOTD What's going on with your workout regimen? #Timestamps: 0:00 Intro 1:39- So... the Square IPO. What are your thoughts on the future of mobile credit services? 3:51- I have a startup idea to improve women's underwear. I'm scratching my own itch but I don't know anybody in the business. Advice? 7:35- I was asked to fill out a self-evaluation but think these just waste time and don't help that much. What do you think? 9:34- If you were going to start a restaurant in the world we live in now how would you go about it? 10:38- Is it more effective to market your humble self or a caricature of yourself in today's service-based tech industry? -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tu ## Транскрипт ### Intro [] - On this episode, stick with me here, we go to the gym with me. (hip hop music) ♫ You ask questions ♫ And I answer them ♫ This is the #AskGaryVee Show This is so ridiculous! This, this is so ridiculous. (laughs) - [Gary] Ready? - [Staphon] Yep. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 163 of the #AskGaryVee Show. It's a little bit of a ridiculous show. I'm even regretting it as we're doing this right now. We'll try to get through this. Yeah, so I had to get my workout in, I just landed from LA and I really wanted to do the show today, I was like in a good mood for it, and I was on WIFI and DeMayo's like you're not gonna fit it in, and I'm like, well, just send them to the gym! So Mike's here, we're gonna answer some questions India, so let's, show India, India's here at the gym with me, it's so ridiculous. And DRock's gonna hate this episode, I mean, I literally look like I'm in a dungeon somewhere, trapped. So India, let's get into the show. - [Voiceover] Um first, first one... - Just brushed my teeth, it's disgusting. - [India] From Chad. ### So... the Square IPO. What are your thoughts on the future of mobile credit services? [1:39] - Yeah? - [Voiceover] Chad asks, "So... the Square IPO. "What are your thoughts on the future "of mobile credit services? " - Yeah, I think that um, (laughs) this is, I mean, there's a vine out there by the way of me like on the toilet, I don't know if people know this. But this is starting to feel like a really bad idea. I think that, I think the wallet will be eliminated and that we will all pay with our mobile devices, maybe with our fingerprints, but the wallet is antiquated, it's like a magazine, it's like carving in the caves. And I think over the next 10 years technology will be really in a place where we can go full throttle on electronic payments. Obviously there's the Blockchain and all that world with bitcoin. There's also the fact of my historic behavior. Four years ago, maybe five, I invested in Venmo, maybe six. So I've been on this kick for a while, I'm big believer, and I think with Apple Pay you're seeing more behavior around this and I'm extremely bullish, so if you're playing in a space that is like, you make portraits for wallets or you make wallets, that's something to be concerned about over the next decade, and even on the flip side, if you can support an ecosystem where people don't carry wallets, so like, what's the chatchka that needs to be made, in a world where your phone is really your payment thing, so like, what's the official Beats by Dre license carrier with the phone 36 months from now that like is the hot shit that everybody's got on the 'Gram or whatever anybody's paying attention to in 36 months, that's where I'd be using this wave as an entrepreneurial venture opportunity. - [Mike] Let's get your upper back. - Oh yeah, we gotta respect Mike in this scenario. - Upper back. - Where? The wall? - No, right here, just lay on it this way, good. Good, butt on the ground. - Yeah, oh this. - Yeah, yeah. - Alright, go ahead. - [India] Alright, from Rupa. - Rupa! ### I have a startup idea to improve women's underwear. I'm scratching my own itch but I don't know anybody in the business. Advice? [3:51] - [Voiceover] Rupa asks, "I have a startup idea "to improve women's underwear. "I'm scratching my own itch, but know nobody in the business. "Advice? " - So India, you and I worked on this one today we saw this tweet, I sent it to you, you went to go reach out to her. She deleted it, what did she say? - [India] She said oh yeah, I just deleted it, but I'll put it back up right now if you're gonna pick it. - (Gary laughs) I love it. Mike, this is starting to get good, look at that. - [Mike] Yeah I know, thoracic extension. - Um, one more, we'll just bend this out. Rupa, I think that this answer is actually the answer to your question, which is, you don't know me, hey Rupa, you don't know me! You don't know me, and you tweeted at me, and here I am responding to you and giving you feedback, in the same way that you can go and map all 700 executives in the industry and hit them up on Twitter and say hello, I'd like to talk to you about my business idea, and literally three of them will say yes, two of them will cancel on you, and one out of the 700 people, and if you think about three to five minutes per engagement, three minutes to write the engagement and kinda to check it, and then maybe four to 10 hours of research of who those 700 executives are, that you need for marketing or production or the retail world, right? Like, as you've tried to, (laughs) this is so, this is the most, this is way up there with ridiculous things that I've done. I'm so sorry to the Vayner Nation. I don't know what I decided, I don't know how this happened. Anyway, I think that um, I like take my workout serious too. So, I think you have to go and reach out to, and so I'm telling you that you're gonna get to one person, maybe two, by spending 80, 90 hours of time, which scares way too many of you off. The problem is, what's the alternative? The problem is, what is the alternative? When you're at the bottom and you've got nothing, you've gotta scrap, it's like me and Mike when we first, now I can use this, now I'm gonna start using this gym. When we first started here 16 months ago Mike told me to do this, and I couldn't do it. I couldn't do it! That's how at the bottom physically I was, and then we just systematically did things. That whole thing when I was like this is good, literally 60 days ago I couldn't do crap with that because we hadn't worked on that flexibility. So, anyway, what you have to do is you have to find the 700 people and you have to go and get them. And I would use Twitter, LinkedIn is a place you could use as well, the problem is so many people spam on LinkedIn you get so much more upside on Twitter especially if you don't just like spam them with the first move, you know, jab and right hooking. Woops, I use the wrong, anyway! So that's it, put in the work. Put in the work! - [India] Shawn, I was asked to fill out- - Hold on one second India. I gotta take this as the priority. - [Mike] Just warmin' up on the curls. - Curls? - [Mike] Yep. - Oh crap, we're doing arm day, like the thing I'm weak, this is where I get exposed for the thing I'm weakest at. - [Mike] You curl 40s, that's like, any fitness people that watch will be like, curling 40s is really impressive. - Yeah? Well cool. 'Cause let me show you what I started with. (laughs) I was like oh Mike, this is never gonna happen. Nah, but we started, but by the way, this was real! And it was like, my biceps have been hard for me. My tri's have been good. - [Mike] Tri's are good. - I will, okay go ahead India. - [India] From Shawn. ### I was asked to fill out a self-evaluation but think these just waste time and don't help that much. What do you think? [7:35] - [Voiceover] Shawn asks, "I was asked to fill out a self-evaluation, "but I think these are just a waste of time "and don't help that much. "What do you think? " - I think it depends on who's on the receiving end of the self-evaluation. There are things that I've done in my career where I've asked employees to do things and never then read it, and that was obviously a waste of time. (laughs) Right? And that's not fun for me to admit, but things that I learned as a kid at Wine Library and the truth is even at VaynerMedia there's been things that I've done. A lot of my employees now know, let's do it on a call for two minutes instead of emailing me 'cause that's not how I roll. If somebody's on the other end listening to that feedback and actually does something with that feedback, the self-evaluation is tremendous. I think you're barking up the right tree, though, is I don't think that's happening in 99% of organizations. mainly 'cause the intent isn't there to give a crap enough about the employee, and so my cynical point of view of how businesses are treating their employees leads me to, you're probably right. Now, if you're there because you believe, I'd like to think that India feels good about doing it at VaynerMedia with me on my team, so then it's valuable. But I think it comes down to more about how much you believe in the organization, more so than the tactic that is deployed in a self-evaluation. I also think people are full of crap in self-evaluations, like you're always gonna give yourself, if it's 50-50 if you're like am I good or great? Great! Am I lazy or just solid? I'm solid! So like everybody's always leaning to their best benefit, it's human nature. - [India] Really, you think everybody is? - No, I think that's a good point India, I do think some people are stunningly hard on themselves. But yes, I think, you know, first of all it's a good opportunity, I never think anything's a hundred percent, the hell's a hundred percent? Nothing. But yes, I do think the far majority, and 94%, which allows me to say everybody. What do you want? - [Mike] Diamond pushups, 15, body weight. (Gary blows a raspberry) - I can do these. Bang these out! Alright, go ahead. Get down here Staphon, I want you to work with me. ### If you were going to start a restaurant in the world we live in now how would you go about it? [9:34] - [Voiceover] Vincent asks, "If you were gonna start a restaurant "in the world we live in now, how would you go about it? " - Well I think Maple, a startup I invested in, Mike I'm not counting, is doing it, which is, it's a restaurant in New York City that doesn't have a place to actually go in. So it realizes that by percentage if you play the math, especially in New York City if I was to open it in New York, your economics are so much better being a delivery company than actually having the overhead of the restaurant. This is something I think about a lot with Wine Library, which is a bricks and clicks organization. We have a lot of overhead to run the store versus the dotcom and that's how much energy you wanna put against it, so I'd probably launch a restaurant that was very unique in the way that it served patrons locally in a physical restaurant environment, maybe open on Saturday's only, and then the rest was delivery. Something clever, something that gave it pizazz based on when I was open, and then, and then the delivery would be the backbone and the infrastructure, in a New York environment. Somewhere else, I'd probably go for ### Is it more effective to market your humble self or a caricature of yourself in today's service-based tech industry? [10:38] I'd find an amazing chef and go for, like, porridge, it's what I brought up the other day. I'd try to win on something that other people aren't doing a bunch of, like, obviously tacos and premium burgers, I still don't think there's a hot dog winner. You know, it feels like there's somebody that can win the shake-shack hotdog game, so. - [Voiceover] Chris asks, "is it more effective to market "your humble self or a caricature of yourself "in today's service-based tech industry? " - Chris, the best thing to do, this is a good time to answer this question. The best way to do anything is to be the truth. So sometimes I'm humble, and sometimes I'm egotistical, and sometimes I'm ridiculous. And this would be one of those times. I think your honest self is always the right answer. If you're trying to play to what the market likes right now, you're gonna always have to change, right? Right now entrepreneurship is cool. By the way, when the tech bubble bursts, when, God forbid, and I haven't been able to send my love to a lot of my business associates that live in the Paris area, obviously grew up in the wine business, know a lot of people in that town, and so God forbid when that, when, not if, when that happens in the US and the market pops, entrepreneurship's not gonna be hot. Practical, paying your bills is gonna get hot. We've had a great 10 year run here that everybody's kinda living in right now, and all you youngsters haven't really tasted the alternative, you haven't tasted the stock market splitting in half, jobs not being available, you not getting recruited by everybody, your homies from school saying come start a business with me. Practicality is really on the horizon, I see it. Oh, there you are practicality! It's coming, and when it comes it's going to be an interesting market change. This show, hopefully I'm doing it when it happens. Well, hopefully I'm not, hopefully it doesn't happen for awhile, but. I think you have to be you, because I was entrepreneur when it wasn't sexy, I'm entrepreneur now, and I promise you, and I'll play this clip 22 years from now I will be entrepreneur when it's not sexy again. (India mumbles) Awesome. - [Mike] We gotta get the 40s on camera for sure. - Okay. - [Mike] 40's is diesel. - Okay, cool, I'm excited, oh Jesus! - [Mike] Hammer to underhand. - Mike! Alright, question of the day: What's going on with your workout regimen? Where are you in your process with your thing? India, where are you at? - Uh, yeah, I'm doing good. You know, I fell off the wagon a little bit, but... - Maintaining the lean strength. strength, yes. - You keep asking questions, (India laughs) Mike will keep making me lift weights. See you guys later, thanks for watching! DRock, eat it, bad lighting. That's it? I did one extra? See ya! (upbeat hip hop music)