# Lewis Howes Asks Should I Sell Books on Instagram or Facebook?

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=IHnzDWgLb6s
- **Дата:** 10.11.2015
- **Длительность:** 4:29
- **Просмотры:** 14,844
- **Источник:** https://ekstraktznaniy.ru/video/19470

## Описание

Lewis Howes is an author of The School of Greatness and also created The School of Greatness Podcast
--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerch

## Транскрипт

### Segment 1 (00:00 - 04:00) []

Gary ve what's up LS how here from the school of greatness podcast big fan of the Ask Gary ve show keep it up love what you're doing I've got a two-part question for you uh and it's geared around selling books now I've got a big book launch coming out in October in the fall it's called the school of greatness very excited about it and uh I've got two part questions for you one with Instagram ads looking like they're going to be opening up here soon somebody's paying attention spend money in one place on ads Facebook or Instagram where would you be putting your money on a book launch coming out this fall that's part one and part two if you were looking to get 10,000 pre-orders through bulk orders where would you be focusing your energy and efforts to get 10,000 pre-orders piece of cake cuz I've done it so many times question hope you like it thanks I love it leis uh I would I'm hedging here because I just don't know exactly what Instagram is going to do if I knew that fully open up the funnel the fire hose and ads are just rolling in and we're seeing 5 seven ads a day on our feed then I would say Instagram I really would because I do believe the attention is sitting in Instagram the problem is my intuition without any knowledge is they're going to be a little tighter on the spigot and it's going to be a little tougher to actually break through and so I would spend 50 cents on a dollar in Facebook and Instagram the problem is your book's coming out in October the ad PL for is supposed to come out in October my belief is it comes out later so I think I want you mentally in Facebook Facebook's going to dominate number two is a piece of cake cuz I've done it multiple times and I'll do it again in March or February for my Ask Gary B book um the place to go is to your homies what I mean by that is reverse engineer everything you've done for people for the last 18 months and send them one by one not in bulk biggest mistake people make is send a bulk email and say this is the one time I want to send a bulk email you know I uh I just need all of you to buy my book I get that all the time that is a piece of crap execution it will not work I don't feel like it's personal I never buy but lisis when you email me and you write a whole thing like hey remember when we first met in Ohio and I drove you around there St Louis and this and that and you know thanks for being on my podcast and hey remember a couple months ago you I asked this question on the show so here's my thing and hey it was great to see that like real stuff like the party in La that I help like real stuff that happened between you and I not a bulk control C control V this is you and me you spend 5 minutes writing this email it would really mean a lot to me I'm going to be guilted into buying 100 bucks and that's it and you've got a lot of people like that and some people are even more homey with you and they'll buy a thousand or they'll buy 40 or they'll buy 90 and literally when jab J jab right hook came out in that August it came out in February in that August uh or that came when did it come out in Janu I don't dece when did Jeb J hook anyway in that August maybe December I um emailed thousands of people one by one wrote them one by one emails it took forever um and I got a lot of sales and well into the tens of thousands and so that would that's exactly what I would do I'd reverse engineer CRM your whole social graph the 25 to 7,000 people that most matter and one by one remind them the nice things you've done and I know how you roll you build up leverage one by one by one one by one tedious long but effort that converts an actual sales and follow up I went in right in and be like look you need to say no in this email or at the time Nate who's the CEO of the book or Nate is going to email you and ask you every week on the week and I'm cool as if you go with no because I get it cool but you need to say it because I will bother you until you tell me and so put them in a corner suffocate them don't let them be able to like just delete it and not answer pound them let them basically understand that you will not have a relationship going forward if you don't at least answer and that no is equally as awesome as a thousand and that's what I did I really made everybody feel very comfortable in saying no because I get it um as I did with them being a thousand it's funny after I did jab hook even though I did it for crush it and thank you economy um after I did it for jab right hook it's funny I've been giving this advice to a lot of people and we've as you guys know we've been buying a lot of hundreds and 200s and putting them out for vayer um so that's the scoop my man that's what I would do