# #AskGaryVee Episode 153: Gary's Father-In-Law, Peter Klein, Answers Questions on the Show

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Yjwe3K89ENs
- **Дата:** 23.10.2015
- **Длительность:** 23:28
- **Просмотры:** 60,021

## Описание

#QOTD, from Peter: Fill in the blanks: "______ and _______ are the two things you absolutely need to be able to address to run a business."

#Timestamps:
0:00 Intro
9:03 - As someone who's about to turn 30 myself, what was the most important thing you did in your 30s to change your future?
12:46 - How do you deal with drama in the workplace and how do you avoid having more drama?
14:12 - Banks are old, stiff & have largely the same messaging: safety. Is only their sheer size saving them from disruption...for now? 
15:49 - What do you want to be remembered for the most?
17:38 - You talk about hustle a lot, but at what cost did you have to pay to get here now?

#LINKS
PETER'S BOOK: THINK TO WIN http://www.amazon.com/Think-Win-Unleashing-Strategic-Thinking/dp/0071840958/

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=Yjwe3K89ENs) Intro

- On this episode, my father-in-law comes on to hawk his book. (upbeat music) - You ask questions, and I answer them. This is The #AskGaryVee Show. Hey everybody this is Gary Vay-nerchuk and this is episode 153 of The #AskGaryVee Show. As you can see, a rare situation, by the way, we're doing a double header today. today Peter. I'll introduce Peter in a second. We're doing a double header today, so that's the first time we've ever done that. I like the fact that DRock and Staphon are both gonna actually have to work India, that's good for a change right? And we will be editing it up, and I'm excited, are you guys, I guess we can release them very similar at the same time, I'm excited about that, but Peter, why don't you tell the Vayner Nation who you are. - Hello everybody, this is Peter Kline, and yes I really am Gary Vay-ner-chuk's father-in-law. - It's true. - In this episode, I'm glad to say we're gonna reverse the rolls a bit, and we're gonna reverse Gary into moving from Mr. Answer man, to Mr. Question man. - Okay. - But before that-- Do you know this India? - [India] Yea. - Okay good, here we go. - You gotta be flexible in our business. - Yea. - Before we ask Gary to maybe ask a couple questions of why I'm really here sitting in on this version, I want to ask Gary, maybe a bit of an introspective question, building on a question asked by Mark Cuban-- - Okay. - In episode 151. 5. - Yea. - I might be accurate or not-- - 150. 5? - When he wanted to know, and I think he basically asked Gary, "Gary when you interview talent-- - Yes. - You know, "What are a few of the key questions you would "ask in almost every interview? " - Yes. - So my question to you Gary, is really three parts, the first two are pretty fast. In your history-- - Yes. - From a kid on-- - Yes. - Through today-- - Yes. - Was there ever an individual guy or gal-- - Yes. - Who you think intensely disliked you? Yes or no? - That knew me? - I would use the word, almost, hate, but I would go short of that, intensely, oh that you think disliked you? - That knew me for more than a second or just came across me-- - Could care less. - Well, the answer is a ton of people. - Okay. - Second part of it, give me the name of one of them. - I have no-- - Just first name alone. - Oded. - Oday? - Oded. - Oded? - O-D-E-D, Oded. - Gary's not here. - Okay. - What do you dislike with Gary? - Oh Peter here's the thing, so we're in second grade, and Gary's very popular, and everybody likes him, and that bothers me so I'm not gonna invite him to his birthday party, to my birthday party because, I'm Oded, I'm jealous of his enormous charisma. - Okay. Well my followup to that was basically gonna be that you scored fine on that question on passion and transparency. - Yes. - I'm not quite sure on the transparency side. - Well I think that's the truth. - Well if that's the truth then introspective wise that's fine. - Peter, hold on, I'm gonna jump in here. Guys, I adore my father-in-law, let me tell you a fun fact. Peter why don't you, actually I'm gonna play a little bit here as host, here's a little fun fact. This is gonna blow a lot of people's minds away. You know, you were a tremendously successful marketer, and you once were involved in the naming rights of a football stadium when you were an executive, true? - True. - Why don't you tell the Vayner Nation what stadium that was. - Gillette Stadium, New England Patriots. A couple of us went there in very early 01. - Can you (beeping) believe this? - Sorry. - So, I still made the cut to get on The #AskGaryVee Show, and the headline was we didn't even know there was a stadium being built at the time, was working on a turnaround at the Gillette Company and maybe a year into the turnaround, the Craft family approached us, actually a software company, CMGI I think may have gone from-- - Bailed. - $180 a share, down to $5 or $10. They had bought the rights to the new stadium, and before the stadium opened, they wanted out, so to make a long story short, we were able to get the naming rights to Gillette Stadium. So, Vayner Nation, you probably will find this super fascinating Peter, when I met Peter's lovely daughter Lizzy, I was very much in the wine business. Peter was actively one of the top executives at Gillette. Peter didn't you guys like, didn't the deal of selling Gillette fall through on the night of our wedding. Isn't there some funny story like that? - That's right, originally-- - Is that why you missed the whole wedding? - No, that was public domain, but-- - Okay good, shew. Thank God, sorry big guy. - They decided to walk for a few reasons, and then they revisited about 4 to 6 weeks later, it was 05. - That was the best day of your life right, when you knew that your daughter was marrying such a top class human being, that must have been a big night for you. - Well that was a big night, but the bigger night was when we got to know you before the big night. - Which was when? - Without giving to much away here, I kind of knew Gary was a wine expert when on the very first time we ever met was at a dinner here in Manhattan, and I came in with a bottle of wine in a brown paper bag. Halfway through the meal-- - This is my father-in-law. - When the wine expert, you know basically told me he knew every wine in the world, and I said well tell me who made this one and I pulled at a bottle and on the front label it said Major League Baseball, special edition kind of thing, and without even turning around the bottle, Gary nailed who made it, and where it was made-- - Thanks PK. - And then finally the second meeting was when I drove up to my home to have dinner. - Yes. - And I knew Gary was going to be there for dinner with my daughter, and as I drive up to the house, I'm driving up and I see the identical car I'm driving, color, type-- - It's so weird. - And I was convinced when I walked inside that Gary rented that car. (laughing) - To try to make-- - A good impression. - And it was his actual car. - Well listen-- - Thanks for the time today. - Yea, as you can imagine, what an unbelievable, you know, when you get to marry someone, you're marrying their family as well, and I couldn't have gotten luckier with Lizzy and her family, Peter being at the forefront of that. Obviously as my career took a different change and got into this corporate marketing world, this is literally, you gotta look it up, I mean the guy's got a book. I mean, I don't know if it's selling as many copies as the books that I tend to sale Peter, you know I tend to be a little bit competitive with this stuff. - Yea, I didn't notice. (laughing) But what's kind of interesting, this is a book that three of us wrote. It came out in June from McGraw Hill, and we did it for a variety of reasons. I'll just briefly tell you what it's about. No we didn't sell 60 or 70,000 presale, although it came out in mid June and we were told that it's in its second printing, got it kicked in early September. - Nice job. - Now, we don't know if they printed 9 copies the first round or how many copies, but so be it, it's in its second printing. - Listen, I think, India, you have questions. Peter, you don't have questions do you? What are you doing here? By the way, this is what's so amazing about you and I. Like you, look at, Peter, you literally laid out what you were gonna say. This is where we differ quite a bit. - This is a difference. difference between the two of us. - The discipline of the older generation-- - Classic, he's classic. - who protects himself and prepares in advance versus the 118% left brain driven younger generation. - Peter, I pretty old compared to the people that are watching, just so you know. - That's probably true. - Yea, look at these youngsters. How old are you Staphon? - [Staphon] I'm 24. - Staphon 24. India? - [India] 25. - India's 25. DRock? - [DRock] 24. - Look at this. - Well, in the not to distant future you might move out of the millennial definition. - I'm not in it right now. - That's right. - That sucks, but anyway, are you asking, did you literally bring questions or can we get into the-- - No, no-- - We can get into the show? - Yea show. - We'll talk a little more about the book, cause I'm here to make sure the Vayner Nation buys 58 million copies of it, but India, let's get into the show. You ready PK? - Sorry. - We're both gonna answer, we're both gonna answer here. - Good, I'm ready. - I mean, we'll play around. Let's see what happens here, we spent a billion minutes-- What's that? Oh you did? India is very, you know, she's sharp. She's a creator, left brain, 118%. Alright, go ahead. - [Voiceover] Kyle asks, "As someone who's about to turn 30

### [9:03](https://www.youtube.com/watch?v=Yjwe3K89ENs&t=543s) As someone who's about to turn 30 myself, what was the most important thing you did in your 30s to change your future?

myself, what was the most important thing you did in your 30s to change your future? - PK why don't you take that. He's about to turn 30. - That's a great question, and the answer is, I took a deep breath, stepped back, and I said to myself, where did I kind of want to be in the next 10 to 20 years then. I actually was working at Gillette. I worked there twice and this was 72-78 and I took a step back and I said you know, I wanted to be in a position between the ages of 32 to 35, where I can make a decision to either stay corporate America on a fast track and doing all those things etc. or shift gears and go into a small start up, or smaller business environment and write a couple of my own patents. A bit of an entrepreneurial spirit, but I wasn't in a position where I really had those choices. I wasn't getting inundated by smaller start ups or new ventures. I so I said you know what, and I love Gillette they were doing great, and they were by me and everything that counted, and I said you know, I gotta get into the New York area, and I made a decision to move into New York, with a large company whom I communicated with and said hey for 3 to 5 years, I'm gonna beat the bushes and see if I want to stay or go into small business. So that's kind of when I stepped back and I said and the rest is history. - That's cool. So, Peter was there, because I married Lizzy when I was 28, turned 29 on our wedding night, and so he saw this, which a lot of you have heard before, which is right at 30 I kind of freaked out a little bit and started really putting the pedal to the metal, started Wine Library TV right after it, and as much as I worked and as intensely as I worked in my late 20s, 30 started the process of this insanity that I'm executing against now. So, I just wanna buy the Jets, but I didn't think I was going fast enough, and so I also took a step back and said where am I gonna be in 10 or 20 years, let me make sure my behavior maps it. So, I think if you're entering your 30s, I think it's really smart to think about your 40s and 50s. - So what Gary does on intuition and gut, and heart, and passion, I kind of did over my career, maybe in a little more disciplined, little more balanced, left brain, right brain way, and it was a driver of why we decided to write the book, Think to Win, was to try to bring some very simple concepts and how tos in the world of strategy and execution to folks who are working in small, medium, large, companies, public or private, even in the not for profit sector, where they can take a step back and say hey look, here are a few principles, a few how tos, to get folks aligned, fact based-- - Yep. - Not myth based, and get aligned on key issues, key opportunities, and how do we execute. Yogi Berra, who I was a big fan of, and yes I do have a signed picture from Don Larson and Yogi Berra. - Cause all of you were curious. - Curious of that, who said, "A good batter will always be "a good pitcher, and vice versa. " - He is the best. - I'm a believer in good strategy always drives good execution, and vice versa, and that's kind of what this book is about, a more disciplined way to kind of those how tos to let some power strategic thinking can work. - Tremendous right hook Peter, let's go India. - [Voiceover] Ryan asks, "How do you deal with drama in

### [12:46](https://www.youtube.com/watch?v=Yjwe3K89ENs&t=766s) How do you deal with drama in the workplace and how do you avoid having more drama?

"the workplace, and how do you avoid having more drama? " - PK, drama in the workplace. How much were you, as an executive in corporate America into HR like stuff, or did you kind of let the pros handle that? - I loved that area. I was into it. - I believe that by the way, I know this guy. - I was Mr. Anal Retentive. - Me too. - So, I kind of got my fingers dirty, I knew when to step in-- - In the anal retentiveness? - But at the end of the day, jargon aside, and I'm a believer of with whom you go is more important than where you go, I got heavily vested in the HR side, because it didn't make any difference what kind of idea you might have, start up or big company, big brands, small brands whatever, but whatever you're working on combined with no matter how much capitol you may have, working capitol from start up business or whatever, at the end of the day, if you didn't have the right people or the right team in place-- - You're dead. - Game over, and so-- - I believe that so much. I don't think there's any Lakers, there's Kobe and Shaq era and then there's not, and then you know, like Stephan who's a Lakers fan, he then becomes a Golden State Warriors fan because he's just bandwagon, but most people you know I've talked plenty about HR, I want to get this thing moving, I want some speed India, let's go to the next one.

### [14:12](https://www.youtube.com/watch?v=Yjwe3K89ENs&t=852s) Banks are old, stiff & have largely the same messaging: safety. Is only their sheer size saving them from disruption...for now?

- [Voiceover] James asks, "Banks are old, stiff, and have "largely the same messaging, safety. "Is their sheer size saving them from disruption for now? " - Yea, I'll jump in on this one because I'm spending a lot of time with Silicon Valley and that's really, what's going on in Silicon Valley now with start ups that are looking to attack banks, and if you look at what's going on in general with like Venmo and so many other things that we're living through, yea I mean, I think banks have enormous infrastructure and have a value prop, but there's enormous amounts of destruction. I think the question alludes to a marketing message, and I think it's actually gonna be more of a utility message. When you start layering, you know it's funny, BitCoin has been not a top of mine in the start up world recently, but block chain mentality and just the innovation around financing and the financial sector is going to be pretty aggressive. I actually think a lot of bank's messages are not necessarily just about safety. I think it's about creating indulgence and empowering you to do the things that you want to do. I've watched a lot of the banking messaging, as we start planning on getting into a couple of clients in that sector. I think what's way more important is that bank's brands in our society are very poor, because of what happened with the Wall Street melt down and things of that nature, and I think a lot of banks have been very slow to properly transition to mobile and so there's a lot of white space and a lot of innovation coming that, and it's funny I can see the sharks circling around the banking sector in SF and it'll be interesting for the next decade. Keep it going.

### [15:49](https://www.youtube.com/watch?v=Yjwe3K89ENs&t=949s) What do you want to be remembered for the most?

- [Voiceover] Alex asks, "What do you want to be remembered "for the most? " - Go ahead PK. - Helping people to be the best they can be, family and otherwise. - That's awesome. For me, there's a lot of different things that I think about, but one of the things that I really want, I talk a lot about guilting everybody I ever meet to coming to my funeral. I'm very passionate about bringing more value to people than they brought to me. One of the things I admire so much about my father-in-law Peter, is, it's scary to me how many, we're different clearly in certain ways, but boy do we have a lot of similarities, and when I started to get to know it was interesting to me how his wife Ann, who's amazing, would talk about him, I was like hmm, that's me, that's what I like. I like that everybody comes to me for help and I help them, and all those things, and so that's what I would say, 51-49, that I gave more to them in our relationship than they gave to me. That said, if you agree with me, I think I better rethink my position. - Okay. - Groucho Marks, 1938, duck soup. Next question. - Peter, good news, this audience doesn't even know my 1990-- - They don't even know who Groucho Marks is. - Do you is? - [India] Yea. - Okay good, Staphon tell the truth, no. DRock, no. Peter, they didn't even know who Samantha Fox was. - [India] Well that's different. - Do you know who Samantha Fox is? - Yea (mumbles). - Yea I know, these are generational things. - [India] You can't compare Samantha Fox and Groucho Marx. - Yes, Groucho Marx was much more classic, I agree with, India-- - Headline is folks, if you don't know who Groucho Marx is, Google him, and look him up. - Google him, let's go. - Last one from Stephan. - Stephan! - [India] Not this one. - Oh. - [Voiceover] Stefan asks, "Gary, you talk about hustle

### [17:38](https://www.youtube.com/watch?v=Yjwe3K89ENs&t=1058s) You talk about hustle a lot, but at what cost did you have to pay to get here now?

"a lot, but what cost did you have to pay to get here now? " - Peter, you worked really hard. - That's a great, I would say, at the end of the day, there doesn't have to be a cost, and I really believe that. - Hmm, you got everyone's attention. - You're talking to a guy who kind of spent a career maybe averaging a number of hours say almost 6-1/4 to 6-1/2 days a week, 12-14 hours average days, over an entire career, having said that-- - You're giving a lot of insight to why Lizzy is able to deal with my insanity. - Beyond multitasking and learning how to do all this stuff, when again, you take a deep breath along the way, step back, the things that make a difference, and the things that count that you want to focus on, to me, family first, and so I always planned. I was traveling a lot, half my career was in the consulting business, and I traveled a lot, but I always tried to do day trips to get back in time for a late dinner, whatever, be there when the kids took baths, managed little league teams, my son-- - How was Alex Kline as a little league baseball player? - He was all defense. (laughing) A little offense, but -- - Yes, on the record Alex eat it. - He held his own, and he was a starter. - Okay, all defense. - You make time and you try to balance it out, so I don't know if there were any real trade offs on a day in and day out basis, doesn't have to be. If you let what your focused on solely run your life, there will be usually people, family, relationship trade offs. - I fully believe in that. I think that the practical level is that probably you and I got to spend a little less time, what we gave up was our passion for business or our careers, probably came at the expense of some other potential, hobbies, and other leisures, that it didn't come at the expense of the family, but you maybe never developed your golf game, or your tennis game, or fishing, or other things that could have been interesting to you in your life. - That's good enough. - That's what I can feel. I mean I've got the Jets, so I've got a thing for me, but I definitely, I would be very interested in all these other little things, but I punt them for the business. - Great point, may or may not be necessarily relevant I think because again, when you step back and in business, we make a point in the book, which is by the way Think to Win-- - This is the best. - Strategic Thinking (mumbles). - Link that up boys, let's make sure we link that up. - Amazon, 23 testimonials from-- - This is awesome. - With that said, life, personal, business, relationships, is about making choices-- - 100%. - And so there's always choices to be made, and if you get your top 2 or 3 priorities right, the order of magnitude of the next level of those kind of choices, maybe you know, are not as relevant. - That's right. - If you try to be too much-- - That's right. - Too many, you run in to a stone wall. - Let me close this with something that I think will connect with the audience because it's a truth and it's something I admire tremendously. I know this dude very well. This man's retired, from the day you retired, I visit him in Florida and different things of that nature, his retirement hustle is substantially stronger than a lot of people that I know's work ethic in their normal environment. I look at you and I get pumped because I'm like cook, if Peter can retire like that, which means, oh I don't know, working all the time, maybe I can retire like that. - I wouldn't count it. - Meaning? - I just wouldn't count on it. - Meaning you think I'll lose my passion-- - I don't think that you've developed the kind of relationships and networking I have. - Please. You really believe it? Alright, I'm gonna ask you to ask a question of the day. If you want to ask this audience, entrepreneurs, young millennials, all ages and shapes, and sizes but obviously skewing a little bit younger than you, what kind of question would you like to ask them to answer in the comments, because I know you love reading, Peter reads all your comments. He always wants to jump in. He like razzes me, he's like, "You know, Sally "said you stink. " So, he's paying attention boys and girls. - One thing I learned over my entire career in academia as well as in business, especially relative to start up businesses, one to three year old businesses, working on big brands at big companies etc., was at the end of the day, it came down to two or three words that I would always ask when anyone brought in an idea or a new ad campaign, new product, new consumer promotion idea, a new opportunity within a company, small, medium or large, it came down to two or three words, and if they could answer the question in these two or three words, that went together by the way, and I'll tell you right now, the middle word was and, so you'll need two more, what would be your two words that you think every successful business needs to be able to address? - Blank and blank. I like it, we'll see what you have to say. - Yea, but the answer is not blank. - Got it, Peter, I love you. - Cheers. - Give me kiss. You keep asking questions, we'll keep answering them. (upbeat music)

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*Источник: https://ekstraktznaniy.ru/video/19492*