# #AskGaryVee Episode 151: Vayner Employees Ask Questions in 360°

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=VAKT_bQqgLY
- **Дата:** 16.10.2015
- **Длительность:** 12:22
- **Просмотры:** 66,755
- **Источник:** https://ekstraktznaniy.ru/video/19496

## Описание

VaynerMedia employees ask Gary questions in 360 degrees. 

#Timestamps:
0:00 Intro
1:41 - What are your thoughts on Facebook and others starting their own creative in-house agencies? How do you think that will impact the work we do, how can we stay the authority on social when platforms have their own in-house creative? 
3:37 - With the much success of the Extra Gum commercial, how do you foresee cinematic commercials in the social space?
5:20 - What are your thoughts on Twitter's Moments product? Seems like Twitter and even Facebook (with Place Tips) are trying to take on Snapchat's Live Stories.
7:44 - With the double digit growth in staff that VaynerMedia experiences year after year, any learnings/takeaways that have helped shaped the upcoming year be it any impacts on the culture, business or the structure of how you staff the business?
10:20 - You're super busy. How do you do it all?

#LINKS
MY NEWEST VIDEO https://www.youtube.com/watch?v=OTHbFb1fNy4
MY NEWEST MEDIUM
TECHWEEK 2015

## Транскрипт

### Intro []

hey hey hey you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary V Nerd Chuck this episode 151 of the Ask Gary ve show I'm in a good mood India because this is a very special episode this a 360 Ask Gary ve you know everybody's going to be able to pay attention to Andrew's lack of athleticism um which is probably the most exciting part of the show but we're uh we're trying something new here obviously you're recognizing something different in your Facebook and YouTube environments click around the future is very much here I'm excited to use some of uh Vayner media's brightest and best for questions and uh and that's that I think we've uh we've been off we've been on Hiatus a little bit yeah when was the last show like last week dck last week right anyway nonetheless obviously we have a new uh video out which I'm excited about overnight success uh so that's important let's link that up um and uh India uh I think it is time to get into the show 360 show the 360 show let's do it Dan up what up hey my question is about

### What are your thoughts on Facebook and others starting their own creative in-house agencies? How do you think that will impact the work we do, how can we stay the authority on social when platforms have their own in-house creative? [1:41]

Facebook and how they recently started their own creative in-house agency Y what do you think about that how's that going to affect the work we do and how do we Remain the experts on social when more platforms are doing Work inhouse Platforms have done in-house from the get I mean this is a they're never going to replace agencies and by the way if they do cool then we'll adjust we'll start selling popcorn here at Bayo Media or something I mean the reality is that there there's too much danger for Facebook to start doing that because the agencies are going to push back against that and then start recommending other things I think what they're doing is they're trying to show best- of class work things that they believe in they're pissed off at agencies for not doing Facebook stuff trying to do TV stuff in there and things of that nature so I think they're looking at for it to be a North star they're looking find other agencies to follow that lead but you know all of them Snapchat Twitter Pinterest Facebook Instagram they all have got some level of this to me it's something I've never worried about or other agencies I think should really worry about mainly because one if they're good enough and that brings the most value to the customers then that's what the market should be and then all of you will work at Facebook that's the way it should be um but two I don't think it's in invested interest as a platform to get into client service business I think it's a very my tiny Dot in the ecosystem to try to uh to try to move the creative in a direction that I think is Meaningful for their platform and it's a good way to spark uh you know look you're asking the question so it's a good way to spark the market for me I default in living in that environment that you have to make that content and so I'm not scared and good for them and whatever awesome man congrats your Eagles thanks you got a little Eagles always feel good you oh you got a mic we're real professional here on 360 uh Ask Gary ve I'm not sure I'm comfortable with that Sasha right Sasha let's go over to Sasha hey Sasha Hi how are you good um I've seen

### With the much success of the Extra Gum commercial, how do you foresee cinematic commercials in the social space? [3:37]

this extra commercial trending everywhere extra commercial The Gun commercial yes how do you foresee um cinematic commercials within a social space yeah I think that I think the reason the extra commercial is doing well is because it's a good piece of content it's a beautiful love story played out the brand is integrated smartly and not forced and I think Facebook is the environment to produce video for and that's why we're seeing it do well there's been great love stories executed on television but if that ran on TV as like a and I don't know how do you know how long it is like 2 minutes like I don't know it's longer 30 seconds long is just like if they did it during you know the Super Bowl or during the MTB Awards and blocked off the time and ran it would be like oh that was nice it wouldn't be like this cuz people are sharing it passing it on um this is the kind of work I want to be doing at this is the kind of work that I think people are going to be forced into in a world where people don't want to watch pre-rolls or commercials brands are going to have to find ways to actually make great stories and actually integrate their brand where it's not forced like it's not like this is our show and this is like a bottle company we had and we're like oh I'm just answer you know it's actually part of it um I think it's an absolute preview to where things are going we've seen things like this on YouTube I think the power of Facebook is the targeting and the sharability that is Extreme um so I'm excited about it yeah me too good great question thank you awesome all right India Ben's hair is getting long yeah it Ben not as long as yours India testing and learning with my what's up man Ben can you stand up there's a huge wet stain on your pants yeah I spilled coffee all right just wanted just wanted the uh VOR Nation to know that

### What are your thoughts on Twitter's Moments product? Seems like Twitter and even Facebook (with Place Tips) are trying to take on Snapchat's Live Stories. [5:20]

yeah yes sir question Twitter moments Jesus Christ calm down guys now that Twitter moments is a week since launch exactly one week what are your initial thoughts and do you think this is their attempt to take on Snapchat Live stories I think it's an absolute Snapchat you know kind of reaction though I have a feeling they were working on it before which I think is the problem in itself at Twitter I think last five years they've been slow to innovate so whether it is a reaction to what's working for Snapchat or it's always been in place they're both bad answers um I don't think it's some great unbelievable thing I don't know how much you've looked at moments as a matter of fact while you're all on the show I don't feel like the moments stuff has been that compelling of content which I think scares me like yeah like I don't think if you're if you're not compelled to watch it doesn't matter where it is in the UI or the ux the content has to be right it feels a little slap it feels like a slap together random skew of like different videos and pictures around a theme with weak editorial curation at this point I think if they can get that down it's like being a great programmer right like NBC wins when their lineup is the best and you know in the ' 80s and '90s and I think what Twitter needs for that to be successful is somebody who really knows how to curate content at that level um for me it hasn't hit the mark and I've gone in there a lot already I think the UI in the app is very important it's worked it's made me go in there quite a bit um but I haven't been compelled by the content and the thought of Brands integrating in there in the same way that I don't think Snapchat's right move is these 15 or 10 second video ads um I think that that's going to be the more interesting part which is back to the last question that Sasha just asked you know a 10-second video that just like eat Extra Gum is not as interesting as what we saw there I think that's going to be their problem because don't forget they have to build a business around this um so far I'm not super excited about it what about you I think they need to add Periscope support I think that would make it a lot more compelling um why because you're going to be going through a moment story and then you'll see something live and that will Captivate you to stay there because I think the problem with Periscope is most people suck at doing live video yeah but I like the behind the scenes intimate sort of rawness of periscopes it works out nicely that content lasts for 24 hours so to the moments so I think the timing works out Co I'm sure they're debating that thanks for question Yeah clean your pants all right who's next Minnie how are you good how are you all green I like that yeah army course yeah um so my

### With the double digit growth in staff that VaynerMedia experiences year after year, any learnings/takeaways that have helped shaped the upcoming year be it any impacts on the culture, business or the structure of how you staff the business? [7:44]

question is just uh circling around our culture and our growth yes um year after year and I've been here for a year and just seen our culture grow twice in its size y um any impacts or learnings that you've um that you've taken away that have just shaped how we're looking forward and how we're Staffing our business how we're maintaining our culture I think the biggest thing I learned over the last 18 months as we've had a lot of growth is that um is that if the intent is right and look you being the head of HR you have such a view that so many other people don't which is you get to see in the closed door meetings with me the consistent North Star of you know I don't know you've had HR jobs before like I feel like a lot people make a lot more business decisions and the money is a big variable in let's not give this person any more time or let's fire this person or let's promote this person money I think you've sniffed out is so not a variable in those decisions I think it I think what's happened in the last year to answer your question directly I think I'm even more confident than ever that if you're intent is right and you're committed to that intent at the top right that you can scale that whether it's 20 people I mean look there's a ton of people watching right now that works in offices of 27 people and their culture sucks the amount of people here that have worked at places that had 29 people I just met somebody the other day who like was like I just came from another agency and our culture was so bad they had 16 people so I don't think the number of employees is the variable of a culture you know I think it's cliche and accepted that when you grow you can lose it my belief because I'm in a lot of St that have grown very big is that what happens is the CEO or the founders take their eye off of the culture and they start looking for the exit right and all of a sudden if you're looking to sell to Google or Facebook or to another agency right you don't care about the people you care about the exit right and then the culture hurts so how do you define culture then uh I think it's the collective feeling of everybody it to me culture is a backwards thing of like does do the people here actually want to come to work and like actually like it and it's not a chore or it's not super stressful um to me it's how each individual feels that adds up to one Collective feeling right perfect awesome thanks India now what last one yeah Steve want to come here yeah what's up

### You're super busy. How do you do it all? [10:20]

Gary uh so my question is you're always super busy always looking to take on more how do you do it all let's let this guy answer that Steve that was a pretty good question but a really simple answer to the question which is it just comes down to time I mean at the end of the day Steve because you've worked at VOR media for 4 years I know that you work oh I don't know seven eight nine hours I work 18 so just the volume of hours allows me to do a lot more Steve think about this way I'm probably living twice the life that you are and so like what it comes down to is there's just a lot more hours of execution and then also recognizing how few things actually matter right so one of the things as you know as a VOR employee we had a companywide meeting once talking about let's cut meetings in half all those hour meetings can be 30 all those 30 meetings can be 15 and so at the end of the day I think the biggest thing that people understand is they waste time on dumb and so if you have six-minute meetings if you have a two-minute call when it's scheduled for 15 and when you actually work 18 hours a day you can just fit in a lot more stuff I think it comes down to ultimately intent how much do you want to accomplish what get done and for me that's a lot of professional stuff and in those massive amounts of hours if I maximize the width 18 hours versus 9 and if I fit 97 things in because you really only need seven minutes not 15 or 30 the amount of Lally gagging that goes on by 99% of the market in meetings or things they're supposed to do is extraordinary and so keeping it tight and creating a lot of volume is how I execute pretty special show India episode 151 pretty excited about it the future is very much here clearly uh and uh I hope you enjoyed it we enjoyed making it you keep asking questions I'll keep answering them