# #AskGaryVee Episode 116: Is All Press Good Press?

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=M8Cmgs5kPpA
- **Дата:** 03.07.2015
- **Длительность:** 18:18
- **Просмотры:** 37,955
- **Источник:** https://ekstraktznaniy.ru/video/19561

## Описание

#QOTD: How badly do you want to work at VaynerMedia?

#Timestamps:
0:00 Intro
1:33 - Which industries will see the most disruption 10 years from now?
4:29 - How does you stay in the moment, actively listen, and focus, when there are so many different things on his mind all the time? 
8:22 - Do you think recent changes in Fantasy Sports will further change how people consume sports and how sports are marketed to consumers? Will the future hold less loyalty to specific teams, and more loyalty to individual players? 
12:08 - Do you have any suggestions for moving fast when an external partner doesn't share your same bias for action? 
15:08 - What do you think about the phrase, "Any press is good press"?
17:01 - What was your first screen name?

#LINKS
MY NEWEST MEDIUM https://medium.com/@garyvee/what-social-media-experts-are-doing-wrong-55805fe7867b
MY NEWEST VIDEO https://www.youtube.com/watch?v=-oc_w6L_gXw

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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wi

## Транскрипт

### Intro []

on this episode I inch a bunch a bunch I invite a bunch of Vayner media employees to ask me some questions you ask questions and I answer them this is the Ask Gary B show hey everybody this is Gary V ner Chuck and this is episode 116 of the Ask Gary ve show we are now back in a uh Vayner media conference room we decided to do a vayer media episode when was the last episode that we did this on anybody know the number9 69 very good job Stefan wins the battle where were you on that India sorry were you even around for episode 69 yet I think that was one of my first ones and you didn't remember I guess not yeah not a good job um thrilled the jury duty is over pumped to be doing the show in front of a bunch of the Vayner media peeps which is exciting for me and so uh India let's get into the show Good job I'm proud of you all right let's do it who's up first oh yeah sure uh you want me to Y all right you're ready this is all it go straight Z black and white baby very good why don't

### Which industries will see the most disruption 10 years from now? [1:33]

you tell the vayer nation who you are and then you get the fire away my friend my name is David Zang at theor Zang on Twitter uh nice little don't worry Zang if you watch the show it actually pops up here it's going to get Linked UP yeah exactly uh my question for you Gary is 10 years from now what industry will be going through the most disruption so what is going to be like the media industry 10 years from now so first of all and I like to say this a lot I don't think I'm Nostradamus I don't like to predict uh I will tell you this I'm going to take your question in a different place because I don't really I mean all of them which is really where I'm going to go with this I think that Uber Airbnb you know these companies that are really disrupting markets and very like the hotel industry is really disrupted by Airbnb like the limo like if you're in the limo business like your shit's in trouble because of uber right so these companies I think most of us most of the people watching think that these are anomalies right we call them unicorns in the tech VC world and I think people think they're so special I actually think they're the preview I think that every single company that is an existence today that is not 100% software Technology based first is massively vulnerable and I think 10 years might be a little bit too early but if you told me 20 30 years from now like you know Ecom I think is much smaller than people realize it only represents 12 133% of all Commerce transactions in the US that means it has oh I don't know 88% to go right so I think there's a lot of Industries I think on demand Dynamics right like laundry mats I think are in deep [ __ ] because I think I'm going to press the button somebody's going to do my laundry right like you look at what ship is doing and picking up people's stuff and like shipping it for it which I think bodess poorly for the FedEx store I think you can really kind of go on anything that hasn't been disrupted by technology really going that route and so I think the last 10 years so much has happened right this didn't exist 10 years ago this literally I think the next 10 years will stun people and I think people are grossly misunderstanding the exponential growth of technology and software eating up our society and breaking the Norms that we're just accustomed to I would also throw one other thing I think higher education I think is stunningly vulnerable and I don't think it will be disrupted in 10 years but obviously we talked about this in the prior show I think once the parents stop caring that their kids go to Harvard and Yale uh which I think is only one or two generations again I think education is an interesting place to look at thanks sure man thanks cool man let's go why don't you clap for Zang that feels more festive feels it feels more festive I like that all right let's go hi hey Mom hi Gary how are you how

### How does you stay in the moment, actively listen, and focus, when there are so many different things on his mind all the time? [4:29]

go hi hey Mom hi Gary how are you I'm Molly nice to meet you vayer Nation what is your question Molly my question is I read an article in the New York Times recently is that a newspaper it is a newspaper but my mom sent it to me on Facebook amazing so um it was called no time to be nice at work okay it was all about how like the workplace is becoming a hostile environment now because people aren't civil to one another because of a bunch of external factors they're focused on a bunch of other different things like what so people aren nice to each other is it pressure of day-to-day tasks they're thinking about something else when they're in a conversation with somebody okay how do you find what was the point of the article like what was it trying to say it was trying to say that like there's always time to kind of like take a deep breath and like say Hi how are you somebody which I think you do a really good job of okay so how do you find the time to like Focus we're having a conversation right now this is a great example but like how do you find the time to like Focus be nice to people stay in the moment that kind of thing how do I personally yes you personally um you know I don't think I really have any other gear I truly believe like DNA and like the way you were brought up is real like I truly look around this room and there's different levels of being a nice person in this room it's just real it's just a real thing right like for me it's super easy I so here's what I would say I think that one thing I like to say a lot is money and and micro fame or real Fame doesn't change a person it just exposes a person so the amount of people that like write me emails or like see me in the street like wow you were like well send a tweet after they get to take a selfie with me in the street and they're like wow Gary ve is a really nice guy like you actually get credit for being a nice person the more exposure you get which I think is silly kind of just a weird kind of dynamic so I think that falls in the same realm as your question which is you know I don't think like external things in the world like 24 seven world like I don't think anything's really changed Gertrude is nicer or meaner cuz it's 2013 and not 1955 anymore right I really don't think that I just think gertude is a bit and like decided not to be nice just like she wouldn't have been nice 30 years ago and so for me I don't even know any other gear as a matter of fact I'm probably a little bit weird the other way which is you know I'm so uncomfortable with you know negativity and angst and things of that nature that I attack it in reverse a lot of my day is taken up trying to make sure that's contained and not happening so it's just my default I think there's a lot of value in it I'm stunned how many people undervalue a head knot or a hay for me because I'm as you guys know I'm running around so much of my stuff is like a wink or a smile or a it's just I don't have the time um but it's so nice like I think people really value effort and intent and I think you can get away with doing so much of that stuff with such little stuff right and so um for me it's easy cuz my parents had sex at the right moment to give me my DNA and thank you Kim and uh my mom really you know parented me in a way to really value other people and all that kind of stuff and so I just haven't known any different I love that I get like extra credit for it nowadays because a couple people follow me on social media but for me there's you know and and more importantly and I think you know this and I think a lot of you know this some of you don't know this but it's what's more interesting to me is I believe in it so much the level of which I'm forcing it down below me not just leading by example but being pretty upfront with senior leadership of how much it matters to me is uh I think helps our company for sure cool it does thanks M right how you brother good myself I'm

### Do you think recent changes in Fantasy Sports will further change how people consume sports and how sports are marketed to consumers? Will the future hold less loyalty to specific teams, and more loyalty to individual players? [8:22]

well I'm MV um fantasy sports the daily fantasy sports Market has blown up lately um DraftKings bought by Disney FanDuel partnering with NBC Sports how do you think that changes the game for us as fans and as marketers does it shift us more to being fans of players instead of teams and is loyalty gone M it's a good question I am if so if Tom Brady's leg fell off his body today in the news I'd be happy right I'm more than happy to say that I understand how that's disgusting as a human being but it's a truth so I'm just telling the truth if tomorrow Tom Brady got traded to the Jets I would love him with all my heart so you're talking to somebody who completely and utterly 100% Allin only roots for the logo not the player video games sports memorabilia and now more than ever fantasy sports has clearly created a culture I had a family event unfortunately a negative family event but 90 my Liz's 99-year-old grandmother passed away we had a cerem and Liz's cousin was is Young and he's a Seahawks fan and we're sitting in the living room and Sports Center comes up and painton Manning comes up and he's like yeah paint he's like 9 or 11 yeah paint manning the man I love you painton Manning and I looked at him and said you're a Seahawks fan like you plead each other in the Super Bowl he's like yeah but I love paint manning Fantasy Five touch I was like this sucks like I hate like the for me and I'm by the way this whole show for 116 episodes I say don't be romantic don't be romantic and that's because I think business like it's a very deadly sin in sports I am outrageously romantic it's the one place where I think I'm the worst version of myself and it is stunning for me how much I hate player culture where like you are a Giants fan but you like a Cowboy player like it makes no sense to me I've been in environments one of the great things that has ever happened to me on this issue was I was at a sports bar before a Jets game because I can never be in a bar setting for a Jets game but before a Jets game there was a Giants fan wearing an Eli Manning jersey and the Giants were killing the Eagles and a random touchdown by Deshawn Jackson happens and the giant fan goes yeah and I looked at him and said you are a piece of [ __ ] I'm like how in the world did he's like Des Sean's on my fantasy team so this was the game several years ago where the Eagles had a furious comeback in the fourth quarter and Deshawn Jackson had the kickoff and scored and the Eagles came back and won that game after down like by like three touchdowns I was so happy a happiness that I can't even explain that guy got it stuck to him for cheering for a fantasy thing over his favorite football team but that's something I'm romantic about so how do I think most of the kids these days and even the grown-ups are getting rewired to be more player Centric I think that's really dangerous for the leagues you want to talk about something that could happen in 10 to 20 to 30 years I truly believe before I die the five to 15 most influential athletes within a league will go out and start a separate league and pull it off before I die I believe that will happen and I think that's super interesting tying question one to question three on this episode because I think that they're gaining disproportionate leverage the cost of Entry of distribution TV rights is changing and I think there'll be smart business people that will come in and pay them to go start that league and change the Dynamics I think it's a very slippery slope for the leagues to go down there this path but they will cuz the money is short term and they'll take it cool man thanks for question hey how are you good Kim Francis uh month

### Do you have any suggestions for moving fast when an external partner doesn't share your same bias for action? [12:08]

two at VOR media yes M you're also month what one two one and a half some newbies on the show yes AB absolutely so one of the things I love most about being here is the hustle way of life I think it's amazing okay um what are your suggestions when working with external Partners who you got to work with to get the job done who don't share your hustle you mean like the rest of the entire world um exactly uh you know I and from an agency dynamic we're stuck right like you want to look good in the sandbox which for people that don't understand you know you work with a brand you got four five six three different agency partners and it's important that you know what a brand hates that we work with is when the agencies are playing politics with each other because their assumption is that we as Vayner are trying to get the money of this person and that makes sense that's a cynical point of view that's the right point of view by the way 90% of the time and so I and you may not fully know this but some of the people that have been here a little bit longer I'm actually very aggressive of like don't go down that route we'll get ours by just showing what we're about but it makes it frustrating for all of you that are in the trenches because I'm probably taking I'm probably pushing it even too far of like be nice to everybody even though they suck or you think they suck um and so they suck I just said I get it I think everyone sucks and so I think that um I think that it's a balancing act right it's a really fine tight rope I think letting your work speak for itself is a very smart strategy I think the truth is undefeated meaning I do think eventually the truth bubbles up right now you may have a flawed judge of the truth you know like the there's a human being that runs that brand that may not see it may be tricked may have too much romance for the prior world or logos over team players um and so I think that uh I think you have to assess who the judge and jury is at number one because that's just the real game uh I think you need to build a relationship for real outside of what's happening in the room with those people because let's not forget they're just humans that work for a company and I have found that a lot of times they realize they stink too because maybe their company stinks and at least that at least gets you aligned where you're not mad at the person you're mad at logo which I think often times takes a lot of venom out of the situation makes it all more palpable um so I think what it comes down to is good oldfashioned communication on all levels your own team as somebody who's a little more senior one of the things that we struggle with here at Vayner the youngsters don't fully get it all the way they haven't been through it so they're looking just at the narrow like this project isn't done at Thursday at 4: they stink like there's a lot more going on than that so I think communication with your team to the side the different players the client just communication communication I like it thank you got it very selfish question I would say I'm just kidding I'm kidding I'm not moving dck how's it going good Jordan you move [ __ ] hey verer Nation my name's

### What do you think about the phrase, "Any press is good press"? [15:08]

Jody Gowan nice to meet you ni met you um all right so we talk a lot about press and the pros and cons of getting press um but even in like bad press situations someone will like some troll will always bring up the argument like well at least we're talking about it right the thought of like all press is good press yeah what's your thoughts on that agree or disagree fundamentally disagree like if somebody said you're a murderer and a child molester if you think that's good press you're out of youring mind right so like the thought that all press is good press is ludicrous everything matters contextually it's the same reason I feel crazy about media in our world everybody thinks all impressions are equal they're not like the content matters like the way people feel about you matters if they think like I'm adamantly against that and I think that's I think the people that say all press is good press are people that get bad press like I really do like I can't wrap my head around like bad press being a good thing like how that completely does the thing that pisses me the most off about media it takes the context out of the equation well you still reached 11 million people like really like Donald Trump's getting a shitload of press right now do we think that's good like who could Poss possibly that's a crazy thought and so I think that's a uh that's a ma massive misn and I'm very disrespectful to anybody that believes that to be true Jordy perfect thanks thank you got it didn't think child molester was going to get dropped on this episode we have bonus question let's go why is Al in the bonus question it's fun okay my question I'm scheduling a one-on-one you know I'm very nervous I don't really I

### What was your first screen name? [17:01]

have no idea what I'm about to ask or if it's going to come out of my mou I'm excited I love them improv um shoot oh my gosh um what was either your first or your most embarrassing screen name one of my AOL chat names way back in the day was G nuts with a z g e n u TZ that uh that one is a good one that is uh that is your answer Alison not bad for an impr question good job awesome let's clap that up is that it and yet oh man appreciate the live audience give a little give a little Camera Action for everybody um appreciate you guys hope you guys all have a good Fourth of July uh G nuts is signing off for the 4th of July uh question of the day how badly do you want to work here you keep asking questions I'll keep answering them thanks guys