# How Your Brand Can Dominate Instagram

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=q0xBmAtvrvY
- **Дата:** 09.06.2015
- **Длительность:** 2:35
- **Просмотры:** 146,176
- **Источник:** https://ekstraktznaniy.ru/video/19584

## Описание

I--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitt

## Транскрипт

### Segment 1 (00:00 - 02:00) []

Hey Gary, my name is Mark Cersasimo. You might remember me from this little incident. Please buy Gary's book, My Life Depends on It. Buy it. My question for you today is this. I have 39,000 Instagram followers. Instagram. com/mark and I average about 250 likes per photo. But I also run the Instagram account for the company that I work for. We have 6,000 followers and we also average about 250 likes per photo. What am I doing wrong on my personal account? I must be doing something right cuz I have the follower account but they're not engaged. Let's get into this. Help. Mark, couple things. I do remember you. You're a great dude. Thanks for being on the show. Uh, you know, there's two things that stand out. I took a few minutes to look because I wanted to give a good answer here, not just a general answer. Number one, Vimeo is a beloved brand uh to that community more so than you are to your community for a couple reasons. One, I just think a lot of people followed Instagram/Mark because it's Instagram/Mark, right? You have like that's a that we saw that in Twitter days, the people that got the like real name stuff have exponentially more followers because people like who are these people before and in a world where Instagram doesn't have verified, there's like who is this guy? I literally think some people are following you so they think you're Mark Sanchez or some like other Mark. Um, so I do believe that you have an inflated number of followers who actually don't give a rat's ass about you, but they're just following you because of that name. Uh, that's not the disc, but that's just what I believe. Uh, number two, looking at the accounts very easily and Drock put up a little sample of both right here. I don't know if you can frame it, but like you know, and I don't maybe you can go through like showing six of the photos here. What do you see difference? That's why we keep Steve around for grammar. What's the difference you see in these things? Here's the core thing. Vimeo is putting a ton of human beings in their pictures. You are not. And I think a strategy of making it more human, not just landscape and pretty pictures would really help you. Don't forget Instagram is a platform that there's a lot of human emotion to it. It's still a more authentic place than some of the other social networks. Though landscaping and beautiful pictures work, human over indexes and more importantly, you don't have a mix. The problem is And I think you need a mix of the two. And so those would be the core things. Hey