# #AskGaryVee Episode 103: CrossFit, One On One Marketing, & Liking Your Own Photos ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=yu0iEV72gLw - **Дата:** 27.05.2015 - **Длительность:** 15:04 - **Просмотры:** 48,224 - **Источник:** https://ekstraktznaniy.ru/video/19597 ## Описание #QOTD: Are you gonna take me up on my advice on replying to people on Instagram and using Twitter video? Or are you just gonna nod your head and move on and not do the tactics? #Timestamps: 0:00 Intro 1:07 - I know you're not big on automation, but it's a reality. You're an advisor to HubSpot. Thoughts on that space? 4:44 - My computer is sitting in my lap and I'm reading twitter on my phone? Why, exactly? 5:55 - If you owned a CrossFit gym, how would you attack the marketplace? 8:59 - Why is it a crime to 'like' your own pictures on Instagram? Why will you be shunned for it? 9:49 - Do you still believe marketing is headed towards one on one marketing? #LINKS REASONS TO NEVER AUTOMATE https://www.garyvaynerchuk.com/never-automate-a-tweet-975978585.html RANT ON AUTOMATION https://www.youtube.com/watch?v=BLxqGB6of80 I think I need to clarify my POV on automation. So here I go. I don't like automation when it's replacing something that could and should be done by a human. For example, ## Транскрипт ### Intro [] On this episode, we talk CrossFit and we talk about is it okay to like your own picture on Instagram? You ask questions and I answer them. This is the Ask GaryVee show. Hey everybody, this is Gary V. Nerdchuck and this is episode 103 of the Ask GaryVee show. It's a beautiful day here in New York. I hope everybody had a wonderful Memorial Day. It's good to be back in the saddle. The Rangers won a huge game in Tampa. Take that, Sarno. Game seven in the Garden. Looking forward to that little hockey action. Uh, and I think I'm uh India. I think I'm ready for the uh show. From Justin. Gosh. Oh, Justin asks, "I know you're not big ### I know you're not big on automation, but it's a reality. You're an advisor to HubSpot. Thoughts on that space? [1:07] on automation, but it's a reality. You're an adviser to HubSpot. Thoughts on that space? " Justin, tremendous question. Uh, I think this is a great opportunity for me to clarify my point of view on automation. I don't love automation to the point where it's replacing something that I one humble man's point of view should be done by a human. Aka I don't like the notion of an automatic DM when you follow somebody and it feels very spammy. Um but I love automate we I use automation at Wine Library like when your order is confirmed it automatically emails you and says your order is ready for you. Um, I think that there's a really fine line of what one would quantify as the thing that a human should do and computer should do. I don't like when automation automatically populates somebody's first name into an email and they're trying to trick and that's what I feel, you know, to me the intent of the automation. Um I you know for example I ask a lot of people when they sign up for my YouTube channel to uh email me that they did right the ting you know show them that part. Can't you just subscribe? Oh by the way when you do email me ting. If we include you saying ting. Yeah I want to keep the ting. You know that part I tell them to email me. Um, and look, I'm getting a lot of emails and I don't answer everybody. One would argue that the automated response of like, "Hey, thanks for signing up for my thing and check out the Ask GaryVee show and check out pre-order my new book, the Ask GaryVee book, and you know, check out Vayner," you know, one would argue that there's a lot of, you know, conversion there. Um, but to me, I as a human, I as Gary Veaynerchuk asked you to sign up or for my newsletter and email me. I don't want when I say email me for that to then be the computer responds to you, right? And so what I do is I when I have a moment I try to answer a couple of them and just say thank you because that's really was my whole intent of that. Um and so I think that I'm a big fan of automation for a lot of things. Um but what people are trying to do is scale humans and there's a human element that matters uh in these equations. None of you, not a single one of you watching this video like it when somebody automates something that is supposed to act like a human and it's not. So, as a company, I think automation is great when you apply for Vayner Media. I don't even know if you this happens with the resume, getting an automated response, but way too many people are saying like in DM like, "Hey, thanks for following me and check out my new ebook. " Like, it's not real. Like, that to me is the muk. Uh, and so, um, of course it's a reality. Um, I don't handdel every email. There's a lot of things that are appropriate. I argue around automating the human thing. I argue around outsourcing don't think a celebrity should have their assistant reply for them as them. If you want to create a team Beyonce account, create, you know, a team India account that, you know, has to respond because she's become such a superstar, that's fine. But not Beyonce because that wasn't Beyonce doing it. I had this huge argument a long time ago when everybody got mad at Britney Spears and I argued that Obama wasn't doing it and everybody got upset and so everybody's like, "No, he's doing it. " This is 07 Twitter talk. It was fun to see him actually get his own account recently to prove that out. It matters. ### My computer is sitting in my lap and I'm reading twitter on my phone? Why, exactly? [4:44] matters. Scott asks, "My computer is sitting in my lap and I'm reading Twitter on my phone. Why exactly? " Scott, this is very easy to answer, my friend. Why? Because this has become the first screen. This is the most important screen in the world. No longer the television. And this thing is dead. This is literally like this is like an archaic artifact. Like like our kids and friends are going to be like the way they look at like a Game Boy or like a Walkman or like a VHS tape or like a CD. They're like, "Have you seen a 13-year-old look at a CD by the way? " I mean, it's like what is this thing? The reason this is sitting here and you're doing that, let me just replicate this is because this is the jam now. This is how we communicate, not this. And this was the jam versus the go into my conference room or my office in my room and sit down on a big thing. Now that's archaic, the computer that blew our minds. And soon this I wish I didn't forget my watch. Whether it's the watch or the contact lenses or Ocula, like it's just evolution. And so you're evolving, my friend. Congrats. ### If you owned a CrossFit gym, how would you attack the marketplace? [5:55] Jessica asks, "If you owned a CrossFit gym, how would you attack the marketplace? " Jessica, I would attack it in a lot of ways. I think CrossFit is amazingly um ripe for content. Um people hustling, people wearing skimpy clothes, people in shape, people competing, just a ton of Instagram, a ton of Pinterest, a ton of Facebook, a ton of YouTube, just content, content. But I would have a very strategic approach locally. If you actually run a gym, I would care immensely around the 15 milei radius. And so I would also test direct mail. I would test JVing with the other. One of the my favorite moves for a local business is I can't believe so many local businesses don't do this. Why not go to every other local business and say, "Hey India, I'm going to use India a lot in this episode. Hey India, you have a beautiful flower shop here, but you don't have a lot of customers. Neither do I at my CrossFit gym. We need to help each other, right? like we need more. You need more people for this. What can we do? Right? Maybe I can put your flowers in my gym and I'll put a sign there and can you do something for me? And that talk that bisdev with local, you know, hey Stefan, right? Like I'm just getting into it now. I'm really now into it. Let's get this light out of the way. Hey Stefan, I really like your sneaker store. By the way, I'm going to buy these sneakers. Some Nikes. Um, you know, but while you know by the way, you know, there's not that many people that come here Monday through Friday. So, wouldn't you m maybe you can put a sneaker display in my gym and maybe I can have something here. You cool for that? I'm cool with it. He's cool with that. So, my friends, localized bisdev. Every small business needs more people. It's the hustle. It's the grind. You're competing against the thing called the internet and it's going to win, but it's going to take 20, 30, 40 years, but every day it chips away your pocket. Every day the internet comes and it takes another bill out of and every day the internet comes and it just grabs. It just grabs it just takes your money. And so you need to fight with your other teammates that have the same problem you have. So sure, all the stuff that I've talked about in 102 episodes, watch them all. There's plenty of stuff in there to do. But good oldfashioned knocking on doors and bisdeving with India the flower shop and Stefan the sneaker shop is very, very important. And I'm blown away every time I go into a local business that they have all this square footage that they're not using efficiently because they don't have the money for inventory for unlimited sneakers. So, they just got room. They've got room. And in that room, maybe I can put a bench with a weight. And everyone's like, "What the hell is that? " But there's a sign there that says Gary's CrossFit, you know, grab this coupon one month free bisdev locally. I'm obsessed with it. But it takes the guts to go knock on the door. And a lot of people just don't have those guts. You like that? Oh, nice. Thank you. Throwing out my money. Buck 70 if you were wondering. From Joe Grind. Joe on the grind. I like it. I wish I was Gary Grind. I'd kill it. I'd be some vain. ### Why is it a crime to 'like' your own pictures on Instagram? Why will you be shunned for it? [8:59] vain. Joe Grind asks, "Why is it a crime to like your own pictures on Instagram? Why will you be shunned for it? Joe, I'm with you. I think here on the Ask GaryVee Show, episode 103, I do not understand why it's politically incorrect to like your own picture. As a matter of fact, starting here, Joe, going forward for the next 10 pictures as a social experiment, I will be the first person to like my own photo because self-esteem is cool, kids. It's cool. See, that's one of the answers. I had no idea you were going to come that way. I really think it's okay. I don't think it's so crazy. I know that people like think it's like it's funny to see the social taboss, but I'm into it. I'm going to heart the [ __ ] out of my Instagram photos going forward. ### Do you still believe marketing is headed towards one on one marketing? [9:49] forward. Jason asks, "Gary, do you still believe marketing is heading towards one-on-one marketing? " Jason, I still think that the upside, the disproportionate upside is going into one-on-one marketing. I And I know this because when I do Twitter video replies, people go crazy and I'm creating depth. I know this because a lot of people have been following me on Instagram. You should, too. And uh and I've been replying to them in the comments. One of my new hacks, this is really, you know, Justin who asked the first question like, "Give me more tactical shit. " Here you go, bro. Here's a good one. Here's something I've been really into. Right? So, people follow you, right? I get decent amounts of follows. Most of you don't. You only get one or two or three a day. Is it going to kill you to go into the last person? Here's Millionaire's Junior or Millions Jr. private account. Can't do it. Next. I know you can't really get in here, Drock, but good. Here's Austin G, right? Austin G just followed me. I've been hitting his last photo and just saying, "Thanks for the follow, right, bro? " Right? and done. That level of depth, I've noticed almost 95%, this is anecdotal, but nine out of every 10, eight out of every 10 people are freaking out, excited because nobody does that. And so, here's the thing. Do I think the marketing world is going towards 101 aka thank you economy? I think the thing that I've come to realize is crap. A lot of the stuff that I do, I'm an anomaly because I act like one. I have disproportionate results to the rest of the world because I'm doing [ __ ] differently. That's why. And so, do I think the world's moving in that direction? Less. Because I'm starting to realize I'm better. Right? And so, that's building inside of me. Do I think that there's disproportionate value even more than I did when I wrote Thank You economy. You know why? Because people only want to talk more now and listen less. And listen, my friends, is where the action is. Spending a second doing what I just did. The thing that I've been really crushing on, I think I mean, this is where you guys as a collective really piss me off. I'm going to show you right now that replying on Twitter video is incredible. Twitter video response is probably the best hack right now on Twitter, right? So, let's Here we go. Here's somebody uh such a must-read piece by Gary Vee, right? By John T. Right. So, I just reply. I hit the video. I reverse the camera. I go, that was a picture. That's wrong. I don't want to do that camera. And then, John, I really appreciate it, man. Kind of weird thing. are actually taping AskGaryVee live right now. I'm just saying thanks. I appreciate you. Now, I don't do that because I'm not usually taping Ask GaryVee, but I just say, "Hey, thanks. " Or I respond 99% of the video responses have been liked, retweeted, passed on. It's that extra second. And so I think the LTV, the thing that I live on, life, time, value. You can watch this show once or twice, or you can watch all 103 of them, which become a gateway drug to everything else that I do for a living. You say something nice about me at a restaurant, which leads to that person digging into Vayner Media, which then makes them a client of Vayner Media. You buy 11 copies of the Ask GaryVee book that comes out in February and you give them to 10 people who then discover me because I've put out 103 of these things for free, not put them behind a pay wall for 19 bucks an episode. It's LTV, LTV. And one of the greatest ways to create LTB when nobody knows who you are or you're still small or you're still grinding, you're still climbing a mountain is being completely and utterly obsessed with thanking everybody who gave a [ __ ] enough to follow you on Instagram. Because I'm not so sure you deserve it and I deserve it, which is why I'm so grateful for when it happens. Drock gave me a Can I get an amen? You like that one, right? Great. Yeah. So, thanks for watching the show and listening and uh question of the day. Are you going to take me up on my advice on replying to people on Instagram and using Twitter video? Or are you just gonna nod your head and give me a again and just move on and not do the tactics in a world where people say too much hyperbole, too much in the trenches, too much, excuse me, too much not in the trenches, too much up in the air theoretics. Bet on your DNA. I'm giving sound practical damn advice all the time. You're just not doing it. You keep asking questions. I'll keep answering them. Can you just give me 30 seconds to get this off my chest once and for all? I got this email yesterday. I want you to look at it again because you didn't catch it the first time. Drock, help them out and highlight the part that I'm going to focus on this time.