# How Can Artists Apply Business Tools To Their Craft? ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=qQ2pMnpdX6o - **Дата:** 18.05.2015 - **Длительность:** 4:08 - **Просмотры:** 20,890 - **Источник:** https://ekstraktznaniy.ru/video/19607 ## Описание -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitte ## Транскрипт ### Segment 1 (00:00 - 04:00) [] Jeff, th this question and photo accompanying it is probably the reason we made this switch. I This is incredible. Like I I'm so excited about this. I know some people are like, "Oh, Instagram. " But like, get over yourselves. Let's attack the Graham with your questions. Um, this is a tremendous question, too, which makes it uh even more interesting. Um, the answer, my man, is very simply like what you need to decide is short-term cash versus long-term wealth. Let me explain. My answer to you would be, okay, you're making the products you, by the way, and I had a big business at the time, but like the way I did Wine Library TV was all-encompassing myself except to Chris Mott's credit, Mott videotaped, but there was no editing the way DRock it was just uploading. And in theory, I could have done that for an hour, but probably not. So, big shout out to Mott. Um, but uh you have to decide if you want to make 13. I don't know how long it takes you to make one of your pieces, right? I would make seven pieces instead of 13 in a year if I can live off of that, right? I would do that and I would then spend more time on building my brand because that's really what an artist is. Doing the Instagram stuff you're doing, building up your Pinterest, being smart and knowing the world. And now look at all the exposure. I mean, I guarantee you I really feel confident that one person will buy one of your pieces from this show. So, you knew about me. You uh you moved quick. You commented on my comments. Alex hit up a bunch of people over the last couple days. Not that many replied. You took the initiative to do it. Now, you're on the show. Right now, you got this exposure, 20, 30,000 views. What, you know, now what you do with that is you're leveraging that and all of a sudden it becomes supply and demand. There are artists who make one, you know, I'm sure I'm not very strong in the art world and you can help me here a little bit. I mean, like, but I know what the answer is. There's some artists who make one piece every couple of years and that's how they make their whole living because it's worth a ton of money because they've got the brand. Now that you can go brand direct, that's why Crush It Talk to you so much. By the way, Crush It is literally the blueprint of the current state of the internet. I was like, I don't want to like really go there, but like I was ridiculously right. Not even kind of. And so we're all living that world now. Um, Grape Story, my agency that represents buying talent is basically the agency of what Crush It was talking about. And so it's a very simple thing. Cash wealth. If you decide to make seven pieces this year and that's enough for you to live, then that makes me happy because then you can take the rest of that time instead of 13. And I don't know all the numbers, but you see where I'm going to build your brand, to engage, to put out content, to write a medium post, to put up Instagram photos, and that builds up your supply and demand curve. If you're equally good enough at both, then the sub demand will get to a place where you can start charging more for your pieces to build up your brand. It's very simple. This has been going on forever. Independent people have always done that. Should you make pieces or should you open a gallery? Should you have a should you go hut? Like it's chicken and egg. The other thing to debate is, can you bring in somebody at a low cost to do it full-time and help you scale? You're the only one that can answer, but guess what? I'm answer it and write, but India's here to make it quicker for me. I do this show so India has something to transcribe off of. Add some grammar. Ask me a couple clarification questions and we've got two of the top four posts on Medium right now. So, you know, it all depends on how you want to roll. I had to build up to that. This is the first time I've got this kind of infrastructure. Um, but it's just chicken and egg. You know, cash flow versus wealth. There's two ways to go about doing it. You can make 13 pieces and then you're making the money on it that allows you to afford your person in place or you make seven and you do it yourself for a while. Just depends on how you want to roll. But if you're not building up your equity, you're always going to be making pieces that are hundreds of dollars instead of pieces that are millions of dollars. Oh crap. Wait. Subscribe. I need subscriptions because I can't push this many right hooks in social. So subscribe.