# #AskGaryVee Episode 98: Networking, Nielsen Ratings, & Mistakes Young Entrepreneurs Make ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=kt4Ym1c_yo0 - **Дата:** 14.05.2015 - **Длительность:** 12:01 - **Просмотры:** 51,384 ## Описание #QOTD: Where is the best pizza in the world? #timestamps: 0:00 Intro 00:50 - If Cash is Oxygen is your priority as a one person business, what's second? Product, team, or service? 02:28 - What are the biggest mistakes you see young entrepreneurs who are in their twenties, such as myself make? 05:01 - What is your strategy when dealing with a pissed off customer? 06:32 - How does Gary Vaynerchuk game networking? 08:52 - What is your opinion of Nielsen ratings and how do you benchmark traditional vs. social media success for big brands? 10:38 - Where is the BEST NYC pizza? -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=kt4Ym1c_yo0) Intro on this episode I go to floor 12 of Vayner media and I answer some questions you ask questions and I answer them this is the Ask Gary ve show have a lot of traffic coming through good that's what I want let's go what's no here we go no 98 hey everybody this is Gary V ner Chuck and this is episode 98 of the Ask Gary ve show you can walk you guys are in black and white right now cuz that's how we edit all right let's do this that was good ### [0:50](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=50s) If Cash is Oxygen is your priority as a one person business, what's second? Product, team, or service? right Jose asks just catching up to Ask Gary ve Cash's oxygen episode 96 so what's second product team or service Jose great question your cash is oxygen there is no second right like that's like the all-encompassing it's not that it's first but I think your real question is really interesting because the fact of the matter is there's a hundred different things that could be it right you could be amazing at growth hacking you might have designed the greatest product the truth is you know especially for me I love to give like definitive answers to get people moving because the more you Ponder the more you squander what and so and so uh don't be crippled by what is that other thing uh I think that other thing could be the thing that you're strong at and uh and we all have those things for me it's sales right like both businesses I built Wine Library and now Vayner media is predicated on I'm extremely good at growing the Topline revenue of the businesses that I'm at the helm of later on I work about driving profit back up some people are fishing at the profit from the beginning or architecting business that's profitable from the get or financial engineering or amazing designers that are so overwhelming they can't sell or build a business but they bring in that skill later because the quality of their art or product is so incredible you might design an amazing product and that might be at the quarter so there's a lot of different things cash though is oxygen um from Jack Henry name yeah Jack Henry Jack Dash ### [2:28](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=148s) What are the biggest mistakes you see young entrepreneurs who are in their twenties, such as myself make? Henry Jack Henry asked what are the biggest mistakes you see young 20-year-old entrepreneurs such as myself making Jack Henry there are so many damn mistakes you're making you youngsters that this actual show would take the rest of my life if I decided to list them all uh on the flip side there's so many incredible 21-year-old entrepreneurs I mean I don't want to sit up here as the old dude and be like you kids you Millennials are doing all these things wrong I think I think there's market conditions and I think market conditions right now for youngsters are not creating strong disciplines in business it's so easy to do a startup raise money that a lot of people are just not uh you know when you're a 21-year-old and literally the last even hardcore economic issue was in 2008 gez you were 14 when that hit the fan that's insane by the way to me number two like you just have never lived it it's always been good for you De John Dash Henry all the 21y olds it's always been what I call peacetime generals and I think to be a great businesswoman or man you need to be a wartime General as well talk to me you know what's going to be fun episode 697 of the asgary V show when the stock market collapsed and when money's not flowing and when there's some geopolitical event that's changing the landscape and not everybody's writing a oh I should invest in next Facebook and Uber then entrepreneurs are going to really rise to the top that are real ones not fake ones and I think that not understanding the principles of building teams building good product knowing how to sell these things that are have been thematic through these 100 episodes that's when they matter and so my friends if you've been confused let me unconfuse you I've been doing this show for the future moments not right now these 100 episodes they're not about right now they're about what's coming and what's coming is bad times and then good times and then bad times stat say with me bad times then good times then bad times thanks stats that is what's coming my friends you haven't felt the effects of that chant India I have like five new followers on yeah like five serious new followers that loved the way you chanted what were we CH chanting again cash is oxygen yeah cash is O I'll never forget that I'll forget everything else in life but I'll remember that probably I'm so happy right now Charlie asks ### [5:01](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=301s) What is your strategy when dealing with a pissed off customer? what's your strategy when dealing with a pissed-off customer hey Charlie I've got a really interesting answer to my thought process on pissed off customers first and foremost I want to know if they're right and so I use myself as the judge of that and I mean that I mean I judge how right they are if they are 100% right in my opinion I'm coming in with nothing but empathy how do I fix it lifetime value whatever costs me upfront right now it's doesn't matter because they're right and in the capitalism meritocracy fairness of the world I need to make good on the mistake that Wine Library VOR media I made and that's that now if I think they're wrong which happens plenty of times as well maybe 50/50 at the time I come with offense you know I come to uh explain to them that uh I get it and I have empathy and I'm sorry but huge Capital butut but you're a douchebag and let me explain blah blah blah and so that is really the way it is so first and foremost I assess the situation I never try to put my best interest in mind and so if I think they're right Lauren don't be scared and if I don't think they're and if I think that they're right I'm going to then just do what I said in part one but if I think they're wrong I'm going to play it a different way Lauren was scared this is from Jason M Thea start from the beginning I got you D Rock he did that ### [6:32](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=392s) How does Gary Vaynerchuk game networking? dick hey Gary Jason Hansen here in the beautiful San Francisco Bay Area I'm uh heading off to a networking event and thought I'd ask you what is Gary V's game networking what do you do love to hear from you thanks Jason I think you know networking is super important to me at this point um you know there's two different levels of networking for me number one I'm in an environment where I'm known right through the last decade I've built up some brand equity and there's a bit very different strategy of walking into a room where there is context around me I'm in a wine space in a social media space marketing space I'm going to be able to play in that way a little bit different um in that world I'm kind of I'm receiving right I'm letting things come to me this is the opportunity for a lot of people to pitch me I want to give them value and so in those environments where I have context and brand and leverage I actually give back I actually just set up shop and I get pitched for days bro on the other side when I go to many places where nobody knows who I am uh I'm on the offense to not overthink it so I will never figure out like who's the biggest dog or dogette in the room that I want to get to and like I'm going to get mines what I really do is I come in and really go very open and create a scenario where you know Jason don't worry you can walk let's go yeah don't worry say hi to the Vader nation is there no cutting you said there's no cutting anymore there is no cutting anymore no editing this is real this is I know it's going live right now right yeah I don't like to be but look I know you like that sobody say hello be a nice guy hi how you doing good awesome best accent at Vayner media half Boston half New York very conflicted um and so in places where I'm not known I'm uh I'm really looking to uh to just let Serendipity take over I think networking can get very skey very quickly right you have such a hardcore objective to me I let it come to me uh that is my overall plan I by Nature am a counter punch from all my aggression and bravado and what I project on stage cuz that's a different environment in in real life I I'm very much let things come to me and I like to react it's a little more chess it's kind of like it's like I wish I knew more about martial arts because I feel like sometimes people leave comments in Facebook and YouTube about it's like martial art I like the other person's thing give me the leverage to do my ### [8:52](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=532s) What is your opinion of Nielsen ratings and how do you benchmark traditional vs. social media success for big brands? thing Rocky asks what's your opinion of neelon ratings and how do you Benchmark traditional versus social media success for big Brands Rocky this is a great question as you can imagine this is the world I live in I do think that all reporting if it's not black and white and quantifi hold on Tim is like being weird come here look at look at hey are you right like yeah good all right um so you know traditional metrics you know reporting versus black and white quantifiable data on the back end are very different you know attribution models done on the Web the whole way where you can see the whole funnel you can take more in that than you can the reporting and whether that's reporting from traditional like TV neelon or even digital reporting like there's plenty of digital reporting and so you got to look at them differently and look I'm a very big believer in branding and marketing what I would call qual data and so to me that stuff is very important and I believe in brand I mean I don't look at the hardcore Quant data of this show I think I'm building brand I'm bringing value over the last several episodes I felt a absolute uptick in my Twitter stream and the Instagram comments of the show's getting good I'm bring you know literally in the last week anecdotally not hardcore data I've seen like 13 14 people tweet or Instagram about like how the more they go into my rabbit hole of content the more value or like he's really hitting a stride so I can feel it it's like a branding thing like I can even feel this show and the last show like we're taking it up a notch a little bit as we head into the crescendo that is episode 100 and so um I think they both matter I if I'm looking at data I'm going to look for something as pure as possible and so in general digital stuff attracts me more but I think there's a ### [10:38](https://www.youtube.com/watch?v=kt4Ym1c_yo0&t=638s) Where is the BEST NYC pizza? place for both hey Gary what's a good place to get pizza oh we need to get this guy to the office what T again Pizza what's that pizza what's the best pizza a good place what's his name asan he's so cute you computer all right clearly the vayer nation is falling in love with Asian like who cares about Gary it's all about Asian I got some good news for you and bad news my man first of all you're adorable second of all you should be Xander's friend third of all if you become Misha's friend she's going to boss you around so stick with Xander fourth of all Mike doesn't let me eat pizza anymore so I have no godamn idea was godamn with the kid okay no I'm leaving it it's fine we don't edit dck question of the day what is your favorite topping on pizza and where is the best pizza in the world you keep asking questions I'll keep answering them --- *Источник: https://ekstraktznaniy.ru/video/19612*