# #AskGaryVee Episode 92: Tidal, QR Codes, Instagram's Evolution, & Star Wars vs. Star Trek

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=NiQ-3Oxzlmc
- **Дата:** 05.05.2015
- **Длительность:** 16:40
- **Просмотры:** 37,887
- **Источник:** https://ekstraktznaniy.ru/video/19628

## Описание

#QOTD: Who will win the Stanley Cup, and who will win the NBA finals? I need both answers. If someone gets both, you get a prize. I'm in prize mode. I'm Oprahed-out.

#Timestamps:
0:00 Intro
2:16 - Will QR codes ever really take off?
4:28 - What's your take on what Jay-Z is trying to do with Tidal? Do you think it will work?
6:59 - Did you decide you wanted to sell your services to the big Fortune 500 companies vs consumers first and then come up with VaynerMedia? In other words: did you choose who you wanted to sell to first to maximize your profits and then come up with the business model?
9:08 - I quit my job and am doing a 59-week trip to visit all 59 National Parks and celebrate the 100th anniversary of the National Park Service. How can I use Instagram, Facebook, Twitter and other social media to get sponsorships?
10:50 - How will Instagram evolve in the future?

#BONUSQUESTION
13:47 - Star Wars or Star Trek?

QR codes are not going to make it in the U.S. End of story.

You might

## Транскрипт

### Intro []

on this episode we talk about title Instagram's Evolution we also talk about QR codes and Star Wars versus Star Trek you ask questions and I answer them this is the Ask Gary ve show do you want to uh get a camera get like some content like meaning either angle video content or just pictures for like stock stuff let's go into it while we got him out of there so then he has to walk in for the show and don't edit any of this right from the beginning where I told him to get some content right verer Nation hey everybody this is Gary V nerd shock and this is episode 92 of the Ask Gary ve Show episode 92 I love the number 92 because one of my favorite all-time Jets sha Ellis wore the number 92 and when I think of Shawn Ellis I think about the great 2000 draft where we got lus Kohl's and Chad Pennington and John Abraham and sha Ellis which became the foundation of the Jets solid run in the early 2000s and so um what makes that happy and exciting for me is that obviously the Jets just had their draft as a matter of fact maybe we should edit some of the content in I'm over here I know it was funny that he came but uh maybe we should can dck there's some footage like some like we going to G him the first appearance of our man there he is and I think the Jets just had the best draft they've had since I've been a fan I'm ecstatic with the New York Jets draft this year and I want to welcome all the youngsters to the Jets team um what else uh had a great weekend it was my mom's 60th birthday big shout out to tamarrow vaynerchuk that was super fun uh spent a lot of time with the kids the big fight it was just really nice the weather on the East Coast today's weather is insanity uh played some basketball this morning it was a lot of fun India weird India let's get into the show Dan asks will QR codes ever really

### Will QR codes ever really take off? [2:16]

take off this question because of a couple reasons one the answer is no not an America Two I took the question because I want to give the vainer nation the answer to why the early use of QR codes in America the first time we all saw them with smartphones have you ever done a QR code India I've never relased one because they're all on subways and I don't have one I'm underground and so you've never done it Stefan have you ever done it for what we had back in the business CS days like on the bus got it so what's interesting to me is it took off in South Korea and other places where the early execution the first 10,000 executions of QR codes in that market brought value it was like you could buy stuff from the Subways uh you could get really interesting exclusive content it was utilitarian it was entertainment in America marketers ruin everything the very early QR codes where you take a shot of the QR code from a branding standpoint the big Mass early stuff that we saw a half decade ago and it would show people a YouTube video of the company's television commercial so the reason QR codes won't take off is they've been branded ingrained in our Collective heads as something that doesn't bring us any value and so when something establishes itself as not valuable we don't go back to the well if email started off as just being spam and marketing we wouldn't be there and it would have never evolved at first it was a communication social media it's on and on and so QR codes unfortunate for the QR code gods did not have the right execution in the US market and the hill is too big to climb in my opinion for it to really take off now look could a QR execution come along in the next 24 months that's so incredible and resets the value prop around it Allah Snapchat which they just did it let's throw up my Snapchat QR code so you can follow me real quick um you know but even that I think was really significant the hottest app doing it a lot of us maybe right now it's bubbling up that will happen so it's not far-fetched that it has a prayer based on something like that uh but in general my prediction is no and if somebody does something great we'll replay this answer and I'll eat crow Matt asks what's your take on what

### What's your take on what Jay-Z is trying to do with Tidal? Do you think it will work? [4:28]

Jay-Z is trying to do with title do you think it will work Matt what Jay-Z is doing with title is what every good entrepreneur that has Brand equity in the consumer Marketplace should be doing which is leveraging the brand Equity to bring enormous exposure to something that they disproportionately make more money on than if they were using somebody else's thing this is something that should always be going on with the pseudo AAA list celebrities they should always own they shouldn't be the face of a coniac or a champagne they should own it they shouldn't be a face or be on a platform for music they should own it whether it's going to work or not I have no idea because the truth is for me to give a really good answer I need to see the team that's actually executing the business right just because you're a big time star and you bring your big star time star Friends Along doesn't mean the business is going to succeed what's going to happen is if the operators and I I don't know what hve is doing with his time but I have a feeling he won't be the CEO of the platform so you know he's an Executor the management team that's in place is going to determine its success I had personal brand Equity as a social media voice at a very small level I'm not even try trust me I'm not trying to compare myself but I was a tri triple zist celebrity but within a little world social media world I had a little equity and if my management team if I if we didn't execute properly we would have lost there there's a lot of people that use their Fame as the match to uh to make something happened but it all comes down to the stake the sizzle there there's exposure we all know what it is there's a million music services without a front man like Jay-Z and the other people that we'd never know so it's got its chance a lot of people check it out a lot of times it's not as strong as what's in the marketplace Spotify and audio and all these other things had big legs up iTunes they all had much longer time you know so they're further ahead it's a marathon not a Sprint I'm sure everybody's going to write it off people are ready writing it off is dead uh we'll see what happens over the next 36 to 48 months but a tremendous lesson for everybody watching and listening to this show is it doesn't matter how you start it matters how you finish right and so it you know what I'm most curious about is that there's cynicism around its success because a lot of famous people try to put their name on things I look at Jay-Z as a uniquely strong businessman if he's got infrastructure underneath him or the right players are in place for title in the next 24 to 48 months it has a chance of doing something I just don't know what's under the hood nice I feel deep today yeah it's good and you glad you're excited I'm very excited

### Did you decide you wanted to sell your services to the big Fortune 500 companies vs consumers first and then come up with VaynerMedia? In other words: did you choose who you wanted to sell to first to maximize your profits and then come up with the business model? [6:59]

Sally asks hey Gary did you decide you wanted to sell your services to the big Fortune 500 companies versus consumers first and then come up with bner media in other words did you choose who you wanted to sell to first to maximize your profits and then come up with the business model S this is an interesting question I'm a very big fan of counter punching and a lot of people don't do that lay out business plans they know what they want to do they go and do it and they go raise money or they go and execute and that's how they roll in lie of the tremendous fight this weekend which it was boring to the masses but it was a tremendous fight for me because 13 seconds in I looked at AJ said this fight's over because I couldn't believe how much faster Floyd was than Pacquiao watching them separately I thought it'd be closer I knew a second that he was that much faster the fight was over because I know what kind of defensive fighter Floyd is and I'm sure everybody gets bored and falls asleep rounds 7 through 12 but I'm just completely like infatuated with boxing and understood the chess moves that he was playing out in the ring and enjoyed that even though I know it's not commercially Rah high energy I view myself very similar as a business man I react I play it's funny I feel like I'm on full offense 48-0 because I play great defense based on reacting I can react to the market and adjust the market started coming to me because I was buil writing crushit putting up videos around business and a massing a large social media following and big Brands reached out to me and said hey you've got all these people you know like you know hey we're a Fortune 500 company we have 50 followers on Twitter you have 400,000 followers we've never heard of you come and teach us come explain plus moments in time AJ was graduating from Buu uh it was time to do a business together we were thinking about fantasy sports other things and so between timing and being reactionary to the demand cycle I like responding to the demand that was in place I was already playing in the space it wasn't like I just made something up or there was demand for me out of left field that made no sense I was my actions were setting up my counter punch I think it's a very strong model for business hey Gary I'm daras neighbors

### I quit my job and am doing a 59-week trip to visit all 59 National Parks and celebrate the 100th anniversary of the National Park Service. How can I use Instagram, Facebook, Twitter and other social media to get sponsorships? [9:08]

and I'm doing a 59 we 59 National Park road trip to celebrate the 100th anniversary of the National Park Service I'm quitting my job and I was wondering how I can use social media to get sponsorships thank you dasas uh you're using social media to get sponsorship right now right your actions are leading you to what you want you hacked your way into the show uh and now you're on the show and now you've got a bunch of exposure all the people watching and listening I thought that was really clever I'm sure 5 to seven of the viewers also agree that it's clever one of those 5 to seven may have a business proposition um but I think the number one way for you to get sponsorship is to search terms on Twitter around national parks and see which businesses are already engaging by putting out content or engaging with content around it and then replying to them in a conversation not throwing a right hook right away but saying hey you know here's a picture I put on Instagram I think content Instagram mircat uh you know I think these things matter so I think it's a heavy level of content putting it out there and creating some level of serendipity I think it's hacking and hustling and bis deving which you clearly know how to do because you're now on this show and getting that exposure I think you reach out to every other blog that covers national parks the top 50 big ones and just pound them into submission there I'm fine with right hooks in email form or hitting them up on social and then in the cocktail party that is Twitter engaging with companies that have money to spend on sponsorship that are already talking about counter punching already that's Floyd's shoulder thing he does uh counter punching in and engaging with content in Twitter uh as it's going on now so that's what I would do solid advice Andrew asks how will Instagram

### How will Instagram evolve in the future? [10:50]

evolve in the future you know Andrew I took this question without really even knowing where the heck uh I'm going with it because is I'm not quite sure you know I think that uh I think one thing's for sure is if Instagram ever layers Facebook's targeting capabilities on its platform to users it would become one of the great ad products of our time for you know 2017 16 2017 to 2020 there'd be a 2 to four year run there would be incredible so that's interesting to me will they use it sister company's data to plug in there to reach the people I want to reach if I could reach all wine fans right now based on Facebook data in an Instagram photo uh so that's interesting I also think that um I also think it'll be interesting to see if Instagram goes into wearables or into more camera culture there's something about smart you know smart cameras in a whole different way than we were even thinking about it maybe here's a good one what about smart contact lenses like if I wore contact lenses and if I went it would take an Instagram photo that's interesting to me so like how does Instagram layer into the emerging Tech that a lot of people don't talk about um that's cool and so I'm not quite sure here's what I do know it has the attention of the consumer at scale right now they're doing very subtle changes they had a product change the other day right the UI changed a little bit didn't it was so subtle right like I almost I noticed it but I didn't hear a headline about it I noticed it and it didn't stop me in any way I thought that was super interesting it was a subtle you guys I see you guys are right it was a subtle do you did you like it do you not like it did you even think about it it's just more atically pleasing is it more aesthetically pleasing for you it is yeah I mean yeah just super subtle also it's all like symbols now it doesn't say like or comment right just knows we've just evolved right in our language anyway so and there's hashtag emojis and you know from what I know about Kevin cam who I respect a ton and I know lightweight I know a little bit but I really know more from afar he's a very thoughtful uh CEO I think he cares about the product in the audience tremendously obviously my first answer right away into Commerce business you know that's how I roll but I think he's really you know consumer first he understands it needs to stay sticky don't spam it out don't ruin it I'm interested in the kind of contact lens thing that I brought up and some maybe you know far-fetched far out I like saying far out uh just some you know just some forward thinking around the hard something about the hardware and Instagram makes me excited I think it's going to evolve past the phone and I think that has the potential to be extremely intriguing I think I I'll make a prediction I don't make predictions I only react to what's happening but I'll make one for fun I think Instagram will be a leader in the next level hardware version of photos because I think it'll happen in the next three or four years and I think Instagram can hold on to its leadership um bonus question yeah let's do the bonus question green stripes Auto

### Star Wars or Star Trek? [13:47]

asked the very important question of Star Wars or Star Trek green stripes Auto I am way I mean I don't like Star Trek at all and Star Wars is the only thing that I like in sci-fi I love the story I grew up on it Empire Strikes Back 1980 81 882 when was I five we were in do 80 881 right it was an 80 movie came out 81 the toys 19 I think for my sixth birthday with Misha's sixth birthday coming up at the end of the month this is kind of an emotional nice thing to think about which is insane my parents bought me two Star Wars figures for my sixth birthday I'm pretty firm that that's what it was and I remember completely being blown away because we didn't spend money on toys we were fairly poor still grinding trying to make our way and I remember being stunned that they were willing to buy me two action figures it was a big deal for me Star Wars was a big part of my six seven eight-year-old culture they were my first kind of toys that we could afford I was a really like kind of chaotic kid so I'd lose the lightsabers immediately I was in toothpick culture immediately I used to have to use toothpicks as lightsabers I'm a big fan Return of the Jedi was something I was really amped up for because then we moved to Edison I had friends 84 super pumped open night midnight for when it came back I'm not even mad at jar bigs BS whatever you bigs and so uh I've been into it I'm into the story I'm very I will definitely go Christmas day to see the new one and uh and I don't like Star Trek at all I don't think I've never watched any of the movies um I've collected some of the toys and flipped them um but uh that's just that eBay culture but I've never liked that stuff I don't like Star Trek at all I dislike you Star Trek I'm sorry um and that's that question of the day what's a good question I got one uh so actually we have to go back and figure out who got the jerseys right I was there was I'm sure there's plenty right not that many okay so help me with that all right and if you actually won tweet at Stefan put up his thing here and help that speed up that PO part and then number two question of the day both I need the NBA and the NHL team who will win the Stanley Cup NBA f if somebody gets both right we will recall that as well I'm in prize mode I'm very oate out these days I want to give stuff away what's going on with the wristbands are happening today you guys are doing it today oh Andy K went on vacation at the right time and Zach oh that's why he was oh and Andrew oh Jesus the dope anyway uh wristband on the way uh and uh you keep asking questions and I'll keep answering them I'm ready I think Star Trek Star Wars uh yep on this episode