# How to Attack a Stale Industry

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=3fClMuXmDsE
- **Дата:** 23.04.2015
- **Длительность:** 1:36
- **Просмотры:** 3,119
- **Источник:** https://ekstraktznaniy.ru/video/19642

## Описание

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Транскрипт

### Segment 1 (00:00 - 01:00) []

muscle company asks how do you generate novel ideas in an overpopulated seemingly stale industry the fitness industry for example the muscle company I kind of like saying that the muscle company uh I always find the best way to attack an industry that you're in and is stale uh and you want to innovate by spending zero time in it one little fun fact that most people don't know is I spent an awful uh excuse me an extreme lack of time within the wine industry and within the agency industry I don't think I've ever been I've been to like six other agencies in my life cuz there were meetings there I know nothing about it I read nothing about other agencies at ad age um spend no time asking my senior people about what they did at other agencies when I was in the wine business everyone's like you should go check out this store in Dallas they're doing X I'm like I don't give a crap um for me the way I've always been Innovative is lack of Education and I'm not joking I tend to stay Within Myself and what comes natural and two I look to other Industries so if I were you I'd be paying attention to what's happening in the food industry or you know in the rock climbing industry or things completely left field like hipop or sports or just stuff that has nothing to do with your industry because the best way to stay within the zone and not innovate is pay attention to everybody else cuz they're doing the same crap too oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social