# #AskGaryVee Episode 90: Facebook Video Views, Leaving the Family Business, & eBay ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=qcEe9RipsRA - **Дата:** 17.04.2015 - **Длительность:** 16:54 - **Просмотры:** 46,985 ## Описание #QOTD: I need YOUR eBay story. Go in depth. I'm reading all the comments this weekend. #Timestamps: 0:00 Intro 1:39 - Will people pay to have questions answered by experts through live video apps, like Fountain? 4:59 - What 3 questions do you most commonly ask your clients when meeting them for the first time? 8:31 - 3 seconds counting as a view for Facebook video...moderately misleading metric or incredibly bullshit metric? 10:12 - What's your best piece of advice for a first generation American entrepreneur, venturing out on her own, away from her family business? 12:40 - Do you think eBay will become irrelevant if they don't innovate? #LINKS Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html Follow me on Instagram: http://instagram.com/garyvee People will pay for anything...if they perceive it has value. If there was an #AskGaryVee Show in 1967 and I got a question like this, I'd say something like "Hey groovy cats, it's the AskGaryVee Show. Dawn, your question is like asking if people will pay for water. No way!" That would be the WRONG answer. What happened was that Poland Springs, and probably a lot of brands before Poland Springs, came along and convinced people that bottled water had value. Here's a fun weekend activity: go ask your grandparents what they thought about the idea of people paying for water. In fact, think about how you feel. A $4 bottle of water in an airport? We've all done it. It's an absolute brain twist. So yes, people will pay for answers from experts on live streaming apps. Even though you can watch now for free, people will stay end up paying down the road. Now the question is: are you good enough to charge people? Have you built up equity? Have you put in the WORK? And more importantly, how many people have built up that presence and have the charisma and ability to charge per answer. The people that have pulled it off have had to be in an interesting part of their career, or they really enjoyed it. I love Q&As so much that I do this show for me. Do you have the chops to make it happen for you? -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=qcEe9RipsRA) Intro - On this episode, we talk eBay. We leave the office and go see Nate, and we answer some other questions that I just can't recall right now. ♫ Gary Vee ♫ (cheers and applause) - [Gary] You ask questions and I answer them. (lively hip hop music) This is the #AskGaryVee Show. ♫ Yeah ♫ Yeah right hook ♫ Knowledge is power ♫ If you have the right hook ♫ Hey everybody, this is Gary Vay-ner-chuk, and this is Episode 90 of The #AskGaryVee Show. Very good job by Jon Troutman here at VaynerMedia, who grew up with me in the wine world, worked at Cork'd, and has been at Vayner a long time. He emailed Stunwin and I, right Steve, last night and said by doing this episode, The #AskGaryVee Show has now had a monumental moment. It has now become the second most episodes show in my career because the little known fun fact is a thousand episodes of Wine Library TV, 89 episodes of the mobile-only Daily Grape, so now #AskGaryVee, on this moment, makes the big leap to being in the number two spot. Only 911 to go to match Wine Library. I don't think we'll get there. Let's hope we can get to 11 more and hit a hundred or 10 more, I guess is 90. So, feel good? The trip to... Thanks for all of you that followed me in my Snapchat story, my 24 hours to Spain and back. The beard is coming in really nice and it's really getting there, and that's the scoop, so India? Let's get into the show. ### [1:39](https://www.youtube.com/watch?v=qcEe9RipsRA&t=99s) Will people pay to have questions answered by experts through live video apps, like Fountain? - It's Dawn Del Russo, my question is about the new Fountain app. I recently became one of the beta experts in the fashion and beauty part of it, and I wanted to know your thoughts on people using video to ask questions and do you think that they will pay for it to ask questions and have them answered by an expert? Love your answers. Thanks, bye. - Dawn, this is a tremendous question with a very important answer. I think that people will pay for anything. Let me say that again. People will pay for anything if they perceive it has value. If there was an #AskGaryVee Show in 1967, and I'll be like, "Hey, groovy cats, "it's the #AskGaryVee Show, "really excited, ho, Dawn you're thinking like, "will people pay for water? "Are you, that's totally far out, that's, no way. " That would be the wrong answer. What happened was Poland Springs, and I'm sure plenty of people long before Poland Springs I'm just not educated, on the early days of the water industry, people came along and convinced people that bottled water had value. I mean, you go ask your grandparents. Here's a little fun weekend challenge. Go ask your grandparents what they first thought, if they can remember, not 'cause they're old, just like if they can remember, what they thought about the idea of people paying for water. Think about how you feel. Steve, how do you feel on the notion that, I mean, I don't know if you know this, but you have, at certain times, paid three to four dollars for a bottled water at an airport or some scenario. You absolutely have done it. What do you think about that? - I paid three dollars for a water in Central Park the other day. - [Gary] And? - I was really unhappy about it. - Yeah, I mean, it's a absolute brain twist. People will pay for answers even though so many people are watching right now, you have a free show here that you don't pay for answers, from somebody very qualified, thank you very much, but I do think people will pay. Now, are you good enough? Have you built up enough brand equity and have you created the perception of the value to your answers to have that be the case for you? And more importantly, how many unicorns are there to be able to do that? How many people have built up enough historical execution, and have charisma and ability to answer? How many Jack Welches, how many Mark Zuckerbergs, and then more importantly, the people that have actually pulled it off have to be in a very interesting part of their career or enjoy it. I love Q and A so much that I have to do this show for me for happiness, not for the ROI on the time. I'm sure it's building audience, there's a lot of good variables, sure it'll be a right hook with the #AskGaryVee book, but the truth is, the amount of money I'm gonna make on the book is shorter than if I did six speeches, so it doesn't make sense mathematically and so a lot of people that would be good enough to pull off having people answer for them would never want to do that as a business. Like you know, so I think it's an interesting challenge. What I would say is there's probably, uniquely, a hundred to 10,000 people that look the part, similar, to be very honest, with as much humility as I can possibly say this, similar to me that can probably pull it off to a meaningful scale. My intuition is, there's a lot of people that can get eight people to pay to answer their question, but that's not real. ### [4:59](https://www.youtube.com/watch?v=qcEe9RipsRA&t=299s) What 3 questions do you most commonly ask your clients when meeting them for the first time? - [Voiceover] Zac asks, "What three questions "do you most commonly ask your clients "when meeting them for the first time? " - Zac, wonderful question. For everybody in client services, agency life, this should be fun. Number one is what is your KPI? What's your Key Performance Indicator? Like what is the thing that you want us to accomplish? Is it views, is it sales, is it perception, is it press, is it your own judgement on how you feel about the creative? How are you judging us, what are the results? And they're really separate. results are number one A and one B that matters the most, and then, really, the third one would then be what are you willing to tell me about your warts? Meaning, there's just a lot of people that are not gonna tell you about, the politics that are an issue, the money that's an issue. I'm always trying to get them to be very truthful to us once I understand what the issues at hand are, so what do you really want to accomplish? By the way, people struggle with answering that. Number two, how are you gonna judge me? Sometimes they struggle with that less. Number three, what are the warts? Most people don't wanna tell me up front. We try to sniff them out early so we can navigate them, and it's like a minefield to get to the finish line. Those are the three, and they're very important questions, and trying to figure out in every situation, in absolutely every situation, in dating, in building your own business, in having clients. I really think those three are super fun, and by the way, they're very important equally. I think, for example, I think people that struggle with dating are spending way too much on number three. They're so concerned about what the person's warts are, or skeletons in their closets. They're not trying to figure out how they're being judged to be a good partner in that relationship, or how that's gonna be scored, and so, having a great balance of all three. That's a little nugget there. Give you a little fun fact at the end of this question. It's the 33% execution of those three questions that may be equally as important. Yeah, that got to be a better article 'cause I layered that last piece on. - [Steve] How clients are like-- - What's going on Meerkat, Steve? - Somebody asked if they're conflicted about whether they should watch live on Meerkat or wait till the episode-- - That's a really interesting question. - [Steve] The answer's obviously both. - Well, of course, but what did everybody say and how many people are in there? 180? - 232. - [Gary] Good. - Yeah. A lot of people asked about personal brands today. - Yeah, interesting. Well, everybody on Meerkat, get on Instagram, take a picture, ask the question, #AskGaryVee, and maybe you can be on the show. - [Steve] Speaking of-- - Suckers. - [Steve] Oh, and Kathleen says, "Speaking of dating, "where Nate S.? " - Yeah, where is Nate? (laughter) Let's go see where Nate is. I'm taping #AskGaryVee, and Kathleen is on Meerkat. - [Nate] I just got a notification. - That Kathleen's curious where you are, so here you are. Why don't you give the VaynerNation two seconds of what you've been do, Kathleen specifically, but what have you been really doing today? - Working on budget and scopes, primarily. - [Gary] Right, it sounds-- - Not very riveting, a lot of spreadsheets, Excel. - [Gary] Are you teaching Alex, young Alex, the ropes? - Oh yes, we got a scope open right there. - [Gary] I love it. Well, don't show the scope. All right, let's get back to the show. Thanks, Nate. Yes, I think Kathleen is in Australia. I like that Nate has secret admirers. Get in there. Oh, nice job, Staphon. DRock might not get his gig back with that move right there. That was a very smooth transition. All right. - [Steve] Dreams do come true, - [Steve] someone said. ### [8:31](https://www.youtube.com/watch?v=qcEe9RipsRA&t=511s) 3 seconds counting as a view for Facebook video...moderately misleading metric or incredibly bullshit metric? - [Voiceover] soundcaresser asks, "Three seconds counting as a view for Facebook video... "Moderately misleading metric "or incredibly bullshit metric? " - So, this is a great question, Kevin, but before I get into the question, that picture is adorable. Big shout out. VaynerNation, you can learn from the creativity of that picture when you ask a question. Look, I think, first of all, marketing right now in general got a real problem of width over depth, right? So, is three seconds pre-roll view on Facebook bull crap compared to people buying views on YouTube as pre-rolls that are, I'm not sure if that's one, two or three seconds, but they're pre-rolls, they're actual ads whereas Facebook is putting it in feed. I don't know, I mean I think, look, I don't care about width metrics to begin with. Any brand, startup, that is saying, "Oh, this got eight million views or this got 87 views," and that's the definition of success, doesn't realize the technology can game that game, and so the interesting part is I'm not worried about that metrics, I'm looking at the engagement, the comments, the click-throughs to the product or whatever else you're trying to do, or I'm taking the width for the width value. If I want 100,000 people, 500,000 people to at least see my face once in their lives, that three seconds made them do that. It depends on what you're trying to drive. It's similar to question number one on the show today. What is the KPI? Is the KPI is the number of views, you should be challenging that as your KPI in a world with YouTube and Facebook counting the way they're counting. Steve, you're smiling, you're enjoying the conversation in Meerkat. - [Steve] Yeah, no, it's a good crowd. - Good. ### [10:12](https://www.youtube.com/watch?v=qcEe9RipsRA&t=612s) What's your best piece of advice for a first generation American entrepreneur, venturing out on her own, away from her family business? - [Voiceover] themapleparlor asks, "What's your best piece of advice "for a first generation American entrepreneur, "venturing out on her own, away from her family business? " - April, first and foremost, India just shared some other photos from your Instagram besides your question and your product looks delicious. There's a pretty known thing amongst the most hard Vayniacs is that when I go on book tour, I always start at Powell's in Portland, so... I'm on this hardcore diet but I think we may have to sneak in when we do that February, March, April next year, and try you out. Look, I think the biggest thing that I tell everybody is number one, practicality. How much money do you have to stay alive for how long? That is always my biggest fear. First-time entrepreneurs make this mistake. Do you have one year's worth of rent and overhead, and then, you have to make your actions respond to your bleeding of cash before you turn a profit. When you start a new business, especially an ice cream parlor, a restaurant, kind of what you're doing, you've got to make sure that you're putting up upfront investment, financially, not just time. It's not like you're building something with code, you're literally paying rent and buying supplies, and so, you need to have a high level of practicality. The other thing that I tell entrepreneurs that are more practical, again, a physical location, it sounds like the way you asked the question that you're leaving your own family's business and doing your own thing. Hopefully it's not competing directly with your own family's business, so there's not some weirdness. I think the thing that you really need to pay attention to is you have made a decision that does not allow you, in year one, any time to do anything but build your business. You are not allowed... You're almost not even allowed to watch The #AskGaryVee Show going forward. Like, you are in such a code red zone, that every minute, call it 18 hours a day out of 24, if you want this to be successful, need to allocated for your business, even at the mercy in year one of your family time. Even at the mercy of that, and so, I guess what I'm getting at and you could tell by my tone and vibe on this question, is I'm scared, and I think one of the biggest reasons so many people go out of business in the first year, first two years, small business, practical, where that they're burning cash, is they don't realize how hard it is, and how all in you have to be, and so if you really want this dream to come true, you've got to make substantial sacrifices. - Hey Gary Vee, Michael Pierce here ### [12:40](https://www.youtube.com/watch?v=qcEe9RipsRA&t=760s) Do you think eBay will become irrelevant if they don't innovate? and I have a question regarding platforms to sell your merchandise online. I run an online community designed to help other sellers succeed on platforms like eBay, Amazon, and tree systems like Amazon FBA. Just recently, probably the last six months, there's been a lot of talk of eBay really going downhill. A lot of sellers are fed up with their fees, and they're really disliking the path that eBay has taken. My question for you is, if eBay doesn't innovate, if they don't change, if they don't get out of this old school mentality, do you think they'll become irrelevant in the next five or 10 years? Do you think places like Amazon will completely take over the entire market, rather than just owning a majority of it right now? - Name? - [India] Michael. - Michael, great question. I'm an eBayhead. Taught AJ how to be an entrepreneur by going to garage sales and selling on eBay. eBay's become more Amazon-like than what it originally started out, which was sell Pez dispensers and bobbleheads and Beanie Babies. I actually think there's a huge white space, so I think eBay's doing the right thing, believe it or not, competing a little bit with Amazon, and I do think resellers are struggling with it, but manufacturers and people at scale are enjoying it. I think what eBay is doing is they're recognizing there's no alternative to eBay in the world, so ironically, I think the white space is, I'm gonna make a prediction here, in the next, and I don't like doing predictions. I always say I don't make predictions, I just follow, but I'm gonna make one, and I failed in a startup called Yardsale, mobile eBay, and I may be wrong, and I actually feel pretty weak about this prediction, but I'm gonna make it anyway. I do think that in the next 10 years, somebody's gonna build eBay again. eBay is so much not eBay anymore, that when you look at it, it's all new products. I still think there's enormous commerce in used product, and so Etsy took its own kind of crafter mold. Ironically, Etsy just went public yesterday, so interesting timing. eBay is eBay but is evolving more towards Amazon-like, Overstock retail! I think there's a huge open space for somebody to build a billion-dollar company in literally just becoming eBay again, and I mean restrictions. No new products, everything on the site is used. You know, used. I just, I think it's a huge play, still, especially with mobile and smart tech, so much, I'm curious where that goes, so, do I think Amazon can be the entire marketplace? No. Do I think that eBay's gonna go out of business in the next 10 years? No, I actually think what eBay is doing is actually smart for their business, until this alternative comes, which may never come, thus, I'm pretty positive on their direction, and so, I think if you guys are resellers or certain type of niches, I mean I've been saying, me and my homies that sold collectibles said eBay was finished, not as good as it was, in 2005. Like, "Oh, eBay's ruined. " That was 10 years ago, so that's my answer. Question of the Day. I'm so into eBay. I need, everybody's got one, I need your eBay... You know what, this is gonna be the first time I'm gonna read every single comment over the weekend 'cause I really love this. Go in-depth, VaynerNation. I need your eBay story. Also, real quick, quick right hook for everybody listening on the podcast and watching The #AskGaryVee Show, I need the follow on Instagram, I'm about to do something really interesting, so ping up here. Instagram, if you're not following me, enormous mistake. Username @GaryV-E-E, and thank you for everybody who has given me tons of Snapchat love, I'm enjoying that as well, @GaryV-E-E. 10 more to a hundred. See you soon. You keep asking questions, I'll keep answering them. - [Steve] Gary, what do you like on your pizza? - Historically, since I don't eat it at this point anymore, historically, I'm a mushrooms and peppers guy. - [Steve] Questions from here. ♫ Right hook ♫ Jab ♫ Right hook ♫ Knowledge is power ♫ If you have the right hook ♫ --- *Источник: https://ekstraktznaniy.ru/video/19647*