# #AskGaryVee Episode 88: Disney's Magic Band, Selling Stuff on Meerkat & Safety First

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=47eYv-t3cQg
- **Дата:** 15.04.2015
- **Длительность:** 15:56
- **Просмотры:** 38,183

## Описание

#QOTD, PART 1: Would you "televise" anything on Meerkat or Periscope consistently?
#QOTD, PART 2: How much time in a 24-hour day would you allocate to watching something live on one of those platforms?

#Timestamps:
0:00 Intro
2:36 - When do you shift from hiring a freelancer to hiring someone for full time?
3:51 - What's your travel schedule like to and from the office? Car, train, Uber, walk? How do you spend that time?
5:43 - Disney's Magic Band: how do you see this space evolving? What do you think about the necessity for these online/offline bridge technologies?
8:45 - Many of your jabs and right hooks reach your b2c audience (wine and books), but how does it impact b2b?
12:14 - Which industries do you think will leverage Meerkat the best? Who is their target user?

#LINKS
GV's Morning Routine: http://www.businessinsider.com/gary-vaynerchuks-morning-routine-2015-3
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
Meerkat vs. Periscope: https://www.linkedin.com/pulse/meerkat-periscope-answer-obvious-gary-vaynerchuk?trk=mp-reader-card

What do I think about Disney investing in the Magic Band, and the future of wearable tech in general? You know the answer. This is an interesting question because this is the kind of future that is inevitable. Smart, wearable technologies is going to eat up the world. Everything in the world will be smart. All of it. ALL of it. Your shirt. Your pants. Your underwear. Your socks. It's all coming over the next ten to twenty to thirty years.

It allows things that are physical to go so much further in the digital world. The layering and ammo that this gives Disney in that upfront investment is extraordinary. The recall, the content pushing out, the unlocking new virtual features - all of a sudden now, they have the ability to change the flow of the park. One of the things that I am most fascinated by right now as a retailer is efficiency. Efficiency everywhere. In an airport, an amusement park, or a retail store. Where do you know there are always going to be congested areas? Then, where are the places people just aren't going? Now imagine slapping some technology on a rock all the way in left field that requires people to go there. Now you're moving people there, making less lines. People are buying more food; even a fourth of a hot dog adds up to a lot. 

Those are the things you need to be thinking about. The Apple Watch is going to be a game changer whether it is successful or not. I do have one on pre-order, and I think that buzzing on your body that saves you time (and you know how I feel about time) from looking at your phone is super huge. If it clicks the way the smartphone did, you'll start having people at scale with it. The watch.

Look at it for your business if you produce stuff. As an investor, I'm looking at companies getting involved in it.


--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=47eYv-t3cQg) Intro

- On this episode, we talk about freelance to full time, what I do when I'm traveling, and Meerkat and Periscope. What wins on those things. (hip hop music) You ask questions, and I answer them. (hip hop music) This is the #AskGaryVee Show. (hip hop music) I love this idea of like color, it's the show, black and white, it's not. Cool. - [DRock] Can we start it like this? (mumbles) - They can see this? This is how it went down? - [DRock] Yup. - Like this is in it? 100%. All right. Hey everyone. Just going to hand this off. No trimming, I'm just going... Until I shave it outright, it's just going to be angry. (laughter) (grumbles) - [DRock] You got that? - [India] No. (mumbles) - All right. (mumbles) - [India] 88 - 88? Ready? - [Staphon] Yup. - What's up everybody? This is Gary Vay-ner-chuk and this is episode 88 of the #AskGaryVee Show. 88, a great number for me because I'm a huge fan of Al Toon. One of my favorite players of all time. Probably my favorite Jet of all time. Like, push comes to shove, I think I would go with Al Toon number 88 of the New York Jets. Just a smooth wide receiver that I enjoyed in my heyday of my youthful Jets watching. Getting excited for football. Have decided I'm going to the NFL draft and that gives me a solid opportunity, I would say a high probability of being the face of the Jets draft pick because this is in Chicago now, there won't be a lot of people wearing Jets jerseys, like normally New York, I and AJ will be doing that and so look for me on NFL network at ESPN. com on draft day because I fully expect to make an appearance and we'll see how I react to the sixth pick of the draft. Excited about the show, India was sick yesterday, she's feeling slightly better, I appreciate the hustle of working through that and not being soft India and staying at home another day. Little bit of switch-a-roo. Staphon show DRock. DRock not behind the camera. Is this a training in process? - [DRock] Yeah. - In case you ever got sick. Yes, I like that. Let's get into the show.

### [2:36](https://www.youtube.com/watch?v=47eYv-t3cQg&t=156s) When do you shift from hiring a freelancer to hiring someone for full time?

- [Voiceover] Jeanluc asks, "This questions really "got me thinking. "When do you shift from hiring a freelancer "to hiring someone for full time? " - Jeanluc, easy question. It's just easy. There's really a couple of scenarios. Number one, the moment you fall in love with them and you say you should join my team full time because we're going to be great together, this well bring value to my business. Number two, when you have a necessity. When you're business is growing, whether it's a new client or you're selling more of your stuff that they're producing for or whatever it may be. Your business has grown and now you have a tested employee that goes to full time. There's a third scenario when the freelancer is so infatuated with love with your business that they're pushing aggressively to join the team. It may not be practical, you may not be able to fully afford it, but your intuition tells you that long term, you know nine months from now, the ROI will start kicking in and I want to reward this person's passion around me so I'm willing to make a little less money in the short term for that relationship and that stickiness of the long game. Those tend to be the scenarios when you make the shift, Jeanluc.

### [3:51](https://www.youtube.com/watch?v=47eYv-t3cQg&t=231s) What's your travel schedule like to and from the office? Car, train, Uber, walk? How do you spend that time?

- [Voiceover] Zack asks, "What's your travel schedule like "to and from the office? "Car, train, Uber, walk? "And how do you spend that time? " - Travis? - [India] No Zack. - Zack, I just thought Travis because of Uber probably. - [India] Oh. - Zack? - [India] Zack. - Zack, I live on the Upper East Side. Our office is on 24th and Park, so on the East Side it's a straight shoot down from Park Avenue, that is 90% of the time my move in the morning, then I obviously travel a lot. So a lot of the time it's to JFK or things of that nature. It's always an Uber or Black Car or taxi, so it's usually in car. I'm sitting the back, seat belt on. Safety first, what? I don't even know why I did hashtag there. (chuckles) Safety first, what? (chuckles) Fuck. (laughs) That is ridiculous. I call my mom, call Brandon, check my e-mail, check my Twitter. Look through my Instagram. That's really what I'm usually doing. It's usually mom or Brandon. Brandon who runs Wine Library, to catch up on the day, strategize a little bit. Checking e-mail, checking Twitter, looking through Instagram a little bit. Now, right now, checking my fantasy baseball team and the news around fantasy baseball. And then moments in time right? Where check my Nuzzel for news, and, you know, maybe in seven or eight days I'll start checking the NFL draft news that will go away, then I'll get into training camp news. But for the most part, I'm fully in mom, Brandon, sprinkle in my sister there a little bit, but my sister and dad come more ad hoc during the day. That's kind of how I do it.

### [5:43](https://www.youtube.com/watch?v=47eYv-t3cQg&t=343s) Disney's Magic Band: how do you see this space evolving? What do you think about the necessity for these online/offline bridge technologies?

- [Voiceover] Brian asks, "Gary, did you catch "the Wired story on Walt Disney World's Billion Dollar Magic Band? "How do you see this space evolving? "What do you think about the necessity for these "online/offline bridge technologies? " - Brian, I mean you know the answer, right? Like this is an interesting question because this is inevitable. Smart technology is going to eat up the world everything in the world will be smart. All of it. Your shirt, your pants, your underwear, your sneakers, your socks, the wearables. It's all coming over the next 10, 20, 30 years. It allows things that are physical to go so much further in the digital world. The layering that, and the ammo that this gives Disney and that upfront investment is extraordinary. The recall, the content pushing out, the unlocking virtual things, all of a sudden now they can change the flow of the park. One of the things I'm fascinated by as a retailer and I thing that I don't think a lot of people think about is efficiencies in an airport or an amusement park, or a retail store where you know there's congested area around Splash Mountain, but you know there's other parts of the park where people aren't going. Well now imagine slapping some technology on a rock all the way in left field around the Haunted House where that's the last piece of the band touching for you to unlock the thing no you're moving people there, less lines, less lines in front of food. All of a sudden people are buying an extra fourth of a hot dog on average. Got it? These are really fascinating business dynamics that I think will play out for Disney specifically, as for the rest of the space. Hey man, I mean, the Apple Watch is going to be a game changer for one, whether it's successful or not. From what I've read, and I have one on pre-order, this buzzing on your body, which is saving you time from looking at your phone, you know what I think about time, is super fascinating, it's going to start, if it clicks the way the smart phone did, you'll start having people that scale with it. It's going to be the next smart thing that kind of happened, the watch. It's just all coming. You're properly looking at it for your business. Everybody should be their business if they produce stuff and it's a space that I'm spending a lot of time looking at Vayner/RSE for our investments because it's clearly in the way that social networks and the maturity of the internet felt right to me in 2005, 6, and 7, wearable, smart, technology being infiltrated into everything we do. This cup from India telling India that the coffee is getting... Coffee. The coffee is getting cold and drink up kiddo. It's fascinating, it's all fascinating. - [DRock] When can we get the smart beard? - Smart beard is coming soon. (laughter) It's telling you to shave. Trim your shit dick! Gary's beard's going to say, "Trim me! "Trim your shit, mother (beep)! "

### [8:45](https://www.youtube.com/watch?v=47eYv-t3cQg&t=525s) Many of your jabs and right hooks reach your b2c audience (wine and books), but how does it impact b2b?

- [Voiceover] Jane asks, "Many of your jabs and right hooks "reach your b2c audience. "Wine and books for example. "But how does it impact b2b? " - Jane, my right hooks are not made for b2b, so you'll never see me Tweet, "Hey, if you have a business, "I want your business at VaynerMedia. " It's just not feasible for me, but my jabs do. My content, where I talk about my thought leadership or my ambition to be a thought leader, or my hope that I'm a thought leader. You know, the more I say things that are right. You know, somebody watching or listening right now, #AskGaryVee episode 88, I say something about smart technology that makes them say, yeah, they need that for their business. Hey Gary clearly seems to be paying attention to this maybe I should talk to Vayner about doing some activations around it. We have clearly benefited as an agency from my outward content as a gateway drug to RFPs or out and out handed the business. So VaynerMedia has clearly benefited from all of this and you know, this is something I'm very passionate about for all of you that are watching and listening. It's super important to me for you to realize that you're always one great piece of content away from having your life change. Let's just understand what I mean by this. It's no different than being an artist with a song. Everybody you know started off not being known and then had a song that changed their life. Every investor you've heard of that has done well and made lots of money had an investment, Twitter, that changed their lives. Content, though not to the level of Madonna or Chris Sacca, right? Content has the potential to change your life. So if you love something, music, photography, running culture, diet culture, museum culture, like whatever you love, you have to understand, by talking to the world. Even if one person's listening, all you need is that person to share it, the pipes of social network get into motion, this is why I love Medium, Medium will hand pick content from nobody's, not big followers, just a good piece of content and that becomes your one piece of content away from what you want to happen happening. Now here's the problem, most of you are not good enough to make that content, and I get it, that was rough, and I'm like, and I apologize, but talent matters, right? Like baseball players that get discovered in Japan that come over to the US and make lots of money. They had to be good enough to be discovered. You know, the quality of the content you put out matters. Like you can't just be like, museums are nice. That's not going to lead to you being the CEO of a museum. Do you understand? You got to be right. When I got out and put out content that says Instagram's going to get bought by Facebook and then everybody says I'm an idiot and then it happens, I'm not an idiot. Get it? So, you know, the things, the pressure I put upon myself to answer these five questions on every episode is these are historic. We're going to look back at that and if I'm like, wearable technologies have no chance it's a fad and then it happens, idiot. That wasn't my piece of content that took me to the next level. It was a piece of content that took me a step back. So recognize that we have the opportunity to win this game. Recognize the quality of what we say, what we produce how we put it out there is the variable to that outside.

### [12:14](https://www.youtube.com/watch?v=47eYv-t3cQg&t=734s) Which industries do you think will leverage Meerkat the best? Who is their target user?

- [Voiceover] John asks, "Which industries do you think "will leverage Meerkat the best? "Who is their target user? "What do you think Gary? " - So John, throwing Periscope in there as well, Meerkat and Periscope will be leveraged by a lot of people but I actually think retail man. I think QVC like opportunities on Meerkat. Like, we're Meerkating right now. How many people on? 200? - [DRock] 275. - 275. You know, I can schedule a Meerkat, and I'm planning on doing this by the way, in a couple of months, maybe a couple weeks, where I'm going to say from 6 PM to 9 PM Eastern. I'm going to do a QVC-like wine show. Where I'm just going to sit here and taste wine and somebody, DRock, on the other end is going to be like, "This person asked this, "this person asked this. " Like we're literally going to do a live QVC. I think retail, selling stuff on live is very real to me. I'm a big believer in it. Imagine I'm Meerkating, then I'm Tweeting or Facebooking links to the things I'm talking about. People are interacting, sharing the links. It's just super fascinating to me. So, my big bet is that retail will be able to take big advantages of it because it's the people that can really take advantage of what this is replicating. The reason I do well with business is I realize nothing really changes, things just evolve. Meaning, Meerkat and Periscope are just live television. What does well? QVC. What else does well? Entertainment. So that means that someone can start an entertainment show. Sports. So, I could see a local minor league baseball team or you know, like there's just, sports does well right? So like, you could start a Frisbee league that you get people into by watching it and then sponsors will pay you. Backyard basketball leagues. You know the fighting that... The hardcore fighting that you see on YouTube that gets me into the rabbit... I mean, I waste no time on anything and even I once and a while get suckered into like street fighting on YouTube because the knockout is just so intense. You know, I would watch that on Meerkat. Meerkat right now. Like if two dudes want to raise their hand and fight, two chicks, you know, whatever. Fight! I'll watch that shit. I mean, I'll pay 2. 99 to watch it live. So I think that anything that's live on television, Periscope and Meerkat have the chance to play in, that's where I see the upside. (mumbles) That's it? - [Voiceover] Yeah. - Oh great! That was a good show, solid answers. That's good. Question of the day. I want to break it up into two parts. One, would you televise anything on Meerkat and Periscope consistently and two, how much time in a 24 hour day would you allocate to watching something live on one of those platforms? Fascinating stuff. Really, really interesting. By the way, on the record, even though I'm big investor in Meerkat, on the record, still convinced, in my body, at this moment right now, that live streaming is a very challenging sector and, you know, in the bait of who's going to win between Meerkat and Periscope and I know I wrote about this but I'm going to say it again for the show. You know, neither feels equally as possible as one or the other and I still think that damn ghost in LA, Snapchat, is a wildcard in this entire game. So, you keep asking questions, I will keep answering them, with my beard. People focus on too many small details, way too many people in this room are going to spend the next 30/40 years of their lives trying to check the boxes of the things that they're not as good at and that you're going to waste a (beep) load of time and lose.

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*Источник: https://ekstraktznaniy.ru/video/19652*