# The Importance of Being First ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=v5ayP7eqI1s - **Дата:** 09.04.2015 - **Длительность:** 2:20 - **Просмотры:** 19,934 ## Описание BE A FIRST MOVER. IT'S RISKY TO NOT JUMP IN ON AN OPPORTUNITY IN CASE IT EXPLODES. TOO MANY TIMES ENTREPRENEURS SIT AROUND AND THINK WHY OR WHY NOT THEIR SOLUTION WILL WORK, BY THAT TIME IT IS TOO LATE. watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=v5ayP7eqI1s) Segment 1 (00:00 - 02:00) I often talk about why I think it's more valuable to move first into a new space. The disproportionate value of jumping on a platform early on has enormous benefits. Let me explain. Email marketing. I built my first business, my wine business on email marketing. Do you know what my open rate for wine library. com was in 1996 with a 400,000 person email list? High8s. Now they're in the 20s. I got a disproportionate value of jumping on email marketing because nobody else was doing it at the time. Right? Email marketing really collapsified in the last 3 four years. Why? Marketers ruined it. And so when nobody else has ruined it, like marketers ruin everything. We talk about that. Then you're getting bigger ROI value. As I'm doing this right now, I'm being filmed on Mircat. Stefan, show it. I'm be like Lou is sitting here taping me on Mircat because it's a platform that's like 7 days old and I'm live streaming. If Mircat or something like it wins over the next six months, 36 months from now, even though I'll have way more people following me on the cat, less people will be watching this stream because the people that are watching right now, it's a novelty. It's new. It's first mover advantage and I'm getting the disproportionate value. Specifically talking about Mircat, there's a leaderboard and every time somebody goes there, I'm in the top six, seven, eight, and they see me and that gives me the position. There's a lot of people discovering me through it and I get the value. I did that on email marketing. banner advertising on Google Adwords on putting out a YouTube show a year be within the year that YouTube came out got disproportionate value and attention. Twitter on and on. While everybody sits around and says, "Well, I don't want to invest my time or money into Snapchat a year or two ago. I'm jumping in there and trying to figure it out. " Everybody is crippled by like, "What if this is a waste of our time? What money? What if it doesn't become big? What if it ends up like MySpace? I say it's risky to not jump in there in case it explodes. Defense, defense. Be fast. Be a first mover. Take the learnings even if the platform doesn't become a big deal. So, listen. I'm going to keep being first. tasting those fruits. I just think you should, too. --- *Источник: https://ekstraktznaniy.ru/video/19659*