# ROI of Your Mother: Part 2

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=ZGm-Ul9g0is
- **Дата:** 30.03.2015
- **Длительность:** 4:19
- **Просмотры:** 3,200
- **Источник:** https://ekstraktznaniy.ru/video/19689

## Описание

--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Транскрипт

### Segment 1 (00:00 - 04:00) []

Robert says I know you hate talking about Roi but how do you show someone there's a true return on your efforts on social media well how do you set the question up again I know you hate talking about Roi yeah but how do you show someone that there's a true return on your efforts Robert I love you for this question drock definitely edit this out and make it one question it's called Roi of your mother part two because I want to put this right to bed once and for all the RO of your mother concept is to make fun of tradition media Roi not to get away from social media Roi I Robert I love to talk about the ROI of social media I don't want to run away from it I'm all in on it once and for all I want to talk about this I love Roi I sell stuff it's what I do nothing matters to me otherwise no marketing media reports no rewards no ad age mentions that's not what I play for I want to sell coffee cheese I want to sell wine I want to sell gadgets I want to sell sweaters I want to sell you if you let me that's how I roll and so how do you prove it meaning there's a lot of ways to do it I don't know what you're trying to sell and I know a lot of brand Managers from Big Brands kind of follow me and watch me here I it it's very easy to prove the ROI of social media when we post the t-shirt that we want to sell let's link that up I by the way I never got around to posting t-shirts so now it's 20 bucks not 14 the reverse engineer thing I apologize VOR Nation uh we see the sales when I post when we run dark post for Wine Library we see the sales when we ran that campaign for that one organization we got 2400 signups versus the 60 signups they got for doing YouTube videos and billboards and all that and they spent 10 times more there it is very easy my friend if you have the direct Channel connect what I mean by that I don't know what that meant it just spewed but if you can prove it out on the back end so for example let me explain for most of the clients we work with when you're a cpg company and you sell your product to Walmart and then they sell it gets hard to prove the ROI of a post but when you're Gary Vu and you have wine library. com and you post it and it goes directly back to you can see it guys the only reason I have so much bravado is I'm seeing the math I come with bravado when I have intuition right but I'm always hedging watch my narrative I'm always like there's something happening here look what I just did with virtual reality I'm nuancing it yes I'm making I'm hedging but I'm still making a commment but the insanity that you've seen from me on Facebook dark posts or the emerging Insanity on pinterest's ad product once it gets a little bit more price effective and at scale that's nothing you've seen for me since maybe 2009 crush it when I really believed in YouTube because I was feeling it guys I'm feeling it right now how do you prove the ROI you create a connective tissue to show you that this thing did that now that's direct response selling right that's Dr and that's fine I'm a branding guy you need a mix because if you keep throwing right hooks it has diminishing returns but it's never been more easy to prove the ROI of social media than it is right now because you can just link it directly to the do attribution whereas you cannot do that for print outdoor radio or television you just can't you can't do it in the same exact way you can create a call to action in those commercials and you can track it and you can and you will and that's why those channels matter still as well but it's very easy to put a link in any piece of content even in Instagram where I put it in my headline you guys know what I'm talking about so you know misnomer I do like talking about the ROI of social media I just don't like that it's not understood that it's more obvious to track it than it is in traditional and more importantly I don't want to talk turn all of you into direct response sellers because then you're far too much right hooking and so a lot of times the best pieces of content are engaging and jabbing where there is no link out to a call so there's a drop in the correlation of sales but you're doing the better overall thing for the brand my friends it's branding and marketing not just sales but social media can show you sales oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social so subscribe