# Making Unknown Hashtags Trend

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=a0ApXei3w1Q
- **Дата:** 26.03.2015
- **Длительность:** 2:42
- **Просмотры:** 15,402
- **Источник:** https://ekstraktznaniy.ru/video/19693

## Описание

As seen on #AskGaryVee Episode 7 - https://www.youtube.com/watch?v=oK1dNr62enY

Q: How do you take an unknown hashtag and make it popular?

A: It makes me sad that I have to attack this question. This is going to be long winded. First question back to you: Why do you want it to trend? As we all know, trending hashtags aren't actually very ownable. If a hashtag is trending, absolutely anybody can use it. More importantly, when something trends, we see a lot of spammers jump on to market their own crap. So my question to you is why do you want #mommyenergy to trend? At that point any other mommy blogger could easily jump on it. The only reason I use the #AskGaryVee hashtag is so that I can easily find all the questions easier. It's a utility, not a marketing tool. So I think you're not taking enough time to think about the "why." The strategy matters!

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

## Транскрипт

### Segment 1 (00:00 - 02:00) []

Liz asks any tips on how to make an unknown hashtag like # mommy energy popular and well-known Liz first of all I love that name wife's name sister's name uh second of all it makes me sad Liz that uh that I have to attack you in a good way uh with the following question so everybody pour yourself a little bit of Sherry uh grab your cigars if you like that kind of thing because this is a long- winded answer one of the things I thought about over the weekend is to give some real meat on the bones on some of these answers you're going to have your pie or cake questions which I love by the way and I want more of those by the way so ding those up the hell does that mean I also want to give long- winded answers to when they deserve them and Liz I appreciate you because you asked a question that a lot of people are focusing on and I want to put some real girth behind it and so here we go Liz first question back to you little pingpong action here is why do you want it to Trend so you get something to Trend and the interesting thing is as we all know trending hashtags in general are actually not very ownable right if you create a hashtag anybody in the Twitter universe can jump along and use that hashtag more importantly when hashtags you know Trend we've seen a lot of spam people jump in and use that hashtag in their tweet to create spam to create porn you know the funny thing is I always ask why so my question to you is why Steve throw it out here you can be part of this question what's the hashtag hash mommy energy you know uh by the way uh speaking of mommy energy I spoke with Steve's mom on Twitter this weekend and she mentioned that she liked Steve on camera so that was a little mommy energy you know Liz the real question is why would you want Mommy energy to Trend do you feel that you then benefit from it do you not realize that every mommy blogger anybody selling products to mommies anybody authoring mommy books can jump in use that hashtag there is no ownership there's limited upside you know the only reason I use the ask ARB hashtag is to find the questions easier it's a utility it is not a marketing engine to take me to the next level because I know it's so unable and so that is really the question to me to everyone to who's watching which is why would you want to own it in the first place that's something that you need to think about the why against any action is really the that people are not spending enough time on the strategy matters