# How to Market on Yik-Yak

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=rK7koGY5uqE
- **Дата:** 09.03.2015
- **Длительность:** 2:46
- **Просмотры:** 5,820
- **Источник:** https://ekstraktznaniy.ru/video/19722

## Описание

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitte

## Транскрипт

### Segment 1 (00:00 - 02:00) []

Andre asks, "Gary, I'm interested in your thoughts about marketing opportunities on Yikyak. " Andre, so this is a great question. Um, back to the attention graph that I just told India that we need to drill on. The biggest reason I'm talking about Yik Yak so much is it does have the overwhelming attention at scale of this kind of 18 to 22 year old demo that's on college campuses. The truth is I'm not really prepared to answer this question. That's why I took it. The truth is I haven't put in enough work on Yik Yak. It's here, right? It's here. But look where Yik is, right? I know Drock, you're doing a lot of like I'm sorry, but this is important. This is another insight. Some of the stuff I do. It's why I grabbed so many people's phones, right? Look where Yik is. As you can see, social's really jamming here, right? But Yikex in this little folder. It says social and it's not even on the first one. It's here. So clearly, are you laughing because you're not getting a good zoom? It's hiding. Oh, it's hiding. That's right, Drock. It is hiding. And so, so even though I'm talking a big game about my belief in Yik Yak, my actions aren't following my words right now. I'm doing a bad job of not being the best expert at Yik Yak. I haven't spent a lot of time in there. Obviously, the kind of anonymous commenting, you know, how do you get away with like promoting your burger joint or a pizza shop or wine library to 21 and 22 year old kick users? Like, what do you do? Like do you ask a question about your own business or do you make a statement about your own business? That's a little spammy. You know, the problem with Yik Yak as a marketing platform right now is it's like the old forums back in the day when everybody was anonymous in the '9s and I would go to like wine spectators wine bulletin board and be like wine library is an amazing store in town. It, you know, you don't know how to do it right. Like I guess in theory you can make a comment of like I hear that the Johnny Burgers own uh cook is really hot. Haha, because it's me. Like, I guess there's a way if you're very authentic, you can win that game. Um, and there's clearly ways to market. Unfortunately, the thing I make fun of so many of you and so many people of, which is you're not a practitioner. You're reading headlines. I unfortunately in this situation am a lack of a practitioner and need to do a little bit of more of my work. As you can tell, I have enough dangerous knowledge of giving you an example of some of the things you can do. But, you know, the question will become, what will Yik Yak allow brands to do, if anything? Um, but clearly let's if you have a restaurant or hangout in the college demo right now and you're not desperately trying to figure out yikyak every minute, you're making a huge mistake. Hey, hey, Hey, hey, Hey.