# How To Market Your Brewery & Beer

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=fEMg-kFSECg
- **Дата:** 03.03.2015
- **Длительность:** 2:21
- **Просмотры:** 24,156
- **Источник:** https://ekstraktznaniy.ru/video/19729

## Описание

--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitte

## Транскрипт

### Segment 1 (00:00 - 02:00) []

Comstock Brewing asks Gary if you were going to crush it by starting a brewery what would you do comto great question uh you know obviously I've thought a lot about this because I always do think about producing uh products and selling them I come from a retail background a lot of our clients are cpgs consumer package good products that sell to Consumers and I always say what if I had one and obviously beer coming from the world I grew up in as a matter of fact when I first got into my dad's business uh that was the real first boom of M bruise back in like 1995 6 78 it was a huge boom back then and I thought a lot about that um look I mean I think the thing that's going on is a couple different things first of all I'd win locally I think micro brw really need to focus locally so I would probably go to Every local business within a f mile radius by hand and shake hands and kiss babies to create relationships so that they use you know like there's a uh there's a insurance company has 147 employees down the street in Cincinnati and you go there and you become friends and they use your beer for their events right so I think localization really matters next thing I would really focus on would be probably Instagram uh I would go all in on creating a very serious profile in Instagram and then using Facebook dark post ads to drive links from the Facebook ad to your Instagram to get people following there because I think the 21 to 30-year-old demo is living and breathing in that platform and I think it matters for you to win in that platform uh number three I would really focus on getting two to three states to carry my beer and then build very strong relationship with the sales team of that small distributor because you're a small micr Brew you're probably going to be with a small distributor you don't want to get lost in a big one what I mean by that is the people that represent you know Budweiser and Sam Adams and things of that nature your little 500 cases a year gets lost somewhere in the back of the warehouse nobody cares so you want to go somewhere small where you're you know a bigger fish in that smaller Pond um I think you pick two or three strategic markets and then I would run Facebook dark post ads uh and Twitter local ads in that market to build up some hype so now all of a sudden they're like oh your stuff sells so those are some of the tactics I would do hey hey