# How Much Time Does Creating Social Media Content Take? ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=6fZBOWWpfWQ - **Дата:** 03.03.2015 - **Длительность:** 2:38 - **Просмотры:** 32,822 ## Описание Q: How long do you spend creating a single piece of content? A: I've started using Twitter's new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome. So video does seem most natural to me. But I don't over think my content. Way too many people over think the stuff they are putting out there. We're living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn't get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the most unflattering selfies, not caring about the lighting (this is actually the first year I've started to understand lighting...). Bottom line: I really don't care about the angles. The look. The feel. I care about the substance. -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=6fZBOWWpfWQ) Segment 1 (00:00 - 02:00) leanbox company asks Gary how long do you spend creating a single piece of content do you focus on video because it's more natural for you lean this is a great question and really ironic timing so obviously you know for the from 2006 to deep into 2014 every piece of content that came out from me then we started building this amazing team and so I assume you're asking about my content uh I don't think about it at all meaning I have religion of thank you economy crush it and Jab to jab right hook and I execute off of that clearly comes from me uh weirdly insanely that we're doing this question today because last night I started using Twitter's new video product where I can reply within app and so I'm replying a lot more with video and so when I was putting out content to put out it was video first in mind because I thought that was the best way that I could communicate the reason you're seeing so much more medium and Gary in. com written articles is Steve and India helping me transcribe these things into written form so I think that for me I did think video first but it was hard to execute video first for a while back in 0789 I'd had a flip cam with me and I would tape stuff but that had a whole process now I can do it right from the Twitter app they made it available for verified users so if any of you are verified you can go check it out um and I assume they'll roll it out for everybody soon uh so I don't overthink it I think way too many people overthink it we're living in a culture where kids are growing up overthinking it every 14-year-old girl on the planet is taking an Instagram photo that's taking her 47 minutes cuz she needs the lighting just right and then if it doesn't get enough likes within the first four minutes she's taking it down I have the reverse of that rigger the you know Mike and I were working out last night talking about like how much I've leaned down and all these things and then I we were talking about people commenting and I was like yeah of course because I would take literally the most unflattering pictures of all time I could care less about lighting I don't even understand how I think only this year I realized oh the lighting's got to come this way versus me being in the light like right I mean like I really don't care about the Angles and things of that nature I care about the substance um I know I'm pretty keep the laughs in I want everybody to know what the three of you thought about keep the scoff keep the scoffs in Dr Rock next question all right he hey hey hey hey --- *Источник: https://ekstraktznaniy.ru/video/19732*