# Should You Be Automating Marketing Software?

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=-5VhVISgQ04
- **Дата:** 27.02.2015
- **Длительность:** 2:30
- **Просмотры:** 2,496
- **Источник:** https://ekstraktznaniy.ru/video/19738

## Описание

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Транскрипт

### Segment 1 (00:00 - 02:00) []

George asks what's your take on marketing automation software George the key here is you know I'm not a huge fan of automation I've talked about that at nausea as a matter of fact once and for all because it keeps coming up and I know a lot of people are now new listeners on iTunes if you ever get a tweet from me or reply to a YouTube comment or reply in the Facebook comments like I did all weekend it is me there is no Outsourcing of my engagement I had to make a video to prove it this weekend I don't know if you I saw that like to prove that it was me tweeting it is me the way to humanize automation for people that want to send out things is the followup so if you put something out and you schedule it not my style I'm against that because here's what's dangerous about automation especially in Social and email for all the people I had a lot of friends and I killed them on this let's go back to a very sad day the uh the Boston uh Marathon uh m right uh after that happened over the next hour or two the amount of people that tweeted promotional by my book check out my show sign up for my course my friends I was emailing and dming them and saying you are ruining your brand you are there are 40 people right now that will never respect you again because of what you're doing and so in a world where everything is real time scheduling is dangerous for those anomaly moments where you can look really bad and don't let main stream media pick you up that you're promoting your book after the president's been shot or a building's been exploded or a terrorist act happened because that can be the end of your career completely to me that is not worth the upside of the automation but if you go the automation route fine here's how you make it human you act human behind it you put something out people are engaging with it you come in humanly and engage it this will be always a debate that I'm in a minority which is I want to scale the unscalable in a world where people are trying to use modern technology to scale it's a simple as that I'm countercultural I'm over here you're all over here I'm over here and I will stay here because I believe in it and not because I'm romantic or Zen or such a great guy I believe in it because I think it's sells oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social so subscribe