# How Do Brands Go Viral Without Any Marketing? ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=bnxOKzRBtyw - **Дата:** 26.02.2015 - **Длительность:** 2:19 - **Просмотры:** 22,566 ## Описание Sriracha. Know what it is? Of course you do. But do you know why you know what it is? Chances are you heard about it from a friend, or had it in a restaurant and loved it. But realize this: you never saw an ad about it. You never turned on your TV and saw a commercial. You never logged onto Facebook and saw a sponsored post. You just heard about it. So how does a company create an enormously viral product without any marketing? Simple. It's an amazing product. And word of mouth is the best earned media you can ever get for yourself. Today, social media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands, not just Sriracha, that don't spend a dime on marketing and win simply by making a great product that people can't help but talk about. In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand. In that regard, social media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attention that any paid budget would get you. But: you need to make sure you actually have a good product. For instance, if you're a small time restaurant that happens to have great food, all you need is that one person on Instagram or Twitter to talk you up because they love what you have to offer. The brands and the products that will break out in the next decade with zero dollars may end up being anomalies in the grand scheme of things, but that's all predicated on them having tremendous products. You can have all the money in the world but if your product sucks, you'll end up losing the long game. However, you may very well be piss poor and not in the position to spend money on marketing, but if your product is good enough to entice people to talk about it, then in this day and age, you can most certainly win. -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=bnxOKzRBtyw) Segment 1 (00:00 - 02:00) Chris asks what surprises or interest you about brands with high brand Equity but don't have huge budgets Chris this is a great question I also love the Instagram photo this whole Instagram thing is going to be awesome as a matter of fact you know what I almost didn't do this episode so D Rock I know you're disappointed with only two questions but that's better than zero and you've heard that before you like that so um so that actually gives me a second here to push the vainer nation because I know we went out super late the other night Instagram photos Instagram questions let's link up how you do that let's get on that for the rest of the week um Chris is a great question you know look this is why I love social media I believe that social media is the plumbing to Word of Mouth in our society and I think there's a lot of brands that don't spend marketing that just win on having a great product if you make a great product and you get people to taste it physically and literally meaning try your app you know check out your store wear your hoodie or actually try sauce and it's delicious word of mouth will kick in I think the world we live in now it actually speeds that up because when somebody had that sauce now they take a photo and put on Instagram be like this is delicious that's a lot better than 1997 where like I have this sauce and then like Stefan and I playing basketball like oh by the way this sauce like what I did that once like it was impossible to amplify the way we are now on an individual person level so I actually think the era of companies with very limited or zero marketing budgets is here and I do think social media is that Foundation uh so what interests me is that this is the greatest time ever to not have a marketing budget in a world as a marketer because so much of it can be organic and authentic it's hard you have to be great and most of all your product has to be Sensational so I think the brands that will break out the products in the next half decade with zero dollar are going to be anomalies but that's predicated on them actually making a phenomenal product hey hey hey hey --- *Источник: https://ekstraktznaniy.ru/video/19744*