# #AskGaryVee Episode 64: Yik Yak, DNA, & Dinner with Winston Churchill ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=7a74pRS1b_U - **Дата:** 28.01.2015 - **Длительность:** 17:09 - **Просмотры:** 32,231 ## Описание #QOTD: Which historic figure would you like to have dinner with? ;) #Timestamps: 0:00 Intro 01:23 - In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut? 07:00 - What are your thoughts on the marketing opportunities in the new app Yik Yak? 09:33 - We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both? 11:55 - What have your children taught you about life and business? 14:14 - Who is the historical figure you would have lunch with if you could? And why? #LINKS https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html https://www.youtube.com/watch?v=S4bAVgMJo8w http://instagram.com/lexvalishvili/ How do you work 100% for clients and another 100% for your own brand? The answer is simple: you need to work harder. And faster. There's really nothing else to it. I'm exhausted every day, but I'm making all sorts of things happen in my eighteen hours. Not only am I working eighteen hours, I'm working fast as hell in this eighteen hours. And, I'm prioritizing what's important and what's not. We're all different. We work in different ways. If you're Type A, maybe you just need to schedule non-negotiable time for your personal brand if it's that important to you. But really, there is no magic answer here. The answer is just more time, and faster within that time. Now, the faster part might confuse some people. I always tell people to start working harder, stop watching Lost, but there's another variable: be much faster in the hours you'er already in. There is not a second that's down for me. Some people say they work ten minutes day, but then when I audit them, there's fifteen minutes here and there where they watched a YouTube video. We fight for minutes on my team. Even seconds. I used to think I was the biggest workaholic that lived. From twenty-two to thirty, I really thought I was all in. But I had enough time to bullshit about baseball with friends. I had time. Now, I'm dramatically faster. And I'm working more hours. That's how it's happening. So that's the answer. More hours. Faster. Better. Stronger. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon ## Содержание ### [0:00](https://www.youtube.com/watch?v=7a74pRS1b_U) Intro - On this episode I talk Yik Yak, historical figures, and what my kids have taught me. (crowd applauses) You ask questions, and I answer them. This is the #AskGaryVee Show. Hey everybody, this is Gary Vay-ner-chuk and you're watching the #AskGaryVee Show episode number 64. Before we get into the questions today, I'm excited, we did one yesterday, right? Oh no the snow day. The "fake" snow day in New York city, that really pissed me off. But, got some time with the kids which made it pretty awesome. Appreciate everybody, I see that Alex De Simone where is Alex? Sitting at his desk? That's alright, you can leave him, Staphon. Give him big daps last night his hustle was strong more people were segueing to asking questions on Instagram. Let's link that up if you want to ask questions on the show. I'm enjoying this. Instagram game is really fascinating to me. Betting hard on it. All of you entrepreneurs should. It is the number one social network as the "attention graph" goes. By the way, I need to desperately make an attention graph like, we've got to get into that. 'Cause that's what I care about. Let's get into the show. ### [1:23](https://www.youtube.com/watch?v=7a74pRS1b_U&t=83s) In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut? - [Voiceover] Austin asks, "Gary, in episode 63 you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut? " - Austin, that's a great question. I love that recall to that long, long time ago episode number 63. Yeah, this is how I do it and it's funny I'm in love with this answer by the way, I'm giving you a pre-alert that I think the answers on this show are going to be really good. I feel up for today's answer. I'm going to go even deeper. I remember why I started this show, which was can I go deeper on all my quotes for my fans. I'm going to challenge myself in this episode to go deeper both in the tactical aspects and the theoretical aspects. And what I mean by that, clouds and dirt by the way, what I mean by that is how do I figure that out is very simple. It starts with the fact that I put in work. So, when I go look at your Twitter account and your Instagram account, I will actually click your posts. I will actually look at all your posts. I go to everybody's, if you go to a Twitter account, you can hit their profile and then you can say 'view all with replies'. So, if you go to my account, twitter. com/garyvee, you'll see all my non-reply tweets and be like, oh Gary's pushing a lot of these up but if you click on 'with replies' all of a sudden, you get a much deeper picture in to what I'm actually doing on Twitter, which is I'm engaging at scale with my community. So, when I get pissed at all of you, one of the things I'm looking at is I'm like, oh look at all these 15 people that I just spent the last 35 minutes looking at when I click their Twitter account 'cause they just engaged with me, I'm double-checking so I just click very quickly usually I have my phone. Ok, cool, you say hello. Let's do one right now. Real-time, baby. now, very simple. This is going to be interesting. Somebody's about to get really called out. So, you open a Twitter App, right? And, I go to my notifications I'll look and I'll be like, social media twit social media TWTR, this dude, I asked, how long have you been following me, a lot of you answered, thank you by the way. So, I'll click in and I'll look at him and I'll say, ok, 1080 and then I'll look at what he's actually doing and I'll see he does a lot of retweeting, ok that's interesting to me. He's doing a ton of retweeting 'cause that's his account. So, that gives me a sense of what he's doing I'm going to skip ahead 'cause he's playing that game. Now, Christin will say, great point by Gary Vee. Thanks Christin. And, I'll go into here, I'll see she has 7,000 followers that'll give me some information and then I start looking at what she's doing and she's engaging, she's engaging, here she's retweeting, she's hitting that person up I love this, saying to someone they love the new profile picture. This is starting to give me a sense and actually Christin let's give her some daps, can you zoom in the top right corner? Are you able to do something there to give her some daps so she gets some peep love? So, she's doing a good, solid amount of engaging, she's doing some nice, solid retweeting, she's actually really engaging. If you look now, over here, DRock, this is very faint. All the way in the right where it says one hour, two hours, can you see that on the right here? It's very small. But, what I'm seeing is that she's this is all happening in the last two hours, a lot. Heavy engagement. She's crushing the engagement there. So, then the next thing I'll do, this is work. Like, if anyone understands how do I know? 'Cause I'm putting in the work. Next thing I do is I hit her URL on her Twitter account which is radical. social and then this pops up and I'm looking at this. Is this her blog, is this where she works? I don't know yet, but here we're about to look. Now, I'm looking and trying to figure out what is this and if I don't figure it out quickly, I'm like I don't know what this is, I'm out. Looks like her blog. So, these are the things I'm doing. I'm analysing. I'm looking at the other things you do. If I was looking at my Instagram, I'd look at the pictures what does that person put out. What I'm seeing my friends and the reason I called out so many people is; one, I'm seeing the far majority of people only in the right hook business. Thanks to Christin here, I'm in a good mood 'cause she's jabbing the shit out of it. So, that's great. But then there's other things. Is she throwing right hooks? Is she trying to drive people? 'Cause the right hook is part of the jab, jab, right hook, which is the overall thesis. Put out great content, create value up front convert it into business and so, when I see people and I see a lot of you asking the same questions about your coffee business, your catering business, all this, I'm trying to see if you're doing that mix. Are you only right hooking, are you only jabbing, are you driving people successfully, is your website responsive 'cause it's a mobile world? I do this. As you can see, that alone I'm not even done with Christin auditing. That alone is 5, 7, 9 minutes. That's insanity in a world where I'm so busy but that is the reason so many of you follow me. I truly believe that. I believe in this karma, zen aspect to it that I'm capable of giving great answers on this show 'cause I know you way better than you think in a world where every one of my contemporaries that's at my level whatever that is, thinks that the last three minutes of this show, the things that I do with my time in a world where in my inbox, let's break this down. Let's understand what I'm talking about. In a world where I've got all these emails right now, some of my clients are going to get upset here I think, here's a very important email from John the lead developer at Wine Library about a new program that we're about to launch, from Friday not answered yet. Because I'm looking at Christin's Twitter account. Nobody, no business person thinks that's the right move. None. And, so I think if you want to pop, be an anomaly, you've got to act like one. ### [7:00](https://www.youtube.com/watch?v=7a74pRS1b_U&t=420s) What are your thoughts on the marketing opportunities in the new app Yik Yak? - [Voiceover] Andre asks, "Gary, I'm interested in your thoughts about marketing opportunities on Yik Yak! " - Andre, so this is a great question. Back to the attention graph that I just told India that we need to drill on. The biggest reason I'm talking about Yik Yak so much is, it does have the overwhelming attention at scale of this kind of 18-22 year old demo that's on college campuses. The truth is, I'm not really prepared to answer this question that's why I took it. The truth is, I haven't put in enough work on Yik Yak, it's here, but look where Yik Yak is, this is important, this is another insight, this is why I grab so many people's phones. Look where Yik Yak is. As you can see Social is really jamming here. But, Yik Yak's in this little folder that says Social. And, it's not even on the first one, it's here so clearly... Are you laughing because you're not getting a good zoom? - [DRock] No, it's hiding. - Oh, it's hiding. That's right, DRock it is hiding. (laughter) So even though I'm talking a big game about my belief in Yik Yak, my actions aren't following my words right now. I'm doing a bad job, I'm not being the best expert at Yik Yak. I haven't spent a lot of time in there. Obviously, the kind of anonymous commenting how do you get away with promoting your burger joint or a pizza shop or Wine Library, to 21 and 22 year olds Yik Yak users, what do you do? Do you ask a question about your own business? Or do you make a statement about your own business? That's a little spammy. The problem with Yik Yak as a marketing platform right now is that it's like the old forums back in the day when everybody was anonymous in the 90's and I would go to wine spectators, wine bulletin board and be like Wine Library is an amazing store in town. You don't know how to do it right. I guess in theory, you can make a comment of, I hear that the Johnny Burgers own cook is really hot hahaha 'cause it's me. I guess there's a way if you're very authentic you can win that game. And there's clearly ways to market. Unfortunately, the thing I make fun of so many of you of and so many people of, which is you're not a practitioner, you're reading headlines, I unfortunately in this situation am a lack of a practitioner and I need to do a little bit more of my own work. As you can tell I have enough dangerous knowledge of giving you an example of some of the things you can do, but the question would become what would Yik Yak allow brands to do if anything, but clearly, if you have a restaurant or hang-out in the college demo right now and you're not desperately trying to figure out Yik Yak every minute, you're making a huge mistake. ### [9:33](https://www.youtube.com/watch?v=7a74pRS1b_U&t=573s) We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both? - [Voiceover] Coach asks, "Gary, we spend all of our time pouring our creativity into projects for our clients, so that when it's time to shift gears and focus on our brand, we're exhausted. How do you keep it burning for both? " - Coach, the simple answer here is very simply that you need to work harder and faster. There's really nothing else. Im exhausted every day, but I'm making enormous amounts of things happen in my 18 hours. Not only am I working 18 hours, but I'm working fast as hell in those 18 hours and I'm prioritising what's important and what's not. So, I guess the answer to your question is, we're all different. If you need to be A-type and rigour and organised I would just schedule non-negotiable time for your personal brand if that's important to you from 6-7pm because you have that whole day to check the box that you want to and you've just got that time, it's just allocated. Maybe that time is 10-midnight. But, really there's no magic answer here. The answer is more time and faster within that time. I think the faster part confuses a lot of people. I always talk about stop watching Lost, sleep less. But there's another variable. Be much faster in the hours that you're actually in. These guys can tell you, there is not a second that's down. I work with people who are like, 'I work ten hours a day' and then when I audit them, there was like 15 minutes here where they watched a Youtube video. We fight for minutes here, we fight for seconds here, I wish there was other cameras showing you how hard the bobble heads are of the crew here every minute. And so my gut is, because I, when I thought I was the biggest workaholic that ever lived from 22-30 in running Wine Library but I had enough time to bullshit about baseball with Branden for 9 minutes or talk to my dad about something for 15 that made no sense and didn't matter or went to ESPN. com to just check Jets scores. I had time, I had time. I'm dramatically faster at 39 than I was at 29. And, I'm working more hours. That's how it's happening. I know the answer, I lived it. I am making fun of 29 year old Gary Vee for all the spewing that I do, that dude wasn't as fast and didn't go for as long every day, and that's just how I've done it. ### [11:55](https://www.youtube.com/watch?v=7a74pRS1b_U&t=715s) What have your children taught you about life and business? - [Voiceover] Ben asks, "Gary, what have your children taught you about life and business? " - First of all that was a great video I think the Instagram videos have huge potential as well. The creativity's coming through more than the YouTube videos where it's just that person's face. So, that's a lot of fun. You know, it's funny. I took this question as well because I think my answer is going to be super unpopular. I think a lot of people are going to be, everyone's looking for the romantic answer, you know the truth is, I love my kids insanely, but I love my wife and I love my parents so insanely that, I love them more but, DRock's always scared when I go politically incorrect, it's the truth and I promised to be very honest in this. Do I love my kids more than my parents? It's a really interesting debate for me. It's much closer than the normal politically correct answer that I hear from others, so it's not like that taught me how to love. People say that all the time. I was fucking loving everything before. I guess at the end of the day, the things that really really, you know what this is the true answer. The thing that my kids have taught me about life, and I guess I believe this very much in business and so many of you that have been jamming with me for a long time know. They've taught me from the other side, how powerful DNA really is. Watching my kids do the same exact things I do, like Misha when she performs in our living room, she's spending more time trying to paying attention if we're paying attention than on her actually performance. That's what I do. When I give talks, I'm like looking in the crowd to make sure they're not on their phone. You know Xander's looks of 'I got you', it's just crazy. So, they've taught me how powerful DNA is, and maybe they've taught me to a more extreme level of respect for Lizzy. She's just an incredible mother and just watching how she's executing in her role with them is has taught me a lot about her. But, for me, they haven't taught me jack crap about business and other than the reason I bet on people is based on my intuition around their DNA and then I watch their DNA come full throttle ### [14:14](https://www.youtube.com/watch?v=7a74pRS1b_U&t=854s) Who is the historical figure you would have lunch with if you could? And why? I'm just a big DNA guy. - [Voiceover] Lex asks, "Gary, I've got a question for you. Who is the historical figure you would have lunch with if you could? And why? " - Lex, great question. First and foremost, two things. One, Lex I really think you should put a URL in your Instagram account so it links out and two, the VaynerNation you should check out is Instagram it's a tremendous, tremendous effort, great pictures. We're rolling with heavy truth in episode 64. The answer to this question is nobody. And I really, really hate giving it because if I'm on the other side of this camera, I'm looking at that and saying, you think you're so great that there's nobody you want to meet and weirdly there's probably a truth to that. It is actually fundamentally, completely insane how little energy I have of meeting anybody all the time. There's plenty of people I find ridiculously fascinating. Winston Churchill, is super high and interesting. Randy The Macho Man Savage is a big one for me. Pete Rozelle, the former NFL commissioner I just read his book, I don't read a lot of books, when me and Lizzy went away in November. I'm up to 9 or whatever. Walt Disney is interesting, story telling. There's people interesting but it's crazy. If you said, you could have dinner with any historical figure, we're talking Abraham Lincoln, Walt Disney, or the Jets could be, not playing in the Superbowl, that's not where I'm going. You could be in August right now and watching the Jets first pre-season game, I'd rather do the Jets' pre-season game. Think about how insane that is. Pre-season I said. There's something really broken with me and I think it comes from ego DNA. I do. Or it just speaks to a theme that a lot of you know which is I'm like this. I'd rather look at Christin's Twitter account for 19 minutes and bring that value to the people that have bestowed in me the interest in paying attention to me than for me to go and spend a nice meal and drink some nice wine with Joseph Stalin so I can tell him he's a piece of crap. I don't feel it, I've never felt it, I have no interest. Just super not interesting for me. Question of the day. Which historic figure would you like to have dinner with? You keep asking me questions, I'll keep answering them. --- *Источник: https://ekstraktznaniy.ru/video/19757*