# How to Build a REAL Business, Not a Toy

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=yp3_t8kblqY
- **Дата:** 06.01.2015
- **Длительность:** 2:38
- **Просмотры:** 7,092

## Описание

We've been living in a complete false reality in startup land these last 5 years. Everybody thinks that just because they build a product something magical is just going to happen. IT DOESN'T WORK LIKE THAT. You need to be a practitioner. You need to be in the trenches day-in and day-out so that when things do hit the fan (because they will), you'll be prepared and you'll persevere. 

We're in a very interesting time these days. There's a funny little bubble surrounding our community and there's no telling what'll be in 3-4 years from now. But, if history has anything to show for, there's a very good possibility that the money will dry up and only those that have been in the trenches and have worked through the non-glamorous stuff will make it out alive -- Mainly because they've built an actual business, and not a toy.  


This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=yp3_t8kblqY) Segment 1 (00:00 - 02:00)

Uh so Steve, thanks for being uh one of the things that really struck me is that you said this sort of like I look to add so much value and like I'm a business school student and that's kind of one of those oh we add value but I saw sort of themes and everything that you talked about which was like communicate it was like communicate with your wife, communicate with your employees, communicate with people who want to go to Napa and then the other part of that was like really get in the trenches with those. It was like it's not glamorous to sit here on a message board and respond 10 hours a day. It's not like glamorous to sit there with your wife's calendar and try to match those up. So, sort of adding that she loves. So, yeah, that kind of communicate and really kind of gritty get in the trenches. It's being a practitioner, right? Like, nobody talks about that part. Like, everybody just thinks you're going to build it and good shit's going to happen. Like, if Apple's going to feature our app, something good's going to happen. Mashable's going to mention it. That [ __ ] doesn't work. And so, if you're playing a marathon, you need to be prepared for a marathon. And that puts in the work, you know, and everybody's training for a sprint in our space. The amount of people that literally reverse engineer, we're going to do this and flip it. And that is the perfect blueprint to be out of business pretty quickly. Especially cuz you guys are the most vulnerable cuz you're at a time now where you're about to start and we've had a nice little bubble run here, right? You should see what happens in 3 years or 4 years when [ __ ] hits the fan, right? And then no money for anybody and now what? Right? So, we're living in a complete false reality in startup land for the last 5 years. And that's dangerous for a lot of people that want to be successful. You have you, the kid in business school, a good kid with a good hustle. There is your version. He's running around the world right now. Let him tell you the story about what he was doing in 1998, 999, 2000 out of business school. How he had $84 trillion on paper in value and then April came and it was all gone. and then he worked at IBM or Fox, right? I know seven billion people like that. And right now there's a complete lack of awareness from us that is our narrative that we're going to do this, we're not going to have it, the economic thing will happen like it always does. Now we have to go have a job. you do the non-glamorous stuff. You actually build a [ __ ] business instead of a toy, right? and you have enough money to sustain that and then actually really kill it because you went through the bad part, got land grab, you know, the companies like Amazon and eBay that like won in 20201 and two, right? Um, that one sounds more interesting to me.

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*Источник: https://ekstraktznaniy.ru/video/19765*