# #AskGaryVee Episode 54: Marketing Agencies, Ashton Kutcher, & Hot Cocoa ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=2IuZvFYovAs - **Дата:** 12.12.2014 - **Длительность:** 8:01 - **Просмотры:** 33,433 ## Описание #QOTD: Which social network are you hottest on RIGHT now? #Timestamps: 0:00 Intro 01:00 -Does VaynerMedia focus much energy on winning awards and what’s your take on the ad industry’s obsession with awards in general? 02:14 -What advice do you have for professors to engage college students in the classroom? Outside of class? 03:52 - What are your tips for teenage bloggers to show brands they mean business? 04:13 - How do you deal with burnout? 05:52 -Which social media platform is currently an incumbent, do you feel will be extinct in 5 years? In 2020 what platform that everyone is invested, do you think will be extinct? #LINKS https://www.facebook.com/events/375765935915119/permalink/375765939248452/ https://twitter.com/aplusk Agencies in the market for awards is nonsense. I've been talking about this for a while in the halls of this world and within our industry. At the end of the day, these agencies are being hired to do work for THEIR CLIENTS, not for themselves. They're being hired to tell a story on behalf of the brand they're working for which in turn is supposed to sell sh*t. Agencies are using their work and these awards to recruit more talent and to gain more clients. I get that. It's smart in one way, but it's not intended for the long game and it's not sustainable. I'm not trying to begrudge the agencies that do it because I get the business rationale behind it but it's just not a healthy culture. It takes the eyes off the actual prize of doing what's best for the client and I just don't subscribe to it. Luckily for us at VaynerMedia, our proof is in the pudding. Our work is the word of mouth of our business and quite frankly, so is my personal brand, but if you've been watching this show, you can see that it's quite apparent as to why this is the place to be. And so, we're not here to win awards, we're here to win our clients over. We let our work and the results of our efforts speak for themselves. THAT'S IT. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon ## Содержание ### [0:00](https://www.youtube.com/watch?v=2IuZvFYovAs) Intro - On this episode, we talk about why awards suck, why college sucks and what sucks, suck. - [Voiceover] Gary Vee! - You ask questions, and I answer them. This is the #AskGaryVee Show. (upbeat hip hop music) 'Sup everybody, this is Gary Vay-ner-chuk and this is episode 54 of the #AskGaryVee Show. Before I get into the show today, I just wanna show you the hot cocoa bar that we have at VaynerMedia. This is a fun dynamic to taping on Floor 15, there's always something ridiculous going on so there's something to start the show with. Great show, excited for the questions. Tomorrow, I will be at Wine Library from 11 AM to 6 PM, hopefully you're watching this on Friday. For everybody who's watching this on Saturday or after it aired, you missed a huge opportunity. ### [1:00](https://www.youtube.com/watch?v=2IuZvFYovAs&t=60s) Does VaynerMedia focus much energy on winning awards and what’s your take on the ad industry’s obsession with awards in general? - [Voiceover] Brendan asks, "Does VaynerMedia "focus much on winning awards, and what's your take "on the ad industry's obsession with awards in general? " - Brendan, great question. One that I've been talking about for a long time in these halls and in the industry. I think awards are horsecrap. I don't even know why I'm not saying horse (beep), because the reason agencies want to win them is for two reasons. It allows them to recruit talent and they use it as something to get more business and what they're doing is, they're putting out work for clients that is actually trying to get awards versus actually trying to sell something, and that's my real problem with it. I don't begrudge the agencies that focus on it because I understand their business rationale but for me, it's a unhealthy culture because it takes your eye off the prize which is actually do something for business. And for us, you know, we're lucky because of our work and because of my personal brand, to be honest with you, we've been able to get a lot of new business. And now, our work is the word-of-mouth of our business and two, as you can tell, people know this is the right place to work, so we don't focus on it. I understand why people do think it's an energy sucker away from the thing that matters, which is you need to sell something. ### [2:14](https://www.youtube.com/watch?v=2IuZvFYovAs&t=134s) What advice do you have for professors to engage college students in the classroom? Outside of class? - [Voiceover] Rich asks, "What advice do you have "for professors to engage college students "in the classroom? What about outside of class? " - Rich, I think the biggest thing for you and any professor out there, or if you're asking for somebody is that professors aren't relevant to a lot of their students today, more than ever, because the behaviors of how we act aren't mapping, meaning so many people have emailed me like, literally because of this show, emailed me that, "Hey I'm in class right now, and what my professor's "talking about makes no sense, compared to. "I'm listening to your podcast right now "while my professor's talking because he or she are so. " And literally professors in major universities that are putting kids in debt right now are telling them that there is no ROI in social media, like ludicrous horsecrap, I'm on this crap kick. Anyway, I think the biggest thing a professor can do is to be relevant with them. If you're a professor right now, and especially if you're a marketing or comms professor right now, and you're not jamming on YikYak and Snapchat and the Insta, then you're making a huge mistake because you're out of touch with your students. You're saying dumb shit like, "Hey kids, hey students, "we're gonna connect through modern things like. " It can't even come out of my mouth, I'm so disgusted with what's going on in universities across this country and so it's relevance, there is eye rolling and checking the (beep) out going on in classrooms all across this country and it's sad because of the romance of how professors think it should be versus the reality of what it's like. ### [3:52](https://www.youtube.com/watch?v=2IuZvFYovAs&t=232s) What are your tips for teenage bloggers to show brands they mean business? - [Voiceover] Tanner asks, "What are your tips "for teenage bloggers to show brands "that they mean business? " - Tanner, brands don't care if you're 14 or 41 or 4,000. By having actual results, they'll think you're in business. So I don't know, have traffic, have followers, show them engagement, that's business, show them your results, son. ### [4:13](https://www.youtube.com/watch?v=2IuZvFYovAs&t=253s) How do you deal with burnout? - [Voiceover] Tanova asks, "How do you deal with burnout? " - Tanova, this is a great question. I personally selected this one. I saw it in my Twitter stream and sent it to India. Show India, I like when we do that. - Eh. - That's my favorite part of the show. You know, it's really funny, this is a funny question. I burn out once every six or seven years, I hit a real like ugh spot, like where I wanna just check out and I go to sleep. I actually go home and go to sleep. It hasn't actually happened, actually I'm on a real good run right now, I think the last time I did was when we lost Texas at Wine Library, and couldn't ship there anymore and we lost like four million in revenue and I was just burnt out like fighting the fight of like in that world, and so I just literally went home at like 6 PM and went to sleep. I haven't done it since then, and that was like 2002 or 3, so it's been a little, maybe it's not even six or seven years but, when I hit my lowest point, I do two things, I go to sleep immediately and two, I make pretend that my mom was killed. And I know that's an intense statement, and you should have just the collective reaction, but when I burn out from work. (laughs) It's intense. When I burn out, it means that I'm hurt by whatever's going on in business and I'm focusing on business instead of the big picture and I directly put my brain into a place of what do I really care about, and the second I do that extreme move, I'm already in the process of going back upstream and so look, I'm a positive person, I put things in perspective in a very healthy way, I think and so I don't tend to burnout that often, but the couple times I've hit rock bottom, it's been sleep and recalibration. ### [5:52](https://www.youtube.com/watch?v=2IuZvFYovAs&t=352s) Which social media platform is currently an incumbent, do you feel will be extinct in 5 years? In 2020 what platform that everyone is invested, do you think will be extinct? - Alright, here's my real question. Which social media platform that is currently an incumbent do you feel will be extinct in five years. In 2020, which social media platform that everybody's invested in do you think will be extinct? - Thanks for the question, Ashton. So I think the two most vulnerable platforms are Tumblr and Google Plus, and I think that because they're just owned by big conglomerates, right. You know, for all my concerns about where Twitter's going, I feel like Dick Costolo and team will figure that out and get better. Facebook, Instagram, Snapchat are really in a great spot. The two incumbents, Pinterest I think is in a great spot. About to sneeze possibly, by the way, as I answer this question. The two incumbents that I'm most worried about are Google Plus and Tumblr. Tumblr because it's owned by Yahoo and all those politics of being independent but still being within a big holding company, and Google Plus because Google, this is a positive by the way. Google has shown me the enormous ability to cut bait if something's not working, no matter how big it was. And I just have a funny feeling that they may just come out in a year or two or three and just say, "We're cutting it. "We may get back into this game, we may not "but this execution is not working for us. " I actually am almost willing to predict that may happen that I can see them cutting Google Plus out, completely outright in the next 36 months. So those are two incumbents, Ashton, and I appreciate the question. Speaking of which, question of the day. Which social network are you most addicted to right this second. You keep asking questions, I'll keep answering them. Oh crap wait, subscribe! (makes video game sounds) I need subscriptions, because I can't push this many right hooks in social so, subscribe! --- *Источник: https://ekstraktznaniy.ru/video/19770*