# #AskGaryVee Episode 42: Mistakes, Interviews, and Keynotes

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=1Qyv9Rq6CeQ
- **Дата:** 11.11.2014
- **Длительность:** 10:41
- **Просмотры:** 42,407

## Описание

#Timestamps:
0:00 Intro
00:33 - Why do you rarely recommend youtube in your digital recommendations despite the 1 billion active users per month. 
02:25 - You changed the intro music why? 
02:34 - What's one question you ask in interviews 
04:36 - As a private music teacher I have limited hours to teach. Thoughts on how to increase my income/brand? 

#LINKS
7:48 https://www.youtube.com/watch?v=fG7WFxT1ySY
08:40 - http://youtu.be/7fgjJbd9Trs?list=UUctXZhXmG-kf3tlIXgVZUlw


As a teacher and any professional looking to expand their personal brand, my advice remains the same -- Cut out the crap, stop wasting time on non-important things, and hustle to build your brand. 

If you want to build a more scalable brand you need to put out content. Utilize the technology around you like SlideShare, Spreecast, and Google Hangouts which allow you to further establish your credibility, and where you can also charge people for participating if they're willing to do so. 

Use your content as a gateway to drug to allow you to further establish yourself and your brand. What I really see here is that people are just loaded with excuses. Do you really want to build your brand or do you want to watch 'Homeland?' Do you really need to take that hour long lunch? LUNCH? C'mon!! There's better ways to use our time. I'm not saying you shouldn't eat, but do you really need that much time for lunch?!?

As with anything in life, you just need to figure out your cadence. What do you really want? Are you wasting your time by doing things that aren't allowing you to achieve the levels you want? If you really want to expand your brand, start putting out content, engage with people that may be interested in what you have to offer, cold call, and do whatever else it takes, even if that means having two hours less of sleep. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=1Qyv9Rq6CeQ) Intro

- On this episode i talk about mistakes, forest, lunch, and keynotes. (energetic music and audience applause) You ask questions and I answer them. This is the #AskGaryVee Show. (energetic music) Hey everybody, this is Gary Vay-ner-chuk, and welcome to episode number 42 of the #AskGaryVee Show. No fun facts, just thunder.

### [0:33](https://www.youtube.com/watch?v=1Qyv9Rq6CeQ&t=33s) Why do you rarely recommend youtube in your digital recommendations despite the 1 billion active users per month.

- [Voiceover] Mathieu says, "Hello Gary, why do you "rarely mention YouTube in your digital recommendations "despite the one billion active users per month? " - And this is a great question and I'm really glad you asked it because it allows me to address this head-on on the #AskGaryVee Show. The reason I don't mention YouTube a lot and didn't have it at the bottom logo of Jab Jab Right Hook, DRock, you can show it, is a really interesting thing that I've thought about quite a bit. Which is because I'm making a mistake. And, you know, boy, do I hate talking about that stuff. You know, here's what I think happened. I jumped on YouTube so early back in 2006, wrote Crush It! in 2009 about how YouTube and video would make a lot of people famous, a lot of stuff that's happening now. And in a weird way, I think that, you know I jumped to Viddler in 2007 so I didn't see through the YouTube thing, that was a mistake as well. I think that it's a foregone conclusion in the back of my mind that I have YouTube on a pedestal that is even above everything else, maybe besides Facebook, and I just haven't done a good job. As a matter of fact one of the reasons I started the #AskGaryVee Show is to get a little bit back into the YouTube culture and so, honestly, I think that the reason I don't mention it and dig into it and push it harder is because I thought I'd figured that out and kind of pushed that out with Crush It! and was so associated with that. But that wore out in 2011 and I've just done a piss-poor job of continuing that narrative and it's a hole in my tool belt in the way that I communicate. Obviously I take it seriously, and so, you know, the reason I don't mention it is because I'm making a mistake.

### [2:25](https://www.youtube.com/watch?v=1Qyv9Rq6CeQ&t=145s) You changed the intro music why?

- [Voiceover] Yash says, "You changed the intro music. "Why? " - Yash, cuz.

### [2:34](https://www.youtube.com/watch?v=1Qyv9Rq6CeQ&t=154s) What's one question you ask in interviews

- [Voiceover] Vernon asks, "What's one question "you ask in interviews? " - Vernon, I really like this question. I'm really excited to take a stab at it. I don't do it every time. I'm not one of these guys who's like, this is my go-to question, like "When you were 13 and you went through a forest, and you pick--" I don't have any of these weird things, but I do always, especially I think if there's a lot of momentum in the interview, I love to ask people to tell me, at this moment in time, what they see the professional career becoming. I wanna get into the psychology of what their ambition is and I pretty much spend most of the interview trying to get somebody comfortable enough to tell me the truth to that question. Because I don't care if you want to be the CEO of VaynerMedia. If you wanna just be, move a couple levels up and have great work-life balance. I don't care if you even want to come here and work for me for two years, suck out my IP and then go start your own agency. I don't care what your agenda is, I just wanna know what it is so I can help us get there. Because the truth is, I wanna keep people in my ecosystem forever and the best way to do that is to deliver to them what they want. And so the quicker I can get into that insight, are you work-life balance, are you money hungry, are you title hungry, are you entrepreneur and just coming in here for learnings. I don't care, I just need to know. The quicker I know and the quicker it's the truth, the quicker we can do things forever together. And so that is usually the essence of the interview question for me. Can I tap through, can I feel that I'm getting there? Because that gives me a blueprint, a map. Not only that, I have the self-awareness, and I try to talk to them about this, that will change. You know, being a 24 year old dude, 26 year old female, it's gonna change. You're gonna fall in love, your life's gonna change. Are you gonna start a family? When you make a little bit more money it becomes less interesting. There's so many different things that are going on in one's life. When you make a little money it becomes way more interesting. You get the bug, the blood's in the water. I don't care, I just need the communication funnel and I want it to start from day one, five minutes in to getting to know each other.

### [4:36](https://www.youtube.com/watch?v=1Qyv9Rq6CeQ&t=276s) As a private music teacher I have limited hours to teach. Thoughts on how to increase my income/brand?

- [Voiceover] Sarah asks, "As a private music teacher "I have limited hours to teach. "What are your thoughts on how to increase my income, "or build a brand? " - Sarah, a lot of thoughts on this. It's called the Crush It! manifesto, which is, there's plenty of damage between 11pm and three in the morning. I get it, you teach, you know, I don't know, teachers to me are actually, my sister is a teacher, like they have the most time to do other stuff. They have fairly good schedules. There's the summer. There's, you know, and again, maybe you've got a different kind of teaching thing, but to me, if you want to build more of a scalable brand, you gotta put out content. You gotta look at things like Skillshare where you can put out your teachings and sell that. There's a lot of ways to do it. Technology has created an enormous opportunity for you to scale it. You can do live Spreecasts and Google Hangouts that only have access to people that pay. I would recommend putting out a lot of content at first as a gateway drug to the opportunity to charge people so you can establish yourself. But this whole notion of where is the time, I need more time, I just think people are loaded with excuses. They aren't auditing themselves. They don't realize that they're watching every season of Homeland and Game of Thrones. They don't realize that they're having an hour and 15 minute lunch, like lunch. I've had two lunches. Robert Souza, our new SVP made me go to a lunch to meet somebody. I was pissed. I was like, why couldn't we do that as 11pm drinks? Lunch, like leaving and having lunch? The inefficiency of that time? So you know, I'm pissed at lunch and I'm pissed at Game of Thrones playing video games and I'm pissed at a lot of things in a world where somebody wants more financially or career-wise. I love it for the people that need it to escape. I love it for people that are content with their monies and their career path. I love it. As a matter of fact, I envy it. Boy, if somebody could take a shot and suck out some of my ambition, I'd be really pumped. You wanna do a start up? Create a suck out the ambition app. I'd be really happy about that because I'd love to be able to take a lunch. relax and play Madden against somebody in Iowa, because that's how you can play Madden these days, with the kids, for the last 10 years. But I haven't been playing it because I've been hustling, because that's what I want. And so, whether you're a hundred or zero, you just wanna zen and live in a mountain with no technology or you wanna buy the Jets and hustle your face off, or anything in between, you need to find your cadence. And so if you're asking this question, my intuition is you're spending an hour or two on things every day that aren't achieving this extra brand or extra monies that you're chasing. So cut that crap out and apply it to these things, putting out content, writing content, making videos, building up a brand, engaging with people, going to Twitter search, Twitter. com/search searching teachings around, you know, key words around the things you teach. Engage with people, say hello, cold call, saw somebody shout that out in the YouTube comments yesterday. We talked about that, as a matter of fact, link up that video. People need to watch it. That's a classic. I don't know where you want it, DRock. But you guys know which video I'm talking about. The cold call. I had a shaved head in there. Anyway, the bottom line is, you need to re-calibrate to your ambitions. By the way, it may be going from seven hours of sleep to five hours of sleep because you need all those lunches and video games, and that's fine. But if you want it, you just gotta go and do that. Thank you so much for watching episode 42 of the #AskGaryVee Show. Felt good about-- had an interesting demeanor. Had an interesting demea-- Yeah, right DRock? DRock, he's got my demeanor of meter down, so can I get a demeter meter, like, can we get a demeanor meter info-graphic here? Thanks for watching the show. I'm really enjoying it and I'm really feeling the impact. I'm starting to get emails already from people that have done certain things through episode 16, 19, 23, how about episode 23 by the way? (ding) I just did that for no reason, (mumbles) when we go back. I appreciate that, I love that interaction and you keep asking questions, I'll keep answering them. Wait a minute, wait a minute. There's a video question, right? Let's do the video question. Jab Jab Right Hook is actually what I do. Give, give and then ask. You keep asking questions, I'll keep answering them. And welcome to #AskGaryVee. Do you consider yourself in the VaynerNation? Or a Vayniac? (typewriter keys clicking) - Ishmael, somebody is very smart. You've got me pegged. Absolutely, I'm excited about building the brand equity of the #AskGaryVee Show so I can have my ambition, and you've probably heard me say this five to 10 times in my career so you might have a leg up from anybody else who hasn't heard this. Nothing would excite me more, look, I've contemplated television and other things to build up my profile so that my keynotes going forward can be me walking into a auditorium, an event, and just going directly into Q and A, #AskGaryVee style, because the truth is, that's where you can bring the most value. If people walk in with context of who I am and my spiel, we can get right to it, which is really bringing the value, which is why this show matters so much. So yes, my friend, the answer to your question is a big, fat Y-E-S. I'd like the #AskGaryVee Show concept to be my new keynote. (beep) Hey everybody, this is Gary Vay-ner-chuk and you're watching (laughing) (beep) Hey everybody, this is Gary Vay-ner-chuk and (laughing) You like that? Oh crap, wait. Subscribe. (simulates fast-paced popping) I need subscriptions because I can't push this many right hooks in social, so subscribe. (sirens)

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*Источник: https://ekstraktznaniy.ru/video/19797*