# #AskGaryVee Episode 14: Refuse to Lose!

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=reX5mD1N6Y8
- **Дата:** 04.09.2014
- **Длительность:** 12:03
- **Просмотры:** 51,927

## Описание

#QOTD: Where's your favorite vacation spot?

#mini-QOTD: Sound off if you have discovered me because of this show!

#Timestamps:
0:00 Intro
00:36 - What roles does internal culture play in the company’s success? Can you give 1 concrete tip on building that culture? 
02:15 - Have you read any books changed your life in a very positive way? 
03:50- What were the 3 most effective things you did to drive book sales? 
06:16 - Do you see a parallel between Tennis and Business? 
09-40: What situations do you find yourself most comfortable in? 

Loving these video questions, but definitely try to keep them to under 30 sec! Today's episode had a really special energy to it. Maybe it was Nate's cameo. Maybe it was all the talk about soccer and tennis. Maybe it was the fact that I got to work some good old-fashioned #humblebrag action in at the end. Whatever it was, this is a really truly fun episode, and perfect to share with any of your friends who might not know about The #AskGaryVee show yet.

_
Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

## Содержание

### [0:00](https://www.youtube.com/watch?v=reX5mD1N6Y8) Intro

- On this episode I talk about my next book, Money, and tennis. (pop music) Hey everybody this is Gary Vay-ner-chuk, and you're watching the #AskGaryVee Show, Episode 14. Fun fact on the number 14, I am born on the 14th, November 14, and I have played the number 14 on roulette every single time that the ball has rolled in my life, we're talking 'bout 8,000 times.

### [0:36](https://www.youtube.com/watch?v=reX5mD1N6Y8&t=36s) What roles does internal culture play in the company’s success? Can you give 1 concrete tip on building that culture?

- [Voiceover] Ekaterina wants to know what role does internal culture play in the company's success? Can you give one concrete tip on building that culture? Ekaterina, how are you doing? It's always great to hear from you, I'm glad you're on the show. Company culture is actually the only, you know what's funny, it's funny this question's coming up today, I actually on the way to work today said, "you know what, the book that I'm gonna write that's really gonna like," you know, I always think is Crush It!, ooh, Thank You Economy's gonna sneak up on people. I know, as I sit here today, the book that I write on culture and how to build an organization through humans, not CFO cash tactics, is gonna be my book legacy, so whenever I get to that, so it's everything to me, as an operator I'm all E. Q. over I. Q., the one concrete tactic I have is way too many people make decisions on who they fire or hire based on money. "Oh, we have the budget to hire another designer, or camera person, or" like it's a financial decision. All my decisions on hiring and firing are emotional. What is it gonna do to the collective community? You know, if I fire this person, who's so popular internally, because they have great people skills, will that hurt everybody else, and can I push that person into another direction to help them get another job over 90 days instead of firing them abruptly in one day? That costs me a lot more money, but does a hell of a lot for me in the culture. And so, that is my one concrete kind of curve ball haven't heard a lot of people talk about that kind of stuff, example.

### [2:15](https://www.youtube.com/watch?v=reX5mD1N6Y8&t=135s) Have you read any books changed your life in a very positive way?

- Hi Gary, this is Jelle from Amsterdam. This is why I need to be in Episode 14, because our biggest Dutch soccer player called Johan Cruyff he wore the number 14, so it's really important for us, for our Dutch man. And here's my question, Gary. I've read a book in 2011 called Think and Grow Rich by Napoleon Hill. And that book changed my life in a very positive way. I'm very curious about you, Gary, did you read any books that changed your life in a very positive way? Thanks. Big shout out to all the Dutch Vayniacs. The answer to this question is pretty interesting, this is gonna be one of the shorter answers. The answer is no. That pre-mentioned book that I am planning on writing, if it's my fourth or fifth or sixth book, when I hit eight books, writing, I will accomplish a very rare feat, which is that will be the moment where I've written more books than I've read. I believe that one of my core weaknesses is my lack of reading books. I just don't read books. It is, I've read three business books in my life. If you call the Steve Jobs book a business book, John Battelle wrote a book called Search, about Google, and then I'm trying to think, my favorite book I've ever read was called Nine, it was about the Supreme Court. I've read like seven books. Sorry.

### [3:50](https://www.youtube.com/watch?v=reX5mD1N6Y8&t=230s) What were the 3 most effective things you did to drive book sales?

- [Voiceover] And Tory asks, as I launch The Shift in paperback, what were the three most effective things you did to drive book sales? Tory, thanks for the question, really was excited to put your question on the show because I just really want the Vayniacs to know about you, I'm a fan, we've done some events together, good luck with the book. Without knowing the true contents of the book, though, and everybody will have to do their own homework on that part, there's a couple secrets I have for everybody who wants to write a book that have really worked for me and they're not really secrets they're actually quite boring. My belief is that you actually sell your book a year to two before you're actually selling your book. By providing, by the global jab jab right hooding, here's an example Tory. I'm actually selling my fourth book right now. I'm putting out a show everyday, I'm taking time which is my number one asset, I like time. I like time more than money. I prefer time, wish I had a watch, over cash. That's how valuable it is. And here I am taking time every day out to just answer questions, to provide value, to give value, to entertain, to give an answer to make somebody think, to provide value in their entrepreneurial venture to the people that have deemed me worth their time, thank you, and so, you know, I'm selling my fourth book right now because I'm providing value to a whole new audience, as a matter of fact, a quick question of the day, leave in the comments section if you've discovered me because of #AskGaryVee. That'll be interesting to see what happens to comments. Please do that if you are, don't be a lurker. Okay, I haven't used that term in a long time. So that's number one. Number two, and this is a big unknown thing to a lot of people. It surprises me how many people have not figured this out. People don't want more content as much as they want more access. Everybody wants to do book offers where if you buy three books you can get a free Ebook or this that more content, right? Get into this. What they want is access. One of the biggest things that I did Tory that really sold a lot of books for me was give myself to the audience. If you did this many books or bought this many books I would do this live stream Q and A, I would come to your school. I would make a video for happy birthday. I would literally give, sell, the number one thing people want from me, which is more access, and it's the thing you want from everybody that you appreciate. You wanna spend more time with that person. Those are two I'm giving you, I'm not giving you a third one 'cause those are the two that matter.

### [6:16](https://www.youtube.com/watch?v=reX5mD1N6Y8&t=376s) Do you see a parallel between Tennis and Business?

- Hey Gary this is Ian Westerman from EssentialTennis. com, I've got a quick question for you for #AskGaryVee. First and foremost though, thank you so much for what you do. It was six years ago that I was commuting an hour in each direction to a job back and forth, listening to Crush It!, and that book fired me up so much. So, my question for you is, when you played tennis or at if you're still playing tennis now, do you see parallels between tennis and business and being successful in either one, or in both? What are those? I'd be really curious to hear your thoughts. - Great, great question, you know it's really interesting to me, tennis is a game I love a lot, and I've recently figured out how not good I am because I've met a lot of private school kids, rich kids who play tennis a lot, and were on the college tennis team, and so I love the game and I like playing the people that give me good 6-4, 7-6, 6-2 kinda matches in both directions I have a lot of fun with it and I like it a lot and as a matter of fact I really do see one parallel and I never thought about this before, and this is really why I love the #AskGaryVee Show, (bell) ting, you know, I do see a parallel. I'm blown away that I once lost a match that I was winning five zero in a set. And I'm also super happy, can somebody get Nate, Zak, can you get Nate? This is gonna be fun. I'm also happy that you know and you've heard me talk about half time adjustments, right, I'm the coach, they'll be down 21 nothing, and then it's 23-21 and I won because I didn't game plan well but I adjusted? That to me is tennis, right? To me tennis is fascinating 'cause the set is very long, and you can be down three zero and then you're adjusting. You're seeing patterns. For example, - [Nate] Yo. - [Gary] Nate, is it true, is it true that you've never beaten me in tennis? - Unfortunately yes. - Now, is it also true that you once had me down five, you've had me, like help me here, you've had me down 5-2 twice? - Yep. - Right, and you lost those matches. - Yes. - Okay, so what I did in those matches were - Done? - That was it, thanks bro. So in those matches when I was down 5-2 to Nate, what happened was, you know, one I just like refused to lose, but two, I really kind of took a step back, looked at what happened in those first seven games, and started attacking either weaknesses of his or strengths of mine, it's a very mental game, I was reacting to what was already happening in that specific set, and I was able to adjust then and win 7-5 much to my happiness, and so much like in business, people set out to do things, it's kinda like the Mike Tyson quote, right? "Everybody's got a plan until they get punched in the face. " You know, that's what I see in tennis and business. You have your business plan. You think you're gonna succeed. And then you're out in the market and somebody copies your product for less, or is better than you, or nobody really wanted your stupid app. You gotta adjust. And in tennis, 'cause it's a set, it takes a lot of time to that for that kind of like set to like form and you've gotta adjust to, wait a minute he's playing off of his backhand, let me go at his backhand, things of that nature, let me go to the net because I'm not winning this baseline game. The adjustments in real time, and the emotion and composure, and the intestinal fortitude to be down 5-2 and come back and win, that's how I see it. - [Voiceover] Trey wants to know what situations do you find yourself most comfortable in? - Trey, this is a great question, you know, I loved it when Steve brought it up, like how he wanted to do this question, of course, this is like a humble brag question. (bell) You know, I mean, where am I most awesome? You know, listen, the thing I take most pride in is I'm probably best when it's chaotic. And I think a lot of people fold in that sense, but to me I take enormous pride, what I don't know is I'm really great in chaotic non-threatening, I'm being very honest here 'cause I don't I wanna (bell) disguise this humble brag with a little humility, 'cause that's how I like to roll, you know, I I'm great in business when we're in real trouble, like I'm great, that's my world. I'm really good when people are upset, you know, like, a kid in my class died in a car accident senior year and like I was proud in the way I helped a lot of people I'm really strong emotionally. What I'm not sure about is if like somebody came up and punched my wife in the face, like, what would I do? Like I'm such a lover not a fighter, that I always question myself in that moment, I actually think I come out guns blazing, but it's never really happened. But I'm most comfortable in chaos. As a matter of fact, and people can tell you this in the office, these guys can mention it, I mean you've seen this stop, I'm like rolling my, ringin' these, I hate quiet and standard. I like walking into VaynerMedia everybody's got their headphones on, like, can somebody play some music? Like, all this is like way not enough for me. My wife actually like keeps making fun of me because the other day I somehow said something like New York's too slow for me, she's like "shut the" you know like I I'm best when there's a crapload going on. My friends, I really appreciate you watching this show. The question of the day is quite simple. Where is your favorite vacation spot? I'm tryin' to get into the insight of you guys, I'm also tryin' to figure out where to tape an episode with maybe one of you. You keep asking questions, I will continue to try to answer them. (pop music)

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*Источник: https://ekstraktznaniy.ru/video/19805*