# Why Bother Speaking to Smaller Audiences?

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=xvU7g4y42KM
- **Дата:** 18.06.2014
- **Длительность:** 1:05
- **Просмотры:** 3,735

## Описание

Guys, building relationships is something that works differently at different scales. In intimate settings, things change and you can build real depth.

Why bother speaking to a smaller audience?

This is not an all or nothing game, but if you are asking me how to reach an audience; I can tell you right now it’s all about width and depth. The entire hour that I have been here I could have reached a hell of a lot more people, with the amount of time that it took me to arrive and go back. But marketing your business is not all about how to increase reach. 

I’m reaching right now, I've had a lot of close connections with people and most of them have been digital. Strategizing how to increase reach in the digital world is important. How many people have known about me for more than 3 years and they have never met me in person before? What I think about often is I did all those technology wise things, as a gateway drug to this moment. I figured out how to increase reach in order to build more, closer relationships in the long term. What I did in the past led up to this and it makes my words influence you even deeper than before. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=xvU7g4y42KM) Segment 1 (00:00 - 01:00)

maybe 400 people that's right why would you do that well because this matters too this is not an All or Nothing Game right but if you are asking me can I reach I can tell you right now it's about with and depth right I can reach in all the hours that I've been here to get here and all that I could have reached a hell of a lot more people than I'm reaching right now but the human spirit is real right like there's a look Strat and I have had a Rel ship for six seven years most of it digital right I've had I mean there's how many people here have known about me for more than 3 years but have never seen me in person before raise your hand so here's what I think a lot about I did all those things technology wise as a gateway drug to this moment right and now I get to make it even deeper than it was before and so because they both work got it that's how I think about it you got minut

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*Источник: https://ekstraktznaniy.ru/video/19835*