# How to Operate a Smaller Digital Shop

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=7BmLxxrNBM0
- **Дата:** 18.06.2014
- **Длительность:** 1:26
- **Просмотры:** 5,501
- **Источник:** https://ekstraktznaniy.ru/video/19838

## Описание

If you're running a small-to-medium digital shop on a local basis, you NEED to watch this. 


As a social media strategist, and internet marketer both of your problems are: How do I get customers to believe in the value proposition and how do I find people to execute it properly. 

The number one sales technique I have is that you should never have to convince anybody about anything. I have no interest in selling to you if you don’t believe in what I’m selling. It may seem like a basic sales technique, but a lot of people waste a lot of energy on this. A lot of people go out and try to say “Hey Tony’s pizza” you need social media and Tony’s response would be “you need to get the hell out of here” that is about where it ends for me. 

I have no interest in ever convincing anybody that my value proposition on social media marketing is right, because I would much rather spend all my time on the offense and none of it on the defense. Here’s an analogy: “I would rather you turn around a tho

## Транскрипт

### Segment 1 (00:00 - 01:00) []

are you saying as a strategist around social both of your problems are how do I get customers to believe in the value prop and then number two if I actually get them how do I find people to actually execute it cool so the number one rule I have about sales is not to convince anybody about anything I have no interest in selling to you if you don't believe so a lot of people try to go and say hey Tony's Pizza in Downtown you need social media you need to do this and Tony's like get the hell out of here that's about where it ends for me I have no interest in ever convincing anybody that what I'm doing is right because I'd much rather spend all my time on offense and none of it on defense so I'd rather you turn around a thousand Stones than trying to dig deeper under the 50 Stones that you turned over got it that's number one number two you know I would be I think what you should do is be knowledgeable about who can do the things in your town before you ever go to sell like you should have a fairly good understanding of the freelance SL capabilities and roll aexs because if you walk in and you start turning over a thousand Stones like I told you to and you get four yeses it's time to work so I would highly recommend having that in your pocket before you