# VaynerMedia's Nilla Wafer Story

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=mRzifd1caqY
- **Дата:** 29.05.2014
- **Длительность:** 1:11
- **Просмотры:** 6,299

## Описание

It's not about impressions, it's not about ratings. It's about "we sold a lot more stuff."

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The New York Times wrote an article about Nilla Wafers and the lift they got from their social media campaigns. The best part of that article was the last part, Nilla Wafers is one of my clients and they put all their money into social media with us. I wish I was smarter to be honest with you, because it shows a lack of smarts strategically for me which breaks my heart. I wasn’t smart enough in the first 3 1/2 years at VaynerMedia to realize the way I was going to prove the ROI of social media. My goal was to get a client to give me all their budget and it happened saradipidesly. We had half of Nillas budget the other half was suppose to go for a contest or some bull crap, stuff that wasn’t going to work. Some how that fell through and Nilla said you know what you take it, so we had the entire budget and this is a brand that hadn’t grown for a decade. Nilla had flat sales and all we did was pictures and videos, micro-content on Facebook and Pinterest. Here we are a year later and the business is up 9%, it’s a phenomenal success story on the true ROI of social media, this isn’t about impressions this isn’t about ratings, this is we sold a lot more product, that is the actual business.  
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=mRzifd1caqY) Segment 1 (00:00 - 01:00)

the New York Times article the best part of that article was the last part which is one of our clients nilow Wafers you know people in the South they love it that's where it sells you know they put all their money into social with us tell us that story I know n wafer did a test and decided we're going to go by the way I wish I was smarter I this story pisses me off to be honest with you because it shows a lack of smarts strategically for me which breaks my heart I wasn't smart enough in the first three and a half years of aner media to realize the way I was going to prove the ROI of social media was to get a client to give me all their budget and just it and it happened Serendip usly we had half of nilla's budget the other half was supposed to do some contest some bull crap stuff that wasn't going to work somehow that fell through and N said you know what you take it and so we had the entire budget and so this is a brand that hadn't grown for a decade flat sales this was all we did was pictures and videos and micro content what I talk about in the book on Facebook and Pinterest mainly Twitter as well and here we are a year later and the business is up 9% it's a phenomenal success story because this isn't a about Impressions this isn't about neelon ratings this is we sold a lot more stuff that's actual business and so

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*Источник: https://ekstraktznaniy.ru/video/19844*