# The true story of how I built up Wine Library

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=0qrsr6hy-v8
- **Дата:** 29.04.2014
- **Длительность:** 3:01
- **Просмотры:** 21,863

## Описание

I feel like this story gets told a million different ways, so I wanted to post this in order to clear up any misconceptions people might have. 


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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=0qrsr6hy-v8) Segment 1 (00:00 - 03:00)

answer I you say in your bio that you helped to Rebrand your family liquor store to Wine Library um and then used social media to spread the word about the Wine Library and that helped grow the company from $4 million in sales to 60 million in about five years um is that like a direct correlation there or there's a lot of other things so I think this story gets muddled a lot great that I could tell it was a little muddled that's why I wanted to ask you about it yeah and I've said this a whole bunch of times I mean it's I'm not sure where like I think I found it online versus my website is a whole different thing I think you know I'm not sure where you got it from but I know that this is a story that gets muddled great because I launched wine library. com in 1996 and wine liary TV started in 2006 yeah the business had already grown to a 40 4 it's why you see 45 and 60 and I don't know if this is a great opportunity to like clear it up yeah I would say the do and the what was social media back then which was e-commerce seos you know that kind of marketing win searcher. com traditional media that was the initial boost and then what was really most exciting was when I went to content marketing I was able to continue to grow the business from that 45 to that con next tier without spending anywhere close to the amount of money so it first started through you listen the first year up to three you know if you want to really connect the dots the first three years call it 96 call it 9899 call it 9697 9899 that was done through operations that was me on the floor selling more then the website kicked in momentum in 20002 20012 2002 then search marketing 2002 2003 2004 then kind of like just fixing and getting better at it 0405 and then ' 06 started Wine Library TV which took it to the next place and the reason it gets so much credit even by me is I went from spending millions of dollarss right yeah to spending no money right and using these new tactics which is why I knew they would work for big Brands because I'm like wait a minute if I could save money on commercials print full page ads in the New York Times Wall Street Journal so that but very often it gets misquoted that like social media yes and social media didn't exist when I launched Wine Library yes you know. com a couple of times I've given presentations about social media and I've used your case study as an example and I've beening to clarify the facts the clarification and so I wanted to ask you about it I could I wasn't clear it grew sales to another base level and more importantly it cut massive costs so it became a double win it was a p& l victory right profit and loss it was a your time was being you know spent very much on that 100% yeah but I really think especially for entrepreneurs yeah most of us have time lack the dollars up front right sure

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*Источник: https://ekstraktznaniy.ru/video/19848*