# Here's why you're NOT going out of business

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=TS0ZjHEsT4Q
- **Дата:** 25.04.2014
- **Длительность:** 1:44
- **Просмотры:** 7,675

## Описание

Get some perspective. One tweet isn't going to kill you. Having a shitty product, on the other hand...

Does one bad tweet break a brand or is it about the overall quality of content?

This is an interesting thing to me, I am dumbfounded by the lack of knowledge around social media mishaps and quality content. BP oil spilled all of the fucking oil in the world into the Gulf of Mexico and you ass holes still fill up your fucking car with it and don’t get me wrong, so do I. But there is a complete lack of understanding of what actually cripples a business, and it’s not screwing up one tweet. The fact that billion dollar fucking brands sit in a room scared that one tweet that wasn’t so good, you aren’t going out of business idiot. I believe businesses with the right intent trumps all, we are all going to make mistakes. 

Saying you’re sorry in today’s society, when none of us actually want to say sorry is so powerful. Sometimes I think about doing things wrong, just so I can come out and say I’m sorry, because that will give me a positive win for me. This is a ludacris conversation, of course, you are going to make mistakes. That’s what happens when a 22 year old is managing your social media and that’s okay you need to go out and own it and say you're sorry. I promise you all the brands that are worried about their tweets, they need to worry about their product, because they have bigger issues on their hands, when they have a piece of shit product. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=TS0ZjHEsT4Q) Segment 1 (00:00 - 01:00)

but does one bad tweet break a brand or is it more about the overall quality of content yeah Rebecca I think this is the most uh interesting thing I am dumbfounded by the lack of knowledge that no one tweet no guys BP Oil spilled all of the [ __ ] oil in the world into the Gulf of Mexico and you [ __ ] still fill up your car with it and so do I there is a complete lack of understanding of what cripples an actual business the fact that billion dooll [ __ ] Brands sit in a room scared that one tweet that wasn't so good like woe is me we're going to you're not going out of business idiot so you can see I'm excited about this issue I believe intent trumps all we're all going to make a mistake I actually believe that saying you're sorry in today's society when none of us actually want to say it is so powerful that sometimes I think about doing things wrong just so I could come out and say I'm sorry because I think it's an actual net positive win for me and so yeah I mean I think this is a ludicrous conversation of course you're going to make mistakes that's what happens when 22-year-old interns are managing your social media and you know and that's what's going to happen and that's okay and you have to go out and own it and say you're sorry I promise you all the brands that are worried about their tweets they need to worry about their product they've got bigger issues at hand than some random twet when they got a piece of [ __ ] product you guys like that one huh all right I'm paying attention

---
*Источник: https://ekstraktznaniy.ru/video/19849*