# Adding Value to Others | GaryVee

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=hDVvJJfcTe8
- **Дата:** 05.03.2014
- **Длительность:** 1:45
- **Просмотры:** 34,564
- **Источник:** https://ekstraktznaniy.ru/video/19856

## Описание

Adding value to others. Being seen and being influential in a positive way on people's lives. 

Selling wine in August, what does that actually mean, I got involved with my dad’s liquor store and I asked my father “Dad why are we always running ad’s during Thanksgiving, Christmas and Easter?” his response was “son that is when people buy wine.” To me it didn’t make any sense, because people were coming in the liquor store every single day. This was all happening in the mid 90’s and something just clicked for me, everyone markets at the same time, because they assume everyone is drinking, buying listening to music ect. 

Why am I telling you this? The Oscars just happened and you were probably out there doing real- time, brand content trying to figure out how to market your business and jump on the next meme, because of what happened on the super bowl the year before with the Oreo tweet.

During the Grammy’s, Super Bowl and Oscars I see a lot of brands trying to jump in and be funny bec

## Транскрипт

### Segment 1 (00:00 - 01:00) []

selling wine in August what does that actually mean let me tell you a story I get involved in my dad's liquor store and I say Dad why are we always running ads during Thanksgiving and Christmas and Easter and he goes son that's when people buy wine I go that's not what it looks like to me CU people are coming in here every single day and this was in the mid 90s and something kind of clicked to me which was oh everybody markets at the same time because they presume that's when people are drinking buying listening to music buying eating food I don't care what it is this is the time they do X meanwhile there's a ton of people doing it all the time why am I telling you this the Oscars just happened and every brand was out there making real time content trying to break through and jump on the next meme because of what happened in Super Bowl year before and so during the Grammys and during the Oscars and during this last Super Bowl I see Brands and businesses keep trying to jump in and say something funny meanwhile on a day like today an average Tuesday Wednesday Thursday in the middle of nowhere you could do something micro one little trend of one little convers ation in the world where there's far less noise and overd deliver I somehow I don't know how convinced my dad to advertise wine full page ads in August the deadest season and you know what happened we won CU we were the only ones talking so for everybody back home right now trying to figure out how to say something really cool during the Kentucky Derby or during the next big event I promise you find something cool or worthwhile to say during next Friday when nothing's going on laded into pop culture that's going on at that moment and you will break through because none of the other brands and businesses are talking and you're the only one easy supply and demand of attention my friends