# A classic startup mistake and how you can avoid it.

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Weqh8d3D2Bw
- **Дата:** 10.01.2014
- **Длительность:** 1:46
- **Просмотры:** 27,000
- **Источник:** https://ekstraktznaniy.ru/video/19876

## Описание

Remember, they're not YOUR customers. They're just borrowing your product.

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon

## Транскрипт

### Segment 1 (00:00 - 01:00) []

hey Gary how's it going man good man how are you good um so my name is Vincent and I uh I run a company that's a two- Choice voting platform with photos videos music and the question that I have for you today is like we get some traction with like Millennial kids and we' signed a boy band um and so like the kids have taken over the platform and really using it and asking lots of questions about the you know the band and stuff like that the question that I have is like how how do we take a um how do we leverage the fans that are like on about this particular band and try to turn it into you know them asking questions about the other stuff that's happening on the site does that make sense like yeah and I think the answer is you don't what you're trying to do is say oh we have all these users that ask about this boy band if we can get them to ask questions about other things we'll have a bigger Network right the problem is the more you try to force them to do something they don't want to do the less likely they'll come back at all and so what you need to do is create more parallel Paths of interest and replicate what happened with the boy band with a chef with you know wine guy with an off like you can't take a group that's interested in something and make them interested in other subject matter they're not yours to make interest they're borrowing you got it they're not yours I love when all my startups think that they're their users they're not their users they're your product is Theirs to borrow and so you have to respect them and so what you're doing is such a classic mistake in mentality of okay we've got this now let's take these people and make it good for us by making them do other things instead of making what they're there for even better for them so they stay longer