# What Matters When You're Trying to Build a Personal Brand

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=ChfsxC0ERLA
- **Дата:** 17.10.2013
- **Длительность:** 1:19
- **Просмотры:** 14,777

## Описание

It may not be possible for me to answer EVERY tweet, but for a long time it was, and people haven't forgotten that ;)

The effort is what matters when you’re trying to build a personal brand! From 2006 to 2011 I answered every single tweet and every single email, it's literally what I did for a living. Then the math beat me and it became unscalable, my wife and I started to have children. I started to build another business which is taking up a lot of my time, but the effort was still there. My infrastructure came off of me building what Seth Godin would call a “tribe” meaning: by building relationships with people that care about you. For example: here's a good story for building a tribe vs plain customers; my sister had her first child, so I was out of the pocket for two days cuz that was an important family event.  During that time one of my twitter followers had tweeted “Gary V you’ve really sold out, I used to be able to tweet you and you would answer me in a minute. I have tweeted you 3 times in the last two days and you haven’t replied #jerk.”

This is what I love from the unscalable, even though my sister just had a baby and this was an important family event, I knew what was going on and I just wasn't replying right that second. Before I could reply in 12 minutes 700 of my fans had already dismantled that human being.  “Hey fuckface his sister just had a child” and all the tweets my followers had posted had a similar reply. Effort is what matter when you’re trying to build a tribe and successful brand. 

--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon

## Содержание

### [0:00](https://www.youtube.com/watch?v=ChfsxC0ERLA) Segment 1 (00:00 - 01:00)

but it's the effort That Matters from 2006 to 20110 2011 I answered every single tweet and every single email it's literally what I did for a living and then the math beat me it became unscalable I had children I started to build another business which is taking up a lot of my time but the effort of that and the infrastructure it came about me building what Seth Goden would call A Tribe and building relationships with people that care about what you talk about every time something happens for example here's a good story my sister had her first child so I was out of the pocket for two days because that was an important family event somebody during that time tweeted Gary ve you really sold out I used to be able to tweet you and you'd answer me in a minute I've tweeted you three times the last two days you haven't replied to me hash jerk me even though my S listen this is what loving the unscalable does me even though my sister has a baby and I'm spending a lot of time I'm paying attention to everything I'm just not responding I'm trying to save seconds I saw that tweet before I could get in there and the Tweet was 12 minutes old 700 of my fans dismantled that human being hey [ __ ] face his sister had a child and all things that look like that

---
*Источник: https://ekstraktznaniy.ru/video/19892*