# Word of Mouth Has Changed [10/7/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=b7tdgDRUufU
- **Дата:** 27.06.2013
- **Длительность:** 3:03
- **Просмотры:** 9,042

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: October 07, 2008

## Содержание

### [0:00](https://www.youtube.com/watch?v=b7tdgDRUufU) Segment 1 (00:00 - 03:00)

so many people argue if Social Media Matters or if there's such a thing as personal brand I'm not even going to get into the personal brand being a subject matter because clearly there is I mean I still see Dave Jones from the monkeys doing commercials I mean what is he building off of he's not playing music on that bull crap once you build brand equity in America that is the game I mean really personal brand is here it's here to stay I mean what does Oprah do she talks I mean personal brand is clearly monetizable I mean what happened with uh Paul Newman's you know just passed away um you know why did people buy his lemonade not because of any other reason because of the personal brand and then of course the content had to be good if it was crap ass lemonade nobody would come back so you got to have both but what I want to talk to you about today is word of mouth it's not that personal brand changed or personalities now claim to be personal brand that is relevant what is changed so dramatically and is so important to me and Chris Mt and every single other person out there is that work of mouth has fundamentally changed building Brands and building businesses has always been about Word of Mouth go speak to Grandpa Thompson and he will tell you word of mouth is where it's at that's what you do that's what you want people to favorably talk about your product your service your business that has always been the most powerful thing you don't listen to the Billboards or the radio ads or the commercials ah you listen to somebody else your friend who you trust told you it rock the house that's why you went but here's where it gets powerful word of mouth has fundamentally changed in the last three years because of social media Twitter and Facebook and other products like that have allowed your voice to go extremely viral so let's just say m Chris M over here was the biggest social light in New York City and he just went to every event every night he was the biggest yenta in town how many possible people could he really tell about your service or that he liked you or he liked your restaurant or your business or your wine how many 500 a thousand if that's all he did for a month well now one press of the button on Twitter after you type a couple 140 characters and tens of thousands of people are going to know and you think Twitter's big now wait till real people get on there I mean God bless me and scoble and you know Cal canis and Michael Arington Kevin Rose but wait till the whole world finds out about it and Paris Hilton and Lindsay Lohan start twittering out to hundreds of thousands of people that they're at this club you'll see the power of Word of Mouth is on steroids my friends it's Roger Clemens it's Barry Bonds it's let's throw Brett Boon in there it is absolutely on steroids more and more tools are being created every day to allow your word to travel in so many more places plus understand word of mouth so now you tweet something else well then somebody blog posts about and then somebody stumble upon that and somebody digs that the word the tail of word of mouth is the power of what the internet has created and the sooner you understand that the sooner you will understand how to build brands on the internet in 2008 2009 and Beyond

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*Источник: https://ekstraktznaniy.ru/video/19942*