# Giving a Presentation vs Working the Room [11/4/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=rrs9bG9QyRM
- **Дата:** 27.06.2013
- **Длительность:** 3:08
- **Просмотры:** 5,171
- **Источник:** https://ekstraktznaniy.ru/video/19951

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: November 04, 2008

## Транскрипт

### Segment 1 (00:00 - 03:00) []

so clearly the world is changing social media is here and everybody's so darn scared you know what does that mean I really don't care what you call it but clearly there are two-way conversations going on the internet and brands are being built differently and as we go into 2009 and Beyond the eyeballs are being stretched from what was just you know radio or actually that was ears you know newspapers and then television for such a long time and then more channels of Television but now with the internet age so many people spending more time on their computer than front of Television the way brands are going to be built is going to change because where the eyeballs go Brands go and what do these brands have in common well what I think they have in common is they have to realize that in 2009 and Beyond they've got to look at the way they build their brand and interact with their people is like the difference between giving a presentation and working a room so what does that mean these Brands especially old school Brands like Cracker Jacks for example have spent years and years understanding that they give presentations right they buy a newspaper ad or magazine ad they have a presentation you consume it you see it was a presentation that's where the conversation ended you didn't talk to Cracker Jack himself you know the cementos crunch dude you didn't talk to them they told you something you absorbed it whether you liked it or not that's how you made your decision well just like if in a conference where somebody gives a presentation and then goes out backstage and is out in the limo and Off to the Races you know you loved it was a great concert a great presentation but there was no conversation after in my opinion using things like Twitter and Facebook and things like Ustream and YouTube and things like vidler and Vimeo and things like stumble upon and dig and all and then blogs and all these tools and websites and all the things that are about to come in the future is like working a room unlike giving a presentation working a room is going in and having many conversations with lots of different people if it's a huge room lots of many different convers iations oh I think your logo sucks logo's awesome oh I didn't like that flavor oh I love that flavor and Gathering all that information and the quicker Brands like this understand that they need to start working the room instead of giving presentations they're going to be the ones that win and now the problem is there's so many CEOs and CMOS and chief marketing this and that and this in these companies that really don't care about you know General Mills or they don't really care about Nabisco they worry about their stock price cash out and they where they're moving on to in three years and that's why a lot of big brands are going to lose but these small Nimble companies are going to be creating you know marketers people come together from big companies they're going to be the ones that create the next Red Bull or the next vitamin water and the reason they're going to be able to do that is cuz they're going to network and work social media and here's what's sexy compared to Red Bull and Vitamin Water the cost of the next big brands in beverage and in chips and in ketchup their cost is just their time they just have to care enough to work the room