# Details On A Show Idea [10/10/08]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=rebfDW8qHCY
- **Дата:** 27.06.2013
- **Длительность:** 10:59
- **Просмотры:** 1,117
- **Источник:** https://ekstraktznaniy.ru/video/19952

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: October 10, 2008

## Транскрипт

### Segment 1 (00:00 - 05:00) []

hey everybody it's Gary V Gary v. com um so a lot of people are always asking me well step by step you talk about doing what you love right and you talk about passion you know monetizing talk about Roi you down with me yeah you know I talk about a lot of stuff and a lot of it's General um I think I get more specific than a lot of people it's what I pride myself it's why I do so much Q& A at uh conferences but I thought I'd do something really neat M you like that neat today I'm going to give you example of a show that has run through my head I'm not going to do this show so you're more than welcome to do this and do it on your own and I hope you make a gazillion dollars but I'm going to do a show and break down every element about the show and how you turn it into a business this should be really neat I'm really excited about this I don't even know what's about to happen it's been an idea running through my mind my show is going to be this it's going to be called the baseball card hour I thought of this Ian you can come in Ian's prepping Wine Library TV my idea is you would call it the baseball card show right or the baseball card hour and what you would do is 5 days a week you would open up an old school pack of cards why I like this idea number one I think the investment would be very minimal here's why I think that if you got about 10 to 15 to 25 episodes in that you would be able to get sponsors fans would send you in packs and you could buy so many cheap packs on eBay this day so that's what I was thinking about you can go on and buy box of cards for four or five bucks you know that gives you 24 packs that's 24 shows it's four weeks right for $115 investment of course you'd want a little variety but you could do just one pack but what's really neat is I think quickly you would have fans sending in packs my fans sent me in these packs which I have a couple more of Ian can you do me a favor grab some of the boxes that I have back there sure they're behind the couch so a fan sent me and that's how I started doing it on the show the idea of the show would be the baseball card hour is you'd open up a pack of cards each day of course not knowing so the suspense factor for the show I think would be very cool thanks Z you're the best man so you see I had a fan send me some Fleer packs Sky Box for basketball 91 upper deck which I have in front of me and some four uh sport pack uh Paul Miss from Washington this is the package he sent it great guy Mike right Mike his first name anyway you open up a pack each day again you can see one fan set me up in a situation where I've got probably two months worth of shows you open up the pack and you talk about the players that are in the pack you get a lot of old school people that are into this there's a lot of kids in my age group work kids you know 30 1 32 probably that sweet spot is 25 to 35 year old males great demo to advertise against if you start getting a following much more broad than Wine is than what I'm doing because this is sports really for example like hey everybody this is Gary vard TR for the baseball card hour now again I'm animated you don't have to be you could be hey everybody it's Tom Stevens again here for the baseball card hour and today we're going to be opening a pack of 1991 Upper Deck maybe you do a little homework you'd say you know 1991 Upper Deck was the SEC third year for upper deck they started in 1989 they were a company that revolutionized the baseball card industry because they were the first people to come out with packs that were over $2 a pack or a dollar a pack I remember was probably like two bucks you do some homework right you do some backend which would be kind of neat Ian sitting here and watch this as I do this show and see what you think of it anyway so you do a little bit that it's kind of going to be weird though because I'm not really goingon to do the show because I'm doing it this style where I'm breaking it down but hey everybody it's Gary V and this day on let me start hey everybody it's Gary V and today we are doing on the baseball card hour a pack of 1991 Upper Deck baseball cards and you know upper neck hit the scene hard in 1989 um came out of nowhere a company high quality High glossy we never seen anything like that before you know donus Fleer and tops were pretty much dominating the day here came this upstart Upper Deck they were very expensive by the pack it was the first time we started seeing the kids being eliminated from the game no gum in sane got very expensive three four bucks a pack and this is the 1991 up forck set now again you can go into the top cards from this set are blah blah right hopefully we'll get one of them and what you could say is something like you know and if I get the Sandy Alamar rookie card that's $5 I will absolutely send it to the first person that leaves Sandy alamar's batting average in 199 so it gives you a lot of room to do a lot of cool you know giveaways um and then again you'd go right into it you have a awesome cameraman like M you don't even need a cameraman because you could have it still like this but if you did or you know have somebody go here we go let's get into it right off the bat this was the big one of the big cards you could actually get a signed version too a Nolan Ryan baseball Heroes card 16 of 18 I know that they were and what's really cool you can go into something like this it goes collect all nine Nolan Ryan baseball set cards randomly inserted in packs find one of the 2500 personally autographed Nolan ran cards now imagine right now I opened this and it was one of them and again it probably isn't worth that much but that would have been crazy so you always have the beauty of doing a baseball card show or a card show is you always have the suspense angle which I think is great for television anyway I'd be like all right we got one of these I remember these were like two three four five bucks each when they first hit the scene and then you go into it and what's great about

### Segment 2 (05:00 - 10:00) [5:00]

doing the sports card show is you can go into sports in general too Jeff Gray you know and then you could say something like you know from the Red Sox you can say you know what I don't remember Jeff Gray but you know isn't this a great example of why the Red Sox are now winning world series with Becket and dce K and Lester you can turn it into you know there's always current events and sports so for me this would be great because I could talk about the Red Sox playoff run right now with this first card and that's content you know there's always a Content opportunity with doing um sports card I go on and I go Jim need linger again a Dodger and now I'd probably say something funny like oh my God are we going to have a Philly next and then a ray and I'd be like oh wait no we can't have a ray cuz the Rays weren't in baseball yet so like it's always giving you content opportunities now you go to Raphael Palo right into the steroids issue hey Rafi you look pretty skinny there buddy and you could look at it and say and then you get the Hologram card now I've been doing on W Li TV we had three straight days of Braves Holograms it's nice to see an A's hologram and then you talk about Willie McGee how he looked like an alien maybe you can look into some of his stats and say look at Willie McGee you know in 1987 for the Cardinals he batted you know 285 I always thought of him more of a 300 hitter you can get into that you know you start you always going to be things like there's a Chris noas you know who you have nothing to say you could say it's the former expose then they have sweet logo you can maybe talk about you know something on the back of his card Tom Bolton another bum pitcher for the Red Sox you get into Greg Brey and again you go through the motions you talk about the Braves Mitch Webster I mean Mitchie Webster you tell personal story how many people out there are fans of Cleveland you talk about some stats you maybe can get into the fact that the juice ball era or the steroid era that we're going through now how the numbers were much smaller you get into Robbie Thompson talk about how good of a short stop he really was for those giant teams you know then you get into Bill Dorne you have no idea but I could say like Ian doran's here with me right now is Bill related to you no all right Dan Petri I remember him uh Ron kovo the catcher and Derek linquist and again the ammo of the cards is there's always content I kind of skimm through cuz it's been a long video already but you could always get into it the factors of what's going on in sports you know if you did a basketball pack you know the NBA's just about to start you know hey everybody today and here's what's neat now let's get into the business part of it one there's no doubt in my mind that tops and the other sports card companies and Steiner Sports and people like this are definitely people you could hit up after you have a little critical mass if you pump out about 40 50 shows and you're in a place where you've got a couple hundred to a couple thousand viewers this is definitely something you can email to people and say hey I've got this show I've got good intera interaction because you've got all these contest and stuff um I think you should look at it and all of a sudden your show starts like this hey everybody it's Gary V for the baseball card hour sports card hour and this show is brought to you by Steiner Sports let's link them up and again now you got a $50 or $100 per episode sponsor by the way for SP Stein Steiner Rick Steiner sports or tops or upper deck or whatever's left in the baseball cart business this would be a tremendous thing for them to advertise in because is going to have tremendous Roi because everybody that's watching is watching somebody open a pack of cards that is perfect demo understand so anyway you know hey everybody it's Gary VRI from the sports card hour brought to you by Steiner Sports get into the game all right today we're opening Skybox 9495 just like Upper Deck Skybox came on a scene in 92 the Sha rookie card was $100 they came with premium packs they were the real big scene we only had Hoops really doing anything before that let's open this pack let's see what's going on and we've got Vincent ask you he's a uh oh John Starks and right away I would go Ironically in this room like M show it let's bring up the camera pick it up you don't have to move it's all real it's all authentic baby you didn't have to move I would probably go like you know if I had a camera man but if I didn't I'd probably pick it up and be like that is the greatest moment in John Stark's career as you can see I've got a John Stark poster when he dunks on all the Bulls I was at the game anyway so I go back and I look oh I got a rookie card now there's so many other cool things you can do for example eBay has an affiliate program right every one of these cards after you're done taping let's say the Ron how um not Ron Howard Joan Howard rookie card was still worth two bucks because I know cards are really depreciated in value but let's say it was or if I got a Nolan Ryan signed it might not be worth 500 like used to be but even if it's 20 bucks I could in theory on this show just like I do with Wine Library TV have the wines link below at the end of the show saying and if you want any of these cards you know we're not going to sell them because we love them but you can definitely get these on eBay and then you can have the link with your affiliate link to the eBay auction and you could sell maybe 20 or 30 bucks a day in cards maybe even two bucks but it all adds up it's all cash flow Revenue you go through Horus Grant how much you hated him you can go back to the fact that he was in that picture kind of cool that he can maybe even make like John Stark's dunk over Horus Grant you know like crush him because you hated the bulls with all your passion and you get into Kevin Johnson who's running for mayor now and you just go through Reggie Miller another guy you know just not a good guy as a Nicks fan so a lot of angles and a lot of money to be made with the affiliate programs to eBay the sponsor sponsorship to the show your fan

### Segment 3 (10:00 - 10:00) [10:00]

base is probably going to send you the packs but even if they wouldn't after a while you can always buy them on eBay for low cost a lot of fun and for anybody that loved cards growing up or is really into sports this is what I talk about this is what exactly I talk about from 9 to six you're a lawyer you come home you set up a camera and you do this for two hours you're having a good time maybe have some buddies over you talk about stuff you talk about sports could lead to writing a sports article in the local paper could lead to much bigger things like being on Conan or Ellen like me you know what I mean so opportun and there's a business plan with the whole affiliate links whether it's to you know Amazon might be selling cards or some other sites out there probably have affiliate links I love the eBay angle because that gets fun maybe get your fans bidding against each other I just think there's so much to do when you put passion and ideas and business together and this is the perfect business for a guy my age that grew up with this stuff it'd be a lot I mean I would do this really put together a show it could be so much fun that's an example that's it get out of here