# Social Media = Business [11/7/09]

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=KnbimxsyPyc
- **Дата:** 27.06.2013
- **Длительность:** 2:29
- **Просмотры:** 2,835
- **Источник:** https://ekstraktznaniy.ru/video/19973

## Описание

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  

You can also find me on Twitter: http://twitter.com/garyvee. 
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

Recorded on: November 07, 2009

## Транскрипт

### Segment 1 (00:00 - 02:00) []

hey everybody it's Gary vaynerchuk author of crushit book. com and I made that big statement in the book uh you know social media equals business and I promis to explain it to a bunch of you and so I've decided to make a video to do that the reason I put that in my book is that I feel so many people think that social media is a tactic or is a Nuance I guess the way I think people think you know mustard is just like you know on top of the hot dog your hot dog is your business and that social media is may be a mustard at best and I guess what I want to really talk about is that social media which oh by the way was called Web 2. 0 a year ago and oh by the way M and everybody out there is going to be called media in a year it is a business in itself see I spend 15 hours 12 hours 10 hours a day in the trenches what you guys call social media what it is customer service it's actually caring about somebody it's actually being in the trenches and listening to the customer see what I know very well is that most companies are full of crap they want to sell stuff they don't want to care they want to make pretend they work hard for the customer service they'll put it in the booklet but it's not culture and DNA and so what I know is that social media which really translates to complete transparency no more hiding in the shadows what I know is that social media is going to expose businesses that customer service that the word of mouth of one is gonna screw with corporate America and with businesses that the power of one consumer has never been bigger and will never ever be the same as it used to be and because of this understanding and grasping the fact that you have to engage and care about your customers what you guys call social media is now the backbone and always has been the backbone of building a successful business but we now can scale our caring using social media and so what I mean by this is very simply if you're an accountant or a lawyer or if you sell peanut butter or if you're a brand manager or if you're you know a district manager for a shoe company or if you an entrepreneur that's selling a service or a product you are in the social media business my friends business to actually care about your audience to give them what they want and most importantly not to talk but to listen and so thus social media is business